Here’s how You Can Double Your Traffic from Pinterest by 185% in 90 Days
Is it even worth bothering to try and double let alone increase traffic from Pinterest to our blog at all?
Heck with the changes coming thick and fast its sounds like a lost cause…Or is it?
Well here is our tale of love. An experiment I carried out and am super excited to share the results so far…
In 2014 we created a Pinterest account and forgot about it. We neither verified nor created a business account, yet still got over 250 followers without pinning anything useful other than other people’s great content on 1 board!
In 2015 we verified & linked Pinterest to our blog/website. We started getting approx. 50 – 80 visitors per day from Pinterest. While that is peanuts to most, remember we still weren’t doing anything special at all! Yet that traffic was consistent, we know lots of sites that barely get 1 visitor a day!
The number started increasing every time we pinned a post. Mostly we were pinning our own Blog content using blog images, not optimized for Pinterest. And guess what happened soon afterwards, we started getting more notable traffic around 200-400 visitors per day.
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So I started taking note of what I was doing and tracking it so I could share the results either way. We also decided to find more info on a working strategy to double our traffic from Pinterest and this has been increasing monthly until Feb 2016 when there was a Pinterest algorithm change!
In October 2015 I decided to give more time to Pinterest marketing because it seemed to be a great source of constant and targeted traffic. In December is when the serious experiment started!
By then we were averaging 300+ Pinterest visitors every time we pinned and this continued throughout the week. December was especially busy, and I put it down to the Christmas frenzy. The season didn’t slow down the traffic.
Please note that although I was more focused on Pinterest I wasn’t doing anything on the blog different, other than creating Pinterest-optimized images and adding a proper description, with the keyword as a #hashtag!
Also, I focused on promoting our old content so below is my …
Step by Step Guide – What I did to increase traffic from Pinterest to our blog:
These are easily implementable steps that any serious blogger or internet marketer esp. Network Marketers (There is a dire lack of quality content from this space on Pinterest,) can apply and duplicate to get more traffic from Pinterest daily!
Caution: if you don’t like to focus your time and efforts then this isn’t for you!
Okay, most of the work was done at the start! i.e. some 3+ hours per week then we automated the whole system & dropped down to 10-15 mins per day. And don’t mind if you have already done the first steps, simply jump to the relevant next step, and do it right!
Step #1: To get and increase traffic from Pinterest to your site, Create and Verify a Pinterest Business account! Determine your goal. Ours was to Increase Traffic from Pinterest and maybe increase follower numbers to 1k+. This helps you benchmark and once hit, will allow you to focus on bigger goals!
Step #2: Identify the successful Pinners & Boards that are in your niche, study what they are doing what they are pinning, and how often. The ratio of their content to other people’s content.
Modelling their actions will ensure you are more likely to hit your goals!
Step #3: Identify the pages/posts on your blog/website that are already getting traffic from Pinterest this you will find in your Pinterest analytics once you have verified your site!
I noticed that most of our Pinterest visitors visited 3-4 different posts/page. It was a no-brainer to refresh, improve the content and thus increase the traffic that was coming to these posts and also get more posts of the same quality to receive similar traffic from Pinterest. And for this, I needed to check our Google Analytics to see which posts were getting the most Pinterest visitors.
P.S. Understand that at the time of publishing this episode, Google LOVED Pinterest and was driving a huge amount of traffic to optimized Pins. This changed in 2019 and Pinterest had to change its strategy too. And at the time Pinterest was a “Family business”. It has since gone IPO and everything that comes with that.
I already knew our top traffic posts/pages, but I wanted to confirm which were not performing as well! If I could create great HD images for these posts, optimize the description and see what happens! Maybe I could get the traffic to these posts/pages to increase to at least 50 visitors/day from Pinterest!
For this, I created the next step!
Step #4: Create a Spreadsheet or Google doc for tracking.
This sheet was similar to our Email Marketing Spreadsheet!
- Column 2 had my Top 10 Page/Post URLs getting decent Pinterest traffic. This should take you 2-5 mins tops as Google analytics lays it all out for you simply copy & paste!
- Identify more blog posts in your archives that might be ideal for Pinterest audience! Remember Step 2 Above, niche Pinterest users who are successful & what they post, if your content is similar, bingo! That’s how you will know which of your posts would do well.
So visit your blog and sieve your posts that will suit this process. Don’t mind the current performance on traffic.
Add those URLs to your spreadsheet/google doc. This step may take a little bit more esp. if you have over 200 blog posts like we do and you are going through every category. Don’t be mean to you, this is your online real estate and you are gonna dress it up for your potential Pinterest buyers.
So by this point, I had exactly 33 posts that I wanted to use for this experiment I rounded it up to 35 URLs/posts!
Step #5: Create a Graphic for Each Post to Increase Traffic from Pinterest!
And I am sure you have heard of the amazing tool that is Canva for that, right? Well, it is quite simple then.
Pin your images to the relevant board and cross-promote them to your other socials. If you are part of a Tailwind Community go for it too!
