Improve Your Pinterest Reach with the New Pinterest Updates Highlights – More Blog Traffic!
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Have you seen the latest Pinterest updates, the new layout, How does it affect your Pinterest reach? Back in February, Pinterest announced a major update to their Smart Feed algorithm that would put more priority on content, shares and likes. In other words, what it conceives as value.
The recent summer Pinterest updates have seen huge changes to their feed. One of the most glaring changes was to the layout. There is A LOT of white space and huge fonts.
But what does all this mean for your pinterest reach?
Well you are not alone in wondering. Pinterest masterminds all over social media are abuzz. Most Pinners are wondering; what the Heck…? The new Profile lay out lays it all bare.
Well that’s why I am sharing this post!
From the get go I Encourage US ALL TO Give our Feedback as to what we think about these Pinterest Updates. Use their Google Doc Form Right Here! Make it constructive feedback that takes us forward and helps your brand. Share how have these changes affected your pinterest reach and blog traffic, your pins, your follower and fan base growth etc. etc!
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Here’s what the summer Pinterest Updates could mean for you!
#1 In my view your images matter more than ever. The size, colours, text, the Clarity beauty… I have been taking note and following the Smart feed closely since I noticed the changes. I see that HD primary bright colours: reds, yellows, pinks, peaches, oranges are winning. Images with bold fonts but less text are also winning in this new update! Small vertical blurry images are not even gonna get to the smart feed. So either get with the program and create the right size images or don’t bother pinning!
#2 Here is what I have observed and learnt: Pinterest wants you to focus on Content as opposed to just following anyone! Only connect with those you know as opposed to following someone just because they have lots of followers. You now cannot tell how many followers a person has by looking at a snippet, You have to actually visit their profile to learn that!
#3 Some profiles have glitches and have lost content, If this is you, and you can’t find your boards or experience some really hard glitches, please do email Pinterest. Do it daily, they are receiving lots of email from lots of confused pinners. I believe they will get back to you!
In fact, you can leave some feedback on a dedicated Pinterest page. Make your feedback constructive. Don’t go on a rant or get abusive. Share with Pinterest how the changes have affected your business directly! Esp. Your traffic. Change is normal, embrace it. Pinterest is going through some changes and like a moth turning into a butterfly it will level out!
HOW TO MAXIMIZE THE NEW LAYOUT FOR HIGHER PINTEREST REACH
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Okay here is what You can do following the changes shown in Video above to Improve your Pinterest Reach!
1. Do shorten your name and May be a good Idea to just leave one or two keywords attached!
[bctt tweet=”Shorten your name, good Idea to just leave one or two keywords attached #pinterestreach” username=”Juleskalpauli”]
2. Improve your Pinterest Reach and SEO– Change your Profile & Board Titles: Change the title from showing your name first, to showing your blog name, tagline, or board theme first. This is because it’s is easier for your potential followers and clients to SEE what you pin about and what niche it is faster. Your name is thus secondary BUT Your Tagline is absolutely essential right now on Pinterest for SEO! It’s what will draw others to your profile and Pins. You could use your blog/brand name or tagline 1st and your name second. By doing this your profile will presents a more professional show than most who have no clue how to ride this update and encourage more follows.
To update your profile simply follow the instructions in the video above.
See image below on what the new pinners layout looks like if you haven’t checked your Pinterest lately!
3. Your Profile Image used to be a tiny circle picture. This has changed for the better I think! Now you have a much bigger profile image.
Make sure you have a really clear HD profile photo. So many people’s images look blurry! Fix that immediately as this is the first thing your audience see’s and potential followers and brand collaborators too. Make it awesome!
4. There is a new school of thought on changing your Pin size to a smaller yet clearer 600 x 1000 pixels. This brings a more High Definition image and shows your text better too! Try it, track your results against the 734 x 1100 pixels size and keep me posted on your progress!
5. Looks like you can still optimize Board Covers. The labels can be 444 x 300 pixels. Yet for now I would still hang fire on creating any board covers until these Pinterest Updates settle in!
