HOW TO MAKE THE MOST OF PINTEREST AS A SOCIAL SEARCH ENGINE FOR MORE BUSINESS TRAFFIC AND CUSTOMERS
Do you ever wonder how to make the most of Pinterest for your business with all the changes and updates over the last few months? When it comes to traffic and lead generation, it can be a puzzle for many marketers esp. network marketers
This post will help to guide you on how to best use Pinterest whether you are a newbie or a seasoned user. You will understand a wee bit more on why Pinterest is a powerful social search engine and traffic driver for many. Feel free to share with your friends and teammates!
First let me ask you…
Did you know that Pinterest can be an amazing way to getting your brand, products, services and name out there?
Check this out, there are over 100+ million Pinterest Users worldwide with over 1.5 trillion DAILY RECOMMENDATIONS… 89% of above users have purchased something they found on Pinterest. (Guilty as Charged) 🙂 Do you now realize that Pinterest is not a marketing tool anyone in business and even pleasure users should ignore! Find out more about why Pinterest matters for business with exciting statistics!
While, we previously talked about Local Lead Generation for your online business!
Today we’ll be sharing with you how to make the most of Pinterest in the new lay out for your business and blog!
[bctt tweet=”How to make the most of Pinterest in the new lay out for your business and blog! #pinteresttips” username=”Juleskalpauli”]
HOW TO MAKE THE MOST OF PINTEREST CHANGES:
Y’all know I love Pinterest! It has been a major traffic driver to our blogs more than any other social platform. We have 3 different Pinterest accounts. One of them below gets over 2000 average daily impressions. That’s increasing as you can see from image below! At one point we were getting over 60k average monthly views. Before the newsfeed update and changes. Now remember I said that you dont need thousands of followers and if you follow us you know its true!
Now, you can see that just over 400 are Targeted ENGAGED Pinterest Users. Does this kind of data excite you? It sure does me! So First Thing You should know is to Navigate Your Analytics to understand just how much Pinterest can do for your blog and business traffic! The above Stats are quite humble, compared to some and yet I am not in the business of Comparison. I just share what works for me and how it can do for you too!
So…
By the way, I was talking to 2 different friends Taya & Kim recently. Both mentioned that they have been meaning to use Pinterest but can’t quite get the hang of it! I realised this is a major problem with many people including entrepreneurs, internet marketers, even bloggers!
It got me thinking about everything that I’ve learned since I started my Pinterest journey 2 years ago! I also realized that I’ve never devoted an entire post about the real basics of how to best make the most of Pinterest before. A lot has changed over the past 10 months and its time to share how you can make the best of this literally new Pinterest!
So today I’m gonna fix that!
A little background: I set up our first Pinterest account in 2014. You see, I discovered Pinterest through a Facebook group post, read the post, checked out the account and spent 3 hours browsing Pinterest lol!
Surprisingly, I found little in the various training products we had on Pinterest, not even our Go-to Training platform! I found my calling! 
To say I was addicted from the start is an understatement. In fact, I state so in the book I wrote for YOU; The Art of Pinterest Profits. I fell in love with Pinterest!
Do get your copy today and find out what drove me to Live and Breath Pinterest!
Anyway, I set out to prove it to myself that Pinterest can be a great business resource for laser targeted Leads and Sales! At first I mostly used it for home décor, makeup, recipes and fashion inspiration…Then I realised just how amazing it was for our brand and blog!
[bctt tweet=”Pinterest can be a great business resource for laser targeted Leads and Sales! #pinteresttraining #pinterestconsultant” username=”Juleskalpauli”]
Today I want to talk to you about the New Pinterest and how it can help you learn more about your target audience.
So are you like: “I need to build up my Pinterest but I also need to feed the chickens…” In other words, you have been procrastinating. This is just the little loving shove you need!
When it comes to how to make the best use of Pinterest for your blog, its best to understand that it’s not a short term strategy! You must be ready to invest time! Just understand that it’s actually a long-term yet highly duplicatable way to generate leads for your business. For more tips on how to make the most of Pinterest in the new lay out, watch the video below.
