How to Identify and Define your Target audience or Market in 4 simple steps [Video]
Have you ever been asked “what do you do” and you drew a blank or stammered through some vague statement?
It happens a heck of a lot… esp. to network marketers and bloggers.
Welcome to network Marketing 101 🙂 Thing is you haven’t yet learnt to identify or define your target audience or market.
So to help you get there let me ask you, if you were in an elevator with an interesting person what would you say you do? What’s your strap line or “elevator pitch” – as a network marketer, to the Question: what do you do?
One of the most common concerns and challenges that come up with my clients or students is that “how do I create a strap line or elevator pitch that will grab hold of my potential customer’s attention?”
This to me sounds like a dilemma to some kind of response to the question “what do you do?”
Fortunately I have the answer to that urgent question on how to define your target audience in this Video right below:
#1. Define your Target Audience – What’s Your Expertise?
Everyone has something special to offer. And no I am not talking about your affiliate product or MLM!
Applying that special something, skill, talents and lessons will determine how much of your target audience you attract. And the moolah you make!
What’s your skill-set, hone those skills and use them as the honey for your bees!
For instance Cesar L Rodriguez one of the coolest mentors we’ve had, a leader in his own right and 2014 Top Recruiter worldwide in his primary business, is a Super closer and a Salesman Per excellence!
He has carved himself a niche market in Training on Closing and making that sale happen! He has coined the Phrase B10XB = Be 10 Times Bolder…and he lives this Mantra!
Okay so you have identified what it is you want to offer others in value that will attract your target audience.
Now let me ask you, WHAT ARE YOUR HOBBIES? the people you wish to attract are Literary Similar to YOU. They usually find the same things interesting.
WHERE do they HANG OUT on and offline…Go hang out there too. Introduce yourself and your hobbies/interests.
Share a personal story, connect with those who respond, welcome you, answer, ask questions. POTENTIAL Ideal clients. Be 10 Times Bolder in the conversations you start and how many people you get to connect with daily.
Become a “giver” by sharing tips, hits, humour, inspiring stuff. Be consistent. Offer these things freely and you’ll start to build that trust.
Sooner or later people will willingly take action on YOUR RECOMMENDS or Suggestions on solutions to their problems or desires. They will buy from you or partner up with you. Its called positioning yourself as a leader!
#2. Define your Target Audience – Get Clear On Who Your Customer is!
First lets assume you have a niche product or service! If not, know that there is an art to choosing a profitable niche market without selling out. One that pays & holds your passion.
‘You want to solve a specific problem for a specific group of people….‘ It’s as simple as that my friend. If you don’t know who those people are aka your target market, I suggest you get back to the drawing board.
Think of who is your customer, WHAT does your product or service Do for that person, What benefit or transformation do they get if they join you or use your product?
That’s how you get to the “who you are targeting.”
Think of who or what is this specific group of people that you want to serve? Or what group do you belong to?
For instance I am a woman, a mother, I am over 35 and I am a business owner and coach…! So I could say that the people I am looking for are women, mothers, home business owners, over 35… But this precludes several people and is too general …So we gotta nip and tuck
Ask yourself, what is the specific problem that you are solving!
- Are you helping people loose weight,
- A dog trainer,
- Are you a foodie,
- May be a realtor,
- Do you help people get whiter teeth?,
- Do you help people make more money- HOW?
…What is that problem to which you are the go to person for the solution?
Once you know what the specific group is and what their specific problem or desire is…then you can with great confidence say that:
I do…XYZ (transformation or benefit). I work with is….specific group…who are having the challenge of…specific problem…!
For instance I Julie;
Work with home based business owners, affiliate and network marketers learn how to brand themselves, generate more leads and build a super organisation from the ground up!
No, we aren’t done yet my dear, we want to narrow your niche down by segmenting your target audience into:
Who do you want to work with:men or women, types of people-interests,
What they earn,
Where do they live? (you want to prospect locally and build globally), geo locations, professional or vocational….The more specific you get, the higher chances of finding who you want fast and in large numbers!
