Social Media Marketing Changes Don’t Have To Hit You Hard in the New Year, Learn How!
Have the Social Media Marketing Changes this year been too drastic for most small business owners and home based business entrepreneurs?
We know lots of our audience are on the go busy busy. So download or listen on audio, this post on Social Media Marketing Changes and trends 2016. By all means subscribe to our podcast on iTunes below 🙂
This brilliant Facebook marketer shows you exactly, step-by-step (and I mean step-by step) how to suck in leads like a Dyson Vacuum cleaner.

We really don’t think so, when the going gets tough, the tough get going. Yet many have been caught off-guard and that has affected your results…What are these social media marketing changes and how can we be better placed in the new year?
In this post we are going to share with you the changes we have noticed that have hit many a business owner and entrepreneur. If you take note you will make some tweaks and create better residual.
We dislike negative talk and that goes for negative posts…yet some information just has to be shared. So you have been warned this is not a sugar and spice update!
If you are following the trends and you should do if you leverage social media for your marketing purposes. You will notice several changes across social media platforms, have happened this last quarter of the year with Twitter, Facebook, YouTube and in Jan 2016 we await the new Google Penguin update…So listen closely and take a whiff of the social media marketing wind, you’ll realize something is up.
If you are reading this and need to keep up to date then we highly recommend you read our article on Free Twitter social share counts Demise, which we have sorted for our website. Our counts are back and that’s awesome. Learn how via image below if you too wish to reactivate your Twitter Counts!

Now that we’ve sorted your twitter social proof, let’s dissect the social media marketing changes beast…
Social Media Marketing Changes – The Twitter Slump and Social Shares Update:
Read Don Sturgill’s report on Why Twitter removed the social share counts and you will see Social media influencer’s responses to what happened on 21st October 2015 and its potential ripple effect on Twitter as a social media marketing resource. Here is the UNSURPRISING news; Twitter’s vehicle of choice for social share counts is Gnip, which costs a min of $3000/month starter package….What! Some serious money to a small business or new business owner. So not for the budget conscious marketer. And guess who recently acquired Gnip? Twitter of course…does anyone smell some poop here?
In our humble view, most low budget marketers won’t be able to afford the twitter counts via Gnip. Sadly nor should you be expecting free or low cost tweet counts soon!
Twitter’s changes aren’t stopping there, there is a huge possibility they may increase the number of characters from 140, a signature Twitter feature. Will this make it more attractive to users? Depends on how long that piece of content will be allowed on the newsfeed before it disappears into the nether. You can read more about this proposed change in the above article by Kurt Wagner.
Twitter jumped on the Live-stream bandwagon like Meerkat via Periscope and this has been a gravy train for some and a whole mystery for most. Why do we say that? Because for most its a mystery how to grow a following & make money via Periscope when you literally have to promote your scopes to your existing followers…! Yet there is a science behind periscope which we shared in a blog post before and our next post is going to take about the disgusting Periscope trolls and how to obliterate them!
Anyhow, these giants seem to work in tandem, so there is a ripple or knock on effect on other social media, better believe it…And that brings us to the Facebook Social Sharing aka Group Posting Changes and the Facebook Slaps that have been dished out over the last 3-4 weeks left and right.
[bctt tweet=”Are social media marketing changes too drastic? #facebookslaps #SaveOurShareCounts”]
Even integral marketers have had the slap for some weird reasons, we’ve had it twice it’s diabolical.
Social Media Marketing Changes – the Facebook Slap & Instagram Integration:
Of course you are aware that Facebook owns Instagram right? You also noticed that videos have become more popular on Facebook! Well Facebook has placed its spear on the Video Marketing battleground with a bang, we wrote a comprehensive post on Facebook Video Vs YouTube.
But something sneaky is going on in Instagram when linked to Facebook. Lately in order to auto share an Instagram update on Facebook, you have to re-authorize the app! At first we thought we were facing some kind of iOS security until we surveyed several other users that follow us! If you have more than 1 Insta-account and you more or less use the same gadget to update the 2+ you will have met this gremlin recently. And guess what also is happening, Facebook considers that spamming…What! So be careful of the Facebook slap that could be heading your way!
