Marketing on Pinterest For Business Success takes Certain Techniques. Learn to Pin Like a Ninja!
This Post was first Published on June 15th 2016. And yet the contents are even more useful today. Plus we have added some new updates so enjoy and Implement.
Listen to and Download My 11 Steps to Marketing on Pinterest Like a Ninja.
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If you’re not Marketing on Pinterest for your business yet, why not? Are you an internet marketer or blogger and Pinterest is not one of your marketing platforms? Maybe you don’t do cute lil dog images, or sell Etsy products so you reckon Pinterest isn’t for you?
Did you know that Marketing on Pinterest can be a super way to share your offers, products, business, and also learn about trends? You can actually build an engaged potential customer base and ultimately boost your sales!
In this article I’ll share Eleven reasons and ways to improve your Pinterest marketing, or get you started on this platform.
If you already have a Pinterest Business account and aren’t getting any real results, You need to ask yourself some hard questions. And it could be any number of reasons why.
Apart from Lack of Focused, Consistent action on your part or Lack of Sharing other people’s content to attract theirs and their followers attention to your content…
Consider asking yourself these very essential Questions below, or use expert help in getting them answered soonest:
- What is your Brand Identify?
- Your Primary goal for marketing on Pinterest is…?
- What makes your offers and brand Unique, that others should take note?
- Are your Images aka Pins Showing What You want?
- Are they Attractive, Compelling and eye Grabbing?
- Do they offer solutions to people’s problems?
- Do you share Lists for people to follow?
- Are Your Descriptions Clear and Keyword Rich!
If you’re not interested in Pinterest Marketing, Stop right here.
But if you are determined to attract more opt-ins, make more sales and by learning Marketing on Pinterest for your business, keep reading. By the end of this article, I believe you’ll be ready not only to up your Pinterest game, you will be rearing to go!
[socialpug_tweet tweet=”Ready to up your Pinterest game? Here are 11 Tips for just that. #PinterestexpertTips #PinterestMarketing” display_tweet=”Ready to up your Pinterest game? Here are 11 Tips for just that. “]
11 Reasons and Steps to Ninja Pinterest Marketing!
By following a few steps and consistently applying them to your Pinterest Account, you can grow your brand through marketing on Pinterest!
#0. If already a pinner:
Make sure your first 5 Pins of any piece of content/post count. Make sure they are linked to your Own content and Pinned to your Own Boards. Then grab those same pins and Pin them to the most relevant and active Group Boards.
Then log into your Tailwind and schedule those same pins to go out regularly on various boards both personal and Group boards every 7 day. Watch your numbers, track the re-pins b others and above all the Click Throughs and results. Check out my Cross Pinning strategy for more on this.
If you are new to Pinterest, this all sounds like an alien language. fear not, I got you covered in the rest of the 11 tips below.
#1 Create a Business Account:
Yes, this is where it all starts so I will keep shouting it from the roof tops. 
Without a business account you are not marketing on Pinterest, you have a hobby! It’s very easy to turn your existing personal account into a Business account, it’s also Free. So do it.
A Pinterest business account gives you access to detailed analytics not available to those using a personal account. If you already have a personal Pinterest account, you can easily switch it to a business account by following these directions.
#2 Check Your Pins:
A Pinterest image has to grab the eye before a person even bothers to check out the Pin description. So what images are you Pinning? Not all images are created the same! Carefully choose or create images with text overlay that will draw people’s attention!
If you have been pinning once a week, that right there is your road block! So my advice is, look back at your last 10-15 blog posts. Check your images. Are they Pinterest Optimized, or pin-worthy? Would anyone else feel enticed to pin them? Would you pin them if you were not the blog owner?
If the answer is NO, then take some time on Canva, ipiccy or Picmonkey all FREE photo editor resources. Create some Pinterest Optimized approx. 600 x 800 pixels bright images. Add text, your web address, and rename images to an appropriate keyword description.
Use TailWind to Schedule your pins and see better traction and interest in your account from other pinners!
Pinterest does give you an effective platform to drive traffic to your website. So absolutely create attractive boards with HD tall images, so your followers feel a magnetic pull to re-pin and click through.
[socialpug_tweet tweet=”Would you save/Re-pin your own images and content If you were not the blog owner? #PinterestTips #PinterestSuccess ” display_tweet=”Would you save/Re-pin your own images and content If you were not the blog “]
#3 Study and Learn your Target Audience
I don’t know about you, but if you don’t know where you are going, you won’t get anywhere.
