8 Secrets to Persuasive Emails that Sell, By Winning Trust
So now you do know the essentials and the myths you may have held about email marketing. What? You mean you didn’t get the memo on Part #1 last week? Didn’t you open your email then? Bah… definitely go check out what we mean here before we go into some nitty gritty about persuasive emails that sell!
We’ll wait….
Awesome, welcome back…
In last week’s post, we promised you more on the subject of email marketing.
In today’s episode, we share with you the ideal way to develop persuasive emails that sell. Emails your prospects will actually open and read. You know exactly what you have to offer, right? And you believe that it’s value to your subscribers, thus your emails have to sell those benefits!
Question you must be asking is; How the heck do I do that Julie?
Well…
In the last post we promised to share with you the nuts and bolts of getting your emails opened and your subscribers responding. The aim of creating emails that sell is to establish yourself as an authority by the quality of your content which is called “Ethos.”
You very quickly must appeal to your subscriber’s emotions, make them desire what you are offering so much so that they buy from you without having ever met you and in some cases ever getting in touch with you, which is called “Pathos”!
The way you tell your story while marketing contributes to the Pathos of marketing. Everything that you tell your customers via your emails contributes to your ability to tell a good story that gets them to take action.
And so, we must introduce to you “Logos” which means: advancing your argument with “reasoning”.
In order for your email to be persuasive, present your side of the argument with proof, testimonies, examples, statistics, and unquestionable logical statements.
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Okay, back to emails that sell. Another proven way to get your emails opened is to entertain…aka Infotainment which is best described by Ben Settle of Copyblogger see what he has to say here.
In order to write emails that sell therefore, you must know how to tell a good story. And that is a learned art, which we too had to learn using this resource.
You have to become a copy writing master, or hire one…!
We highly recommend it if you want to break the code of not just email marketing, but also writing articles, blog posts, newsletters that pull at your audience’s senses and sell. Period
The way you tell your story while marketing contributes to the Pathos of marketing.
Now, did you know that You are a typical subscriber? Of course you know how it goes.
You have a gazillion things to do; you’re not going to open any mail unless:
#1. You’re a really huge fan of the sender and you want to see what they’re up to. #2. You’ve been looking forward to and expecting that specific email. #3. You’re entertained, amused, shocked or inspired by the little snippet or headline of said email |
Well my friend, the same is true for your subscribers.
If you want your emails to get opened, you’ve got to create one of those scenarios listed above with the tools at your disposal. We have a strategy that I share with you for Pinterest below.
and Now to More Tips below…
8 Tips that Guarantee Emails that Sell or get opened!
Tip 1; Remember we suggested that you stay conscious of the fact that your emails will be opened on different gadgets PCs, Tablets or handheld mobile gadgets? Go read that post my dear
Good. So, if you’re to create emails that sell, it’s essential that your subject lines are seen by every subscriber. Your snippets and preview panes are only visible in certain email clients and some mobile devices as well.
3-5 Short words Max will fit in the headline pane…meaning you get to wow them with your title. If its too long, the words get cut off, and they may be just what you need your subscriber to see first! So that they can go ahead to click it open.
See how email headline/subject and snippets show up on mobile below!
Keep that in mind while creating your messages as it will help get your emails opened.
Tip 2 of emails that sell:
The email address you use if you don’t use an autoresponder like aweber is very important! So make sure to choose one that’s hosted at your brand/company domain.
julie@juleskalpauli.com is much easier for subscribers to recognize (and looks more professional) than julie@gmail.com. This also helps with your brand visibility and presence!
While we are on the subject of email addresses, why on earth would anyone use noreply@yourdoman.com??? The whole essence of email is “communication”, building relationships”… So why block your “Tribe” from communicating back?
This really definitely gets my goat for sure…! I get an email, I’m excited I hit reply and then it bounces … “Do Not Reply” in other words; You are not interested in what I have to say, even if you expect me to open and engage with your message… Tut Tut, A Huge No No!
Bad email marketing strategy! Don’t use it! leave it to large or arrogant brands who dont care about their customers because they have a large number…Or have something to hide!

Below is what the “do not reply” address can mean for your email marketing campaigns according to Aweber (Open an account above for only $1):
Using a “do not reply” address causes the following problems:
- You close yourself off from potential conversations.
- Miss out on valuable feedback subscribers may send you.
