Facebook for business – News-feed Updates Affect Your Brand Reach- What & How Are You Getting Served?
Hello my dear, have you seen the Facebook news-feed reach and updates? Should you be excited or is Facebook tightening the bolts against social users some more.
Let me ask you, what’s social about hiding your updates from your nearest and dearest? For some, Facebook is the closest to being in the same room with our nearest and dearest oceans apart day after day!!! (Breaking into song here).
As you read this post you will not only get a better understanding of how Facebook works for you , but also how you can use it to grow your network, opt-ins and ultimately sales. Yes Big claim, but only Truth on this space. No Fluff remember… 
My aim is to help you make 1k per month online and beyond. By the way if you didn’t read our earlier Step-by-Step Guide to Making that 1K/mth happen, Do read it Now here. We can wait….
Okay, before we go any further, friends should connect and come visit right? So why not drop in & visit; Like our Facebook Fan Page and If we aren’t already connected, drop yours in the comments section below. I will surely drop in too & Show you some lovin! 
Anyhow I bet you have seen the new button on your posts See image below. But what the heck does it mean for you? I’ll get into that in detail in a bit…
Okay you may totally mind your content being hidden from your Own Friends and Family, but do you know You can now Hide your own posts…Kinda like dark posts on your profile that only appear on your news-feed but not on your own timeline. Cool isn’t it! Why you may ask? Because some updates shouldn’t appear on a Timeline simple. 🙂 See image below!
HEADS UP: – PINTEREST DOMINATION WEBINAR
A lot of people have reached out to me asking me how they can actually make Pinterest work for them and if I can help them set up a Rocking Profile. I have a Special Webinar Lined up where you can learn how to Dominate Pinterest and create a residual income online this Thursday 2 pm BST!
>>Reserve Your Seat Right Here.
Anyhow, whatever your intentions online, are you in the process of looking for ways to increase your sales online? You probably realized the root question in any promotional campaign i.e. “How do I get information about my offers and products in front of more people?” Before you even decide on the content of your message, you have to know that people will see it. That means knowing where the people you’re targeting will be.
[bctt tweet=”How do I get information about my offers and products in front of more people? #facebookreach” username=”Juleskalpauli”]
Am assuming you aren’t yet too keen on paid ads or boosting your Fan Page posts right? Even if you are a social and leisure user of Facebook, I believe you will learn something in today’s particular topic.
You see Facebook uses specific factors to assess whether your friend’s updates make it into your News Feed and vice versa. Take note of the factors below and adjust your daily actions accordingly.
So lets dive into the Facebook News-feed Reach and How you Can Improve yours:
I bet you now realize that it takes lots of effort on your part to get a measly amount of engagement on Facebook! Every little counts in Facebook’s book…What are you going to do about it?
Back to getting served….
Having looked at each criterion in Video above and assessed your updates, Facebook gives your update a “Relevancy Score.” Note that the score is specific to an individual user based on their predicted level of interest. Whether or not an update reaches a user’s News Feed is determined by the Update score.
[bctt tweet=”ARE YOU LIKING YOUR OWN UPDATES? YOU BETTER GET LIKING THEM #facebookmarketing ” username=”Juleskalpauli”]
New Super Tip: Here is an interesting school of thought: ARE YOU LIKING YOUR OWN UPDATES? YOU BETTER GET LIKING THEM…Why?
- Well if you don’t like what you post, why expect others to like it?
- Secondly instead of using Facebook “Reply” option to comments…Start a whole new comment with the “User’s name” this increases your own post rank. More engagement right!
- Keep doing this throughout the day and see how much more engagement you will get! This is something I recently learnt from Lisa Torres a Facebook marketing rock star!
Here is the deal. It’s advisable to log out often. You see when you leave Facebook and login even a few mins later, the above process starts again. So if you post a few updates one after another even if hours apart, without logging out, you will notice that some barely get any engagement…! This is because Facebook ranks all new content that’s posted every time you get back on the site i.e. login afresh!
