What Is List Building & why is a Mailing List So Important To Your Success?
Let Me Ask You a Question…Are You Building Your List? Why am I asking this…because list building is the only way you will create a viable income on or offline simple!
Today I watched people goggling a dress trending on social media, looking & seeing different colours at various angles…Wow if only its owner or the Vendors knew how to monetize this viral trend, list building gone viral… See #TheDress on twitter & Facebook. We are all confused as to its true colours. I see gold & white lol. Is your List building strategy allover the place too?

Well, list building is where you take certain actions to collect people’s emails, with the intention of sharing with them specific information at a later date! A mailing list is basically a database of email addresses used by an individual or organization to send an email to multiple recipients at the same time. (Not spam).
A list of people who have opted in for more information on a set topic. In this part 1 of the list building series I am gonna take you thru some hard bits maybe tell you a lil story…in order to emphasize the importance of list building to your home business!
Julie & I have been involved in Internet Marketing for over 31/2yrs (at time of publishing) and we have seen a multitude of insane claims about cracked codes and push button, autopilot solutions to create a fortune online out there and still do!
Yet research has proved that 97% of HBOs are struggling and not making a penny…So you ask yourself whats with all the money photos, the claims, the posh cars online…Well Have you ever heard of “Fake It till you make it…!
By the way Don’t Do It! Image below tells the Real story of people’s lists (Click it to enlarge)

How many times have you been burned? That’s right. You thought you saw the light at the end of the tunnel, then BAM! Something turned it off.
You found yourself holding the bag. Sound familiar…?
We have been there too. What would you have given then to know or have had the ability to properly analyze such “opportunity” before you decide to spend a dime?
I am positive you too have been sent links with some super hyped claims about the game changing offers that promise to make you $253,187 from home in your Jim jams in 1 week!
Let me put it out there this very moment and if you don’t like it feel free to Leave Right now. It’s extremely important you know that EVERY single one of such claims is a scam.
Let me Say that again: every single one of such hyped up claims of push-button, autopilot solutions to making money today or in a week etc. without putting in any work is a SCAM!
Fact: push-button, autopilot profit machines without sweat & effort don’t exist…
…with ONE exception.
If you’ve built a responsive mailing list that trust you, you can write an email with an offer affiliate or otherwise in 25 minutes… Broadcast it to that responsive List, be it Hundreds tens of hundreds of thousands of people – all at the click of a mouse, or a push of a button. And Guess what….
Once you hit ‘that send button’ your job is done. You can go watch your son’s soft ball game, go for a swim in the ocean, Go do that Zumba thing, play golf, or simply roll in a Turkish mud bath – whatever rocks your boat! And with your trusting and trusted responsive list – sales WILL start rolling in on autopilot… That’s what List Building is about, its the sole aim of most business owners!
Or is it all that? See you have missed out on a Lil something…
Even if you KNOW about the mailing list business model, most people have no idea how to manage a profitable list building system. Most people email their list as and when they have something to offer…in other words “spamming” sorry….
So today –I am here to tell you that even with a responsive list, It’s not WHAT You are selling to them, it’s HOW You Sell it to them! There must be a relationship built as we said in our email series before and you have to be Consistent! Tell me have you purchased a ton of info from emails you have received? Was it from a total stranger, or someone you feel you know and trust because of The consistency of VALUE they keep sending you DAILY or at least weekly?
Want to learn how we and others do it? With a Profitable Mailing List You can Make Money By “PUSHING A BUTTON” This Is The Only exception to Push button make money claims!
See One of our mentors Ray Higdon does exactly this! He sends out a broadcast DAILY sharing his knowledge and experience every single time. Every so often Ray recommends someone else’ product or his own.and guess what, I can guarantee you that I and numerous others have pulled out our credit cards and purchased…Kerching…Residual income on a Push of a Button….
BUT is it just one push?
Nope. Its daily, consistent, value giving, selfless sharing, building trust, creating relationships and getting people to believe that they know You enough to Buy on YOUR recommendation. This is HOW a List Building Machine that actually pops out money on autopilot every time you Push A CERTAIN button works! All others are a pure lie!
