What’s New on Pinterest in 7 Bites!
If you are a pinterest fan and lover like I am, you will have noticed that lately there are so many developments…like is this even new! Why Pinterest? Why the constant changes almost every month? Like pinterest is truly keeping users on our toes. So, in today’s episode, allow me to share with you what’s new on Pinterest that could affect your business or blog.
See, I am forced to keep stalking the Pinterest Best Practices page and blog. I am forever keeping an eye out for expert Facebook Lives with Pinterest experts and powers that be…I keep wondering WTH is going on here…
Table Of Contents:
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Don’t even talk about a Pinterest marketing course. We have to keep making changes to the course and sometimes scrap whole modules…As we think they are redundant with a new change…
Then Pinterest goes and reinstates the stuff. Anyways…this is not a rant-fest on Pinterest.
This is a snapshot of the cool stuff, Yup only what matters to you the entrepreneur. The rest can wait so…
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What’s New on Pinterest in 7 Easy bites.
#1. Have you noticed that your ability to pin/save from your Boards has been restricted?
The thing is Pinterest likes to change things, restrict some and then reinstate the functionality. So, what I decided to do is just wait it out.
The powers that be at Pinterest said recently that we Pinners should NOT pin from our boards. It apparently affects how the pins land in the smart feed.
Rather, we’re to let others save what they find inspiring, funny, educational or they want to buy!
So, as a blogger, you should pin from your website or let others PIN from your boards. You can still pin through an app like Tailwind, which you can take a test drive FREE right here.
And talking of tailwind, did you tune in to the most talked about Facebook live in Pinterest fan land 2018? This was an interview between Tailwind’s Meredith with Pinterest head of Product Marketing Sarah Hoople Shere! Well you must do so. In that facebook live interview one of the best practices Sarah recommended for Content marketers was to use lots of hashtags on new pins! What?
Yes, I know, downright confusing, right?…Pinterest has frowned on hashtags for ages, like they want to be pretty different from Instagram. So, what gives?
From the interview, we gleaned the clear message that:
“If your content is seasonal e.g. travel, holidays, fast offers, not evergreen, then you can and should hashtag stuff your Pin description…Otherwise I would stick with no hashtags or just 2-3.”
We are watching this space…so keep popping over to check our update on this!
#2. New Hearts Showing up in Group Board Pins:
Again, this is just showing up in Group Boards and not in all group boards either. At the moment the speculation is: Pinterest is rolling these out for the Communities they are planning on rolling out soon. Some kind of communication method for group board contributors.
Pinterest is obviously trying to make it easier for people/fans to communicate. For instance, customers would communicate easier with vendors in group boards. Esp extremely busy ones.
The Heart is located just below a Pin and has the word “Reply” as its identifier. When I clicked on one “Reply”, it opened its own screen (not the usual comment box) and you can type a conversation. This can only mean good things…yes?
Understand that the New “Heart/reply” feature doesn’t show up for everybody. At the moment it is probably only open for activated accounts.
Pinterest is not returning “Likes” as we knew them, yet I guess it wanting to keep a finger in the “Social pot” as opposed to being “The Visual search engine” it is! We even share with you on how to leverage Pinterest for SEO.
#3. New Audience Insights Layout Under Analytics.
Okay some pinners have “Early Access” like we do, others still have the old-style analytics. If you don’t yet have the new layout, don’t panic. Pinterest lays things out in phases and usually makes a full release when users give a great response. Or stops it if users show great displeasure. Mind you Pinterest support is not very responsive so just be patient!
This is a very welcome development as the interest feature has been broken for yonks.
Pinterest powers say they’re rolling the new insights feature and layout in the a month or so. So, hang on to your bootstraps.
Now if you are new to Pinterest understand that you cannot access analytics and Insights if you have not “Claimed your site” and confirmed that you own it.
Once you do the above, Pinterest then lets you track your website traffic. Your profile image is added to any Pin that is saved from your website. Which in turn helps your content rank better on Pinterest and in other Search engines!
Pro Tip: New content is being boosted more. So, make sure you Pin “Fresh Content daily.” This could mean a New Pin image for an old post. Tweak that description and you have “fresh content” in the Pinterest algorithm.
#5. Whats new on Pinterest – Cumulative Pin statistics.
Well About time they came back. If you click on pin, you will notice some stats at the top as in image below.
It is my understanding that these statistics are for that Specific Pin on that board for last 30 days Or cumulatively if that Pin Image and Description are the same across various boards.