- Risk offending subscribers who contact you and get no response.
- You may miss some informal unsubscribe requests (from people who may be very unhappy if they keep getting your emails – hello, spam complaints!)
- Your company appears indifferent to the thoughts or needs of its subscribers Essentially, a “do not reply” address takes a two-way marketing medium and forfeits its conversational benefits, molding it into an online version of TV or billboard advertising.
Now you know why most people now find their fix on social media…they get to engage with a brand or yourself and thus feel that personal touch! The very reason why Facebook Live Videos are so popular today!
The whole essence of email is “communication”, building relationships”
Tip 3: Subject line length is very important!
We did say we are going down the trenches didn’t we!
So your subject line does make a difference on whether your email will be opened or not. MailChimp recommends between 20-22 letters. This ensures that the recipient will see the gist of your message and if the headline missed the mark, the subject line may keep them from hitting Delete!
This resource does help in creating amazing subject lines that get an open! And the lunch pail blog gives us 5 tips on creating emails subject lines that sell, still valid today!
Tip 4 of Emails that Sell: We can assume that our subscribers are on our email list because they believe we or our products can help them in some way…right?
So, lets tell them how we can help them accomplish that something they came looking for. It will definitely compel them to open our emails, This is called introducing the “How.” For instance….

If you sell beauty products you could say:
“How to Save on Your Make up and still Look a Million $$”
Or if you sell stuff on Amazon:
“3 Ways to Make Money on Amazon”
Do you promote digital products? you could say
“How to grow an income from home using a done for you system, even beginners can use” OR you could….
Ask a Question.
In your message body think about the questions your product/service answers. Then ask that question/s in the subject line e.g.
– Steal of The Day…Did You Hear?
– 2 Types of body makeup ― one lasts 12hrs the other 18hrs, Which One Do You Need?
– Do You want to become a Paid Tourist? Etc. etc.
This email marketing strategy provokes curiosity in your subscribers/audience – and they Will open your email to satisfy that curiosity…the question is meant to leave more questions in the subscriber’s mind!
Tip 5. Create Urgency and/Or exclusivity
It doesn’t hurt to instill a sense of urgency or exclusivity

in your subscribers by giving them a reason to act quickly in response to a message. The best place to do this is the subject line. If this doesn’t convince them to open, then the urgency wasn’t created…!
You could use words like: “For a Limited Time Only” Or state an Expiry date i.e. imply a time sensitive deadline and Stick to it! Give discounts e.g. 30% off our unique eye lashes for the next 5 days…You get the picture?
If you use email marketing services like Aweber, GetResponse, MailChimp, you get to preview your message! We say always preview and do it on a mobile device too so you know what your potential customers/subscribers will see, before you hit that send button!
A classic marketing saying is: you need to focus on the benefits, not the features of your product.
Tip 6. That Opener:
While the email subject line is the Attention grabber, the Opening line could easily send them running! In some instances you may fail to grab their interest but they still open coz they trust you.
So watch that you don’t kill their interest, that would be a fatal mistake, that you must avoid. This could lose you subscribers. One of our secret to emails that sell and make us money is that; you should not only add more subscribers but also keep the older/loyal ones. Customer loyalty is a major part of a brand that keeps growing!
Tip 7. For emails that sell, Focus on benefits for them.
This is our favorite tip! A classic marketing saying is that you need to focus on the benefits, not the features of your product. For example, if you are selling a healthy milkshake the features are that it is made of milk, cream, sweeteners etc. The benefits are that you will still enjoy your shake without the calories and get that bikini body.
The same is true of creating and sending persuasive emails.
Tip 8. SPLIT TEST:
We can’t emphasize enough that you must absolutely split test different subject Headlines and Titles of the same email to see which one gets the more opens & clicks to links. The better headline gets rinsed and repeated in other emails! This email marketing strategy is used by multiple 6-7 figure earners and it definitely will work for you too!
With the information on secrets of persuasive emails above, you’ll be able to put together some really compelling emails that will get more opens in the inbox and ultimately sales.
You’ll be able to craft compelling emails that'll get more opens in the inbox and ultimately sales!
When you’re ready to explore other ways to make your emails even more effective here is the system we use to do that.
Want to learn even more dynamic ways to create emails that sell? Get in touch with us via our Facebook page, we will be more than happy to help you out!
Remember we said this is a 3 part series? Well, Part #3 is already waiting for you under Recommended resources below.
