8 Secrets to Persuasive Emails that Sell, By Winning Trust
So now you do know the essentials and the myths you may have held about email marketing. What? You mean you didn’t get the memo on Part #1 last week? Didn’t you open your email then? Bah… definitely go check out what we mean here before we go into some nitty gritty about persuasive emails that sell! We’ll wait….
Awesome, welcome back…
In last week’s post, we promised you more on the subject of email marketing.
In today’s episode, we share with you the ideal way to develop persuasive emails that sell. Emails your prospects will actually open and read. You know exactly what you have to offer, right? And you believe that it’s value to your subscribers, thus your emails have to sell those benefits!
Question you must be asking is; How the heck do I do that Julie?
In the last post we promised to share with you the nuts and bolts of getting your emails opened and your subscribers responding. The aim of creating emails that sell is to establish yourself as an authority by the quality of your content which is called “Ethos.”
You very quickly must appeal to your subscriber’s emotions, make them desire what you are offering so much so that they buy from you without having ever met you and in some cases ever getting in touch with you, which is called “Pathos”!
The way you tell your story while marketing contributes to the Pathos of marketing. Everything that you tell your customers via your emails contributes to your ability to tell a good story that gets them to take action.
And so, we must introduce to you “Logos” which means: advancing your argument with “reasoning”.
In order for your email to be persuasive, present your side of the argument with proof, testimonies, examples, statistics, and unquestionable logical statements.
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The way you tell your story while marketing contributes to the Pathos of marketing.Click To Tweet
Now, did you know that You are a typical subscriber? Of course you know how it goes. You have a gazillion things to do; you’re not going to open any mail unless:
#1. You’re a really huge fan of the sender and you want to see what they’re up to.
#2. You’ve been looking forward to and expecting that specific email.
#3. You’re entertained, amused, shocked or inspired by the little snippet or headline of said email
Well my friend, the same is true for your subscribers.
If you want your emails to get opened, you’ve got to create one of those scenarios listed above with the tools at your disposal. We have a strategy that I share with you for Pinterest below.
and Now to More Tips below…
8 Tips that Guarantee Emails that Sell or get opened!
Tip 1; Remember we suggested that you stay conscious of the fact that your emails will be opened on different gadgets PCs, Tablets or handheld mobile gadgets? Go read that post my dear
Good. So, if you’re to create emails that sell, it’s essential that your subject lines are seen by every subscriber. Your snippets and preview panes are only visible in certain email clients and some mobile devices as well. 3-5 Short words Max will fit in the headline pane…meaning you get to wow them with your title. If its too long, the words get cut off, and they may be just what you need your subscriber to see first! So that they can go ahead to click it open.
See how email headline/subject and snippets show up on mobile below!
Keep that in mind while creating your messages as it will help get your emails opened.
Tip 2 of emails that sell:
The email address you use if you don’t use an autoresponder like aweber is very important! So make sure to choose one that’s hosted at your brand/company domain.
firstname.lastname@example.org is much easier for subscribers to recognize (and looks more professional) than email@example.com. This also helps with your brand visibility and presence!
While we are on the subject of email addresses, why on earth would anyone use firstname.lastname@example.org??? The whole essence of email is “communication”, building relationships”… So why block your “Tribe” from communicating back?
This really definitely gets my goat for sure…! I get an email, I’m excited I hit reply and then it bounces … “Do Not Reply” in other words You are not interested in what I have to say, even if you expect me to open and engage with your message…Tut Tut, A Huge No No! Bad email marketing strategy! Don’t use it! leave it to large or arrogant brands who dont care about their customers because they have a large number…Or have something to hide!
Below is what the “do not reply” address can mean for your email marketing campaigns according to Aweber (Open an account above for only $1):
Using a “do not reply” address causes the following problems:
- You close yourself off from potential conversations.
- Miss out on valuable feedback subscribers may send you.
- Risk offending subscribers who contact you and get no response.
- You may miss some informal unsubscribe requests (from people who may be very unhappy if they keep getting your emails – hello, spam complaints!)
- Your company appears indifferent to the thoughts or needs of its subscribers Essentially, a “do not reply” address takes a two-way marketing medium and forfeits its conversational benefits, molding it into an online version of TV or billboard advertising.
Now you know why most people now find their fix on social media…they get to engage with a brand or yourself and thus feel that personal touch! The very reason why Facebook Live Videos are so popular today!The whole essence of email is “communication”, building relationships”Click To Tweet
Tip 3: Subject line length is very important!