Now as a blogger, creative or internet marketer you wanna stay out of Facebook Jail, it’s NOT cool & ain’t great for your business. So I highly Recommend this >>“FaceBook Training – Stay Out of Jail” Swipe Copy
What else can you Do to Improve and Increase Facebook News-feed Reach?
- Post on your personal Profile via your Fan Page, this helps to acquaint your new friends with your Page where you can share your brand content without spamming. Add a Call To Action i.e. ask For the Like your Facebook Page, some people actually don’t do until they are asked.
- Allow others to post to your Page. This is great for engaging and building rapport with your audience and allows 2-way communication with your fans and potential clients or prospects – It’s all about rapport. Attraction marketing is key so avoid spamming your own wall with ad after ad. A great balance is 4 lifestyle, educational, inspiring, funny posts to 1 Ad. Use Page setting to filter out what you don’t approve of on your wall!
- I encourage you to also like and engage with other similar niche Fan pages and groups. Share their content on your page if its will be of value to your fans too. Great for increasing your own page and brand exposure.
- Start posting at least 5 times a day and all you have to do is use the Facebook Scheduling tool. Check your page at least once a day to engage, thank your audience for liking, sharing and commenting too. All this will help increase your Fan Page rank and reach which is what you are looking or on Facebook right!
Yet we have another option. Aren’t you sick and tired of being sick and tired. Are you tired of Facebook always pulling the rug from under your feet?
Would you like to for once post your content without being vetted for adding links? Or hidden for eternity from your audience? Would you like your co tent to last and be found for months even years after you posted it?
Then The Ultimate Pinterest Road-map is for you and I offer you a Time Limited Offer, Learn more about it below.
ARE YOU SERVING & GETTING SERVED? Only you and your bank balance or wallet know the answer to that! Are you going to change that? Again the ball is in your court!
Now I get it, not all of us are great at adjusting to all kinds of technological updates and the ever tightening changes that Facebook and other online platforms are making.
That’s what We are here for. To bring you not just updates and band-aid but working solutions to help you build Your business and brand online! So….
HERE IS WHAT YOU ARE GOING TO DO!
THIS WEEK WE HAVE A COMPLIMENTARY WEBINAR WHERE YOU WILL BE SHOWN HOW to Go from Zero-to-Hero in YOUR Biz, Generate Endless Leads & Sales, and DOMINATE Your Company’s Leader Boards.
Click Here to Reserve our Seat!
If you want to leverage Pinterest to get the traffic you deserve
Click Here to learn Pinterest Domination.
If you want to Be able to enjoy more of your time instead of blogging for 16 hours a Day
Click Here to Learn how to Leverage Social Media for Success.
If you want me to build your site so you can build your online empire!
Click here for JWeb Design Solutions!
If you Would like Personal Coaching from Julie Syl.
Welcome to the team right here.
Okay, This is the end of this 7 course meal. If you got value, do Like, share with anyone you feel needs it too. PIN IT. Comment below and definitely share on Facebook…
And if we’re not already connected & following each other on these sites, here’s how you can change that…
Instagram.com/syl_julekalungi
Facebook.com/RisewithJulie&Pauli
Twitter.com/juleskalpauli
Periscope.tv/syl_julekalungi
Pinterest.com/jkalungi
You do Deserve More
Live Learn Love
Julie Syl Kalungi
Skype: Julie.Kalungi1
Email: julie[at]Juleskalpauli.com
Considering Coaching? Check out our Work with us tab and Survey where we Help People Everyday.
Great tips as always Julie. I don’t feel right liking my own posts. It just seems a bit too “I love me”, but the rest of it I can get on board with. Facebook like to update so often though it’s hard to stay on top of what works.
Loving your own content attracts other lovers of yor content Jo, At least that’s FB’s thought. Glad you dropped by 🙂
J&PK
that reply tip is so cool, i did noticed that before and been doing it for sometime now. you shared a lot in here! thanks for helping us bloggers, new things i learn everytime i visit your website
Hi Tauyanm,
So glad you are getting value and served when you visit our website. So good to know and thanks for your time! 🙂
~J&PK
Wow some excellent suggestions for Facebook use. Will be trying them out, thanks.
