Facebook Videos Vs YouTube: How to Leverage the Viral Nature of Facebook Videos to Drive Traffic to your YouTube Channel, Videos and Offers!
Okay have you noticed lately the inrush of videos on facebook? So what are your thoughts on this super amazing phenomenon of Facebook Videos Vs YouTube videos?
We noticed a decided increase of videos on Facebook earlier this year and started following the trends & simmering battle of Facebook videos Vs YouTube videos.
If you are an internet entrepreneur you will definitely have noticed this phenomenal…Immediately we noticed we thought how can we leverage facebook videos for our offers or use facebook videos to drive traffic to our YouTube Channel?
Mind you the million dollar question is Facebook Video Killing YouTube? Well Nick Cicero of Marketing land believes its the Battle of the two titans, who wins, users decide.
While somehow we don’t think facebook is killing youtube yet…Check this out. This video on YouTube attracted 55 Million more views on Facebook than its YouTube equivalent!
Mark this our friend, Facebook videos are getting a shed load of air time right now and any brand worth its salt is gravitating towards using posting Facebook videos vs YouTube links. The question is shouldn’t you be using both and marrying the two to make more sales? CLICK TO TWEET
Here is the deal, the reason they are so popular and gaining such engagement is because Facebook decided so…!
You see facebook decided to get in on the game & changed its algorithm. So videos uploaded organically direct to facebook gain traction fast by showing up higher in the news feed. And videos are clearly the number one type of content ranking on facebook right now and that’s the reason they are doing so well! Its time that the savvy internet entrepreneur and social media managers promote a way to leverage facebook videos to drive traffic to YouTube videos and your offer/website! as opposed to focusing on the supposed battle of Facebook videos Vs YouTube ones!
And this is the very trick we are going to share with you; to help you leverage facebook videos to drive traffic to your YouTube videos and ultimately your website and/or offers. Keep in mind that while you are seeing a whole lot of engagement and super high views on facebook videos, they are quantified quite differently from YouTube videos. CLICK TO TWEET
Facebook Videos Vs YouTube the Basic Difference
And here is WHY: Facebook has set its algorithm so that once you upload your video, anyone who is scrolling down the newsfeed and come across your video, it auto-plays. That counts as “A VIEW” more so if you stay with it for a min of 3 seconds. Which most people inadvertently do. At this point in our view this is more of an impression. It definitely may not be a CLICK. Because you don’t have to technically actually be watching the video or click on it at all. (Super Tip – Take advantage of this phenomenon while it still lasts). WHY? Because many videos are getting so many impressions on Facebook, some in millions…that we believe they definitely would and do produce mega sales when put in front of the right audience!
Always remember that for now, because of the algorithm & search criteria the YouTube audience is much more engaged overall by more than triple measured by the same view count on Facebook!
In our opinion YouTube is still hands down ahead of facebook as a Video Search Tool. YouTube is still the got-to resource to find info and visuals on specific tutorials, topics or “How To demos.” We are yet to find a video from facebook ranking on a Google search. Unless its linked to an article! So YouTube is king on that front although Facebook has overtaken it as number 2 on Video Views…a completely different statistic! So your best bet for search is still YouTube, owned by Google. 
CLICK TO TWEET
Did you know that statistically 60% of User Views on YouTube are actually search driven? Well that should tell you why we are so excited about using facebook to drive traffic to our youtube videos, which are SEARCHABLE? They can be Keyword optimised for SEO and ranking on Google and other search engines, as opposed to Facebook videos…For now anyway! You see people are purposefully searching for content on YouTube.
So our strategy is based on Reverse engineering our Content on Facebook videos to drive traffic to our YouTube SEOd content and get ranking more. And our videos ranking higher added to our blog posts means our blogs also rank higher on Google…Super sweet! Facebook is basically getting in on the game and showcasing how well video works for advertisers. Which is to our advantage as entrepreneurs! Facebook wants us to spend more money making video ads so why not get in on the cake!
Now be advised that for this Facebook and video marketing strategy to work you need a Facebook Fan Page. (By the way like our page thank you). If you don’t have one, and you are an entrepreneur using facebook to grow your business you are kinda leaving money on the table and could be in danger of having your Personal profile turned into a Fan page by Facebook! Lowering your post reach even further. Read more about that in this post we wrote earlier this year!
Our strategy is rooted not so much in Facebook videos vs YouTube rather in Facebook Hand in hand with YouTube. Its in using short teaser videos on facebook to drive traffic to the deeper more content and nugget filled SEO video on YouTube. And below is how we are going to do it! We show you both the Facebook Video and YouTube Video Posted on the dame day with a 20 min time difference between the two. Notice the viral ability of Facebook videos vs YouTube views. CLICK TO TWEET
Also remember that your video on Facebook has no creator protection. There’s a lot of Freebooting going on and original creators not getting their dues. According to Wikipedia, freebooting is essentially a copyright infringement and a….
