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Julie and Pauli Kalungi Business Success Trainers & Speakers

Empowering Marketers and Business Owners to Build a Solid Residual Income Online.

You are here: Home / Email Marketing Tips / The Secret to a Perfect Sausage (and Growing Your Email List)

The Secret to a Perfect Sausage (and Growing Your Email List)

July 20, 2015 By Kalungi Group 48 Comments

We show you 4 Smart and Effective ways to help you in organically growing your email list & database.

 

 

Our friend Jaya said she loves sausages & asked us to share our recipe to perfect sausages. It triggered a thought on how to grow email lists and so we created it as part of an article on list-building and here it is!

Pauli loves sausage too (Sorry our vegetarian or vegan friends… don’t judge us!) We don’t have them often because we like to minimize meat on our menu also mostly because cooking or barbecuing them can be such a hassle.

Being oblong shaped you have to make sure they are evenly cooked esp. if you fry or cook them on the coals. You gotta keep an eye in case they burn. Little bits of grease could fly up and burn you lol.

Jaya claims hers never seem to cook evenly… parts would be burnt and others still too raw.  She has to flip and twist each piece to get the whole thing cooked. Lol I was laughing at her hard honestly…

 

 

Now getting back we love growing our email list via our website. It took us over 18 months to get serious with it. We have chosen to focus on this topic because its at the heart of what we do. Recently HubSpot shared 25 clever ways to build your email list. We also took a look at Kissmetrics which gives us tips on building 5-digit email lists.  In the process of researching “growing your email list,” we discovered the link and secret to perfect sausage and growing your email list. And here it is…

 

Be Different – Challenge Conventional Wisdom

Here are some questions to ask to yourself and of course to Be Different! 

  • What’s the most productive and best use of my time? 
  • Is there a better way to do this?
  • Can this be made easier?

Conventional wisdom tells us to cook sausages in a frying pan with oil, YET baking them in the oven, allowing them to drain those oils while you catch-up with your audio training, is healthier & works a treat! We haven’t fried sausages for God knows how long. In UK we don’t do BBQs much coz of the weather, but when we do, we use a low heat setting and place them far above the heat for slow & even cooking…turning them a lil as we sip some cool drinks. (Pauli loves his lager, I love margaritas.)

You can cook loads in the oven at a time, instead of just a few pieces. And they cook evenly without giving you grease burns or getting your hob top all messy 🙂 Now we’re gonna do something we rarely do, this is such fun so…

 

Here’s the recipe…

Perfectly cooked sausages & Growing your email list!

========================================

Baked Sausage:
Preheat oven to 400 degrees

Cover a baking sheet in aluminium foil (makes clean up super easy)

Arrange sausages side by side on baking sheet (Give them space)

Place baking sheet of Sausages on the middle rack of the oven

Bake at 400 degrees for about 20 minutes

Check sausage for your desired level of golden brown and cook a little longer if necessary

Place cooked Sausage on paper towels (use tongs to pick up them up) and pat with paper towels to absorb extra grease…ENJOY 

========================================

BUT what has this got to do with growing your list online or list building? Well here are just a few ideas when it comes to growing your email list…Remember we said be different, don’t follow conventional wisdom…i.e. frying your sausages in grease over the hob, leaving a mess and burning them half to death! In the same way be different from the millions of entrepreneurs online. So here are our 3 super tips….

 

 

Growing your email list Tip #1

Be different, while you are told to ask people to “Join your mailing list,” that don’t work no more. Lives are busy and got more than enough email bombarding them. Some don’t check their emails for weeks on end! So it’s way more effective to offer them a valuable gift (like a free report, training video, or eBook) check out one of ours here; in exchange for their contact information. Inform them that they’ll also be added to your optin email list.

 

 

Growing your email list Tip #2

Conventional wisdom may tell you and we may agree that free list-building strategies are better than paid advertising.  In some cases, that’s completely true.  However, most free list-building tactics (like social media) take a significant time investment, many times with little to no results.

