Pinterest Vs Facebook Success, Does it Matter and Aren’t They the same? 11 Reasons for Both!
Pinterest Vs Facebook, which one should you choose for business and Ad Spend?
In today’s episode, I am gonna break it down for you in very simple terms and help you make an informed choice! See, a friend came to me, and this is how some of our chat went down…
Okay Syl, you keep talking about this, yet why should I use Pinterest as opposed to Facebook? Johnny Asked…Thing is, why should you choose between the two?
In my opinion, you can definitely rock both platforms and Attract traffic, generate leads and even more sales…
With that said, what else did I say to Johnny? My Pinterest Vs Facebook expose!
You know these two platforms are like a choice between your local Asda and , right?
One saves you a ton of time, yet drives a ton of results for your business, YOU DON’T want to leave! The other EXPECTS you to spend a ton of time on it. You literally need to spend lots of time over there, to get any kind of traction, as often as you can…! Can you guess which is which?
Here is Why Pinterest Vs Facebook
Way back in 2012 Neil Patel didn’t give Pinterest as much kudos in his review of Facebook Vs Twitter Vs Pinterest post. He has since changed his tune, And I for one am so glad he did in is latest post on pinterest traffic! You see its very important when Social Influencers and industry leaders do stand behind a resource. It means you and I can get on with leveraging it with even more confidence and spend some of our Ad dollar on there.
And without further ado, below are my 11 major and essential differences in your decision on Pinterest Vs Facebook for your business growth!
#1. What is What on Facebook Vs Pinterest
While Pinterest is a search engine, it was integrated into the Social Hall of fame. While Facebook is a full on social media platform. And…
After years of being a Fan and today a Pinterest expert, I can say with surety that you cannot use the same strategies on both Facebook and Pinterest. Predominantly because of their differing Social Character. There are lots of things that work on Pinterest that do not work on Facebook.
If I had only 15 minutes a day…I would spend them on focused action on Pinterest and get a ton of traffic. On the other hand that can only happen on Facebook if I wrote a piece with a heart wrenching or scandalous image attached and it went viral. Or maybe a social influencer recommended/shared it…One can dream hey!
I know where I would spend my 15 focused minutes, How about you?
#2. Pinterest is a Place to Organize and Share
On Pinterest you can share images, videos and content that Inspires, Entertains or Educates you! On the other hand, Facebook is where you connect with “Friends & Family.” You share life, work, career, business updates and even snoop on others lol. You can do so with text, videos, audios or Images.
You CANNOT share text based updates on Pinterest unless you anchor them with an image called a Pin!
#3. Pinterest Vs Facebook: Link Sharing
Without spending a ton of time here, Pinterest allows, in fact It positively welcomes your links. Every Pin Image can and should have its own linked content and you can actually go and switch out a link for a new one. ONLY ON YOUR own pins! You can learn a whole lot more about affiliate links on Pinterest here!
#4. Pinterest Vs Facebook: To Follow or Not to Follow
This one is really interesting. Its where Pinterest Vs Facebook gets more similar. On Facebook, you can follow a person without being friends with them aka sending them a friend request…! In other words, you follow their public posts! In a similar way, on Pinterest, you can follow a board or a few of someone’s Boards without following them as a person.
#5. Curiosity Vs Desires
With Facebook, you get instant gratification. You get to immediately see what someone is up to via their news-feed. Instant Curiosity gratification! You see how it’s been received via the likes, shares and comments. You can also private message the person and know that they have seen it via Messenger.
On the other hand, Pinterest is about planning your future! It’s where you go to get inspiration for things you want to do, get, create aka tomorrow’s projects…Personally I’ve used Pinterest to get Birthday gift ideas for my daughter’s 18th. Vacation planning, yes please…! And I check it for training tips. I get entertained lots while doing all this! In other words, Pinterest feeds my desires!
#6. Back to ASDA Vs COSTCO…
What the heck have these got to do with Pinterest or Facebook?
Okay, I can tell you that I don’t go to my local Asda to wander around browsing. I go there for grocery shopping; bread, veg, fruit, get to the checkout, pay and get out of there fast.
On the other hand, I walk into Costco or Zara for a shopping experience. In fact, we go as a family to enjoy the afternoon or morning in Costco! We wander the aisles, browsing, we check out the gigantic TVs, we look at fabulous garden sheds, home décor etc. While the kids were smaller, we spent hours in the toy section and even considered buying a garden play house. You too would end up buying furniture you don’t need plus unplanned Alcoholic drinks…!
We are drawn to all the gorgeous stuff we want that’s displayed in a home like setting…we are visual beings!
So, you ask me Pinterest Vs Facebook, I say Costco vs Asda. Pinterest feeds your visual desires, it draws you in, grabs your attention and tempts you to buy stuff you want. Facebook is that place you don’t really want to spend hours, even though you just might, you find the stuff you need, it is your Asda!
#7. Pinterest Vs Facebook Ads – Spent a Penny yet?