Now we all know that Facebook is now truly a pay-for-view platform…if you still think it’s a FREE SOCIAL Media you are sadly deluded. Just go check out your friend’s newsfeed who is on Facebook strictly for social purposes and you will notice they barely have any engagement…And yet Facebook told us at start of the year that they were making changes for the social user…you can read more about that in this article we published on Facebook algorithm changes.
And my oh my hasn’t Facebook dished them out lately…block after block; it’s forcing people to create new or multiple personas. We know several other people with multiple identities on Facebook, needs must!
So here is the dirt on whats happened with the New Facebook Algorithm be sure to read this article if you still want to have not just your personal profile but your business page too! And if you wish to try out the Massplanner tool we highly recommend it. It is an integral part of our marketing and promotional arsenal so you might like to take a look and test drive it for 5 days it takes the work out of social media sharing and traffic getting, you will also get tip offs on various social media marketing changes and how to work round them or make tweaks to maintain best practice!
DO NOT USE ANY KIND OF AUTO-POSTER TOOL ON FACEBOOK, ALSO BE VERY CAREFUL WITH TWITTER AS WELL!
Facebook is making new changes soon too which we reported via a Facebook update. They’re releasing a blog embed “Message me and chat” plugin. That plugin will link to a button on your FB profile that takes you LIVE to your wall…We are waiting with bated breath for this update…it definitely will come with something else we are sure.
By the way you can follow us on Instagram and Like our Facebook page. Its been known to bring good tidings to those who do.
Social Media Marketing Changes – Pinterest:
Visual beings that what we are and Pinterest as a visual marketing tool has also upped its ante. August 2015 saw changes to Pinterest and that weren’t generally too bad but still rubbed people the wrong way. Sadly lots of marketers disregard this marketing juggernaut. This is again social media marketing changes even though Pinterest creators likes to think of it as a Visual Search Engine rather than a social media platform!
We encourage you to follow us on Pinterest and you could be invited to our Pin tribe!
Pinterest introduced Rich Pins and also the Pinterest App where you can send pins to friends! You can use keyword #hashtags on Pinterest images and these are searchable via the new Guided Search another recent Pinterest update. And of course these tags are searchable via search engines. Super exciting. So if you optimize your images on Pinterest you are in business. We shared a monster blog post on Pinterest for Business with lots of resources for you.
If you are reading this and you haven’t yet started using Pinterest as part of your marketing arsenal, read our post on Pinterest for Business and Grab our FREE Downloadable Instant Access PDF Super Pinterest Hacks, while Its still free Now.
Back in 2014 a new update that wasn’t so exciting for many was made. When pinners pin your pins, in your notifications tab it shows that the user pinned a pin to their board. Meaning it takes you to their board and not actually what pin they pinned from you. A new update by Pinterest that lots of people didn’t like. But in our view this is a give and receive world. If someone pinned your pin, be happy, coz their audience can and will find your optimized rich pin on their board. Before this when you got a notification, you would be redirected to Your pin on their board…! But the update that had most Pinterest for business users upset was the change in the Pinterest Newsfeed! You can learn more about that in the updated Pinterest Feed Changes article by Liz Gumbinner of coolmompicks
So below are the Pinterest Social Media Marketing changes that affected Business Pinners:
Pinterest smart Feed
Pinterest as a Search Engine
Pinterest Interests
You can learn more about how these changes affect your business in Jill Levenhagen’s updated power blog post on Pinterest Smart Feed Blogger strategy!
We absolutely love how Pinterest has supported small businesses in amazing ways for a while, and still can for you if you learn how to leverage it. Social Media Marketing Changes are really more about monetizing and making money for the share holders via the big brands. Pony up and play is what all these giants are saying! Can we keep up…of course we can!