I can tell you another of the most ardent proponents of building a responsive list and who is raking the cash is a man from Wales UK called Alex Jeffreys, he gives away his stuff FREE so often its crazy
Are you going to start today to kick start one of your own list building systems? Well I sure Hope So!
Because there are customers in all sorts of niches, Health & fitness, Porn, cars, travel, info products, baby food, shoes, cats… you name it and they are waiting to hear from you!
The reason we do our best to help so many people and why we keep wanting to help more people is because we remember when it was so frustrating. We know where you are and what you’ve been going through. We remember when we were buying every single product out there.
I remember Julie trying to make money getting nowhere fast. I remember her getting very little sleep and I have to tell you, we were getting stressed.
Are you in this place today?
Not making much if any online. Most of your online purchases go on credit cards and, things are getting really out of hand. Spiraling into a whirlpool of debt?
If your email inbox is anything like ours was, then you are receiving a nonstop flow of emails selling you stuff.
Is that correct? Email after email of somebody selling you something new. A hundred a minute…Well you’re on their list!
Are you sure you want to carry on that way?
There is a great way to Build your list and we show you What It Is because we have seen so much and still managed to build a List of thousands of subscribers. We highly recommend you try it out too!
We also did get with the right mentors and are part of the best team culture, training and support that there is online hands down…(I honestly believe so)!
We consistently believe we share Value.
We have built our list by creating a website where we share said value. But we started with a free WordPress blog again sharing value, and boy delayed gratification we have had to drink that cup in gulps!
Why List Building – The Power of the List

You definitely understand that traffic is the key to making money online…You believe that driving traffic to a website & Lead generation = making money…right?
Well wrong my friend if it’s the wrong kind of traffic, it’s a waste of time! Its not WHAT is being sold to You nor the Traffic … Its HOW its Sold that matters!
And the Key to traffic is NOT driving traffic…Its OWNING TRAFFIC…HOW? By building your own list!
When we spoke about delayed gratification, we didn’t mean go home pray, and switch the telly on and wait…Nope! You have to do some work upfront without getting paid and USE a list building system the correct way.
You have to either find one or build one & automate it. Once you got that sucker automated, that’s when delayed gratification starts to pay off!
This is what successful people do, this is what we did last year and are continuing to polish and build our list this year!
It’s what Zig Ziglar always said and its true today. It’s never really about you, you have to understand it’s about them; the subscriber, customer, what do they want? If you can marry up with what they want and give it to them, then you’ll get what you want too!
List Building & The Key to Making Money
The key is simply Reciprocity: Once you have built your list, you start to deliver value to them, whether you create it, or you get an expert to create it.
Your subscribers will want to give back a certain percentage. Let’s say you give it to 4000 people, %ge of those are going to want to give back to you too. That’s just the law. By buying into the value you offer with their cash!
You can build your list faster by Offering something of value to other list owners in exchange for plugging your list. This has been done by 6-7 figure earners for years.
Ben Settle suggests a strategy to do this. Using his unique style he was able to receive dozens of new (targeted) subscribers by spending just a few hours of his time. Learn what it was in this article.
Well there is More to list building, but not today…watch this space for Part 2 on List Building secrets – “The Machine…”, So very exciting! Until then…comment below, share & connect with us on our socials…
Be all you can be
Creators of The 4-C Formula – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Pauli
P.S. CLICK HERE if You Want to Specifically Learn how you CAN Lock Arms with ME and Have Me Help You to Build Your List Today!
Wonderful information very challenging and educative !! Actually I also read for some tips on list building from ebooklancer . I now noticed several suggestions from your blog that I have never seen before. Thank you for a wonderful job.
Hi Adam,
We are glad you are getting value from our blog posts on email list building. We havent heard of ebooklancer so we will check it out!
Its like you read my mind! You seem to know a lot about this,
like you wrote the book in it or something. I think that you can do with some pics to drive
the message home a little bit, but other than that, this is magnificent blog.
A great read. I’ll certainly be back.
Awesome comments and advice Evelyne. We shall implement accordingly. Thank you.
Helpful information. Fortunate me I found your site by accident, and I am stunned why this
accident did not took place earlier! I bookmarked it.
Hello Cher,
Good job you stumbled on us and we are glad you found value.
List Building is an absolute essential in Business Building!
