So you offer stuff on your Website? Then you Want to Know: What is GDPR and How does it Affect you? (VERY IMPORTANT INFO)
This is NOT a sexy episode…YOU NEED TO READ IT in its Entirety! Are you a blogger, or sell anything via a web-page, have an Etsy, Shopify or any kind of eCommerce Store? This Post is For You. You must be wondering why are they so serious and what is GDPR?
Or are you one of those who hasn’t even heard about GDPR and how it might affect you? Maybe you are even wondering; what are they on about today?
Worry not we got you covered, so…..
What is GDPR and How does it Affect you?
Here is the thing, GDPR is NOT NEW…What? Yup, and the may 25th deadline is not a result of the Mark Zuckerberg Grilling!
GDPR was adopted by the European Parliament in April 2016 with a compliance implementation period of 2 years…So it becomes enforceable come May 25th 2018!
And regardless of whether your organisation is situated in the EU or not, as long as you trade with or collect information from EU citizens the GDPR will affect you!
Yet ever since I heard about GDPR it seems to have become a dreaded phrase.
So we did some research, and have been on a cleansing and updating spree. Trust me it has been some work updating every single Web page we own to get legally compliant before 25th May 2018, when it all kicks off.
Being the legal mind in the partnership, I had to have read over 300 pages of legalese and even I dont enjoy that…So I didn’t!
So, you must be tired of asking:
What is GDPR Julie already and why should I care? First Go get the full legal deets right here…
If you are a business, a Brand, small business owner, blogger, online marketer based in UK, you will need to ensure you are not eligible to register with the ICO. So visit the above Website asap. All business must check and register if eligible, as long as you process or collect people’s data online or digitally.
Now GDPR Stands for General Data Protection Regulation …Phew that was a mouthful, lets stick to GPDR shall we!
Understand that GDPR has been around for a while. Its all that stuff to do with data protection. All that sensitive customer or subscriber information held by businesses and how to keep it. This is because it causes all kinds of stuff like risk, data protection sharing etc! Now Facebook wanted to be a lone wolf and do its own thing with no regulation, but that party of over I am afraid!What is GDPR Julie already and why should you care?Click To Tweet
Here is the backstory, if you watched the Mark Zuckerberg senate grilling, you know about the Cambridge Analytica Scandal! And then lots of people thought that the fall out is the GDPR. Not true, although every webmaster in Europe who sells or promotes anything that requires people to share their details or pay online must Comply with these new rules.
I guarantee you that even if you are not in Europe, but potentially or have European customers, clients, subscribers, then you are gonna have t get GDPR compliant…So you dont get off easy mate!
If you are running Facebook Adverts of any kind, you definitely are gonna have to get compliant in europe or not.
Trust me this whole GDPR is a lot of complicated legal mumbo-jumbo to most. So, even if I have a legal background, I will not try and reinvent the wheel. Instead, I consulted and learnt some details from my Facebook Ads Coach Catherine Howell. I did more research and put together for you the low down below!
The Lowdown on DGPR:
All it means is you gotta be a wee bit smarter if you are trading in the EU or trading with anyone in the EU!
Don’t game the system, Be OPEN About what you collect, keep, sell and serve to your subscribers and customers esp. if you advertise!
#1. GET LEGAL ADVICE – It means having someone in the Legal know how look at your online house and clean up for ya. Feel free to reach out to Jules Web Design Solutions to help you out!
#2. BE EXTRA SPECIFIC – Come May 25th 2018, there will be Stricter Regulation about email Subscriptions and as a Webmaster, You Now have to be EXTRA OPEN And SPECIFIC. This is about what your readers and target audience are Opting in and What YOU Are doing with that DATA or information!
EXAMPLE: If you are offering a Lead Magnet, Downloadable or bargain basement offer, you must also be VERY CLEAR On Whether You will be FOLLOWING up with people and make sure you get their consent to that as well!
If yo have Capture pages, You must State categorically what you collect, why you collect it and Have an Unchecked Box allowing people to OPT OUT of the follow up process! And If anyone does, that’s it, you cant follow up with that person…Sounds like all kinds of F**D up doesn’t it?