“Copyright infringement is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works.”
So below is how to leverage Facebook videos to drive traffic to our YouTube videos and other offers:
Facebook videos Vs YouTube- Facebook Version:
IS FACEBOOK VIDEO KILLING YOUTUBE VIDEO?In this video you will learn a super new Hack, A Technique to Leverage Your Facebook Videos to DRIVE TRAFFIC to your Offers and YouTube Videos! This is really super exciting esp. for internet entrepreneurs who wish to leverage the two and continue to use the two resources to grow your brand and drive traffic to your offers. If you find value do like, comment and share this video with your team. And of course like our Fan age 🙂 and visit our blog @juleskalpauli.com
Posted by Rise with Julie & Paul Kalungi Ace Group on Tuesday, October 13, 2015
Facebook videos Vs YouTube: YouTube Version
If you have got value form our post on “Facebook videos Vs YouTube” and how to leverage the two for your business, then do consider sharing, liking and by all means share. Every image and text is shareable. 🙂 We would also love to hear your views, so do comment below!
As always you deserve more so…
Live. Learn. Love
Pauli & Julie Syl
Skype: Julie.Kalungi1
Email: julieatJuleskalpauli[dot]com
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Excellent post Julie, it’s a shame that Facebook no longer allows the link and CTA to appear at the end of the video any more.
I Know Keith, a total shame. I find that FB Has gotten more and commercial and not in a good way! They also kill off yur videos silently after 6+ months so Make sure you save stem somewhere maybe YT or Wistia or loose your content and have a dead link!
JSylvia
I delved into YouTube Videos very briefly in 2014. I completely neglected it in 2015. It’s something I haven’t started up again in 2016. I may do Facebook videos as I like that social media a lot better overall. I agree with others that if not done properly videos can actually hurt your brand and blog. Thanks Julie for the great ideas and tips!
Videos can never hurt your brand or blog unless the message they contain is Anti social!
They may get people judging our skills and even equipment…I have seen old style videos of All time greats and I simply LISTEN to the message as opposed to look at he blurry old video 🙂 So Get back into it Jonathan, you wont regret it
Julie Syl~
Lots of great info here! I think both sites have a great purpose and learning what to utilize when is really important.
Lots to learn indeed Stephanie, always be learning 🙂
J&PK~
SO much great info in here Julie! I bookmarked for later so that I can take some notes. I REALLY need to work on my SEO. It has just been put on the back-burner, which is so bad.
Our coach only wants us to do videos if very professional looking. I did a few for holidays a few years back & then last year for Valentne’s Day but she felt they looked amateurish. So none in the works for me.
Hi Roz,
Sometimes yo gotta step out of te box, in fact dont let anyone tell yo how to run your life.
Do generic Videos that arent “COmpany or Product” related. Just simple tips on life and things that do help others grow their business in your niche. Dont mind the quality. Not everyne can afford proffessional looking videos. Here is a tip.
Go to target and buy a value tripod stand for a white back ground.
Also find out if you can grab a Camera tripod those cost maybe $25+
Place your new value background in your kitchen, and sit on your pc/laptop set up your Phone or camera on the tripod and shoot a test video.
Check out your new pro looking video and dont ever let anyone rain on your parade. Just because they know a bit more and have the title coach dont give them the right to hold your progress back…end of rant 🙂 Remember you dont have to do everything your coach tells you, esp. when they are putting you down, for reasons that arent clear, in the guise of helping you! In fact the more pro a video looks the less real content you may find on it!
Julie Syl~
I’ve really been resisting this, Julie. My seo person says I have to do it, but . . . But I hear you!
And you are gonna be real great Susan. You can read your books out loud and create audios, Snippets of the books and then send them to yur sales page.etc etc…The sky is only what your eyes can see 🙂
Julie Syl~
I haven’t made the dive into videos yet but these are great ideas. Thanks for putting it out there.
Jessica, Get it 🙂
Julie Syl~
I personally prefer Youtube videos as you can link to them and share on other platforms. With FB videos you can’t or at least I haven’t found a way.
Wohoo You havent seen my video on this very blog via Facebook that shows you how to link them!
And YT is absolutely great for sure.
Julie Syl~
Thanks for sharing another very informative post. I do Facebook videos, once per week but not to drive to YouTube although I do have a channel. My Facebook is more for my blog. But who knows that the future might bring. Thanks again.
You are most welcome Claudette.
Glad you did find value i our Facebook Videos Vs YouTube post.