Hope Part 2 is even more useful for you!
Pauli
It’s going to be end of mine day, however before end I am reading
this enormous piece of writing to increase my experience.
Hi Bernard,
Glad you found value in our List Building Secrets article. Do share and bookmark for updates as we will keep updating our details to what’s working now! Take care.
I haven’t considered utilizing a list yet. But I think I should really try to have a go at it soon. It’s a good way to create a good friendship with my readers, so it wouldn’t just be a blogger-reader kind of relationship.
Hi Sumi,
Indeed building a list is a great way to learn who your die hard fans are
so you can go the extra mile for them, find out what they like and deliver via your blogs.
List building is essential if you want to take blogging to the next level.
~julie~
I agree with your points though most receiver look at it as spam mails
Hi Karen,
Your Loyal Customers and subscribers would never look
at your gift or offering as spam, since it would be a physical/tangible gift.
Not the usual email. Unless you sent your gift by email…a virtual gift they
would have to click something to get. A Goodie hamper, received via special delivery…spam..!
I doubt it 100%…Try it you might be surprised.
~Paul~
Thank you Julie for sharing your valuable wisdom! I will be revisiting for part 2!
Hi Colleen,
You are most welcome and Part 2 did go public over a week ago.
Enjoy! ~Julie~
Very informative piece of information and tips!~ The list could be very helpful to many people..
Hi Kylie,
We sure hope the list will uplift and help someone progress and get better results for sure!
Thanks for dropping by 🙂
A lot of hardwork really goes into this list building thing. i’m sure it’s more effective than other claims, but can I get figures?
Hi Phylicia,
Of course you can get figures. I can send you some. Or write another blog packed full of figures!
BUT Let me ask you a question!
“How would our Figures impact Your Success and List Building Process?”
You either get it or you don’t and if you do, its time to get going as its not a blog today have a super list tmr.
If you don’t get it, its time to stop blogging for profit!
Do feel free to contact me for more on this topic if you genuinely need help to get going.
~Pauli~
First time to encounter this topic but you have given us much info . Thanks for sharing this one.
This topic is not familiar with me. Email list building is not really something I planned on doing when I blog. I guess its really more to each blogger his own when it comes to these things.
Getting more subscribers to your mailing list is really essential if you want to achieve authority in your niche and achieve conversion in affiliate marketing!
List building, when done properly, can be a successful way to connect with people who need your product. Unfortunately, too many people resort to unethical practices to list build and then fill our email boxes with their junk mail. You can’t force people to buy what they don’t want or need.
I think having a database of emails can lead to potential followers or leads. It helps to build it up as you grow your site.
Wow what a bunch of good information! I’m gonna get on that list right now! Thanks for this =)
Good on you Fernanda, glad you have seen the light. Get to it immediately.
Thanks for dropping by.
~Paul~
Yo Julie…first off, that dress is DEFINITELY blue and black lol;-) My other big takeaway from this post (and there are many) is give VALUE! This is so true. In email marketing and in many other facets of business. Great tips!
Informative post – great for new bloggers! The light really does affect how you see the dress.
Hi Sim,
Indeed we hope to help New bloggers to shorten their journey and get them progressing.
If we had had such knowledge when we first begun, we would have had a lot less sleepless nights and
helped our team better.
That dress is something else lol. Hope its owner has made something out of the free viral publicity 🙂
~Pauli~
Great post! And this still works! I hear many people say that they don’t build a list anymore because the email era is over.
If you have a list of thousands of people and still 10% opens your mails and you sent them a great offer after sharing some value great change that they buy from you.
I will continue building a list!
Hey Tessa,
How god of you fr taking the time. Glad you are sticking to our guns.
Indeed list building is the only way to be able to do what you say.
Anyone who says list building is dead is not an entrepreneur, not online anyway!
Look at how every single organisation is finding new and innovative ways to get our details…
including good old free offers, surveys, info…you name it. Go figure.
Thank You for your contribution.
~Julie~
This is something I love! Very much information-packed! I love how you present and how you make a strong statement on using the list building the effective way! Congratulations on this one!
Hi Raymond,
Thank You for taking the time and we are glad you found value packed info :). Awesome!