Same thing here, if you have no clue who your services or products serve. How can you know where to find them or serve them?
It’s not rocket science! Its basic business sense.
So please do take the time to study, research, and create your Avatar. You can also reach out to me if this sounds like rocket a foreign language to you.
Apply yourself to this exercise, it may be a little hard to start with, yet once you zone in, doors will open for you in ways you didn’t envisage.
#4 Be Authentic, Share Your Story
The fastest way to build trust in you and your brand is to share the behind the scenes story and journey.
On Pinterest you do this though Visuals, Images, Infographs.
You can share your experiences, lessons, case studies, successes and ask for help if you need it too!
Give your followers a sneak peek into these things it will go a long way to building rapport and trust! People buy from brands, organisations and people they feel a similarity, affinity to and resonance.
So share your story, and those who relate, feel like they know you or aspire to be like you will optin in and buy your offers.
You will Inspire…these are the triggers for buying decisions.
[socialpug_tweet tweet=”People buy from brands, and people they feel a similarity, affinity to and resonance. #PinterestNinja #Pinterestesperttips” display_tweet=”People buy from brands, and people they feel a similarity, affinity to and resonance. “]
#5 Share Targeted Relevant Content
Once you know who you are serving and their needs, (see #3 above) then this should be the norm.
Your followers on average are looking to you, your content and business for valuable information. Its time you postured up and show them that you know your business and their needs!
Engage with your pinners, thank them and build powerful relationships with your potential and actual clients.
For example, Jill Levenhagen’s Pinterest account does show case her as an avid pinner, photographer and food blogger. She provides excellent, relevant information to help her followers.
Jill shares beautifully optimized images of her recipes, and meal prep tips in a variety of categories! From breakfast, dinner, fast food recipes and also photography! Check her out, if you are a foodie, Photography lover, or simply looking for Pinterest inspiration, there’s something for you there!
Provide helpful information to your followers, and even more people will follow your Pinterest boards and engage with your content.
Knowing your clients’ needs, will help you create content that resonates with them and they will look to you as a trusted resource. The result will be more traffic to your offers, web pages, blog, more subscribers and a more loyal clientele. This is marketing on Pinterest or any platform for that matter, the smart way!
#6 Run a Pinterest Contest
The idea is to use Pinterest Marketing to promote your brand to as many people as possible. It’s essential to attract new customers and keep your existing ones happy. So why not try this?
Now I too once had no clue how to do this until I met a wonderful blogger Kathleen Ahern. She used to runs weekly Pinterest game and contest!
You see Pinterest is great for increasing visibility, since the more a pin is shared, the higher the chances of it getting to The Smart Feed top page and more people seeing it!
This is a Smart Pinterest Marketing Tip. You could create a Pinterest Linky and Contests to increase sharing and attract new Subscribers and potential customers or team members!
Kathleen now only runs a Blogger’s Pit Stop linkup scroll to the bottom. Join the Link party and participate for better reach every week. Esp. if you win the contest. Every participant is in the draw for the weekly prize.
#7 Share How to and DIY Tips
I hinted on this in our Weekly Café Season 7 and I would like to expand on it a wee bit more. People love to find easier ways of doing things. We love DIY hacks that we can share with others too and may be look a bit clever?
Pinterest How To, DIY Boards & Pins are a great way to do that. Have you seen DIY boards? From makeup, furniture, design, Jewelry, fashion etc. the list is huge. DIY is super popular! Just go on the Pinterest search box and type DIY and see what I mean. Or go to YouTube and type Pinterest hacks… See what I mean!
So why not Utilize Pinterest to show your audience your product, niche or interest related tips and tricks!
#8 Use Amazing Own Images
This kind of links back to being you. Your own images also tell your story without giving away too much.
So why not take a photo of your little ones having a blast, your pet romping in the park, your car (don’t show number plate.) Using your own images is a great way to market on Pinterest! WHY? Because you are letting your audience into your life, they feel like they know you. Again building trust and resonance!
[socialpug_tweet tweet=”Marketing on Pinterest the smart way, my 11 Pinterest expert marketing Tips!” display_tweet=”Marketing on Pinterest the smart way, my 11 Pinterest expert marketing Tips!”]
#9 Streamline Your Pinterest Account
Narrow down your boards and stream line them into:
- Brand Boards,
- Niche,
- Promotional,
- Personal, and
- Interests.