#6. Prominent Website URL and Location in new Lay out
Previously, our website url was displayed in a small greyed out font just under our Profile picture, just before the account description.
Now, the url is displayed bold larger and darker font to the left of the profile. This is very good for your blog/brand exposure. Hopefully more people who check you out to see if your brand resonates, get to click through to your website and find your amazing content and offers.
In the same breath, Location is Also More Prominent…for you the local traditional business owner, this is gold.
Inbound marketing will be easier for you on Pinterest and of course an increase in who follows you locally! Smack that Boom-wow already!
#7. The New Profile Portfolio layout.
We already focused a whole episode on this, you can learn more about it here.
But to compliment that, I believe that today Pinterest is focusing more on Brand Reach, Awareness and surprise, surprise…FOLLOWERS!
Yes followers, bear with….
Now while Pinterest at one time stated that its not about followers, rather about Search and reach, I feel that the bold addition of the number of followers in a “Prominent Red Button” tells me that they are encouraging Us to Bring in More of our friends, family, and fans.
On the other hand, Pinterest has completely (at time of publishing) removed your “following numbers” from your profile. It is pretty safe to say that they are focusing more on reach thus Who Follows you! Make sense?
Very Important: In this new push on followers, your profile is “Recommended” to potential followers based on your existing engaged follower type. Meaning if your followers are all over the place, that’s why you aren’t getting targeted traffic, followers or engagement on your website and offers!
So, yes Pinterest wants to grow the number of users via Your follower numbers. That way there are more people to show your awesome juice.
In theory this should help you gain new more targeted followers. Hurrah!
Final Words on What’s New on Pinterest
The whole New Pinterest Profile look and layout screams “Mobile User” optimized. Even the Desk top layout has the mobile or handheld look. (See image Below). We have a skinnier board and pin views.
This tells me that Pinterest is focused on the mobile experience, and they should well do considering that by their own research 80% of Pinterest’s users access it via their mobile app.
And if you were a BoardBooster User, sadly they shut down shop on 27th June 2018.
So, go check I case you need to process a refund and such! Below is an extract of the email they sent out to their users.
“Unfortunately, BoardBooster’s approach to pinning is no longer allowed. Our attempts to obtain the official partner status for BoardBooster did not work out, so it’s time to move on. We apologize for the inconvenience that this may cause to you! ”
Fortunately, you can create a Free TailWind account here and test it out for your automation efforts and keep your Pinterest traffic gravy flowing!
Or go for the PAYG option via PinPinterest. Whatever you chose, good luck to you.
With that said, it would be remiss of me to talk about Pinterest focus on followers and not invite you to Follow me on there. Go check out my Pinterest profile then click the red “Follow” button to follow me, simples! ?
More Resources to help you Crush it With Pinterest
Your FREE Pinterest Domination Blueprint – Learn more
Pinterest Search Tools Demystified – Learn More
My Best Pinterest Tools for More Pinterest Traffic – Learn How
The Ultimate Pinterest Roadmap – My Signature Pinterest For Internet Marketers and Bloggers that will walk you thru the set up and Structure of Pinterest Assets that drive traffic to your offers like gangbusters. Over and Over again. This is a Step by Step series that walks you through setting up your Pinterest properly for profits. I teach you how to set up your Brand, how to market to your Right Audience and I walk you through a Complete Pinterest Setup and how to monetize and build your sales funnels with Pinterest. Click Here to Learn More
If you enjoyed this episode on What’s new on Pinterest for your business growth, feel free to share using the Social Media buttons, Especially Share on Facebook…We appreciate it if you do.
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To your Abundance
Live. Learn. Love
Julie Syl Kalungi
Creators of The Affiliate Jetset Academy – “Helping you Build a Lucrative Home Business From Ground Up”.
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P.S. CLICK HERE if You would like more Tips on how to leverage What’s New on Pinterest for Online marketing, plus generating interest and leads for your Coaching, Online or or Network Marketing business.
If you enjoyed this What’s new on pinterest expose, join the conversation in comments below.
Thanks for sharing ideas about Pinterest! I just came to find out that Pinterest is such a powerful search engine. I am on it now..
hey Edwin,
Glad you found us and got value 🙂
Great information for Pinterest ! I love the app a lot and it has so many opportunities especially for bloggers!
Thats the idea Kallia 🙂 We love Pinterest too!
Pinterest is amazing with helping blog traffic, I still need to learn and use it more for my advantage ? great info!