Now you have a better idea! It’s not what you expected was it? So, it’s definitely worth sharing with your friends and even business partners or teammates. But I’m not done with you yet…
More New Pinterest Marketing Tips for You:
#7. Little Known Image Creation Resource!
Everyone loves Canva and Picmonkey. Well, have you heard of Relay for Optimized Images? Now you do. Its greats for SEO because you can add keywords to every image. Immediately making them searchable and branded to you of course, as you add your watermark.
Note that relay adds its watermark to Free account users! But that’s doesn’t take away how awesome it is! Yes, it does also resize images like Canva, yet it kicks ass for your Image SEO. The cherry on top is, you never have to worry about your image alt tags!
Word to the wise, avoid keyword stuffing. I don’t recommend it for your alt tags even with Relay. Your image tags must make sense to Google and other search engines and of course to Pinterest, which picks up the alt tag as your Pin description!
#8. Leave Group Boards that are not Serving you.
Pinterest powers seem to have really decided to knock down large group boards. And frankly I see their point. Large group boards are like large public Facebook Groups.
Everyone pins, no one is sharing or engaging with anyone else’s content. THIS WILL AFFECT YOUR RANKING. It is time to cut the cord and see those pins that had been sat on your boards like zombies, suddenly take off!
If you are part of a group board with thousands of collaborators, check your Pin count! You can only do this via your analytics! If you haven’t got much from such boards other than your own save, leave! It is affecting your overall Pin ranking. It scatters any chance of that piece of content raking in search via Pinterest! 
My recommendation is Leave those overcrowded, non-serving group boards, or even DELETE THEM! If you are the creator, its tough luck! Because you also face the potential of losing a ton of followers who were following that board. Unless you can take the time to whittle down the collaborators to may be 50 tops!
Harsh medicine, but we are talking your brand here!
[bctt tweet=”Leave those overcrowded, non-serving group boards #pinteresttips #pinterestconsultant” username=”Juleskalpauli”]
#9 Make it easy to pin images from your blog.
In addition to the pin button, Use the Sumome Image Sharer tool, it is absolutely awesome!
Ask for the pin – Right below the image add a Comment! “Pin Me 
” We always ask, people will always respond to a direct request! Or you could eembed a small pinnable image at the bottom of your blog post you will get more shares!
Always track and measure your Pin action steps vis-a-vis your results. Or you will never know whether its working for you and when the turn a round happened! Along these lines, next time we shall look closer at how all these changes affect your Pinterest SEO.
And that’s it for today my friend …
[bctt tweet=”Always track and measure your Pin action steps vis-a-vis your results. #Pinterestseo #Pinterestanalytics” username=”Juleskalpauli”]
IF you Really want to explode your business via Pinterest, here are some additional resources for you:
Your Pinterest Fitness Plan – Learn More
The Art of Pinterest Profits – Get Your Copy
How to Grow Your Pinterest Followers in 90 Days – Learn More
The Ultimate Pinterest Road-map – Get Lifetime access
Did this tutorial on how to make the most of Pinterest for your business traffic and sales help you? Awesome. By the way, we would greatly appreciate it if you Like, Share, Pin this Post. Commented below and share on social media…
As always You deserve more
Learn. Love. Live
Julie Syl Kalungi
Here is how To Work With Julie
Email: julie@Juleskalpauli.com
Considering Coaching? Check out our Work with Me tab and Survey or our Secret Affiliate Road-map where we Help People Everyday.
PS: If you haven’t recruited anyone, or fewer than 5 people, and you love Pinterest, This Course will Help (and it is on Sale).
If you enjoyed this post about How to Best Use Pinterest for your business, New Updates! Re-tweet and comment please.
[thrive_leads id=’6783′]
I use Pinterest but strictly for my personal interest… I’ve been considering it for business but have not done yet. This post is definitely the one to save and come back to! Thank you for sharing your tips!!
Hi Mikk,
Glad you got some value, Pinterest is way more than a fun image platform. For the entrepreneur it is a gold mine! Glad you got value and feel free to check out our Pinterest Category for more tips and strategies to leverage it! https://juleskalpauli.com/category/pinterest-tips/ 🙂 And feel free to ask for any guidance if you need to!