Keep them 50 boards max! This will help you focus better on how your brand serves your audience, and target your Marketing on Pinterest accordingly.
As shown in our earlier article, in 90 days you can increase your traffic by over 185% that’s a mere 3 months! And with consistency that can only grow! To do this you can:
Carry out audience surveys via your email marketing– send your Followers and esp. subscribers a quick survey asking what they like to see you share! Survey monkey is a great resource! To get them engaging in the survey, use a giveaway or Contests as in #6 above! Ensure only those that fill out survey completely get entered!
Then go right ahead and give them what they wanted! Customer service at its best!
#10 Be Consistent and Focused in Your Pinning
Or shall we say “Saving” coz the old “Pin it” button has been replaced with the “Save” button. I liked the Pin it better, but hey-ho I am only a user.
Okay like anything worth having, and to have success on Pinterest, consistency is the key. I like to say Intentional Action. You want to be Pinning at least every day. And you literally just need to use resources that do this on autopilot.
Unlike Facebook, Pinterest does not mind automation tools at all! It has even re-opened the door to Affiliate links. So why not automate the process? We have been sharing some automation resources like Viralwoot, PinPinterest, Ahalogy, and Our very best and recommended tool TailWind!
These tools help you in your focus and consistency. And you can schedule and repin any content using the Chrome extension. No need to login. Its super cool!
#11 Track your Actions and Results
Check out how engagement trends over time. Understanding where your audience is from can help you find new opportunities for marketing.
Understanding their interest is very important to how and what you share and thus how they interact with your content and brand!
As said in #7 above, DIY, Fashion, Travel, Makeup, Recipes, these go a long way together with Pinterest.
They are trending even in our audience interests’ demographics! It’s a common trend, so if you are pinning be sure to share some content in these niches. It will attract that audience to your content and site too = more subscribers and ultimately sales!
Pinterest Analytics are great for the basics, Google analytics are awesome for social shares and my recommended resource of choice for Pinterest Automation and Analytics is TailWind!
You need The Ultimate Pinterest Road-Map – If You Intend To PIN FOR BUSINESS.
Grow traffic and attract new clients with Pinterest Techniques and Tips! A 8-Module Step-By-Step Guide to help you Swim through the Pinterest Marketing Ocean and Make it work for your business. Is Pinterest a wise investment of your time and money? Get started in 7 Easy to Follow Steps! Practical advice on how to create a Pinterest Business Account That Attracts & Converts. Get ready for business – Pin like a Pro.
RESOURCES FOR YOU:
TailWind Automation & Analytics Suite – Learn More
The Ultimate Pinterest Road-map – Learn More
MailerLite email Marketing – Try it for Free
Survey Monkey – Learn more
Are you marketing on Pinterest? If so, let me know why you love using Pinterest for your business. Add a link to your account so we can follow you! Be Inspired and check out my Pinterest account here.
If you do happen to Love this Ninja Pinterest Marketing Tips, and our tutorials, do share with others & let us know in a comment below. We love knowing who’s loving our content the most and sharing with others. So feel free to share, Pin it, like our posts, use the social share buttons either side or simply highlight a text and share away esp. on Facebook…
And if we’re not already connected & following each other on these sites, here’s how you can change that… Pinterest.com/jkalungi
You do Deserve More
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Julie Syl Kalungi
Skype: Julie.Kalungi1
Email: julie[at]Juleskalpauli.com
Considering Coaching? Check out our Work with us tab and Survey where we Help People Everyday.
Thanks. Pinterest is really a great platform for surging the traffic to the blog. I saw a great increase in the traffic amount when I used it for the first time.
I really have been working on my Pinterest strategy lately because I realized just how I was sitting on a traffic mine. Anyway, learnt a new strategy especially on pinning to your boards before repinning to group boards. I’ve kinds been doing a mix. I’ve also checked your cross pinning strategy and will surely practice it too. I’ve been seeing a little success lately and I’d say that we have to pin consistently.
I have not tried out yet pinterest. After reading out your article, I will try out. Let me see if I succeed.
Trying doesnt cut it Kuntala, Setting goals, knowing your desired outcome and setting an action plan does, and DOing the work… thats what we help you got to.
I love pinterest but don’t use it as a marketing tool. Yet. This is great information to get started 🙂
This has been a very informative post. Thanks for sharing 🙂
Creating a Business Account is really important. I tried doing with my personal account, but did not work out that well.
I don’t know much about the do’s and don’ts in Pinterest so this post was quite helpful. Learned a new thing or two for my Pinterest.