Thanks for dropping by, and don’t forget to Pin/Save this post, comment, like, and Share on Facebook. You could also be part of our tribe and connect with us if you found value via Facebook, Twitter, Instagram for more Tips and Strategies.
MORE RECOMMENDED RESOURCES FOR YOU:
Part #3 – 7 Steps to Jump start your Email Marketing Campaigns today – Learn More.
INFLUENCER MARKETING – LEARN MORE.
Attraction Marketing – How to Promote your Business Faster – Learn More.
Social Media Marketing – How to Make more sales with Social Media – Learn How.
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P.S. CLICK HERE if You are struggling with generating interest and leads on your online or or network marketing business. If you wish to Learn a Better way to Grow Your List online and Make those Sales!
Julie,
A great article packed with such knowledge of using an email that looks professional . This article was very helpful and taught me a lot and read about Lead pages.
Thanks for sharing the knowledge.
Lori English
Hey Lori,
We are glad you got value and have learned something about LeadPages too 🙂
Syl
From emails, you can target your marketing strategy further towards more effective campaigns and interests.
Great suggestions! I would love to be able to delve that deep into research so I know things as specific about my readers as how many letters to use. But having an idea of what is successful helps guide my choices.
Hey heather, the 85 Characters in a headline is proven research, And we are happy to help in any way we can! 🙂
Am definitely pinning this.It’s perfect for me,i have been looking for ways to grow my email list .So anything do with email marketing it excites me
Happy to help Juelz, and Just holler if you need help! 🙂
I currently have around 500 email subscribers but would love to grow it even more! These tips will be very useful for that!
If you serve those 500+ more and better Marielle, they Will help you build that list to 1k+
This is a perfect post that I totally needed as I’m working to step up my email marketing game.
You got this Ada, go crush it! 🙂
Thank you for these wonderful tips and great advice! I have recently just started to try and build my blog and the email marketing sounds so beneficial.
Happy to serve you Kelly 🙂
Thanks for the tips! I have just started by blog, so haven’t sent out any emails yet. That is in the plan for the future. Will definitely use your advice.
Happy to serve Fitmom 🙂
Email is such a great way to stay in touch with your clients. These aare some really useful tips on keeping up with it.
Hi Michelle,
Glad you agree and are obviously building a list too 🙂
I know someone who is looking to improve their email list and connect with prospects. I’ll be sure to share this with them and their team.
Hey Heather,
Glad to be of service and thanks or sharing with them! 🙂
Syl
This is really helpful. I’ve been thinking about doing a newsletter for my blog so this helps a lot great tips.
Stop thinking and get doing Luci 🙂 Glad you got value !
I learned so much from this post, it was really informative. I definitely need to up my game!
Hey Elizabeth,
Happy to serve and glad you got value 🙂
Great tips, Julie! And I agree, people tend to pay attention to what benefits they could get from the products that you sell. 🙂
Indeed Czjai so we best serve them 🙂
JUlie
Awesome! I totally agree on all of these tips mentioned. Truly effective. Thanks for writing this blog!
Glad you agree and got value Mike 🙂
This is such a great guide! I’m really trying to master email marketing and I’ve gotta take this to heart. x
Just holler if you need any help Megan 🙂
Syl
I need to work on my mailing list and be more assertive to get my name and business across. This would really help move my business forward! Thank you for sharing this gold mine of information.
You are most welcome and thanks for stopping by too! 🙂
Syl
These are some amazing tips! Definitely going to pass them onto my clients to get them to step up their email marketing!
Happy to Serve your clients Nicola 🙂 Just holler if they need more!
Syl
These are a great guide. This will be helpful for my business. glad I found this. I have learned a lot.
Happy to serve Victoria 🙂
Syl
This is a ton of great info! I need to get better about my emails- I’ve been slacking in that department since the start!
Hey Chelley,
Just holler if you need help 🙂
Syl
Awesome tips for people who are struggling with those emails. I think it’s important that you focus on the content and how to make it interesting for the readers.
Hey AnnMarie,
Its Important that You KNOW WHAT your readers need and WHY they should listen to you or read your content than Go ahead and deliver and then do some more! 🙂
Syl
Your 8 secrets on emails that sell are powerful helpful stuff. Storytelling is what makes blogs and emails stand out and people will be back for more. Thanks for sharing.