I mean people will be able to subscribe to your amazing FREE offers, your sweat ad hard work. Then Opt out of you sending them extra info about what else you offer or why they may even need it..Sounds like harsh doesn’t it?
Well tough titties my friend. Its that or you shut down shop and that 9-5 could start to look super sexy!
#3 Record Keeping – Okay your books need to be in order about: HOW People Actually Opted into your List. This information should be available inside your email service provide or CRM. We use Aweber and can access that info on our dashboard and Subscriber Tab. But double check with yours to confirm where this info is kept.
Now I urge you to reactivate your Double optin Option on your Sign-up Forms if you had turned off that service for your Lists…It is extremely important that people CONFIRM that they are happy to receive information from you. PROTECT THE HOUSE my friend!It is extremely important that people CONFIRM that they are happy to receive information from you! #GDPR2018Click To Tweet
#4. Past Subscriptions – My suggestion is Take screenshots of Web Pages where you have had optins in the past. e.g. Landing, squeeze and Capture pages. The burden of proof lies squarely with you the business, blog or website owner.
#5 Current Data – This is the confusing and even SCARY PART. The GDPR implies that all old data collected has to comply with the NEW RULES….How the heck is that going to happen?
Well look at your Retargeting campaigns and get proof of how people get to reconfirm their original optins. If you have a large list. Well send out a quick email asking people to re-optin to your List with a new Compliant Form with a double optin option…You will thank yourself later.
Now is the chance to Clean out your list, delete people that haven’t engaged with your content for months! I can tell you that we are doing this!
WHATS IT THE RISK OF NON-COMPLIANCE?
Non-Compliance could land you a hefty fine of 4% of your annual turnover or €20 million whichever is greater.
That is a big deal to any business, more so if you are a small business. That could be your profit in fines. BUT, authorities will be relying on your customers and clients to report on non-compliance…Meaning?
You need to polish up on customer Care and After care Service…Am talking sabotage from green eyed, hulk-type skinned competitors!
This also means that authorities may be more focused on the more serious violations and also bigger brands. That doesn’t mean they will not lay the law down on a smaller business/blogger/webmaster if you are reported for breaching the GDPR laws.
WORD TO THE WISE: If you have bought or scrapped emails or data unethically. Its time to ditch the info and let those poor guys loose. Start building your email ethically and clean your house. Get Re-optins sharpish, like Yesterday!
Your income depends on it!
Some may think, bah all this for emails, Nah. And some are even crying “Down with email marketing.” Gahh
We at Juleskalpauli and JetSet academy Coaching Say, YES, we want cleaner emails and More engaged audiences. So It is a welcome change….! Build relationships, make them count and you will get better engagement from people who are more than happy to do business with you!
Final Thoughts on what is GDPR and Implications
So much scaremongery going around, so we just wanted to chime in and lay your mind at rest. Not our usual upbeat tone is it. Well we gotta play aunt acid sometimes.
If you feel concerned, dont know what to do, or are a little bit worried that you may not be compliant. We suggest you seek some legal advice and get your web pages sorted before May 25th 2018. Unless you dont do any business with anyone in the EU, dont plan on doing so and will never do so or collect any data from the EU for business related purposes.
Develop good business building habits and all will be well.
And that’s it, we just wanted to share what we have learnt about GDPR as we get closer to May 25th 2018. We definitely are not experts in EU law, so we highly recommend you consult a legal person if you are worried!
Recommendations for Compliance:
Download the 12 Steps you need to take TODAY to be Compliant – Do So Here.
We are definitely not experts in EU Law, yet we can Help You Create your Online GDPR compliant Assets – Learn More Here.
We can Help You become More of what you were created to be – High Performance Coaching – Learn More here.
Did our GDPR basics expose help you? If so I would great;y appreciate it if you commented and Share on Facebook.
To your Abundance
Live. Learn. Love
Julie Syl Kalungi
Creators of The Affiliate Jetset Academy – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Us
P.S. CLICK HERE if You would like more Tips on how to leverage and repurpose your Facebook Live Videos for Online marketing success, generate interest and leads for your Coaching, Online or or Network Marketing business.