Go try away Suzi & glad you dropped in 🙂
~J&PK
LOVE this!!! Sharing and saving for sure – I need to up my Facebook game, to say the least!
Hi Adriana, 🙂
Glad you got value indeed. share & bookmark away! 🙂
~JUlie S
I am looking forward to sitting down and taking some time to go through all of these things. Thanks for the share
My pleasure Mardene glad you dropped by! 🙂
~JUlie S
These are amazing great tips! Will start liking my own updates as well!
Indeed Ron,
You gotta like what you share, its only fair 🙂
~J&PK
You’ve got so many great tips. I like that you can darken some things on your timeline.
Hi Rosey,
Glad you got value and yes yo can now 🙂
~J&PK
These are some great tips I haven’t heard before. I definitely understand the newsfeed platform better now, thanks for sharing!
Hi She Joh,
Glad you got some value, thanks for swinging by! 🙂
~J&PK
Such a great resource on dealing with the Facebook news feed & these are some great tips to improve & increase it. Facebook being one of the most dominant social media tool, it is so important to have the right plans ahead to reach your goal.
Hi Lisa,
Glad you agree and Indeed Facebook s a Major Marketing & exposure tool for bloggers 🙂
~J&PK
Facebook is one of the hardest social media platforms for me. They are constantly changing things that they think will help but the majority of them only hinder business.
Hi Robin,
I feel your pain, I know in business we are supposed to keep up to date with changes that affect our bottom dollar and so I bring it to you. Hope you can adjust as advised and get the reach you deserve. You got this gal! 🙂
~Julie S
I love this post! I will share this to all my friends, we are planning of putting up an online business.
Hi Nicole,
Glad you got value and That you love our content. That really humbles me. Enjoy and do feel free to share and reach out for help with your team. 🙂
~Julie S
Great class today, Julie! You share such awesome information! Thanks/
Hey Claudette,
You are most welcome! Glad you got value hun 🙂
~Julie S
great and informative blog post thank you for sharing these great tips !!`
Glad you got value Sandra and thanks for stopping by! 🙂
~J&PK
This is so nice, thanks for sharing this very helpful information. I have an online business and I am planning of promoting it through FaceBook.
Hi Nicole,
Good on you gal. Happy for you. Go get some more reach and thanks for stopping by! 🙂
~J&PK
Ahhhh I have such a love hate relationship with Facebook! Reach can definitely be a pain some days…
Hey Courtney…keep the love growing. Let it embrace your Facebook…you will get more from it 🙂
Cheers
~Julie S
Facebook…I will admit that I do not use my personal page at all when it comes to my blog. I probably should but refrain still.
Hi Shalama,
If you do follow Ray Higdon, Brendan Buchard, Tanya etc, they all share from their fan Pages often. Its fair to say facebook is okay with that. As long as you are sharing a “facebook Post” Thats what it is in essence as opposed to sharing a link from outside of FB! try it 🙂
~Julie S
It is so hard to keep up with changes. This is a lot of great information
Yo are welcome Erinn, glad you dropped by!
~J&PK
I think Facebook can be so much harder getting reaches lately. The things they have changed make it harder to get those posts out there. I do love Facebook through. It’s a great way to get those posts out there even if it may be harder.
Indeed Kathy,
Lets keep loving Facebook because it has opened the Door for new bloggers world wide to be able to reach wider audiences. The tightening the doors is a momentary thing I believe they will loosen things a bit. Esp as people are swarming off to Snapchat, Pinterest and other medias!
~Julie S
Great tips! 🙂
I share posts from other FB pages, especially if the posts are related to the stuff that I post on mine. Gives my page the extra mileage. 🙂
Exactly Czjai,
And if we keep sharing other people’s content we too get seen more, others share our content too…its a win win 🙂
Thanks for your time!
~Julie S
It’s like you read my mind, I was actually thinking of this exact topic earlier, on how to increase my Facebook reach. Gonna crank up my activity to 5 times per day and start using the scheduler too!
Great minds think alike Kay. And you inspire us all with that vlog…If you got some results…share how with others…So we are!