Hey Loetta,
I am glad you got value and agree 🙂
Syl
This professional and good break down with step by step. This is going to be useful for me as a new start up. I really have to learn this and start doing it.
Glad you got value Jeng 🙂
Lots of great info! This is such an intimidating topic, and you really broke it down well!
Glad to serve Jenna, And go get em! 🙂
Syl
As always you are correct. I only open a select few emails and I go by who is sending it or the first few words I can see. I guess it is time to look up how to decide those words for my blog emails.
Thats it Gladys,
What you do, exactly what your Subscribers do…Funny how we dont see ourselves as the customer too 🙂
Syl
Knowing that there’s a time limit on the email contents always gets me to open it. This is a great list of tips!
Bingo..it is the truth Ann, glad you agree! 🙂
Hi Julie & Paul,
Great to be back and visit again.
Great series on Email Marketing! In today’s post, I happen to LOVE your point that we should consider what makes US open emails and we will have a better understanding why our subscribers will open ours! This is the first lesson I teach in my email marketing course.
I’m with you! Why if someone called themselves a “Network Marketer” would they use the do-not-reply option. Makes no sense to me…
Great read as usual…
– Bubbie
Hey Bubbie,
We do indeed attract who we are and thus we have to put ourselves in our subscribers shoes! 🙂 Good to see you here!
Syl
Thanks, Julie!
I got a LOT of value!
Having your own domain name for emails is crucial and professional!
Also…why would a marketer use a donotreply email…it does close you off valuable conversations!
LOL…
Thats it the truth Adewale, Own Branded emails position yo as the expert and professional too! 🙂 Good to see you here!
[ Smiles ] Thank you for breaking down the science of emails that sell.
You are welcome Renard 🙂
These are all excellent tips and I see examples of them in my email box everyday. But honestly, I wish they’d stop sending them to me because it’s become very spamy.
Eliz thats Awesome! Glad you see what we are saying! Have an awesome weekend!
Awesome post fully loaded with information having great value. I bookmarked it for future email writing to consider these pointsThanks Julie.
Julie, You rock! This is awesome full of valuable information. bookmarked it and definitely consider these points. Thanks Julie.
You are most welcome Fizza, watch out for the final part of this series today! Glad you found value and thanks for dropping by! Keep rocking!
The email address really matter a lot as you have said.
It sure does Mazino, thanks for dropping by!
Hello Guys…you have crushed it with so much value, tips and resources to get a much greater level of result with email marketing. I am keeping this one file go over it a few more times. Truly value and appreciated. Thanks
Thank You Fjortega, glad you found value and use the resources to great advantage!
Julie, once again you have hit the nail on the head. Your blog on 8 secrets was excellent. I sure will follow it.
Awesome Lewis, we shall endevour to deliver for sure. Keep rocking!
Julie, this is full of a TON of takeaways! Let’s see where to start 😉 The email address that brands you; I could never understand why some marketers (big one’s especially) send from a “do not reply” address. I don’t care how big they are! I always opt out of those. I like the “How” tip for subject lines, very true. What will you teach them? What will benefit them? All real good stuff, thanks for posting this!
Fantastic, Glad you found a TON of value Jeff.
I feel exactly the same way about “do not reply” email addresses…
As you noticed it does get me going …:D Thank You!
~julie~
I’m printing this blog post Julie, it’s that good…lol. I love how all these tips are the how and what makes people open emails vs ignoring them.
Awesome Ismary, I love that you are implementing. Happy emailing 🙂 ~Julie~
These are some awesome tips, a persuasive email can really mean the difference!
It can indeed Soap Opera Spy 🙂 love your name ~ Julie~
Great tips! Thanks for sharing!
You are welcome Danette, thanks for dropping by!
These are great tips. I need to work on my email subject and make it more attention grabbing!
Cheers Jamie. You do that and Happy emailing!
~julie~
I love tips that help make me a better blogger.
Glad you love Melodi. Cool!
Great Points and resources that are much needed! Thanks for sharing!!! =)
You are most welcome Shannon!
Great value in this post. Thanks for breaking it down.
You are most welcome Janet. Glad you found value!
Wow! These are great tips that I need to start implementing in my own email marketing campaigns! One of the biggest things that I need to do is split test and track so I know exactly what’s working and where clicks and sales are coming from.
That’s the spirit Evan! Glad yo found value! ~ Julie