Facebook Videos Vs YouTube: How to Leverage the Viral Nature of Facebook Videos to Drive Traffic to your YouTube Channel, Videos and Offers! 

Okay have you noticed lately the inrush of videos on facebook? So what are your thoughts on this super amazing phenomenon of Facebook Videos Vs YouTube videos? 

We noticed a decided increase of videos on Facebook earlier this year and started following the trends & simmering battle of Facebook videos Vs YouTube videos. 

If you are an internet entrepreneur you will definitely have noticed this phenomenal…Immediately we noticed we thought how can we leverage facebook videos for our offers or use facebook videos to drive traffic to our YouTube Channel?

Mind you the million dollar question is Facebook Video Killing YouTube? Well Nick Cicero of Marketing land believes its the Battle of the two titans, who wins, users decide.

While somehow we don’t think facebook is killing youtube yet…Check this out. This video on YouTube attracted 55 Million more views on Facebook than its YouTube equivalent!

Mark this our friend, Facebook videos are getting  a shed load of air time right now and any brand worth its salt is gravitating towards using posting Facebook videos vs YouTube links. The question is shouldn’t you be using both and marrying the two to make more sales? CLICK TO TWEET

Here is the deal, the reason they are so popular and gaining such engagement is because Facebook decided so…!

You see facebook decided to get in on the game & changed its algorithm. So videos uploaded organically direct to facebook gain traction fast by showing up higher in the news feed. And videos are clearly the number one type of content ranking on facebook right now and that’s the reason they are doing so well! Its time that the savvy internet entrepreneur and social media managers promote a way to leverage facebook videos to drive traffic to YouTube videos and your offer/website! as opposed to focusing on the supposed battle of Facebook videos Vs YouTube ones! 

And this is the very trick we are going to share with you; to help you leverage facebook videos to drive traffic to your YouTube videos and ultimately your website and/or offers. Keep in mind that while you are seeing a whole lot of engagement and super high views on facebook videos, they are quantified quite differently from YouTube videos. CLICK TO TWEET

Facebook Videos Vs YouTube the Basic Difference

And here is WHY:  Facebook has set its algorithm so that once you upload your video, anyone who is scrolling down the newsfeed and come across your video, it auto-plays. That counts as “A VIEW” more so if you stay with it for a min of 3 seconds. Which most people inadvertently do. At this point in our view this is more of an impression. It definitely may not be a CLICK. Because you don’t have to technically actually be watching the video or click on it at all. (Super Tip – Take advantage of this phenomenon while it still lasts). WHY? Because many videos are getting so many impressions on Facebook, some in millions…that we believe they definitely would and do produce mega sales when put in front of the right audience!

Always remember that for now, because of the algorithm & search criteria the YouTube audience is much more engaged overall by more than triple measured by the same view count on Facebook! 

In our opinion YouTube is still hands down ahead of facebook as a Video Search Tool. YouTube is still the got-to resource to find info and visuals on specific tutorials, topics or “How To demos.” We are yet to find a video from facebook ranking on a Google search. Unless its linked to an article! So YouTube is king on that front although Facebook has overtaken it as number 2 on Video Views…a completely different statistic! So your best bet for search is still YouTube, owned by Google. 

So don’t shut down your youtube channel yet or neglect it for that matter. Today we are sharing with you a super cool way to marry the two giants so they work for your business side by side. We are actually targeting the Viral Power of Facebook videos to drive traffic to our YouTube videos! So much less of Facebook videos vs YouTube Videos and more of; Yes Please lets have both! Like Ice cream and strawberry sauce  CLICK TO TWEET

 

Did you know that statistically 60% of User Views on YouTube are actually search driven? Well that should tell you why we are so excited about using facebook to drive traffic to our youtube videos, which are SEARCHABLE? They can be Keyword optimised for SEO and ranking on Google and other search engines, as opposed to Facebook videos…For now anyway! You see people are purposefully searching for content on YouTube. 

So our strategy is based on Reverse engineering our Content on Facebook videos to drive traffic to our YouTube SEOd content and get ranking more. And our videos ranking higher added to our blog posts means our blogs also rank higher on Google…Super sweet! Facebook is basically getting in on the game and showcasing how well video works for advertisers. Which is to our advantage as entrepreneurs! Facebook wants us to spend more money making video ads so why not get in on the cake!  