The pins that get the most saves aka re-pins and most clicks will typically be the ones with the most effective images, descriptions or simply topics of discussion or season!
On Pinterest vertical images 1000 x 1800 pixels with warm primary colours stand out the most. So I highly recommend you use tall graphics. And you don’t have to have Photoshop or be an artist to create awesome images.
Using text on the images did help a lot too, those images also performed way better! I used the titles of the post as “Image Text overlay” to attract even more attention and traffic from Pinterest!
Last week I shared a full tutorial with an awesome tool to create funky fun already optimized images for social media incl. Pinterest! Or use Canva which has great tutorials for newbies. Or other free royalty-free images online!
Word of Caution: Always give attribution or credit for the photo if you just found it online or you could fall foul of copyright laws! OR simply use resources that offer royalty-free stock photos that you can download for free for public use. For instance, Unsplash, and Pixabay. Make sure to double-check. BEST option is create your own images with your trusty android or camera and your PC.
No need for fancy images, just make sure they are eye-grabbing. Simply scroll to the top of your own Smart feed and you will see what is eye-catching! Below are some examples of images that are doing great!
The beauty with Pinterest is users are very specific, when they save your stuff they are actually planning on either using it, sharing it or buying, whatever their aim, it’s all good!
Whatever their aim I always advise to use text overlay on your images. In our case when shared all over the net more people can find the original source! I also add the URL in the description esp. now that Pinterest has allowed Affiliate links back on Pins, you can learn more about that here!
So for this to work, ensure you either already have an image that’s Pinterest-friendly on the blog post or create one! Remember I had 35 posts you may have more or less.
Set aside 2+hrs at the very least to create your images! And from now on save yourself time, always create a Pinterest-optimized image for EVERY BLOG POST. If you intend to attract some Pinterest Traffic to your content and offers!
Step #6: Find Pinterest Tribes & Group Boards
Create a Column in your Google doc or Spreadsheet for this step!
Pinterest allows you to have group boards and while they were hit hard on the last Algorithm update, they are not completely dead in the water. Find smaller group boards with 150 or less active users.
Reach out to the owner and ask to be a contributor. Usually, they will allow it if they find that you are an active pinner who also shares others’ content on your boards!
OR Create your own Group Board and invite contributors. These other pinners that you invite to pin items to your board just like they do to their own boards. Just like you may be invited by other users to pin to their boards.
Check your Pinterest Messages board or email for invites. This means that even if you do not have an established following of your own you can still get exposure for your pins if you are invited to some group boards that have a decent active following.
The resources I employed for this step are Tailwind for Tribes of like-minded Pinterest users to share each other’s content & and PinGroupie. This is a free resource that allows you to research and find group boards on any subject with active users.
It gives you the owner or creator, the number of pins, Users and how active it is! And it’s all laid out in table-like form. So easy to use. The rest is up to you!
Here is how I used PinGroupie to Increase Traffic from Pinterest to our offers! I selected a niche subject/topic; sorted the results by the number of followers, pins and contributors in that order. I then checked the boards to ensure they were an ideal fit for our brand and the experiment too!
Then I reach out to the board owner requesting an invite. For every 10 emails I sent I got back at least 6 responses!
That’s 60% response rate and yes I got a few Nos. We aren’t accepting any more contributors and that was okay! I also wanted just 10 Group Boards Tops! And I wanted Quality traffic.
At the time I wasn’t bothered about followers! (a mistake by the way that I amended after Feb.) Today Pinterest wants you to build a community of followers. So do it.
Again, this is labour/time intensive going thru boards, sending requests to the Creators to be a contributor and checking for their responses. Then once accepted actually visited the boards and Re-pinned lots of the already well-performing pins to my own boards and pinned some of my own pins too.
The ratio being 80/20 mine/other people’s pins! (You are here to attract traffic to your offers!)
We also visited the boards for the week daily doing this and by the way we were pinning only 20 pins max including our own Pins!
Just know that there is a huge number of boards the choice is mind-boggling so you have a choice of boards if one says no or doesn’t respond…there is always another!
There is no easy way to send a request to join a group board it’s all manual.
The beauty with PinGroupie is I could filter my search according to each topic and thus…
My Criteria for Which Boards I chose to Increase Traffic from Pinterest:
- Boards with at least 2k+ Pins
- Active Boards, you want boards with very recent pins. At least 24 hrs old max!
- Collaborators No Less than 5 – The more contributors the higher chances of me being accepted on the board. Some boards have over 100 contributors…These are getting way less and less exposure though!
- Followers, You want Lots of followers as they would offer you more exposure, right?
- Targeted – I always want to prioritize my work. So the board content had to resonate with our brand or interest. You too, ensure your Pins fit in and are of interest to the other board followers.
- Board Description – And my final criteria is the Board description. It has to be well optimized for search engines too. So definitely check out the description of every board you wish to join. Some owners set the joining criteria others don’t, and some are closed! Some even add an email to use for requests. Others ask to comment on their pins requesting for an invite, this worked great too esp. coz because I would comment on their most recent Pin requesting for an invite to their board and re-pin it too!
