MARKETING INSANITY = Doing the Same WRONG Thing, Expecting Different Results! Event Notes!
Marketing insanity…that’s what came to mind, yet what I observed had nothing to do with marketing or business, but it sure looked insane! Bear with me here…By the way this is a lil detour As we shall be sharing some notes from an event we attended in Barcelona. Plus I wasn’t letting Julie near her laptop, she needed a break. The woman is driven
shusshh don’t tell her I said that!
If you aren’t attending events and you are an online, network, affiliate marketer, in direct sales or a home business entrepreneur you are courting marketing insanity! See if you are serious about making it in this industry, you absolutely must attend events, take mob notes, go home implement, share some awesome knowledge. Learn Do Teach is amazing, you get back 200%. Be consistent and success will come guaranteed! With success comes recognition.
See before we went away for a much needed vacation, we had an interview with an online rockstar Robert Frank and he asked us two questions. The same exact questions he asked other Internet Leaders, like Ray Higdon, Tanya Aliza, Jeff McGeary, Mike L Mattos etc. We are part of this line up is because we have been consistent, we took the road less travelled, we accepted delayed gratification…Read the article here on Network Marketing Success 7 Industry Leaders. I am so excited and humbled that our Julie Syl Kalungi is part of this awesome line-up!
Anyhoo I just had to share this…!
Holy smokes, I got a little crazy myself…maybe the Spaniards are a lil mad!
We watched this poor woman reverse park or try to. Forward, backwards, forward, backward, forwa…you get the picture! Should have recorded the whole thing, but I was too busy feeling sorry for her and wondering if I should go help. She was swearing loudly puta, puta,mierda, mierda, and banging the car steering, I felt sorry for the car! She did this like 10 times before leaving the car half on the cab half in a bus stop at an angle (Begging for a ticket I thought) and walked off. So much aggression…! It made me really think about our industry! The woman below did great trust me, the one we watched was the definition of insanity!
I observe numerous network marketers do the same, go forward and backwards doing the same actions expecting different results. Or worse promote one platform after another, posting a naked link on Facebook, twitter, private messaging others with their links without even getting up close and social! Is this marketing insanity or what…? I observe how different people never seem to track their advertising actions and expect different results…This is total marketing madness in my opinion, something that I have learnt at the event!
Here is another scenario: someone posts: “I am looking for 5 Super motivated people to help this month”…well this don’t work no more either (Mind you we used to do this).
Has your upline told you to talk to everybody, show everybody, present to everybody? That’s pure Marketing Insanity…a load of tosh…excuse my Greek…! Here is the deal; If I sold adult male pants would I be looking to sell them to women, children, even boys….so why should you imagine that you must target everybody? It’s insane.
BUT and it is a big but…You need to make a shed load of sales to the right people from different walks of life, with different skill-sets, different dreams…although with a SIMILAR AIM and NEEDS! The majority of people we met at this event are of this calibre!
So advertise you must. But there is a value and non-value way to promote your business. Does that make sense to you? Okay let me give you an analogy to help you burst marketing insanity…
No structure or successful business or network marketing platform has ever been single handedly built by one person or even 2, nope not even 10…It takes teamwork, hundreds, heck thousands of people from every walk of life & experience coming and working together to make it happen. These people have one common goal, to build the skyscraper of a network marketing organization. So you are in business FOR Yourself but NOT BY Yourself!
Check this out; you want to build an apartment block (as an engineer, I love this kind of thing its right up my street):
These are some totally different building types we observed in Barcelona. I love structures and I knew they would fit very nicely in this analogy! Just like marketing pops out there…yet the concept is similar…
You need lots of steel, cement, glass, lumber, cables, mortar, bricks, paint, plumbing, nails, lighting, doors etc. You also need people skilled in using and manipulating these materials to create the structure:
Steel mill workers = for steel = holds the building up.
Glass makers = for the windows = for natural light & the building has to breath.
Makers & fitters of flooring i.e. tiles, carpets, marble, lumber, air-conditioning, drywall, concrete,
paint, shingles, plumbing fixtures, electrics, tar paper, drywall compound, elevators, etc.
With these and more missing = no apartment block!
In the same way in network marketing or home based business, you absolutely need a great product. You won’t sustain success without one. But like the apartment block, the MOST critical is a LOT of people working together. Business is people driven and every “relationship-driven” business, no matter how inferior its products or services and no matter how poorly-managed, usually succeeds almost without fail.
You need to have a marketing strategy that produces results and change management is an essential skill to have. As Leah refers to it in her article on marketing insanity, as doing the same ole thing, expecting different results! Susan Payton puts it even more colourful i.e. that your marketing must be like a gorgeous breakfast burrito.