Now be advised that for this Facebook and video marketing strategy to work you need a Facebook Fan Page. (By the way like our page thank you). If you don’t have one, and you are an entrepreneur using facebook to grow your business you are kinda leaving money on the table and could be in danger of having your Personal profile turned into a Fan page by Facebook! Lowering your post reach even further. Read more about that in this post we wrote earlier this year! 

Our strategy is rooted not so much in Facebook videos vs YouTube rather in Facebook Hand in hand with YouTube. Its in using short teaser videos on facebook to drive traffic to the deeper more content and nugget filled SEO video on YouTube. And below is how we are going to do it! We show you both the Facebook Video and YouTube Video Posted on the dame day with a 20 min time difference between the two. Notice the viral ability of Facebook videos vs YouTube views. CLICK TO TWEET

Also remember that your video on Facebook has no creator protection. There’s a lot of Freebooting going on and original creators not getting their dues. According to Wikipedia, freebooting is essentially a copyright infringement and a….

“Copyright infringement is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works.”

So below is how to leverage Facebook videos to drive traffic to our YouTube videos and other offers:

Facebook videos Vs YouTube- Facebook Version: 

Facebook videos Vs YouTube: YouTube Version

If you have got value form our post on “Facebook videos Vs YouTube” and how to leverage the two for your business, then do consider sharing, liking and by all means share. Every image and text is shareable. 🙂 We would also love to hear your views, so do comment below! 

As always you deserve more so…

Live. Learn. Love

Pauli & Julie Syl

Skype: Julie.Kalungi1
Email: julieatJuleskalpauli[dot]com

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5 Factors to Increase Your Facebook Post Reach and Engagement Which will in turn  Increase your Facebook Page Visibility & Fan base 

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Facebook Marketing Has Definitely Changed. In this MUST READ Article we Review briefly the Fan Page Post Changes that kicked in January and How they’ve Affect Businesses – PODCAST!

Facebook Marketing 101 could take us forever…BUT A friend prompted me via ASK JULIE and I simply have to do the needful! She asked me to explain how the January page post changes affect relationships on Facebook esp. for network marketers and business owners.

Janet, expressed concern that her notifications/posts arent getting many comments including me…! She asked if it was personal…! Sadly NO. Its Facebook algorithm and it affects Facebook marketing, posting, status updates, newsfeeds and the worst hit have been Fan Page posts! When We warned about the effect the changes would have on network marketing and small businesses in our article on Facebook Page Post changes, we had no clue how much! Unfortunately like thousands, Janet is not leveraging Facebook Marketing to her advantage…in fact she could face an FB slap…aka Facebook jail eeeeeiiik!

So listen up, if you use Facebook for business. You may be in the same situation as Janet and it’s no fault of yours. But it will be if you do read this post and keep doing what you do!

Our first observation is facebook wants consistency in our posting. Consider your page to be about customer service, it’s not a sales page anymore…yeah yes I hear you, you started it for Facebook marketing and promotion…well Read on…

Let me make it clear that over 80% of the people I know on Facebook are promoting something or other so they are Facebook marketing. Now Facebook Claims that it’s all about our Audiences, Fans and Subscribers! Facebook wants us to build relationships and be social. And I agree with this…! Dont shoot yet…I really love to empower others to succeed and that’s why I am doing this review.

Any Advantages to the Fan Page post Changes and How it Impacts our Facebook Marketing!

In the beginning I thought the changes sucked, you can see that clearly in this article. But on following and doing what I should have been doing anyway on social media, I noticed some advantages. In my humble opinion I and many other savvy home based business owners who leverage Facebook for organic traffic have realised that Facebook is forcing businesses to focus on Our Fans & Customers! And this cannot be a bad thing at all! WHY?