Go get em Eloise. feel free to check out our Pinterest Category and our Pinterest Domination Resource!
I really need to get better at the daily pinning. Be better if I set it up each week. I think I can do that though with tailwind. Such useful information here.
yes David,
With Tailwind you can schedule your content and grow organically. real great and is the one Approved tool by Pinterest!
I am not much active on Pinterest 🙂 thank you for sharing these informative suggestions and tips
You are welcome Nina
I love Pinterest! it is so easy to use and so pretty too 🙂 thanks for sharing
We do too Leah. Thanks for stopping by
Pinterest can be a really great platform and with it ever changing it is great to have this information out there to help people adjust and learn all the new things. Great job indeed.
You are most welcome Elizabeth, glad you get value 🙂
I’m always seeing changes with pinterest so it’s good to see them all laid out. I’m really trying to push my Pinterest game so hopefully I can pick some tips up here x
You Sure will grab some unique ideas Rhian 🙂
With all the constant changes that occur so often, it is great that someone like you can be on top of it all. Even better that you are happy to summarise it all in a comprehensive post like this. Really well done and I’m sure its appreciated by many.
Hey Nicole,
I am glad you got value and the gist of the updates on Pinterest 🙂 Its our mission to keep you updated!
I’m always amazed by how much traffic Pinterest can bring in! The recommendation thing is so great, then people who like your content can find you!
Pinterest is a great resource. I wish they would stop being too uptight about things and create a better Customer service department. Treating customers like they are idiots is not smart with all the available choices people have.
i’m such a pinterest junkie so i love this post. it’s easy to use and a different type of platform than other traditional social media accounts.
Leigh Glad we agree, PInterest is a great platform and I believe they are now open to more followers as more people join the platform, more pinners to wow! 🙂
It’s hard to keep up with all the social media and technology changes. I know that I have to step up my Pinterest game soon. Thanks for this post!
hey Hip Mama,
We found that keeping in touch with Influencers on these platforms keeps you up to date with whats going on on each platform. Coz they love to share! 😉 And we do too!
Such great info! I’m loving the analytics on the pin that is now populating!
We do too Kim, so cool and much more informative… Pinterest SEO at its best woot! 🙂
Lovely post! I learned couple of new things from here and just updated the bio and location of my Pinterest. 🙂 Thank you for sharing these!
You are welcome Nora, Glad you got some actionable tips! 🙂
Ug. Sometimes it is frustrating that social media platforms change so much. But I do love Pinterest for the ideas!!
You can say that again Jennifer. yet if they didnt change and keep up to speed with the growth of the digital space, they would become obsolete!
I have heard about some of these Pinterest changes. I don’t pin much but plan to change that this year.
Your blog will love you for embracing Pinterest This year 🙂
This is so helpul! We are fairly new to the Pinterest world… so much for us to learn
You will get there, every one starts somewhere. Glad you are learning and doing! 🙂
I keep forgetting hastags for pinterest. I think I need to write cheat notes on my hand or something -(
Thats is the funniest thing we have heard this week Nick… @NotesonHand lol 🙂
Thank for sharing so many info and special thanks for the great tips! I think Pinterest getting always better and better!
Pinterest is getting better and better for sure Pink! 🙂 Glad you get value
This is so helpful! I am trying to set up my Pinterest at the moment and there is so much to learn. Thanks for the advice!
You are welcome Laura 🙂
I agree on your given marketing fundametals on whats new on pinterest. We are also working in same industry. It’s really helpful.
Hi Sahini,
glad to be of service 🙂
Gosh, I honestly have so much to learn about Pinterest based on this post. I think it’s awesome that you’re giving us real time updates on what’s to expect and what’s new! Thanks for that!
Pinterest is a passion and I love to help others out Carol. Glad you get value 🙂
Syl
This is such a helpful break down of all the new features. I am useless when it comes to business and buy Pinterest so this was so helpful!
Hey Iya,
Pinterest has so far proven to be one of the biggest traffic providers and also versatile platforms. As a search engine its bar none the best to rank with!
Good to know Julie. I have finally become more active on Pinterest. I dig the ease of use over there too; Pinning helpful content to aligned boards literally takes a few seconds to do. So why not share helpful content and drive traffic to your blog through this medium?
Hey Ryan,
I LOVE Pinterest because of its ease of use and Ease of Ranking with it. No complicated stuff over there. I also cant help but share the good juice. At least once a month over here! 🙂 Good to see and hear from you bro and I am glad you are loving Pinterest too!
Julie Syl