6. Check your analytics to evaluate how the changes are affecting you and keep track. This will give you a more accurate picture of what’s going on with your Pinterest efforts!
You want to check your click through numbers.
Check the specific pins that are bringing that traffic to your site. You can do this via your Pinterest analytics. But for the more Savvy marketer, I would…
Login to your Tailwind (Haven’t opened an account yet? Its free go automate our efforts.) Check what boards are bringing you the most traffic. If it’s your board then pin more on that board. If it’s a group board, ditto!
Why Tailwind? Because their analytics are spot on, way more than Pinterest analytics.
What do all these changes really mean for your Pinterest reach? Well here are my thoughts reflected by other Pinterest Enthusiasts and experts:
- Pinterest has always preferred to be considered a Search engine and by making these updates its making a loud statement to that effect. We as users just need to embrace this and leverage this search engine to our advantage.
It is still the easiest one to rank on! On the face of it, it appears that building a community like on Facebook, via Pinterest has not really always been its aim. Rather they are leaning more to serving as a search engine, so get more of your content Re-pinned or saved, this in my view has always been more important anyway!
[bctt tweet=”Pinterest is leaning more to serving as a search engine, learn how this affects your #pinterestreach” username=”Juleskalpauli”]
- Pinterest is setting the scene for Wall street takeover. It happened with Twitter and Instagram. So why not Pinterest. They gotta make profits too right! As an entrepreneur you should understand this!
Well with that said, this week I wanted to dive a little deeper on Promoted Pins because Barbara Asked the Question. So Barbara and anyone considering spending some dime on Promoting your best performing Pins here goes:
7. Pinterest Reach – Promoted Pins
First you want to create 2 Different Pin Images. Make sure they are Clear High Definition Highly colourful images with minimal text add your brand tastefully at the bottom. Try the size I have recommended above vis-a-vis the older size. This will be for AB testing purposes. Then choose your parameters the could be:
Keywords, Audience targeting (this is very new and exciting), Interests etc. test, test some more and test again!
If you use the New Audience targeting feature, it’s recommended that you:
- Use 3-4 Interest tops
- stick with: all US, all languages; unless your promo is for a specific niche in a specific geo-location.
- Use 20-30 keywords of course for higher search results.
I believe that at this point in time Promoted Pins Analytics are kind of crazy. And the whole layout can be confusing.
I would start with a small budget if I were you. Then scale it up if you get good pin reach results.
Start with a Low Cost Per Click (CPC.) I would start with 0.10 – .15 cents per click. Don’t mind Pinterest telling you that’s a low CPC. They will on average set it for you at $1/click. Do change it please, it’s your cash and you want to test it out without spending a fortune!
Let your Ad run for at least 30 days, always checking which Image is giving you a better pinterest reach. Set your budget at $5/day tops. Then bin the image that’s not performing. And if you get the result your wanted or better, increase your daily budget to $10/day or more!
Test Your Ad out on Content aka Blog post vs Sales landing page.
According to most marketers who have tested before, at this moment in time, content Linked Pins perform better than Sales page linked ones. Although there is of course a lower Call To Action (CTA) response rate and conversions. Usually they are targeted at getting subscribers.
BUT here is the sweet deal, if you have your Pinterest Pixel and Facebook Retargeting pixel, on your blog, they will go to work for you. And sooner or later you will have more subscribers as these people will be re-targeted with your content!
But hey go right ahead and test your content Vs your landing page. Your niche or product may be a super hit!
Alisa Meredith did a great job on explaining more about promoted pins, do check it out!
Now is the time to Start posting for your Fall and early winter promos so you van have a better pinterest reach. So they will be hitting the Smart feed regularly once the season is fully upon us! The Summer slowdown is coming to an end. Activity usually starts climbing back up from 1st September so get pinning and promoting your fall stuff.
Especially great for Fashion, Healthy food, Winter sun travel promos etc. Any season based niches really!
Does setting up your account to improve your Pinterest reach, tracking, split tests, ab testing sound like something alien?Can we help, do Contact Julie for a FREE strategy chat?