If you know what you’re doing though, paid advertising is the way forward to grow your business. Heck bricks and mortar business owners do it. So should you, ensure you leverage paid search ads & link to a landing page for growing your email list. You can get better results in a fraction of the time for a low investment.  We learnt that 1000′s of opt ins for List-a-Palooza came from Facebook Ads, which only took PJ a few hours to set up, track and manage…Go figure! 

 

Growing your email list Tip #3

Many are told over and over to post stuff on social media and wait for the optins and sign ups….This is old world and doesn’t work any more. Instead be different and set up for long term growth. Brand You. Create YOUR OWN “Brochure” type website with navigation tabs e.g. Home, About, Blog, Products, Contact, etc. 

It’s great for SEO, building credibility and allowing potential clients to check you out Online. Its also extremely effective for email list growth and to have your offers on one Prime real estate and to generate sales online ( See how this is just like the frying pan is not the most effective way to cook sausage). On your website Link to offers that capture email signups throughout your website. Don’t make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on just about every page of your website.

 

 

1

It’s far more effective to drive traffic to an Opt In Page so avoid common email marketing mistakes.  Click here to see an example of a great optin page.

 

 

Here is something you will think is contradictory yet its not. Not only is a website like in above link simpler, easier and less expensive to set up, it also massively increases the number of visitors to your site that join your e-mail list.

 

Here’s a great resource for creating inexpensive professional Opt In Pages & Track Your results!

 

 

Growing your email list Tip #4

Conventional wisdom tells you  to protect your list and keep chasing cold leads! Be different! Partner up or Joint venture with your local merchants to host events Off and online. You could contribute to each other’s newsletters and distribute the content to both of your contact and email lists. Always remember to send offers to the segment of your list that it suits best! And Don’t forget about your business cards. Add a link to your cards and snail mail to encourage more subscribers. Place cards in local Surgeries, Shops, Supermarkets, Car lots, etc. be creative with it and while you are at it, why not use your car as a moving advert check this out!

 

 

Growing your email list Via your Car...Advertise!
This Car really grabbed our Attention 🙂 No we aren’t biased!

 

Please do not buy email lists, learn email marketing, start growing your email list today, be consistent and integral, share great content and promote other people too so you are considered generous by your subscribers. Do it well and you will be signing your own checks for life! 

***************

 

And to Learn More about how to build an Effective Email List, CLICK HERE to download our eBook on The Ultimate Lead Grabbing Sales letter Guide, thus optimize your email marketing.

Did you like our article on “The Secret to Perfect Sausage (and Growing Your Email List)?” What other creative tips on growing your email list would you like to share with us in comments below? Share your ideas in the comments. White-hat tactics on email marketing tips and tricks only, please!  Like and Share if you found value; every image and text is shareable on this Website! 

2

 

 

As always you deserve More

Pauli & Julie Syl

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Creators of The Secret Affiliate Roadmap – “Helping you Build a Lucrative Home Business From Ground  Up”.

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Related posts:

How To Write Riveting Emails Today - Call To Action

How to Create Killer Blog Titles that Convert!

Emails that sell - Email Marketing Strategy Part 2

Filed Under: Email Marketing Tips

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About Kalungi Group

Julie Syl & Paul Kalungi, Home Based Business Trainers, Speakers and Authors. We share what's working now in Internet marketing to help you the Marketer, Coach, Entrepreneur Generate Leads, More Sales and Live a Life you Love!

Comments

  1. Simon James says

    May 9, 2017 at 9:39 am

    Nice insights here, thanks for sharing. It’s so important to deliver high quality content that’s engaging for your users, and not just to push quick sales all of the time. Building up trust with your subscribers will keep them coming back to your site on repeat for months to come.