In our opinion to avoid or escape network marketing insanity you have to “go from your head to your heart.” Heart energy, we wrote about it in our article on being Open to receive! And we agree with Score-Central Oregon in their article on how to avoid marketing insanity. It can be real madness to take business advice or decide to be coached by someone who hasn’t achieved the lifestyle you desire or results you seek to emulate…! Find a business mentor who is crushing it in their business, has a mega lifestyle and has a system that is duplicable! Its simple advice yet people keep looking to their cousin Jake or Aunt Anna, maybe their friend from Altrincham Dan…whose only saving grace was the excitement and enthusiasm when they showed you the product or program. What happens is in most cases it all ends up failing miserably!
Marketing insanity is when you don’t Have Your Reasons why you invested WRITTEN DOWN…Hey Lets Do this Now….
Write the 3 biggest reasons why you MUST be successful. This isn’t some namby-pamby, theety-weety dilettante, Barbie doll exercise. This is real life. If you can’t do it NOW, then stay seated with that blank paper until you can…If you seriously can’t find any reason, then you are in the wrong place my friend! Either mentally or financially, you chose the wrong vehicle. So dig and Look Deep and change. Your Why must be s huge it makes you cry, and oter people think you are crazy!
Change management is a skill that lots of people simply fail to do…They keep doing what they do and expect new results….! The very definition of Madness by Albert Einstein!
90% of network marketers and home based business entrepreneurs start a business BUT never write down their reasons. So if you did or do it now, it’s an extremely good indicator. Make those reasons pretty damn GOOD!
Only you know if they’re good enough for you. So write 3, think some more. Flesh them out. Make them bigger. Work on them until you say, “Holy mackerel!! THIS is it!” its not insane and it sure isn’t silly. Its pure marketing genius. Coz as you write it down you also start to create plan to achieve it and to find the resources to get you going, the training that’s necessary, the strategies to tackle…heck you know what am saying?
THEN you’re really in business!
Below Julie gives pretty darn good explanation of what Marketing Insanity is about and Why you need to Get rid!
Do you have no plan, strategy, no resources, no upline support or have resources but have no clue how to put the gig together? Stop courting marketing insanity in your business. Slowly going forward and backwards like the woman above! I just proved its a kind of insane network marketing investing and refusing to get the help you need! Put a stop to it now…reach out to Julie and I HERE! Lets help you help yourself!
Okay, enough about insane marketing. Hope you enjoyed my short event notes and article on marketing insanity…I know it just had to be said.
And if you to wish to travel 5* style and save on all travel like we do, attend masterminds with 7 figure earners in beautiful cities across the globe, soaking up their wisdom & tips. All the while creating memories and a lifestyle of your dreams. Hit the Image below and Lets do this 🙂
What do you think? What do you consider as marketing insanity or craziness? Does it exist? Do Go ahead and Share your views with us below! Cheers
You do deserve more
Pauli Kalungi
Creators of The Secret Affiliate Roadmap – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Julie
It’s like Albert Einstein said: “Insanity: doing the same thing over and over again and expecting different results.”
You got it Nathan. Time to change the tune right 🙂
Julie
Another fact packed article. Every entrepreneur should read this because marketing is a necessary evil in all businesses. Thanks Pauli.
Loll necessary evil??? Can I just say it’s a necessary cog in the wheel that’s business, pounds better? Good. We don’t want to talk evil about anything pertaining to our income vehicles. Marketing is a must for any business. Doing it right is key and making unnecessary mistakes whether consciously or otherwise is not cool. It’s info at marketing insanity when done consciously lol.
Thanks for your contribution.
Pauli.
Sometimes its a pain in the ass to read what blog
owners write but this site is actually incredible and I really treasure your good article on Marketing Madness,
Great post.
Hi Juliane,
well We are glad out article on Marketing Insanity wasnt a pain in the ass for you 🙂
Seriously we feel your pain. Some blogs are simply not worth the e-paper they are written on. So thanks for visiting
and taking the time to comment.
Pauli
Lmao the video of the person trying to reverse park had me crying. Excellent article btw lots of value in this one well done guys!
Hi Isaac,
Imagine we had a real life experience of a woman do that on an even more dramatic scale in Barcelona…
It wasnt funny at the time, yet we laughed our heads off when we got back to the hotel.
I immediately checked YouTube to see if there are more such crazy people out there and voila …
In marketing terms its similar to posting ones link on SM daily expecting to get optins or even sales without building relationships with people!
glad you had a laugh too and thanks for stopping by!
Great post Julie , so important to stay focused and keep moving forward no matter how insane you feel
See we gotta ask ourselves, Who is insane? We or them lolol
But as an entrepreneur doing the same thing expecting different results from the daily norm is insane…
If we do something and get ZERO to minimal results, its time to check the funnel!