1. Well all should Build a mental image of who our ideal customer is and find them. Well Facebook makes that job much easier, it has spent a fortune on research and has our ideal customer down pat, all we have to so is leverage their research and resources to find them! We’re supposed to use our Fan Pages to attract said customer through our content, posts, images, updates, quotes, lifestyle shares etc…exactly what we should do on social media…which many seem to have totally forgotten and made Facebook an online Public Market place. Well Mr Zuckerberg isn’t having any of that anymore! And I agree with him on this. Get to know people better; find out their fears, what keeps them awake, what do they like/love, what do they do, are they happy…but do they SEE your posts..hmm! We must think of how we can help them, be that person they come to with their pain. Be normal, imagine having a conversation with someone you meet at a bbq…You wouldn’t possibly say:

“Hey Hazel, I saw you here and I realised you like to make money online, I have this amazing bombastic fantastic money making scheme that just launched and I know you will make a fortune within 2 mins.Join me and I will make you rich…”

Holy Moley…Hazel would walk away from you so fast…Yet on Social Media we expect Hazel to jump with joy and thank her lucky stars you found her! It’s time we aimed to being the leaders we should be & Facebook’s sweethearts. This is where Facebook trusts you and the content you put out. By respecting Facebook rules of play. Our content should reflect that we understand their mission and vision. That we respect the users. Facebook has a right to protect their circle and so should you if you value your account and want to continue using Facebook Marketing as a resource!

Show people that you care about them, build trust and loyalty on your fan page and Status updates. Share things that affect humanity, Your Lifestyle, Your advice and ENGAGE with Your “Friends” posts. Don’t just like and move on, actually say something nice and encouraging. Avoid negative or abusive statements, avoid engaging in negative posts…you will be penalised.

2. Are you one of those people that believe Facebook should let everyone run riot & spam everyone all for free…? And you are building a business using their platform right! Think about the kind of people you are attracting! Remember the Law of Attraction…the vibes you are sending out are coming back to you! Facebook marketing is about being a people person not a corporate mind! How would you feel if your business weren’t growing? Exactly, so Facebook has the right to grow, change and diversify…! Don’t get me wrong I feel the pinch when we post our articles and get only 1-3% post reach on our fan page or status update! I know I have to build the trust and prove to Facebook that I have integrity. And so should you! HOW? By being professional

Don’t ask people to buy something, download stuff or even downright asking them to engage with your post like, comment etc. Facebook frowns on this kind of thing! In their view that’s not what Facebook marketing is about! Free Promos are literally out! Regurgitating or sharing stuff that everyone else seems to be sharing doesnt work anymore! So be a lil more original!

3. As a business owner you must have a marketing budget. Get people to come to you. It’s what advertising is about. Your local Walmart doesn’t beg you to go. Use your Fan Page to target your ideal customer…your posts, images, shares, quotes should all be aimed at your Ideal Customer…aka an “Avatar.” Give so much value people naturally love what you do and come to you. Honestly chasing people isn’t necessary if you do the right posting! OR Advertise officially and let the resources Facebook has put in place for business help you. If you don’t know how to leverage Facebook Ads Get in touch with me for help!

I have found that On OUR Fan Page images get more interaction as long as they don’t have links to them…! “Facebook Likes” are no longer effective. Someone must either comment or SHARE! If more people share your content, Facebook feels you are trusted and shows more of your stuff. If your post or status update sits there for hours with no engagement, Facebook buries your content even faster! How do you think this affects your Facebook marketing campaigns…business death! So how do you remedy that? By being more social, comment on and share other people’s original stuff and BUILD RELATIONSHIPS…so that other people are happy to comment on your updates, Look for your content & share it too! By the way the quality of comments matters… so think twice before leaving a short: Thanks, Great, Hey, etc…MAKE CONVERSATION, COMMUNICATE with your friends like they are with you…be social! Remember bbq chat…you would make conversation as opposed to single word responses wouldn’t you?

My experience and personal View of Facebook Groups:

Most of us are members of various “Closed Groups” for purposes of Facebook marketing, engaging, syndication, exchange etc. I noticed the 80/20 rule at work in most of the groups I am a member of. Guess what Facebook is watching. I have it on authority that if you are a member of a group and you aren’t engaging as per the group rules, this is hurting YOUR PERSONAL and BUSINESS posts reach too!

How…?