    Reply
    • JSyl & Paul says

      May 11, 2017 at 11:39 am

      Hi Simon,

      Sounds like yo definitely wanted to find us. Glad you got value and thanks for your insights 🙂

      Reply
  2. Nathan says

    October 10, 2015 at 12:37 pm

    Haha the sausage part felt a bit off for me and I couldn’t completely see the connection. But the tips on growing my lists were awesome =) I should focus a bit more on that as well.

    Reply
    • Julie & Paul says

      October 10, 2015 at 3:18 pm

      To each their won Nathan,
      the number of responses shows that others got the connection 🙂

      Thanks for your comment

      Pauli

      Reply
  3. Annette Y says

    September 2, 2015 at 8:03 am

    I am not really outstanding with English however I find this real easy to comprehend.

    Reply
    • Julie & Paul says

      September 2, 2015 at 3:09 pm

      Glad you find our post on “The Secret to Perfect sausage And growing your email list”, Outstanding!

      Pauli

      Reply
  4. Carina Beger says

    August 4, 2015 at 3:09 pm

    Hi Julie,
    I like your sausage and list building connection. A very unique way of reframing ….. Have a great day,

    Reply
    • Julie & Paul says

      August 4, 2015 at 6:24 pm

      Hello Carina,

      Thank you for stopping by. We too like sausage ( sorry our vegan mates) And Glad you like our take on Growing Your email List”

      Reply
  5. Jeff McGeary says

    July 26, 2015 at 11:04 pm

    Yo Julie, I dig your sauce girl!!!! Growing your email list is key and it’s the primary point in blogging. I have to say I like your point #1, give a gift. A “lead magnet” so to speak. Always value posts from you my friend, keep rockin!!!! 🙂

    Reply
    • Julie & Paul says

      July 30, 2015 at 4:27 pm

      Hello Jeff,

      Learning some new lingo “dig your sauce” I’ll take that and run with it man 🙂
      Indeed List building is the primary point in blogging for many, although some just do it for the heck of it!
      Glad you like and find value. Thanks for your continued support!

      You rock too
      Jules 🙂

      Reply
  6. Alex Bender says

    July 26, 2015 at 3:38 am

    Well now all I want to do is cook sausages….. Thanks

    Reply
    • Julie & Paul says

      July 30, 2015 at 4:25 pm

      Lolol Alex, That’s a result as well 🙂

      Thanks for stopping by 😉

      Reply
  7. Tessa Schaar says

    July 25, 2015 at 3:22 am

    Thanks again for some great tips! Getting so much value from you as always

    Reply
    • Julie & Paul says

      July 30, 2015 at 4:24 pm

      Our pleasure Tessa,

      Thanks for stopping by too, glad you find value in our articles.

      Pauli

      Reply
  8. Lorraine Menza says

    July 23, 2015 at 10:13 pm

    Thanks that was some great stuff, once you get your email list, need to cultivate it!

    Reply
    • Julie & Paul says

      July 24, 2015 at 9:00 pm

      That’s the idea Lorraine, you got to build rapport by providing value to your list, by segmenting and communicating even closer with those that engage with your communiques. Find out what is their exact pain point and provide a solution. Find out their special days and send a lil gift…it’s the small things that make the most impact.

      Good to hear from you again.

      Reply
  9. Prejeesh says

    July 23, 2015 at 2:33 pm

    DearbJulie,
    Great information. I was trying very hard to increase my email list. But at the beginning itself I found it is very difficult. Now truely your ideas of give aways and gifts and being diffident need to be tried. Thank you very much for the awesome idea.

    Reply
    • Julie & Paul says

      July 23, 2015 at 10:00 pm

      Hello Prejeesh,

      You truly must not just try but put into practice consistently and you shall get results. Consistency and success are bedfellows

      Pauli.

      Reply
  10. Marko 'X Ray Cat' says

    July 23, 2015 at 11:54 am

    Thanks Julie for sharing these awesome tips.

    Even tho thanks to my mentor I started building my list right after starting online
    there’s always room for learning and improvement.

    Got some great tips here, much appreciated.