Note that in order for someone to invite you to join their Group board you have to follow at least one of their boards or follow them! I always did both! It shows goodwill too! Make sure you do the same, or follow another board from the owner, or they will not be able to send you an invite.
If there are no instructions as to request an invite I click on the Board owner’s profile – their avatar is the first one shown on the group board. Find the link to their website, there is usually a Contact page or an email to contact them! I could tweet them or use their Facebook Page. Get creative here people! You are building a brand online! Some work is involved!
Step #7: Create a Pinning Schedule for your Refreshed content & Add it to Spreadsheet.
Avoid pinning the same image repeatedly on the same board. Which I have done before. And ensure that you spread the content to your different boards! Surely you have lots of content to share, right?
My Spreadsheet guides me as to where I have shared the image and that it has already been shared!
Pin other people’s content between sharing your own pins simply type a keyword in the search bar and go ahead and pin what resonates with your brand esp. if it already has a high number of repins…It is popular and will attract more viewers to your boards too.
Don’t forget to pin your new images to Group Boards that you applied to and were accepted as a contributor. But First, save them to your own boards! ALWAYS.
Throughout the 3 months of our experiment, I pinned our images to mostly active group boards incl. our own. I always ticked off the pinned image and where I pinned it on my spreadsheet.
This helped me to keep track of what’s been pinned where and what’s left! At least 3 times a week I went through my Spreadsheet/google doc and re-pinned the items. No more than twice a day to specific boards.
A few times per week I would go through my spreadsheet and pin the items. I didn’t want to pin more than 1 or 2 items per day to any specific group board. And no repetitions. I didn’t want to be called a spammer. And I wanted to see how many repins from other people too. I also didn’t want to pin the same item multiple times a day even if it was to different boards.
So you too should pin different items to different boards, and spread it out.
Pro Mama Tip: If you are a parent with teenagers, get them to earn their pocket money by doing some of this work for your business. #itisnotchildlabour
This is what we did: We’d would normally pin 10 of our own pins, with different content for each pin, and then 3 other people’s pins on different boards. We have 45 boards!
I of course didn’t do this all manually, no my friend, I used an online tool called TailWind to schedule pins in advance. The beauty with TailWind is they suggest pins in your niche for you to repin too, sweet. I also taught my teenage son to do this in his free time.
So you don’t have to go thru the Pinterest feed. You could use Viralwoot for your automation process.
Tailwind allows you space your pins so you don’t repin the same item to a board several times!
You could pin items to your own boards more than once if you’d like, but I don’t recommend repeatedly pinning the same item to group boards because it could easily be considered spammy.
Now here is a Super Tip; I created a couple more images per post, so I could post the same URL/post with a different image to group boards too, scheduled on a different day. This is great when pinning the same post on the same day as well!
Another awesome resource through Tailwind is the Pinterest Tribes. These are taking the Pinterest game to a whole new level. If you share any Lifestyle content, you are welcome to our Pinterest Tribe.
And the good news is Pinterest has let up on the Group Boards esp. if they are small ones with an active group of contributors. 200 or a little less is okay. So we now look for such groups via PinGroupie! And have readjusted our Strategy on the thousands of contributors to group boards.
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Let’s Wrap this up:
I followed the last 2 steps over and over in the 90 days until the 2nd week of Feb!
So this is the strategy I used to increase Traffic from Pinterest to our blog. The only thing I would do different is Focus more on Growing our audience/followers, which is our next experiment. And here you have it, how we grew our audience from 256 to 2118 a percentage increase in growth of over 185%.
We increased traffic from a slow 50 views per day to over 750 site visitors per day from Pinterest a whopping 800% increase. Despite the Pinterest changes that are making it impossible for new pins to hit the top of the newsfeed!
Today we have over 1 Million views per month on our Pinterest Assets, which translates into over 30,000 website visitors per month. Sweet!
Our aim was and continues to be to grow a targeted and active audience and we will share with you our results.
As I mentioned in the intro to this article, the above steps helped me to double and increase traffic from Pinterest to our blog in 90 days! You must agree that the results are great. And you must also agree that it’s doable by anyone who wishes to grow their traffic from Pinterest or any other social media for that matter. Since this experiment has been so successful, My plan is to now go through more of our posts and do the same with the intent to also growing our audience.
A two-pronged strategy since I have identified a secret process to share our content. I will be using this same strategy for our social enterprise blog. Until we have a steady 10k plus views minimum from Pinterest alone!
And there you have it. The step-by-step strategy I used to increase Pinterest traffic to our site by 800% and grew our follower base in the process by 185% in 90 days.
If you too are interested in getting more Pinterest traffic for your site (yes we all do,) I highly recommend you Download this PDF NOW and get started leveraging Pinterest for your blog! I know you’ll get the results you desire, it’s so worth it. I truly believe this.
More Resources For You:
Tailwind Pinterest Automation – Check it out
PinGroupie for those Niche Boards – Lean more about it
Pinterest Algorithm Change Post – Lean more
Download The PDF – HERE
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