We’d love to hear about your insights and results! And we’d love it if you left a comment below! If you have got value from our, Pinterest reach Update Ab testing tips and tutorial post, don’t forget to Like, share with your mates, PIN THIS POST and do Share on Facebook…
And it’s so to be able to share my Pinterest knowledge, gaffes, expertise and in the trenches techniques with you in a Book, coming soon on Amazon. Do send me an email at: hello[at]juleskalpauli.com if you want to receive a pre-launch copy! 🙂 T$Cs apply. OR Let me know in form below.
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You know you do Deserve More so…
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Julie Syl Kalungi
Skype: Julie.Kalungi1
Twitter: @Juleskalpauli
AND @syl_julekalungi
Email: julie[at]Juleskalpauli.com
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Thank you so much for sharing this valuable post! I’ve already been applying what I’ve learned to my Pinterest profile. 🙂
Hi Olivia,
Glad you got value. Thanks for stopping by!
Thanks for the info. My Pinterest page needs a lot of work!
Glad to be of service Ann 🙂
Despite using Pinterest regularly I am not aware of the recent updates made with the layout & other stuff. These are some great tips & such a wonderful resource on making the best use of those new changes. Thanks for the complete guidance!
Hi Lisa,
Often times we are in a rush and miss things that may be right in front of us. Thats why yo have Me 🙂
~JUlei Syl
Julie, thanks for bringing all this insight and information to the Blogger’s Pit Stop. We need all the help possible to take advantage of the new Pinterest updates.
Kathleen
My Pleasure Kathleen and Thanks fr hosting us every blessed Week. You are a Rare find <3
Incredible value. I had no idea. Thanks for keeping us up to date.
Glad you stopped by and got value Kenny 🙂
~Julie Syl
Julie, you are full of surprises! I love how you help other bloggers too!
Happy to serve Nicole, I love giving surprises 😉
~Julie Sylvia
You (the PInterest Guru) hypnotically got me to G+ this post (as usual). How do you do it? Lots of value here today (as always)! Thank you Julie!
You Rory are totally amazing keep giving and rocking. Thanks for the Share 🙂
~Julie Sylvia
Can I just hire you to do my social media?! haha! I am soooo overwhelmed by it ALL the time.
GiGi,
Lets talk Strategy and Details gal 🙂 You deserve to be on Venice Beach most og the time instead of social media management. Happy to serve 🙂
~J&PK
These are some great tips! I need to get better at Pinterest!!
You are in the right place CourtneyLynne, We are happy to help! 🙂
~J&PK
This is a lot of great information. I’ve always been wanting to work more on Pinterest. I still haven’t made the time to do so, but hopefully when the girls start school I can work on Pinterest more.
Well I sure do hope you do too Kathy. Make the time, and you will reap the rewards in better pin reach 🙂
~Julie Sylvia
Great guide!! My blog partner and I need to put more love to our Pinterest. We work so hard on the images but we never promote them or consider new layouts or what’s popular for those keywords. Wow, we have a lot to learn!
Hey Ronnie,
Long time my dear, glad to see you on here and I sure to encourage you to give some love to your pinterest assets 🙂
~Julie Sylvia
Your post is very helpful to me. I am new to Pinterest and I find this very informative.
Hi Gevin,
Happy to help and Do dive in to our Pinterest Marketing Category on the side par search window! 🙂
~Julie Syl
This is really helpful, I’m really glad that you shared it with us.
Hey Rose,
Good to see you again. Tanks for stopping by!
~Julie SYl
You are definitely dominating pinterest julie. I am focusin on some other social media platforms right now, but i do know who to come to for anything pinterest. Way to go .
Hi Yemisi,
That’s the best way to be.Focus on a Platform till you master it. And that’s what I did with Pinterest!
~Julie Sylvia
I remember when I was a newbie, all are like strange to me! I find your blog very helpful Julie!
Glad you dropped in Nikki and that you get value from our blog! 🙂
~Julie Sylvia
Pinterest has a lot of new features, it seems! I really think it’s great to use this for traffic. People should definitely take advantage of using pinterest to get traffic, a lot of users rely on it for a lot of things after all, from crafts to recipes and more!