I feel like Pinterest is a wealth of potential that I’ve not yet fully tapped into. These are all great tips to get me started on growing my marketing on that platform. Thank you!
I love Pinterest it has really grown my traffic ? the last few months! I’ve never heard of Pinterest contests though will have to check that out.
This is incredibly helpful because I am working on growing my Pinterest account so I will be utilizing these tips
I am more focusing on Pinterest now a days. And recently I get good traffic on some of my articles. Thanks for sharing some amazing and useful tips
I haven’t put much effort into my Pinterest account but I know many people have encouraged me to start adding it to my daily task list.
Hi Sara,
Pinterest is a must have Success tool and like all others requires a bit of time in the starting blocks before it takes off. So get doing and reap the rewards soon. Thanks for stopping by! 🙂
~Julie S
This blog is so helpful, great job on all your post..! I enjoyed reading it so much. ?
Congratulations on this post being among the most clicked on The Bloggers Pit Stop #27. Look for a feature on Friday.
Kathleen
That’s super exciting Kathleen,
God works in wonderful and mysterious ways. Lets keep educating the masses. That’s my mission and the universe is listening! Thanks for setting it all up!
~JUlie S
Definitely will look at my Pinterest account after reading this. Grat tips!
You do that Natalia. And thanx for your time!
~J&PK
great post Julie. Particularly the secret of sharing you story using photos. thanks for sharing!
I should definitely run a Pinterest contest! That’s a great tip and that’s what I’m gonna do this month.
Hey Peach,
I cant wait to hear about it all results and all! 🙂 Thanks for stopping by!
~JUlie S
You would be Proud, My Post yesterday I created a Pinable Pic and I thought of you when I did it!! Thank you for these Ninja marketing strategies for pinterest.
Awww Tara,
I am super proud and I am glad you are applying them. Thank you and Go Get em! 🙂
~Julie S
Not matter how many times I think I will dedicate time to my Pinterest I just never do. It has not worked for me in the last 3 years so I just don’t bother no more
Hi Anosa,
Clearly you havent applied any strategy, techniques or created a Winning Plan for Pinterest Success. How do you expect it to deliver for you?
Those that win in anything apply themselves consistently. Working a Set plan and doing the activities that others wont do, so they get what others cant have!! Its as simple as that! Thanks for swinging by!
~JUlie S
I’ve always been considering of growing my pinterest. Perfect timing. Thank you for this fab share.
Glad you stopped by Angela. Go get em!
~Julie S
These are some really great tips. I could brush up on a few. My Pinterest isn’t really growing at all…
Hi Linda,
What you focus on expands. So I am sure If you brush up on this it will work for you!
~JUlie S
Really great information here. Thank you for sharing!
Hi Melissa,
You are most welcome thanks for stopping by!
Julie S
i will book mark this and go over it trying to switch to business account and got totally confused !!~ I will get !!~
Hi Sandra,
I am happy to help if you need just holler 🙂 thanks for your time!
~JUlie S
I tend to really get into my boards, or to really ignore them. I could use a little more consistency.
Hi Rosey, From your lips to your soul…get Consistent gal 🙂
Thanx for swinging by!
~Julie S
I’m so glad that you always share a informative post, we learn a lot from you
Hi Aziel,
I am glad to inspire and Teach, its what I do 🙂 So it warms my heart that you are learning lots 🙂
Thanks for your time and support!
~julie S
I love your post, I find all your post helpful especially with my job. Thanks for sharing this, keep it up.
Hi Ryan,
Its a pleasure to serve and inspire. Thanks for your time 🙂
~Julei S
I haven’t tried running a contest on Pinterest but I am sure that will be a great help. Thanks for sharing this.
Hey Nicole,
Contests are a very engaging way to get your followers to be more active and get more followers of course as our pins get more engagement! Its a loop 🙂
~Julie S
These are great tips! I definitely would recommend the business account so that you can see who is pinning what.
Exactly Robin, thanks for your contribution 🙂
~Julie S
I haven’t changed my pinterest account to a business account yet but I think it is time that I do so. I use TailWind and Board Booster for my pin scheduling and board looping to make sure my old pins stay active.
Hi LOri,
We love Tailwind and the Jury is out on Boardbooster 🙂 I am getting warmer to it with Pin Looping. aka Repinning Old Pins/content! Love that!
~Julie S
Having great photos is key to Pinterest. It’s still one of my main traffic sources.