We did say we are going down the trenches didn’t we!
So your subject line does make a difference on whether your email will be opened or not. MailChimp recommends between 20-22 letters. This ensures that the recipient will see the gist of your message and if the headline missed the mark, the subject line may keep them from hitting Delete!
help in creating amazing subject lines that get an open! And the lunch pail blog gives us 5 tips on creating emails subject lines that sell, still valid today!
Tip 4 of Emails that Sell: We can assume that our subscribers are on our email list because they believe we or our products can help them in some way…right?
So, lets tell them how we can help them accomplish that something they came looking for. It will definitely compel them to open our emails, This is called introducing the “How.” For instance….
If you sell beauty products you could say:
“How to Save on Your Make up and still Look a Million $$”
Or if you sell stuff on Amazon: “3 Ways to Make Money on Amazon”
Do you promote digital products? you could say
“How to grow an income from home using a done for you system, even beginners can use” OR you could….
Ask a Question.
In your message body think about the questions your product/service answers. Then ask that question/s in the subject line e.g.
– Steal of The Day…Did You Hear?
– 2 Types of body makeup ― one lasts 12hrs the other 18hrs, Which One Do You Need?
– Do You want to become a Paid Tourist? Etc. etc.
This email marketing strategy provokes curiosity in your subscribers/audience – and they Will open your email to satisfy that curiosity…the question is meant to leave more questions in the subscriber’s mind!
Tip 5. Create Urgency and/Or exclusivity
It doesn’t hurt to instill a sense of urgency or exclusivity
in your subscribers by giving them a reason to act quickly in response to a message. The best place to do this is the subject line. If this doesn’t convince them to open, then the urgency wasn’t created…!
You could use words like: “For a Limited Time Only” Or state an Expiry date i.e. imply a time sensitive deadline and Stick to it! Give discounts e.g. 30% off our unique eye lashes for the next 5 days…You get the picture?
If you use email marketing services like Aweber, GetResponse, MailChimp, you get to preview your message! We say always preview and do it on a mobile device too so you know what your potential customers/subscribers will see, before you hit that send button!A classic marketing saying is that you need to focus on the benefits, not the features of your product.Click To Tweet
Tip 6. That Opener:
While the email subject line is the Attention grabber, the Opening line could easily send them running! In some instances you may fail to grab their interest but they still open coz they trust you.
So watch that you don’t kill their interest, that would be a fatal mistake, that you must avoid. This could lose you subscribers. One of our secret to emails that sell and make us money is that; you should not only add more subscribers but also keep the older/loyal ones. Customer loyalty is a major part of a brand that keeps growing!
Tip 7. For emails that sell, Focus on benefits for them.
This is our favorite tip! A classic marketing saying is that you need to focus on the benefits, not the features of your product. For example, if you are selling a healthy milkshake the features are that it is made of milk, cream, sweeteners etc. The benefits are that you will still enjoy your shake without the calories and get that bikini body.
The same is true of creating and sending persuasive emails.
Tip 8. SPLIT TEST:
We can’t emphasize enough that you must absolutely split test different subject Headlines and Titles of the same email to see which one gets the more opens & clicks to links. The better headline gets rinsed and repeated in other emails! This email marketing strategy is used by multiple 6-7 figure earners and it definitely will work for you too!
With the information on secrets of persuasive emails above, you’ll be able to put together some really compelling emails that will get more opens in the inbox and ultimately sales.
You’ll be able to craft compelling emails that'll get more opens in the inbox and ultimately salesClick To Tweet
When you’re ready to explore other ways to make your emails even more effective here is the system we use to do that.
Want to learn even more dynamic ways to create emails that sell? Get in touch with us via our Facebook page, we will be more than happy to help you out!
Remember we said this is a 3 part series? Well, Part #3 is already waiting for you under Recommended resources below.
Thanks for dropping by, and don’t forget to Pin/Save this post, comment, like, and Share on Facebook. You could also be part of our tribe and connect with us if you found value via Facebook, Twitter, Instagram & G+ for more Tips and Strategies.
MORE RECOMMENDED RESOURCES FOR YOU:
Part #3 – 7 Steps to Jump start your Email Marketing Campaigns today – Learn More.
INFLUENCER MARKETING – LEARN MORE.
Attraction Marketing – How to Promote your Business Faster – Learn More.
Social Media Marketing – How to Make more sales with Social Media – Learn How.
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