~Julie Syl
I love Pinterest but I didn’t think you can change it to be useful for business. I just use it for fun..heehee. Thanks to this post, I now an idea how to use it for business.
Hi Peachy,
Indeed majority of Pinterest users are the same…yet there are a ton of brands and businesses making a killing via Pinterest. Its time you gt in on the party!
I find resources to help me with my pinterest game but I never had the time to implement them every day so even if they were to work I fall short because I do not invest as much time as I should to see good results. Great post/video
Hi Anosa,
Thanks for chiming in, And we know what we get what we deserve right? I am sure you are focusing your energy where you dem you get the most results 🙂
Wow. So, I’ve always felt that pinterest would be a big player somehow, especially for SEO. I’ve got a business account over there, and have yet to look at the analytics. Grabbed your book, too. Thanks!
Been spending so much time building a backend that will handle a big business. It is time to get out there and bring that in!
I really appreciate how you are so forthright in sharing what it is like for you and how you did it. That you got 60K impressions is so amazing. I feel like I’ve been on another planet for part of the year. Like where have I been when she is getting all this traffic? Look at how far you keep coming! Awesome!!!
hey Shannon,
Its soo good to see you here. It is good to take time out anf go burrow and build a legacy. A sky scrapper takes a foundation almost as deep
So I know yours wil be huge. As long as you add Pinterest to your Marketing Arsenal 🙂
Glad you purchased the book. My VA will send you the SEO training soonest! As long as you follow above instructions. She is in full charge of this 🙂
~JUlie Syl
Julie, when it comes to pinterest and elevating your game plan; you are the bomb! Thanks for the great tips!
Thank you Lorraine lovely. Glad you get value and think I am the bomb, love that 🙂
~Julie SYl
These are all such great tips! I really needed this post because utilizing Pinterest more is one of my goals for this month!
Thats the spirit Caroline, and your efforts will pay off long term 🙂
Thanks for showing positive side of Pinterest, But I want to add info-graphic are also great source, which can help you in boosting your website traffic via Pinterest.
Thanks Paul, we have a whole category on Pinterest and have handled various ways to Leverage Pinterest traffic, Keep tuning in for more 🙂 Thanks for dropping in!
Great informative article – thanks!! Downloaded your book and am following. Visiting from the Blogger’s Pit stop!
Hi Helen,
Super glad to see you here & that you got access to the resource and go be an entre-pinner!
Great article. I’m still new to this whole thing, but Pinterest seems to be a great way to growing a blog. I guess you just can’t be afraid to jump in and start pinning.
absolutely Matt simply type Pinterest in the search bar to the side and you will get lots of resources to get you started right!
Thanks Julie for some good motivation, I have been letting my Pinterest run itself lately. Stats are not that bad but I need to get active before it dies on me.
Kathleen
Bloggers Pit Stop
Hey Kathleen,
We do miss your Pinterest Party 🙂 dont let this awesome Blog traffic source go astray!
I love Pinterest. About group boards I am not sure too.
Very actionable post.Just one problem, your theme is not mobile responsive. Difficult reading on mobile?
H Amrita,
Its a matter of playing the hand you are dealt. so Go slow on Group Boards! 🙂
I know I have to work on my Pinterest strategy more. I’ll definitely look into Relay for Optimized Images!
Hi Andrea,
You will love Relay 🙂
Julie, this is just what I needed to make me start taking Pinterest seriously. Thank you!
Glad to have inspired you Jean!
I should really start using pinterest for traffic. It has so much to offer especially when you’re managing an online business, like a store!
Hi Carol,
It is time to start using Pinterest indeed. I am happy to have a chat if you like!
Thanks for swinging by 🙂
I learn more and more about Pinterest every time I visit your blog! Thanks for all these great info, Julie! 🙂
That’s my aim Czjai.
Pinterest is such an amazing resource that more of us should use and stop begging google for the drip of traffic it may send our way!