    Ok, gotta go make me some sausages now 🙂

    Reply
    • Julie & Paul says

      July 23, 2015 at 10:02 pm

      Hey Marko, would love to taste your sausages…but then with our recipe, only perfection will suffice ??
      Glad your mentor got you started on the right foot and that we still gave you some great ideas.

      Reply
  11. Xarah Dax (@xarah) says

    July 23, 2015 at 7:20 am

    Hey Julie, you said 3 tips, and now I find 4 tips. Way to go with your overdelivering. Loved your 4 tips. And I had to chuckle about about sausage analogy since I’m a vegetarian. Check out my blog post, about gotten fired for not eating meat 😉
    And thanks for the great example you shared. I have to look at them more closely when I’m back.

    Reply
    • Julie & Paul says

      July 23, 2015 at 10:03 pm

      Hey Xarah,

      Great to hear from you. How are you my lady. Sorry about the meat, but hey to each their own…??

      By all means get back in the swing we miss you.

      Reply
  12. Sheena Yap Chan says

    July 22, 2015 at 7:20 am

    these are great tips, its aways better to work smart

    Reply
    • Julie & Paul says

      July 23, 2015 at 10:03 pm

      It sure is Sheena ??. Good of you to drop by.

      Reply
  13. Nadezhhda says

    July 22, 2015 at 4:33 am

    Thank you Julie for great tips, I tried everything and find that FB interaction works better for me. But combination with BQ is great. Your post is all value, Lots of to learn and implement. 🙂

    Reply
    • Julie & Paul says

      July 23, 2015 at 10:04 pm

      Hello Nadia,

      How have you been. Facebook is a treasure trove that Pauli and I are super grateful for…has opened up our world. Glad you found value all the same ??????

      Reply
  14. Carol Makowski says

    July 21, 2015 at 8:01 pm

    You have it all here Julie — a delicious recipe, I love margaritas, and the 4 tips are fantastic. Paid advertising seems to be the way to go now. And JV, and you have been saying in previous blogs. Organizations, system and planning puts it all in place. Thanks!

    Reply
    • Julie & Paul says

      July 23, 2015 at 10:07 pm

      Thank you Carol, glad you have found it all right here, what an honour! Wa hey we both love Margaritas, I just had a couple of glasses, should slink off to bed before Pauli gets back from the sauna ??

      Cheers

      Reply
  15. PHC-BR says

    July 21, 2015 at 6:10 pm

    This is a powerful and entertaining post Julie! First I’ll follow your barbecue strategy because I function better after I eat =) Second, I can’t stress enough the importance of creating an email list because I believe your online store works just like an off line store either one you have to invite people in to sell them products.Good stuff gratitude for sharing.

    Reply
    • Julie & Paul says

      July 23, 2015 at 10:10 pm

      Hey Pedro how was that sausage? I am positive it was delicious, my Julie always delivers ???

      Glad you agree for sure and knowing how great you are with the online business model, it’s great to have an offline perspective. No footprints thru our stores, no sales simple. So we gotta make it work and totally go against conventional wisdom…one has to think and work outside the box.

      Pauli.

      Reply
  16. Danny says

    July 20, 2015 at 11:56 pm

    These are fantastic tips Julie when you start building your email list to your target market in your niche! This is definitely a must read! Thanks!!!!

    Reply
    • Julie & Paul says

      July 24, 2015 at 8:54 pm

      Hey Danny,

      Glad you like ??? it’s our prayer that new NMs leRn these tips and cut their journey shorter, and existing marketers who aren’t following a long term strategy need to get with the program.

      Cheers

      Reply
  17. Jelena Ostrovska says

    July 20, 2015 at 8:52 pm

    Great advice, Jules! List building is the most important part of any business!

    Reply
    • Julie & Paul says

      July 21, 2015 at 12:02 am

      Indeed targeted list building is absolutely essential for any kind of business growth.
      Driving traffic to our content is the first step we should take in the list building process!
      What people lack in expertise they should definitely make up in numbers!