See it pays to profile your customers then ask your self what your area of expertise is?
VERY IMPORTANT: Marry the above info with your offer and target people in that niche first…and grow your net wider as you grow your target customer list.
See how that works?
So next time anyone asks you what you do, you have the perfect answer, go try it and see how that works for you!
And PUT IT TO WORK in the places they hang out, so that you actually attract that customer.You want to solve a specific problem for a specific group of people....
#3. Define your Target Audience: Reach out to your niche based on interests:
You also can still attract more clients even when the people you are looking for don’t fit info a specific category.
For instance my friend is an ‘Kitenge Designer and Trainer’…yup. So how do you know when or if someone wants to be a kitenge designer?
This is a specific target audience example. Well it’s not rocket science; simply use the hand that you have and in this case it’s “the trusty Google Keyword Tool”….
I can see you thinking is that it…well if you aren’t making any money then you aren’t utilizing this tool effectively.
Google gives the best target audience analysis tools as well, via Google analytics. Because it gets preeeety specific and returns thousands of results for you to work with, content, forums to find your potential kitenge designers…Or whatever the heck you do.
See the Google keyword tool allows you to find out what people are searching for. Their interests. That’s how you too find them e.g. Type in the word “events planner” and find out how many results show up. If they are low try something else.
If they are too high you have a low chance of getting in on that sauce…find a middle ground. Use our White Hat SEO tips.
Google returns similar searches too…see you have no excuse not finding your market or downlines…Heck the earth is full of billions of people…
There are more than enough to go round…Find your clients today.
Once you have your key word. Place yourself where they hang out. How? By doing your research on niche marketing and then place an advert.
For instance offer to pay Google $50/month for every optin. When they click and optin, you will get your potential customers. #BoomThere are more than enough to go round...Find your clients today.
#4. Define your Target Audience – What’s your competition up to?
Well you didn’t think you were the only one with that idea, product or service, Didya?
If you are, chances are nobody is looking for it as yet… So be the go to person for it. Or its not wanted… 🙁
But if you are like a normal network marketer, then you should research your competition. Your audience is likely your competitor’s audience too.
- What are they doing for their content marketing?
- How are they attracting people?
Check out their social media profiles and pages…Learn Do Teach. Find common values and interests this will help you target your niche audience better and create content and a strap line that fits.
When we first started out in network marketing, I did what my upline told me to do. It was painstakingly slow getting anyone to listen to me because I assumed everyone was my prospect and I spammed everyone.
I got a great deal of untargeted freebee seeker leads coz I spammed every Facebook group I could daily every hour. Facebook jail didn’t exist then ?!
Well we didn’t even have an auto-responder so the company we promoted got all them leads arrgggg!
Thank God for coaching…we invested in Our Selves… And turned things around.
Right now we’re getting 10+ leads daily in our auto-responder without making a phone call, or chasing after friends and family.
This was after we learned how to target the right market, and the new age prospecting techniques.
Today we attract our clients. The leads we get are high quality and potential customers, clients and busienss partners.
They are looking for us instead of us looking for them.
It’s a totally different ball game when someone or lots of people look for you first.
HOW DO YOU get to this sweet spot?
By knowing who your target market is and what exactly you are offering them. By having total confidence in your offer and not having an emotional attachment to the result.
You are thus positioning yourself as the expert you are in your niche or market.
You will attract people automatically…it takes time, it’s takes grit, focus, you’ve got to learn how to define your target market and above all patience…See irrespective of what investment vehicle you have, if you identify your customers, and have a healthy list growing daily, you will make sales.
Want to learn what we do to get targeted leads daily? Are you Coachable and Open to receive your Just rewards for showing up? You need a mastermind to help you grow and prosper.
Check out the Mastermind that could change things for you Where we also reveal exactly the tools we use and what we do. (Caution, if you are looking for a magic wand or quick fix or get rich scheme, this is not for you, you may need to check Narnia)
More Resources on How to Define your target audience:
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As always, You deserve More
Creators of The Winning Entrepreneurs Den – “Helping you Build a Lucrative Home Business From Ground Up”.
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