Yes Amanda,
Pinterest can improve your:
Lifestyle
HOme Decor
Fashion style. It can also Improve your Blog:
Reach
SEO
Traffic
Opt-ins
Sales…
Its simply awesome!
~Julie Sylvia
They’ve been changing a lot these days! It’s sometimes difficult to keep up if it weren’t for guides like this, I would be a little lost with the updates from pinterest! Good to know that there are improvements too.
Hi Elizabeth
We love to serve. Glad you got value and yes it can be hard to keep up with any platform updates if someoned idnt go out of their way to find these things out 🙂
I love your blog, Julie! This is a very informative post and really helpful.
We love you too Nicole <3 🙂
And glad you got value
~Julie Syl
Interesting Jules. I pin a lot but mostly for relaxation. I always forget to pin my. Blog post content, so thanks for the reminder. Informative post as always.
Hi Shelly,
Well dont change anything hun. If you pin for pleasure dont go pinning with no strategy for your Blog. You definitely need one. We have a full blog post if you want to go that route.Under Pinterest Marketing Category. Side bar Search box 🙂
~Julie Sylvia
I think my Pinterest profile page could probably use an update. I’ll have to watch your video and go through it while I’m traveling this week.
Safe travels Liz
You wanna settle down and go through you profile, The attached Video only shows the updates 🙂 Details on what to do are in the post!
Julie Syl
Excellent information!!! I have been pinning but with no strategy at all. I am trying to learn as much as possible. Can you recommend a good beginner’s tutorial?
Hi Shannon,
We have a Full Training that starts from A right through to Z And We have a few Free resources to help you out. SO simply holler!
Due to the Updates, we are updating our course to help you increase your Pin reach 🙂
~Julie Syl
Wow, such great info!!! Thanks for sharing. The new pinterest changes are something I’ve been trying to figure out and this shed so much light on it for me!
Hi Tabitha,
The Pinterest Updates point to helping you Improve your Pin reach, In my view. So go optimize and share share share 🙂
~Julie Syl
You certainly do your homework Julie. What excellent information in your post! Good suggestion to split test the size of the images for best results. Also appreciated the update about changing names to optimize reach and SEO. Thanks so much.
My Pleasure Carol, I appreciate you too. Good to see you here too! 🙂
~Julie Syl
Hello Julie and Paul,
A great post and a lotof good tips about pinterest. I didn’t know about tailwind either. Amazing tips.
Lori English
Hi Lori,
Go Try out Tailwind if only to get 100 of your pins hut that smart-feed. Track your results and decide whether its worth your time and resources 🙂
~Julie Syl
This information is really helpful. I’ve noticed the new layout on Pinterest but didn’t realize how I could make it work for my blog.
Hi Terri,
Glad to be of service on that front. 🙂
[ Smiles ] You really did your homework on Pinterest.
Thank you for sharing this worthwhile information with me!
You are Most welcome Renard 🙂
I’m not sure how I feel about the new layout. It looks so old school, instead of modern and clean. These tips are definitely helpful, makes me want to take a second look at my profile and pins to make sure they are delivering.
Hi Cindy,
Pinterest is definitely gunning for recognitiond as a proper search engine so its clearing out details that make people look at it as a social media 🙂
~Julie Syl
Great tips I need to revisit my Pinterest strategy and clean up some of my boards. Thanks for sharing. I’ll be sure to implement these tips.
Hi Jovan,
Glad you got value and are fixing your Pinterest Assets 🙂
~Julie Syl
Enjoyed the post-Julie thank you for your amazing knowledge and the value you always bring.
Hi Chris,
Sure glad you enjoyed our Pinterest Reach post. Good to see you here too 🙂
~Julie Syl
This is a pretty interesting post on Pinterest… Thanks for sharing.
Thanks for stopping by Robin
~Julie Syl
such amazing tips!! Ive been wanting to improve SEO and get on pinterest more often.
Well Haute,
You got the resources right here under our Pinterest Marketing Category! ENjoy 🙂
~Julie Syl