Thanks for swinging by! 🙂
~Julie S
HA! Love the Facebook notifier! You’re always on the edge 🙂
Teheheee Thanks bro. Love your continued support 🙂
~Julie S
I like these ideas. I should probably start posting on my personal page with my fan page!
Hi Liz,
Indeed you should. Every little helps. Your News feed Reach will get better with consistency!
Thanks for your time 🙂
~J&PK
Changes being made by most social media platforms will continue to occur and is the nature of the beasts we are dealing with.
Producing & sharing valuable content is the way to go.
Your post is full of great information to help entrepreneurs be visible.
Thanks for sharing this valuable information. 🙂
Hi Juanita,
Thanks for doing exactly the same. I love your power posts. Lets keep sharing and helping others gain more traffic 🙂
~Julie S
Facebook has been changing their analytics every since the year started. At first the reach was based on likes, now it’s based on shares. And videos are much more important than before. It would be nice to get some extra tips on how to increase your reach!
Hi Eliza,
Indeed we are working on that as well. Its our mission to help as many people create A Solid residual income! And so we keep our nose to the ground!
Thanks for your time 🙂
~Julie S
Yes FB keeps changing things and I think this is BOTH good an bad. Good because it will keep people ‘marketing’ fit by letting them keep exercising their creative muscles. Facebook made it way too easy in the past for lazy marketers to get results quickly. This is also good because when people get lazy and comfortable…production drops. This is Bad because some marketers like you Julie do contribute a great deal of value on FB and it sucks because you have to keep coming up with more ways to keep what’s working…working!
Hi Rory,
Thank you for your kind compliment! Indeed every debate has two sides and Facebook will continue to be a great part of our Marketing Arsenal. We are making sure everyone has more options esp. new Marketers who find it hard to gain traction due to the tightening of the FB Reach Bolts. Thanks for the contribution too 🙂
~Julie S
Julie, what do you mean by start a whole comment with your user name instead of using reply? How dd you do that?
Hey Lorraine I can show you via Facebook if you like. Happy to help!
Thanks for stopping by!
~Julie S
It’s understandable that FB would want us to spend money, after all they need to make money too. It’s nice to know there are options for when you don’t feel like buying an ad campaign.
Indeed Its understandable. Only they need to stop saying its Social media …lol! Most people’s newsfeeds look like they have no mates at all!
We Share a solution and are glad you got value! 🙂
~Julie S
Facebook really has become a big $$$ machine. Do I resent it? No, I admire what Mark has done with the beginnings he started with. I do advertise on occasion. I do love learning new tricks though so thanks for sharing.
You are most welcome hun!
We dont resent Facebook either. In fact we love it because it is the platform we use to connect with new people daily.
We gotta find a way to work with what we got right! And I believe this goes some way in that direction Chris 🙂 Thanks for your time!
~Julie S
These are great tips! Not everyone wants to pay for reach, especially since it doesn’t guarantee conversions.
Ultimately we all will be paying if we are serious about our business growth. Yet at the start its great to know what actions can help you get that initial traction!
~J&PK
I’ve added a call to action button and have gotten a few clicks from it. Pinterest is my next social media network I’m going to attack. I was seeing a growth in facebook reaches and then all of a sudden a decline. Like you said, the rug being pulled right under my feet. Thanks for these tips and I will begin working on them.
Glad you got value hun. I highly recommend the Ultimate Pinterest Roadmap to get you going on that platform!
Register for this Week’s Webinar https://juleskalpauli.com/webuprs/ 🙂
~J&PK
Facebook really wants non-personal page owners to buy ads for reach. So these are great tips for trying to get attention without having an ad campaign.
Thank you Carol. Glad you dropped by!
~J&PK
Great tips. I need to build my posting again. It’s hard for me to share my content to my personal page cause it seems as my FB really don’t support.
Hi MonJonz,
You should indeed, coz Facebook does let some people see your content according to the criteria shown on here.
So if you arent posting enough or engaging enough, it assumes you arent really interested in Yours being shown too!
~Julie S