      Thanks for your support!

      Reply
  18. stephanie arwine says

    July 20, 2015 at 8:39 pm

    Most excellent post today. Really enjoyed. Especially love the pic of car.

    Reply
    • Julie & Paul says

      July 21, 2015 at 12:00 am

      Cool beans Stephanie 🙂
      We too loved that car. I now have all kinds of ideas about “Pauli’s” car shshhh dont tell him 🙂

      Thanks for stopping by!

      Reply
  19. Tara Woodruff says

    July 20, 2015 at 5:58 pm

    Thank you so much Julie!! These are some fantastic tips for Growing a Great email list!! Thank you!

    Reply
    • Julie & Paul says

      July 20, 2015 at 11:57 pm

      Our Pleasure Tara,
      Glad you found our Secret to perfect sausage and growing your email list fantastic value!

      Good to hear from you as well 🙂

      Pauli

      Reply
  20. DrSteve Sheiner says

    July 20, 2015 at 4:34 pm

    Great stuff, Julie! Too many marketers are not building a list, and it’s a big mistake. You offer some great tips on how to build a list more effectively. For anyone serious about learning email marketing and list building, I recommend a great course called Emails to Cash. It teaches the basics all the way up to advanced email marketing strategies. It can be found here: http://emailstocash.com/ Hope you don’t mind the promo, Julie, but it’s important for people to learn effective list building and email marketing strategies!

    Reply
    • Julie & Paul says

      July 20, 2015 at 11:56 pm

      DrSteve,

      Thanks for your contribution indeed, its important to send out the word and show the world how its done.
      So we don’t mind the promo at all! The more resources people,can find and utilise the merrier 🙂

      Thanks for stopping by!

      Pauli

      Reply
  21. Gary Stewart says

    July 20, 2015 at 4:32 pm

    Wow! Awesome tips here Julie…I will start using them…Thanks!

    Reply
    • Julie & Paul says

      July 20, 2015 at 11:53 pm

      Absolutely Gary And good luck to you. Knowing you a lil,
      You are crushing it! keep doing

      and thanks for dropping in!

      Reply
  22. Ginny Dwyer says

    July 20, 2015 at 3:48 pm

    Great advice to market yourself as the brand. Be you. Be unique and put a spin on your content.

    Reply
    • Julie & Paul says

      July 20, 2015 at 11:53 pm

      Thats it Ginny,

      be unique and people will always look forward to your next serving. Its like having the same business on the same street and you find one heaving with
      customers with the other empty! customer service, value offered, ambiance 🙂

      Good to hear from you!

      Reply
  23. Emily la Grange says

    July 20, 2015 at 2:17 pm

    Ha – I am veggie and I even loved your blog post – such a cool merge of content! I totally agree with your email tips and by being ourselves and branding US we are being different from all the rest out there! Love the resources you shared and pic of the car – awesome way to market while living life x

    Reply
    • Julie & Paul says

      July 20, 2015 at 11:51 pm

      Awww Thanks hun.

      We will make sure to have a Veggie Bbq when you stop by our place one day Em!
      We try to limit our meat intake as much as possible though! Glad you loved the resources and That car caught my eye
      It was also a manifestation of something I had asked the universe to show me….Awesome!

      Cheers for stopping by!

      Reply
  24. Nancy Loehr says

    July 20, 2015 at 1:26 pm

    great advice Julie – I agree that one has to be different and be generous in giving away something that will draw attention – getting people to open your emails is getting very challenging – thank you for this advice!

    Reply
    • Julie & Paul says

      July 20, 2015 at 11:49 pm

      Yes Nancy we gotta give more value. Its in giving that we receive. Lost of people simply dont open their emails you know!
      So you may find that their emails are lost in te volume. Data and internet connections can be an issue so if you could get creative by also sending your content to your friends by FB PM with their permission of course!

      Or make sure they are on your Fanpage and engaging by well being creative again! 🙂

      Thanks for stopping by!

      Reply

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