Naaa, not the British kind of spending a penny! I mean Ads dollar!
The two platforms work totally different, therefore your long term results are also way different!
Here is why!
Because of the shelf life of your Pin (which I talk about in a rolly-mo) your promoted Pin will perform way better and last longer than a FaceBook post. Am talking way after you shut the Ad down and not paying the platform for advertising.
Here’s what I mean; Soon as your FB ad runs and is done, so does its organic reach! Very few Ads have a residual run on after they are closed. WHY?
Because Facebook Ads are usually not created On your News-feed or even Fan Page!
So, your FB Ad post is only available during its paid for period. That’s it.
The sweet deal about a promoted pin, once the Ad campaign is over, the pin continues to grow in popularity. It will get even more shares coz it stays at the top of the newsfeed longer as a “Popular pin”. The Ad campaign simply boosts the pin back to the top in Pinterest Search and in the smart feed.
This means; More traffic, leads and sales for you via the linked content! In other words, you keep getting residual results, long after the Ad campaign is done. Did I hear a great ROI? Yes please! ?
**For an extremely helpful and informative conversation about Promoted Pins aka Pinterest Ads for more Sales, Brand exposure, List building, be sure to check out this FREE Resource.**
#8. Search Vs Social
Pinterest is where you get to search while feeding your eyes and discover new stuff in a funky way. Pinterest is a visual search engine, and if you are a content marketer, (yes, bloggers are content marketers) You can rank your content on other search engines faster via Pinterest!
Be honest, when was the last time you held a conversation via Pinterest? It just isn’t so cool. And who is already missing the Pinterest “Like/heart button”? I quite liked it though.
On the other hand, Facebook is a social platform. You are encouraged to socialize by engaging with another person’s content. So, you get to like, share, comment and even hold a private conversation with others every blessed day! It was designed for socializing, while Pinterest was designed for bookmarking and search! So the two platforms serve different purposes for your business/brand exposure and growth!
#9. Pinterest Vs Facebook: Content Shelf Life
This to me and any entrepreneur/content marketer should be the deal clincher!
The shelf life of a facebook update Vs that of a Pin!
I don’t know about you, but I would love it to last longer…Ooops getcha head out the gutter!
I don’t know about you, but I would love it to last longer… #Pinteresttips #PinterestExpert Click To Tweet
Did you know that the shelf life of a Facebook status update is Max 24 hours? That’s on average way lower at 15-30 minutes?
On the other hand, a Pin can run for ages, as in years. Plus its long… lol!
We have a pin growing steadily in shares for the last 18 months. Although on average another Pinterest expert may say that the average shelf life of a pin is 90 days! I’ll take 18 months any day!
Unless it goes viral and is shared extensively, a Facebook post will not go far! Facebook Algorithm is set in such a way that even a Post owner may never see their post again unless its anchored by an Image!
Yet a pin can get to the Top of the smart-feed over and over the long-term lifespan and content exposure of pins is so much bigger and longer that a Facebook post!
Woot…drink that with your next Java. I love this platform!
#10. Quickie Vs Longie: Go Viral
By the way which do you prefer…?
Seriously, your content can go viral on either platform. Although that is more likely to be INSTANT via facebook. Yet that same “viral” post can die out pretty fast, even overnight. Yet, once a pin goes viral, there is no stopping it. It’s like a runaway train!
Once a pin goes viral, there is no stopping it! #SocialMediaMarketing #PinterestforBusiness Click To Tweet
So, while you may have a quickie instant gratification from Facebook page Ad, you gotta work it with Pinterest. It is Slow but steady. Pinterest needs and deserves your long term vision to get Longer Term residual results!
#11 Don’t Forget About The Price Tag
On Facebook I say Forget about the price tag in your posts. It is immediately considered salesy and hidden from your audience. On Pinterest, DO NOT Forget about the Price Tag on your Pin Image if you sell tangible products. Add a discreet price on your image and Pinterest will kindly add it on top of the Pin for your audience. People actually respect knowing exactly how much they would pay and quite often buy from a Pin inspired product! (See image on left)
Pinterest Vs Facebook: It’s a Wrap
So you want a quickie or you want it slow but sure? You want to whizz thru and grab what you can, or you want a long leisurely experience that lasts and lasts. You choose! ?
I highly recommend that instead of looking at it as Pinterest Vs Facebook posts, you create a strategy to succeed with both. You can do this by using a our proven blueprint so your journey is cut shorter.
Definitely, grab some instant results from Facebook (harder with their constant algorithm changes) and invest in long term residuals from Pinterest!
Remember both Facebook and Pinterest have different aims, audiences and offer different results!
P.S. — You are Welcome to our private Facebook group where we can chat about blogging, business building, goal setting and also share. Join me here.
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If you liked my training on Pinterest Vs Facebook for your Ads Dollar or Content marketing, we have over 50 more free training videos and posts for you Here
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Julie Syl Kalungi
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