Hey Julie, first off, I think we are all a little “insane” (in a good way) to even jump into the world of network marketing and online marketing, right? We are definitely a “different” breed, so to speak lol. A powerful post on marketing and I enjoyed more of the Barcelona pics! Woohoooo!
I know I’m definitely different Jeff 😉
In all kinds of awesome ways and Paul really brought the sauce in this article!
It sure is insane to not learn what to do and expect exceptional results 🙂
Jules
I know I am in for a good trip when I come to read your posts Julie. Today you’ve made me laugh with the story of the latina on reverse this is funny but I sometimes catch myself doing a type of work that I am not sure if its helping us move forward but at the same time the job needs to be done. its tricky and I get your point gratitude for sharing.
Hola Pedro,
Man that Chicca was crazy We watched her and Paul was almost going over to offer to park the car for her.
We all were so mesmerised we didnt capture it on film lol! And he literally got a blog idea…the things we think of huh!
Gratitude for your continued support Man! You rock.
I couldn’t agree more – you’ve absolutely got to commit to your own success. And yes, the power of events is undeniable! btw – love the video of the driver – reminds me of someone I know lol! Thanks for another epic blog post guys, you are super inspiring x
Cool Beans, glad you whole heartedly agree with our article on Marketing Insanity Emily 🙂
And we appreciate your continued support, taking time out of your busy schedule, you rock too!
Jules x
events are awesome and you can learn so much!
Absolutely Sheena and I hope you guys will share some nuggets from yours
Its been a super busy event couple of weeks for various platforms and Leaders deffo ILT 🙂
I really enjoyed your video Julie. Your are so right: 1 link will not bring success. Commitment, consistency and work effort will. Great value Julie – thank you.
Hi Alicia,
My pleasure. We gotta tell it like it is or people will keep being led down the garden path and calling our industry unsavoury names!
Its our job to clean up shop and show people that online business success takes grit, commitment, consistency, sweat and blood and sometimes tears.
But its ohh so worth it!
Julie
Thanks Julie for sharing this powerful post.
I agree, there’s pure madness going on, it’s the same how I was
trying to attract mice with the milk..telling them, it’s the way out 🙂
Trust me, you need it..wondering why the fudge don’t they get it.
I put my milk everywhere..thinking if enough mice will see it, eventually some of hem taste it and some will be hooked..
It’s only when I learned..that milk is for cats when things started to change 🙂
Love and light,
You are right Marko, milk is for cats not mice. You have made a perfect point, trying to attract mice the wrong way could get you the wrong result. Thank you.
Paul what a great blog, so much great value in there and yes we have to be consistent and growing otherwise our business will just die….
Hello Diane,
Thank you. Consistency in Doing the right activities and repeating, sharing and teaching others how its done is the way to Growth!
Businesses don’t just die, they are killed by various decisions or non decisions we make. And I say Minus us 🙂
Good of you to drop by!
Pauli
Hey Pauli, such a great post… I think we’re on the same page I just created a video this morning on clarity and focus and it’s time to “do” your business and stop getting caught up in the shiny object syndrome and being overwhelmed… You guys really brought it today and I appreciate you both so much… Thanks for the mention as well… 🙂
Robert, THANK YOU!
Your Article is amazing Mind you I am most definitely biased 🙂 who wouldn’t be!
Great minds think alike don’t they? And they most definitely stay away from Marketing insanity!
We appreciate you so much Rob, thanks for your continued support God bless you!
Pauli
This is a MUST Read for All Marketers!! Boom Julie!! POW!!! Your Fire!!! 200%!
Cheers Coach Tara 🙂
I sure hope they find it as they google, bing, yahoo or Safari or whatever!
Isnt our Julie the bomb…super proud of her 🙂
Pauli
Fantastic post Paul!
Getting to live events is definitely a MUST, that’s where magic happens.
And network marketing is a team business, you’re not alone in this.
I also love the analogy with buildings. Right on point!
Thank you!
My Pleasure Jenela,
Glad you love the Engeneering analogy 🙂
We are creators or builders, we eitehr build our teams up or not and yes some material may get ruined get mishandled and spoilet, broken. But the solid stuff stays for lifetimes 🙂
Thanks for your contribution
Pauli
Barcelona?!! BOOM! Great photos 🙂 My take away from this post was this
“go from your head to your heart.” Right On!
Hello Collen,
We are glad you loved our Barcelona Photos,
We are also glad you found value and yes we have to go from heart to mind. If we continue making decisions with our heart we may land into some real twists. But yeah, heart energy is what drives most decisions we take in life…
Good to hear from you. Super.
Julie
I loved this post. So powerful and so well stated. What I love about Kalatu is that I am not in this by myself. I have great leaders like you to follow. thanks for all that you do.
Our absolute pleasure to be of service to you Stephanie. Kalatu is awesome, Dave wood is a genius for sure. Thanks for stopping by.
Pauli ?