[bctt tweet=”Social Media Marketing Changes are really more about monetizing…Agree? #socilmediamarketing #change”]
Social Media Marketing changes – LinkedIn:
While LinkedIn seemed the one happy place to go, since October 13th 2015 we feel it’s not as responsive as it could be because it did what the other giants did. Allowed everyone to create and spam groups then cried wolf.
Now LinkedIn is also listening but not taking the right action. The changes they made to groups haven’t improved engagement or stopped spam. What they did was group discussions no longer show up in search engine results…that’s poop! Spam and self serving discussions are still rampant.
In fact group admins have lost almost all tangible control of their groups. Many groups have disappeared completely…thats a weird one! Many LinkedIn group admins are truly pissed off by the October 2015 changes. Yet some people felt that they had become lil Hitlers blocking people left and right for imagined and real breach of rules (just like Facebook groups.) You might find Donna Serdula’s well researched post on Changes to LinkedIn Groups truly eye opening!
All groups are private, and some are actually unlisted…how you can find them is beyond us…! Unless invited by a 1st generation connection! Viveka von Rosen via Social Examiner gives you a visual run down on the LinkedIn changes and what they mean for the marketer.
Also you can’t really contact someone on LinkedIn unless you are directly connected in some way or know how to get round that! A pain for non techie or new users.
On a really positive note, recent upgrades to SlideShare made it a hot contender on the 2015 social platform. LinkedIn has really focused its energies on making SlideShare a traffic source for Professional presentations and content including videos. A fun way to showcase a SlideShare is to make a GIF of your presentation using GIF Deck. You can also embed a presentation into your post, this is ace link building see Slideshare below. We intend to use SlideShare more in the new year. So we encourage you to add it to your marketing arsenal in 2016 and we will keep you posted too.
You can find us on LinkedIn here and on SlideShare too and lets help you Leverage this awesome resource!
Social Media Marketing Changes – Google Penguin Update for SEO:
We did give you a heads up on the coming changes on Google SEO and included the resource to learn more. If you haven’t read that article please learn more about the Penguin update here right now and get prepared as this is essential for your website visibility, rank and optimization!
Clearly consumerism is at work here. Google Plus can’t get it together; each succeeding change makes it worse instead of better. Facebook already proved they are a pay-for-view platform. The one good we see is that now Groups have an App. Hmmmm, the masses have come, the entrepreneurs have set up shop now the Giants are about to extort their pound of flesh and grab billions in marketing & advertising cost…It seems like a natural play for monetization. Which makes Wall Street happy.
In conclusion though let’s remember the simple but highly effective Movie Who Moved My Cheese…Social Media Marketing changes are certain, somebody did move your cheese …BUT IT WAS FREE and we had it for years (Sorry if you just begun.)
So instead of worrying about why it was moved and who did it, it’s time to deal with it and go find some new free cheese, OR Pay to play. This is the essence of the Social Media Examiners’s Post and what Infuencers like Neil Patel said on Social Media Trends for 2015 post that has proven like a real magic ball! We believe 2016 wilL follow in this same spirit..more monetiztion to come and more pay per view to be expected in social media marketing changes 2016!
Be sure to TWEET THIS now, we appreciate you!
More Tips & Training – Be ready for Social Media Marketing Changes below:
Social Media Optimization, Winning Strategies
4 Step Guide to A Dynamic Social Media Strategy
Must Know Business List building Instagram Tips
Periscope Vs Blab – Battle of the Livestream Giants
What do you think, seriously? Drop your thoughts below because trust me this will affect the way you promote your content sooner or later.
Have you enjoyed and got value from this post on Social Media Marketing Changes? Then do like and share on Facebook too…
After you’ve left a comment on how to connect with prospects, let’s continue the conversation on our Facebook page or on Twitter, LinkedIn and Google. We also have a Podcast on iTunes and you’ll definitely want to order our new, amazingly helpful Pinterest for Business Hacks to help you grow your following and sales too.
You know you deserve more.
Live. Learn.Love
Julie Syl & Pauli
Skype: Julie.Kalungi1
Twitter: @Juleskalpauli
AND @syl_julekalungi
Email: julieatJuleskalpauli[dot]com
Considering Coaching? Check out our Work with Us Tab where we Help People Everyday.