Social Media is awesome! 🙂
Pinterest has become a major resource in Social media marketing & I would always love to find ideas that could help in bringing more business traffic & customers. These are some great tips, a resource that will help many around as you have given a detailed explanation of everything that has to be worked out!
Thank you for your insights Lisa and for taking the time! We aim to serve the masses who are looking for our kind for solution! 🙂
Wow Julie! Lots of value here today (as usual).
Thank You Rory, glad you got value! 🙂
Good information, thank you! It’s so hard to keep up with social media changes these days. Pure craziness!
Hi Kristen,
We beg to differ. Social Media has given us all a platform to reach millions of people globally and help them get to their goals as well. Its up to us to understand 1-2 platforms focus on how to leverage them and make a killing 🙂
It really is that simple!
A large percentage of my traffic comes from Pinterest. I would still like to increase it.
Yes indeed Paula, thats the spirit We want a whole lot more too 🙂
Thank you Julie for sharing this information about the new pinterest
Pinterest has become huge for me and my blog. It is definitely a big crowd drawer. It really pays to have a big audience on Pinterest.
Hi Dawn,
Audience dont really matter on Pinterest, How well you optimize your content and Pins Is where the Sauce is at! So I always say Followers are good to have but Subscribers & Clients are even better 🙂
I know people with 10s of thousands of followers earned via Follow 4 follow events…No good to them at all! Its How Enamoured are they with your Content and how much do they share it! 🙂
~julie Syl
Pinterest is an amazing platform isn’t it? I really enjoyed your well written informative post. It is needed and I really loved your thoughts on leaving under performing group boards. Pinterest really changed their algorithm and it left allot of people confused because they were no longer getting great results from big group boards. I saved this for some of my blogger friends.
Hi Pamela,
Thanks for chimming in. Its my mission to helps positively IMpact as many people as possible in the network marketing and Home business space on the beauty that is Pinterest!
Group Boards took a hit, and with the notifications development its not practical to be part of a Board that has only saves and no engagement!
~JulieS
I absolutely love using pinterest whether it’s for my blogs or for personal stuff, it’s an awesome resource and you can find awesome products there as well. It’s perfect for marketing your stuff too, which is why those who own online businesses should take advantage of it.
Yayy we love Pinterest too Eliza. Thanks for your insights too and for stopping by 🙂
~Julie Syl
Great post, I will keep this so I can read it again when I start focusing more on Pinterest.
Be our guest Julie 🙂 thanks for swinging by!
I love Pinterest. I’m on there practically every day but always seem to forget to share my own content. ? Thanks for the reminder.
Thank you for the tips! I am considering in buying your book to add to my Kindle. I didn’t realize Pinterest can be a great strategy to drive traffic! Thank you for the suggestion! Please check out my website to learn more about why advertising is awesome adsarentannoying.com
Hi Yunirika,
Thanks for dropping in and we are glad you are considering Investing in You Pinterest Assets. We are happy to check out your site 🙂
[ Smiles ] I do appreciate it whenever you share your expertise on Pinterest.
Thank you Renard, we appreciate you too 🙂
I always try to make at least 1-2 of my blog images Pinterest ready so they pin in the correct format. It takes a little extra work, but it is is worth it for engagement.
That is a very good strategy Cindy so keep doing and thanks for sharing! 🙂
These are great tips! I need to take advantage of pinterest for my blog more! I’ll be bookmarking this article for later!
Hello Amanda,
Feel free to bookmark and share as well. Thanks for stopping by! 🙂
Awesome Tips! You are The Pinterest Queen. Thank you for sharing.
I humbly say Thank you Kenny and you are most welcome! 🙂
JUlie
Thanks for these tips…now you are making me more curious about pinterest…abandoned it some time ago but I might go back to check it out. Thanks for sharing.
Hey Ade,
curiosity killed a cat, Instead DIve in and learn as yo go, Words from a very wise man Richard Branson 🙂 Thanks for stopping by!
Thanks for the great post and video Julie! I downloaded your e-book as well. Always wanted to know how to use Pinterest to get leads and sales. Thanks for sharing!
You are most welcome Demetri, Glad you got value and you will love that eBook 🙂
~Julie Syl