Why Pinterest Search Tools are Key to your eCommerce and online Brand success!
Sonia wanted to buy some pieces of furniture for her client. A vintage copper bathtub and love seat. She had done the walking around her local town antique shops with no luck. So, she called me in a state of frustration. I asked her a simple question; did you consider using the Pinterest search tools to find your blessed antique bath or whatever?
Now, Sonia is a dealer and sells her stuff online, yet like so many online marketers, she has neglected Pinterest both as a search tool and shopping experience!
Yet, in addition to being our virtual filing cabinet, Pinterest is a visual search tool and has been so since 2015! And those who utilize it this way changed the way they sell and shop online.
I tell you now I was excited when I first heard about this Artificial Intelligence – AI on Pinterest and I am not alone… You literally can shop anything simply by highlighting it on Pinterest.
Understand that Pinterest ‘s Visual Search authority comes in 3 Main Functionalities:
Before I go into above details, Let’s briefly get back to Sonia, she demanded that I show her and I am not one to begrudge a request…I told her to type her search term in the pinterest search bar. Then simply tap the “LENS” or search tool on any Pin image. Draw a box around whatever item she wanted to suss out…And scroll thru the results. If she sees what she wants all she has to do it visit the site.
You can do the same for whatever you want to buy!
“She was like where the heck is that tool I have never seen it on Pinterest and how much is it?”
Well, it is found in the top right corner of every Pin image and its free.
Allow me to demonstrate below…
Search is now responsible for more on-site impressions than any other Pinner action.Click To Tweet
Pinterest uses its deep learning AI to search visually similar products to the item you highlighted. It returns these with links to where you could potentially purchase if you like!
And further still, you can buy directly off of Pinterest. As an entrepreneur and blogger; what are you doing to show case and sell your products/service on Pinterest?
Are you lost in the recent Facebook algorithm change? Then you need to reconsider your Options and the Pinterest search tool may just be what your brand needs to be found!
Esp. if you follow our Pinterest SEO training here and optimize your assets!
If you are lost for words or how to describe something, simply use the virtual search tool in Pinterest!
Sonia found her vintage bathtub visited the Houzz site and got it for £1500 fully fitted. How cool is that huh!
Remember when I shared in a Facebook Video how I purchased a cool birthday gift off of Pinterest? Well I have since bought a lot more stuff. I love Pinterest for the visual exposition of what I want and all the little things I can do on there.
And this is what Evan Sharp Pinterest Co-founder said way back at the launch of this feature:
“You shouldn’t have to put your thoughts into words to find great ideas.”
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Pinterest Search and Internet Marketing!
As an entrepreneur imagine the sheer advantage the above searches can have for your business! Understand that the tool is not discriminative of how expensive or optimized your resource or service is. You could get lots of happy customers searching via this tool
I love that the pinterest search tool is inbuilt inside of the Pinterest App. Therefore, I don’t have to download or purchase any other tool to make it work. If is free as well…yay!
Online shopping was taken to a whole new level by the Artificial Intelligence inside of the Pinterest Search Tool.
So, on a business level, I am able to attract customers esp. for my amazon Books and our courses all because people search for them on Pinterest and find me!
You can see one of my product Pins Below! And YOU Can do the same for your products/service too!
If you pin your content regularly and use automation tools like Tailwind or even PinPinterest to build momentum, you will attract your buyers and traffic! You can learn more about the advantages of both of these from our best Pinterest tools expose.
Of course, this means you must be optimizing your Pin images. There is no way round that and we have just the right strategy for you on that front via my Pinterest Domination 1.0 resource, free for a Limited time!
If the resources are tight at the moment, I definitely recommend you get a copy of The Art of Pinterest Profits. You can download it as an eBook or get a paperback copy on Amazon. It will become your go-to Pinterest resource as you build up your brand exposure on there.
I also get to instantly share any pin image plus related resource with my team, friends or family right in the pin without leaving the smart feed…How cool is that! I mean you can’t do that with a facebook Post or a Twit!
[RECOMMENDED: Why Pinterest for Your Business and Brand?]I get to instantly share any pin image plus related resource with my team! #PinterestSearchClick To Tweet
How about e-Commerce? Shop The Look
If you have an e-commerce store, you MUST capitalize on Pinterest’s shopping features. Including the Rich Pin Validator as it will show your prices on the Pin, helping your customers to come to faster buying decisions!
Understand that the power of Pinterest lies in tapping into people’s desires, and down time.
See, when I am browsing and “window shopping for ideas and inspiration,” on pinterest chances of that browsing resulting in discovery of new products/services (Could be yours) and saving it for future buying are way higher.
Moreover, Pinterest has reverse engineered the way we search for products online. By bridging the gap between inspiration for a future purchase to actually driving us to make a purchase right there! Powerful stuff this!
This should excite the seller in you! 75% of the content your potential customers enjoy on Pinterest comes from businesses like yours!
With Visuals being the currency on Pinterest, there is much less blocking of content.
So, your affiliate links are welcomed on Pinterest!
Whether you own an eCommerce store, are a retailer or online marketer, you can leverage the Pinterest “Shop the Look” feature.
This allows Pinners to click on individual item in the Pinterest Feed so they can buy it. If that item isn’t for sale, Pinterest shows you similar items that are for sale below it!
Any of these items could be your product or service!
As a brand owner, you could tag your items so that Pinners can click through to buy.
Are Pinterest Search Tools Fallible?
Of course, the are esp the Lens. Like any other AI it has its Achilles heel.
For instance, you cannot modify your search, like by colour or specific brand. Whatever pinterest brings for you, you have to scroll and troll through the results.
It also can be fooled lol! 😊 Yes, you heard!
More so, if the image you are mapping isn’t very clear! Example below.
I searched for a Ceramic Door Bell and no deal, see the results I got in image below!
Pinterest Search – Final Words
Personally, I am seeing so many savvy entrepreneurs leverage pinterest…Apart from Online Marketers! Which is a crying shame, so I am on a mission to change that!
You cannot imagine how excited I was when Pinterest stepped up on the Advertising plane with Promoted Pins! Now I get to advertise my services on Pinterest in a more targeted way.
You see Promoted pins can Bring you lots more traffic for a lot less investment compared to other social media. And guess what, my Promoted Pin lasts way long after I am done with the Ad spend as it will have picked up momentum and thus keep going in the Smart feed! You see, Pinners tend to save your Pin advert on their board. This definitely gives it a much longer shelf-life!
I don’t know any other platform that can give you the same return. Definitely not a Facebook Ad!
According to Pinterest, Search is now responsible for more on-site impressions than any other Pinner action.
So, wouldn’t you like to have MORE online success? Then you definitely need to leverage the pinterest search tools with for your business!
You shouldn’t have to put your thoughts into words to find great ideas.Click To Tweet
MORE RECOMMENDED RESOURCES FOR YOU:
How to Increase Your blog traffic with Pinterest – Learn More.
Pinterest Vs Facebook; 11 Crucial Differences for your Business – LEARN MORE.
Attraction Marketing – How to Promote your Business Faster – Learn More.
The Affiliate JetSet Academy – One of our Signature and Most popular Courses on setting up your brand online for maximum traffic, leads and sales. In fact we call it the 4C Formula to your first 10K online. If getting your head round your new online or coaching business is an issue or you have no idea how to create momentum let alone make your first sale, ten you need this Course. – Learn How.
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