PS: IF YOU ARE STRUGGLING TO GENERATE LEADS ON SOCIAL MEDIA, ITS TIME TO END YOUR PAIN TODAY WATCH THIS AMAZING FREE WEBINAR ABOUT PULLING LEADS ON FACEBOOK NOW! This brilliant Facebook marketer shows you exactly, step-by-step (and I mean step-by step) how to suck in leads like a Dyson Vacuum cleaner. (UNLESS YOU ALREADY HAVE ENOUGH LEADS).
Good stuff, Julie and Paul. Thank you for the mention (and you’re right about the smell).
Hey Don,
Long time man. Good to see/hear from you over here, its our pleasure to share value when we find it! Yup there is some poop, but the movie must go on! 🙂
~Julie Syl
Great post Julie. Heaps of social medias have new updates over time and we have to keep up on the changes. Thanks for the heads up 🙂
You are most welcome Stephanie.
One of the steps you need to take is to add a Comment plugin to your blog. Facebook is truly frustrating people in all kinds of ways. One of them is commenting an calling people spammers! Plus FB comments are not of value to your brand in terms of Searhcheability!
Julie Syl~
Thanks for this great update, Julie. Social media changes continually,and it is easy to get a bit lost: I had note what you said about FB and IG integration. I will be rereading this. Vey helpful.
Hi Louisa,
You are most welcome indeed. Glad you found value!
J&PK~
Hi Julie and Paul, This very helpful awesome post has been chosen to be FEATURED in Fridays Blogger’s Pit Stop
Kathleen
For the Pit Stop Crew
Wow thats amazing Kathleen so exciting indeed.
We will most definitely be available in the morning time and thereafter in the new year to answer any Qns that may crop up!
What fun. Cheers
J&PK~
Hi,
Nice to meet you. I’ve bookmarked your site and will subscribe at a later date.
Can you please answer a question for and Email me the answer? My Email came in with my comment.
How are you able to get the Twitter social shares to show? Twitter has stopped counting them.
Thank you. You and I are like-minded bloggers. I write about Pinterest and other similar topics.
Janice, one of your Blogger’s Pit Stop hostesses.
Hi Janice,
Thanks for stopping by we actually do share the solution to reinstating your tweet counts right in this blog scroll back up and clock on the Twitter icon with text that says “Click me to restore your tweet counts!” It is so simple you will be happy you did it!
Wishing you an amazing New Year and Looking forward to collaborating in The bloggers Pitstop!
J&PK~
AWESOMEpost and one that Ill book mark and come back to.
So many things I didn’t know and so many things I need to come back re-read
Thankyou
Hi Di,
We are glad you have found the information useful.
Have yourself a Merry Christmas 🙂
J&PK~
Thank you for this overview…so much to know to be effective.
Hello Amelia,
You are Most welcome indeed 🙂
Merry Christmas to you.
J&PK~
Great post. If you are going to use social media. You might as well use it to the best you can!
You said it Kenny. Totally agree with you 🙂
J&PK~
Wow Julie what an amazing post. You are right about keeping up with all the changes in social media land. Thank you for sharing such great insight on this matter.
Our absolute pleasure Shawne and thank you for taking the time to stop by!
J&PK~
Woow ! This I will Bookmark and refer back to
Great value !!~~ thank you
Glad to have been of help to you Sandra.
J&PK~
I need to do a lot of work on my social media. I plan to tackle it next year.
Good luck with the tackle Jacqui.
Hope you are well armed. Just holler if you need help on that front!
J&PK~
Excellent overview here! Really interesting – We definitely need to be aware of the changes happening in social media, so we can be sure to adjust our strategies accordingly and make sure we are still leveraging our efforts.
Thank you Katie,
Absolutely any entrepreneur worth their salt has to keep abreast with the resources we use to market and promote our offers.
We also have to be flexible in our approach and be ready to tweak or chop and change!