Most people visit a group post their link, might read an update or two and leave. They don’t leave a comment, they may not even check out other members links, they are takers not givers. Facebook has already penalised you…How are your personal newsfeed posts  or Fan page posts doing? You get what I am saying here…? So you have two options. Leave some groups if they aren’t useful to you anymore! (I am talking closed, secret groups) OR Get active GIVE your time, BE SOCIAL in these groups. Results…you will get noticed and more people will come to you, as they trust you. You are social, you engage and YOUR personal updates will get more engagement from said people and others; give & receive! You will also get more people engaging on YOUR Fan Page. Facebook is Monitoring and Tracking your activities linked with their brand online and your actions are hurting your brand and marketing strategies! If Facebook slaps you, it takes months to regain their trust so be very careful about what you do!

Visit your successful competitors and see what they do within Facebook Marketing, Do it too.

a) If you are using videos to market on Facebook make sure they are between 60secs – 2mins max. WHY? Because most people will watch a short video thru and this makes FB bots think your audience likes what you are sharing! Which is great for your fan page post reach and of course other posts too!

b) One of the best ways to leverage Facebook marketing & get engagement is to post an image with a great description! But lately I noticed that it’s better to leave the link in the description if you are asking people to check out something; as opposed to deleting the link and using the image as the link…I guess Facebook finds this sneaky now…!

Every time we use Catchy aka Baiting Headlines even on an image, we get a lot less post reach. We’ve done some research and advise that DON’T USE baiting headlines in your description. Facebook frowns on these & is tracking! If people don’t engage with said content e.g. a video…well it hurts your post reach for the future! Facebook isn’t bothered that masses are leaving, it wants quality users not masses of spammy tammys as my friend Angel Balichowski jests!

My View on the future of Facebook Marketing

Facebook has to store all our images, articles, updates, videos etc…Space is the issue…You must agree there is a finite amount of space to display billions of information. This is a quagmire that I think limits Facebook’s breadth. PLUS it’s a business with shareholders, so it had to monetize the limited space & keep them happy! The only route they felt they had is to display posts by “Users” that pay the most money. I am afraid this effectively eliminates general and personal users and small businesses that don’t boost from the newsfeed because Facebook is loyal to its shareholders & profit margin. I Believe Facebook Marketing is now as commercial as Adwords and begs the Qn is Facebook social anymore? Irrespective of what they say, you either pay for your “billboard space or 15 Sec TV Ad” or get buried!

If you aren’t following the new rules to the letter and aren’t making Facebook any or much money, they’re systematically eliminating you from the newsfeed. I know a brand that had over 800k organic reach and this dropped 95%+. Personally I didn’t find any like-baiting, and their images are quite original i.e. branded! I got the feeling Facebook punished such organisations success… they didn’t need to pay for Ads, they’d built an active fan base…Now they must pay or leave!

Some believe this spells the downward spiral of Facebook. Jon Loomer blasts one such post Here!

Wrap up: In order to keep in Facebook’s good books with your “Marketing,” via page posts & status updates, its best to play their game. Boost a post at least once a month for $5 that isn’t much. It makes you a “Loyal user” & keeps you in their good books! Keep up with the trends and share such (Buzzsumo, Feedly, scoop.it & Google are great resources). Use videos & ensure they are shared and get lots of views. ENGAGE with your friends…they are your friends aren’t they? So connect more, visit their newsfeeds. Facebook has empowered people so they can filter, unfollow, hide & block your posts. So Enamour your feinds and followers so they want to see, hear more from you and the Facebook algorithm changes wont hurt you so much! You will become a trusted user and more of your posts will be shown to more people…Or will they!

If You want to Listen to This Article Or Share it in AUDIO Form Here Is The  PODCAST Link Below or Listen live:

https://www.spreaker.com/user/pkjules/effect-of-jan-facebook-algorithm-changes

What are your thoughts on this Review? And what results are you seeing? Share below!