It’s also equally important to know and understand who your target market is. That way, you’re talking to the right people – this will ensure that the list you have and building is relevant and of good quality. Great article.
Exactly RUSS,
I agree with you. And thats why we say Traffic is the not exactly the right answer…
It could be simply passing traffic and thats no good!
haha, no matter how many times i see the dress, it’s still white and gold. and yes, if the poster has monetized that page, he/she has probably earned a month’s or two’s worth of salary overnight.
very informative post, thanks for sharing! but list building is not on my to-do list as of now.
That dress, I doubt that the wearer got anything out of it…BUT the vendor must be making a killing now!
If you are blogging for fun or simply as a way of sharing your thoughts of course list building may not be top of your agenda. But sooner or later you may see the value in it. Thanks for dropping by Mia!
Thanks for the information. I get those scam mails in my junk box, what i did is marked and reported it as spam or report to google.
Hey Sunshine,
Good on you 🙂
What We do is Simply delete them, by that simple act you are letting your email provider
that you dont need that kind of email and they will send it strait to junk folder.
Thanks for dropping by 🙂
I’ve yet to start building an email list for my blog. I just migrated it and still gauging if I can keep up with it once I dive into it.
Thanks for the tips. P.S. As a web user, I’ve encountered sites that lets you subscribe but won’t let you unsubscribe. It’s so annoying especially when the content was not how they advertised it on Facebook.
e.g. this shoe store that showed really great Korean-inspired shoes. when I subscribed and checked in to the site, ( you can’t see site without adding your email), the shoes being sold were totally different. I couldn’t get out of it.
Hey May,
Sorry to hear of your bad experience. Its such that give email marketing a bad name and cause people to be extremely suspicious of everything.
Hope that hasn’t put you off building Your List 🙂
Thanks for educating us on the essence of email list building.
You are most welcome Mazino!
Success ain’t fast and if it’s fast, it won’t last.
Thanks for sharing your information and knowledge!
You are welcome Tiffany, and thanks for your contribution 🙂
~Pauli~
Great value shared here guys! Totally agree on the importance of building a trusted relationship with your subscribers long term. Offering value, being the real you, and being honest about your personal experiences is the best way to do this. Thanks so much for your tips. Outstanding!
Hi Brian & Felicia,
Thank You for your comments and we are glad you found value.
We hope to keep serving our Readers and fans., to help cut their journey shorter!
being Integral goes some way in establishing a loyal base.
~Pauli~
Wow! So much to digest here. I love that part “Fake It till you make it”. I get tons of mails like that, some even telling me I have $1,000+. Like from doing what?? I just tick and delete. True.if you offer value, you will get suscribers but make a mistake and you loose their respect or like some will say red skirt.
Wow! So much to digest here. I love that part “Fake It till you make it”. I get tons of mails like that, some even telling me I have $1,000 . Like from doing what?? I just tick and delete. True.if you offer value, you will get suscribers but make a mistake and you loose their respect or like some will say red skirt.
Hi Don,
Thanks for gracing our blog with your presence 🙂
Yup “Fake it till yo make it” is a No No for anyone who
wishes to build a long term well respected brand on or off line.
Offer Value and Your List will grow and Grow…
One of these days you will tel us about “red skirt”
~julie~
Thanks for sharing such interesting fact! Good info…
You Hi Elana, thats for dropping by. And You are welcome.
~Pauli~
Building a list is definitely challenging. Some resort to hiring experts indeed. This is helpful for those who are up to the challenge of building lists on their own.
Hi Maria, good to see you here.
List building is not something a home business owner who is starting out
fresh can hire out to experts because its a cost most cannot afford.
That said, if you have made a few bob and you are looking t free up your
time to do other stuff, you could outsource some tasks of your business.
Esp. Non MMAs so you can focus on MMAs 🙂 ~Julie~
Thanks for the awesome info, value packed!
You are welcome Alesha, thanks for dropping by.
Ok, every time I look at that dress it is a different color. I have spent lots of time list building. It is very important. Thanks for the great information.
Quite the eye trick isn’t it Sandy…Imagine what the owner could have made if she was in our industry and knew how to monetize the clicks she has got on her post today lol. That said, I am glad you are build that list, rev it up a gear and you will be in even more comfortable circs 🙂
~Pauli~