Love “Leveraged efforts” 🙂
Thanks for your contribution!
J&PK~
The character limit is initially what really turned me off of Twitter, and I still find it extremely frustrating. It would be nice if it increased to 200. At least I think so anyway.
That Character limit was kinda small but it also kept the spammers frustrated a lil.
Although frankly twitter has the most trolls and spammers on social media!
We shall see how they introduce the lift and whether it will be for all users or only PAYING Advertisers!
J&PK~
I think they are planning on increasing the limit to 200 or just over that. I still think they are having a space problem what with Periscope and Katch now all taking up valuable Cloud space for twitter. Infinite huh lets wait and see!
This is a great overview!!! Thank you so much. I frankly am doing this (blogging) as a means of expression rather than a money making tool so they (social media owners) can do whatever they want. Once it all becomes $$$$ I will back out.
Hello Claudette,
You definitely sound like you are a social blogger.
Problem is Social Media dont know the difference so they make blanket changes that will affect your organic reach…
You dont sound like a quitter though so we are sure you will find a way to keep sharing your value!
J&PK~
Seems like there’s always changes going on. I think Facebook is changing up the way they do things again. Thanks Julie for the heads up! I’m going to bookmark this one.
We are glad you have found value in our article Jonathan.
Keep rocking
J&PK~
Wow! This is some really interesting and eye opening information Julie! We didn’t know about such changes so we have bookmarked this post to come back and revisit. Will also share with our viewers so as to let them in on these changes. Most of the time, even if it seems not so good.. if we have the abundance mentality and keep a positive outlook, it all works out in the end. Thanks so much for leading the way for others and letting us know about this. Appreciate you immensely! 🙂
We appreciate you hugely too Felicia.
We are glad you find our post useful, thanks for your contribution!
know you will keep rocking it come the new year!
J&PK~
WOW! What a detailed post about social media marketing changes. Thanks for sharing that value Julie! It’s important for us, marketers, to stay on top of our game, especially if we use social media a lot! You ROCK!
You are most welcome Jelena.
We are glad you found our post on Social Media Marketing Changes useful!
J&PK~
I am working on my social media strategy now and when it comes to Twitter I’ve had my tweets on autopilot.
You need to revisit your Twitter Strategy Saidah.
Check your stats and see if you are actually getting conversions!
Its essential!
J&PK~
This was very helpful. Thank you for taking the time to post it.
Our Pleasure Jessica, Glad you got value!
J&PK~
This is really helpful Julie, some of these stuff would really have caught me by surprise come 2016. Now, thanks to you I’m better placed to adjust my marketing tactics given the expected changes. Thank you.
Wow Julie, I sure do appreciate you putting all of these updates into one place for us to review! Oh My There is a lot of movin and shakin going on. as a Home based business professional, I need to be in the know on this 🙂
We are so glad you have found our updates and shares useful Tara.
we know you are rocking it and hope to keep serving your needs 🙂
J&PK~
There are always going to be changes when it comes to social media! You just need to figure out the chances when you are constantly learning from any of the various social media platforms! Thanks Julie!
We agree Danny and that’s why we are sharing the trends and potential effects of social media marketing changes
for small and home business entrepreneurs as well as network marketers.
Its essential to keep abreast if one is to realise a profit.
J&PK~
Thanks Julie for the heads up, a lot of new updates and yes we as marketers will alwasys find ways to use social media no matter what Facebook or Twitter or Instagram will do 🙂 Thanks for all this value Julie!
Our utmost pleasure Vitaliy,
we truly appreciate your support and we will keep sharing the good the bad and the down right ugly as long as it affects our business and that of our audience 🙂 Keep rocking too.
J&PK~
It almost seems like you have to spend a lot of money to use social media! Maybe youtube is the way to go!
Hi Lorraine,
To get a great ROI on YouTube You have to Pay. Anyone looking to create a great income via ADVERTISING per se, has to pay to play. Organic just wont do. BUT Blogging is a wonderful way to attract organic traffic still so keep blogging 🙂
J&PK~