Absolutely implementing is key to seeing desired results yes!
Julie
thanks for sharing the comparison between youtube and FB videos
Thanks for your Comment Sheena.
I like your idea of using the two, facebook video and youtube video by making a short video on facebook and directing to your optimized and main content on youtube, that’s really a great idea!! Thanks for sharing what you’re doing in your business and getting results with!
Hi Robert,
Its always good to find the possibilities than focus on the competition 🙂
When two giants fight,w e gotta fins the crumb trails coz they can be huge!
It was a pleasure learning that tip and sharing it and its simplicity!
It will work even better when you place the teaser video in your blog and it points to the deeper content on your YouTube!
Plus the direct YT link below the teaser video. because we are visual beings you will find most people watch the video and then head over to the deeper content if it resonates with them. Long term strategy, viral potential!
Pauli
I totally agree, you still must use both of them, so that you can get a bigger share of the audience. The big advantage youtube videos have is that they stay alot longer, and can be easier access than going back to the facebook feed!
Hi Lorraine,
I agree with your observation and comment on YouTube videos.
I like that they are searcheable and ranked so they can be found online via any search engine.
Facebook must be working behind the scenes to get the Facebook Videos socially searcheable…they are always up to something!
Leverage both and grow your audience and optins for sure.
Pauli
Thank you for sharing this Julie! I’ve noticed myself that videos uploaded straight to Facebook work much better and they get a lot more engagement than YouTube videos.
Hi Jelena,
They do indeed appear to have greater engagement due to the View Count algorithm Facebook has set,
Which we must leverage to grow our audiences, leads and lists while its still conducive to viral views via Facebook!
Thanks for your comment
Julie
Hello Julie,
Great comparison. I’m beginning to really like facebook videos but still do youtube. I love the way how to compared the 2. Keep rocking! Cheers!
~ Sonny
Hello Sonny,
Great to hear from you and glad you found value in our Facebook Videos Vs YouTube post!
Thanks for stopping by!
Julie
Good comparison. I have been doing this for a few months and the reach on Facebook (uploading straight to FB onto my fan page) goes way-way up.
Exactly and that is a double whammy. Your Fanpage Reach is also going up,
so FB is showing more of your content to your fans…A Fanpage Hack too.
Thanks for your contribution Chris!
Julie
Interesting the comparison. I have been uploading to YouTube then placing that video to Facebook. Now I am wondering if that is the best way to go?
It truly is great to upload to YouTube Stephanie.
Then You grab a small teaser of same with same thumbnail image for congruence and upload to facebook as shown…
Curiosity killed a cat and all that jazz 🙂 You will have people visit your YT videos via FB esp.
if you are sharing them before the right targeted audiences & groups.
These are the secrets that aren’t publicly shared by many coz well a select few wish to stay that way!
Julie
People are certainly watching or at least peeking at the videos on facebook. So why not make of them as you suggest? What an excellent way to direct viewers from facebook over to your youtube video! Thank you for the lesson — quick and easy to do. It’s a double whammy!! What a great share Julie — thank you.
Hi Carol,
You are most welcome. Thats hat we are here for, to serve and share whats working!
We must leverage Facebook Videos to grow our business, thats what Facebook wants us to do also!
Thanks for your comment.
Julie
Great post Julie. The two giants are definitely facing off. Amazing results you talked about with viewers on both networks. Looks like Facebook wants to take over and this is to our advantage right now as a marketer. Playing both markets is a good thing. Thanks for sharing.
And Round one went to Facebook,
Unseatig YouTube from 2nd Video Views Pedestal.
I bet Google is not taking this one sat down. We will be seeing some changes to our video views.
YouTube has been pretty commercial for a while sat atop the hill with little competition
…organic views were becoming a thing of yesterday. So may be Google will adjust the algorithms too so more videos get shown to more people without one having to push to hard via other medias to get views to their YT show 🙂 Cat be a bad thing if it does 🙂 We can hope
Julie
Thank You Julie. I have definitely learned how to leverage Facebook Videos with my Youtube videos. Thank You for sharing this information Julie! 🙂
Hello Liz,
Good to hear from you.
That was our very aim when putting together this article on Facebook videos vs YouTube.
Let us know how you do get on and if we can help in any way!
Julie
You said it! What’s better than one giant? Two! There’s nothing like taking two major platforms and having them work together to reach the same end result.
Great Facebook and Youtube strategy you shared Julie!
Absolutely Robert,
I feel like saying lets get the popcorn and soda, but we gotta make hay while the sun shines.
Coz while they tug at each other’s lapels we gotta get in there 🙂
Marry the tow for our benefit and grab some of that cake too 🙂
Thanks for stopping by
Pauli