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An Update to Facebook Page Posts and News Feed: What it Means for Your Business

Hey This is a quick update for all who haven’t heard….Well Facebook is at it again, making changes to the Facebook Page Posts and Newsfeed post rules and algorithm. Frankly I am on the fence on what it could do for our business so do me a favour, Post a comment below as to Why & How you think it will affect HBOs, your business in particular and how you run your FB Marketing campaigns! What this could mean for Organic Lead Generation is huge. It also means Facebook is putting their foot down on use of Fan Pages to promote our businesses and how we do it, and the reach of our posts. This is already squeezed to single digits for most fan pages unless one knuckles down and shares far & wide. Facebook Marketing is becoming more a paid activity if you want to generate any consistent and good number of leads… and know how to maximize those ads to actually get what you need from them! If you are serious about your business you already have a Facebook fan page and if you don’t well, you might consider seriously creating one as already Facebook can behind the scenes change your Personal Profile into a Fan page without notifying you if all you do is post business links & updates!also read about the best way to Post on a Fan Page here

Facebook Page posts Changes, My two pence:

In my opinion though, Facebook claims that the changes are about user experience, I am a user & i think they are way out there!!! Most people I know (Me inclusive) never bought it before and wont by it today! Before Facebook went public it let people’s actions and interests dictate what they see. If people didn’t like something, that person or page would naturally fall off the newsfeed. If Facebook really cared about the user experience, it would go back to that format. Instead, it has purposely choked the organic Reach of Page posts & fan pages…which in turn puts pressure on fan pages owners to pay for Reach…which in turn makes the average user feel like there’s more junk in their feed. Don’t get me wrong, I too would like to see less of the spammy posts, but this to me is like stealing from users who drove all the traffic through their Facebook Page posts in the beginning. Think about the you or any other business running a magazine ad, a classified or even TV ad and inviting your audience to like your pages. Only to have to pay again once they get on FB. does this sound like a good business strategy? well not to me esp. in RIO…

But and this is what confuses me on the proposed changes, does it make sense to anyone that Facebook charges you to run a “likes” campaign to build your fan base and then turns around and backhandedly asks you to pay again to reach the same fan base who “liked” your page? And what exactly did they mean by this update and I quote:

“Pages still matter — a lot. They offer a free, easy-to-maintain online presence for people to discover and learn about a business. They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business. They also offer tools to create videos, photos and events that bring a business’ story to life.”

You may ask, what’s left that’s free on Facebook Page posts or Newsfeed posts for a network marketer or Home business owner? In my view and I could be wrong, there aren’t many free, easy to maintain online promotional strategies left with all the recent Facebook page post and news feed changes,  and Ann Smarty in this article agrees with me! As a Facebook Fan Page owner looking to build a brand and be profitable, I am focused on the following and so should you:

• Interacting Daily with our Fans on the Page

• Run a Facebook Page Post Engagement Ad consistently (this is not a must f your budget is tight)
• Deliver daily, valuable content 4 times a day.
• Run a Facebook “likes” Ad

But hey am not ranting just sharing my thoughts so what do you think??? Read the Facebook Page Posts Update Verbatim Here…

Facebook Page Posts Updates, what it will mean

Facebook says that it has surveyed it’s users and has come to the conclusion that the content they don’t like seeing in their news feed are promotional posts that are not driven from Facebook Ads. This means as a Fan Page owner you typed a promotional status update and it’s showing up in the news feed of your fans organically, and this allegedly is what your fans don’t like! Facebook is not really referencing promotional page post engagement ads because they controls the number of times a user you target will see the ad. They base the reach on engagement, and so may even hide your ad….

Below is what Facebook considers a promotional post:
1. Posts that solely push people to buy a product or install an app
2. Posts that push people to enter promotions and sweepstakes with no real context
3. Posts that reuse the exact same content from ads

Examples of these types of Facebook Page posts:

Like I said at the beginning these changes to Facebook marketing and business on Facebook will make it that much harder for those without the know how to even get a few organic/free leads off of Facebook via newsfeed or Fan page posts! So small business pages will have to be boosted more and promoted more via Paid ads to make any impact! This could impact negatively on them and FB could loose a few Small Businesses and HBOs but hey this is just my opinion and I hope to be proved wrong.

If you have got value and have a different opinion on the Facebook Page Posts  Newsfeed update , please do share by commenting below. Also connect with us on Facebook &  Twitter to Keep updated on further changes & news on whats working now!

P.S. If you are struggling NOW to get leads on Facebook or any other social media I highly recommend that you consider using this Platform to not only get more leads online, but to also earn how the 6-7figure earners do it without dropping a sweat.

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