Marvelous Mommy,
Thats what we like to hear. Thanks for swinging by!
~JUlie S
I like reading articles about Pinterest. You are so kind to share helpful information like this, keep it up!
Hi Nikki,
Glad you like our content and Thanks for swinging by! 🙂
~Julie S
Lots of great information for Pinterest. I already know I need to work on my boards a lot more. I just haven’t had the time to do it. I think I’ll be setting a day on the weekend to fix mine up. I could really use it.
Hi Kathy,
Glad you are gonna f=give Pinterest the attention it deserves Feel free to use our Pinterest Tips Category to help you out!
~Julie S
You always share a good info to us, and so excited for new informative post.
Hi Victoria,
Thank you, your comment is much appreciated 🙂
~Julie S
I’m really active on Pinterest, so much so I’m pretty addicted, lol. I’ve been wanting to put Pinterest Marketing to use and now that I understand it better, I need to get started.
Hi Terri,
Since you are on Pinterest loads, Its time to get it rocking your brand too 🙂
~Julie S
This summer while I am on break, I intend to really get into Pinterest more. Thanks for the tips
Glad you intend to take the time to Focus on Pinterest Mardene 🙂
~Jules
Great post Julie
I don’t use Pinterest much at all… after reading this I need to
Ill check out how to make my personal page business for a start.
Thankyou
Hi Di,
Its super simple and free via Pinterest Own resource page. Go get it done, Verify your website and add the Chrome extension. And Get pinning! 🙂
~Julie S
There’s a lot of untapped potential with Pinterest. I appreciate the sense of detail and information written here to help us out!
Hi Karla,
Glad you got value And thanks for swinging around again! 🙂
JUles
I love pinterest can be utilized to marketing a lot of things especially when it comes to your business. These tips are definitely helpful. It’s always important to have a goal and to know your target audience.
In anything Goal oriented you wanna set that goal and an action plan and get to work Eliza. Thanks for your time!
~Julie S
This is all some seriously interesting information in regards to using Pinterest for a business! Truthfully I would love to get to know the platform more and this definitely helps me to do just that. Thank you so much for all this great information!
Hi Kayla,
My Absolute Pleasure hun! I am glad you got some value and are streamlining your Pinterest. 🙂
~julie S
Of all my social media accounts, I think it is Pinterest that needs a big revamp. Mine looks like a hodge podge of everything and anything. I need to start working on this valuable asset. Thank you for the inspiration.
Hi Annemarie,
We all start somewhere, take a detour and then get back on track. As long as we get back on track. Go get that hodge-podge sorted. Try Pin4ever.com its free for 30 days and if you dont have many followers delete some boards. Or turn them secret to keep the followers. Happy Pinning! ~Julie S
I think I need to totally reassess how I use Pinterest. This is really helpful. I’ve been neglecting my boards!
Hi Liz,
With your new Travel angle Pinterest is gonna be your biggest value Resource 🙂
~Julie S
This is awesome! Pinterest is such a powerful tool – I love it! If someone asked which social media was crucial for online businesses/blogs, I would say Pinterest in a heartbeat!
And We would be right beside you with the Pom poms Adriana. Thanks for that extra testimony 🙂
~Julie S
I didn’t even know about the pinterest contests or link ups. Thanks for the tip. Will be adding that into my pinterest game.
Glad you got some value Rebecca Go Play the game right gal 🙂
~Julie S
Great information a always Julie. My two takeaways? The Pinterest Contest and DIY tips. Thanks!
Glad you got some takeaways Carol. Thanks for stopping by! 🙂
~JUlie S
Your “lessons” on Pinterest continues to be amazing! I have taken some of it under advisement and will be implementing asap.
Boomshakalaka…Thanks Claudette Finally we may be seeing some Pinworthy images on the blog right 🙂
~JUlie S
I’ve been making more of an effort with my pins to ensure they look great on Pinterest, and encourage engagement. I think it is also important to make sure your description provides enough info to be repined and encourage traffic to your site.
Absolutely Cindy yo are very right. Since we dont like to keep repeating content and we have been battering that ram in almost every tutorial, this time we focused on new techniques. The whole Idea of Marketing on Pinterest is to Drive traffic and The Description is part of that whole process 🙂 Thanks for your contribution!
~Julie S
One of my goals for this year is to work on increasing my use of Pinterest for business.
Hi Shantel,
And you have come to the right place, Just let me know how I can help you on your Journey. Thanks for stopping by 🙂
~Julie S