Lead Generation Tips and tricks – A quick Guide. Our Daughter Has the Hang of it!
Would You Like to learn about Lead Generation from a Teenager on a mission? I guarantee you will find she has a good handle on building trust with her peers and others and you will be pleasantly surprised! Not all teenagers are hormonal, discourteous, rude and out to annoy adults kinda humans…We know some cool kids on the block!
Okay I watched my daughter plan her campaign to join her school’s “High Achievers Club” and also become the Head Girl. She was so focused, she did research on qualities of a good leader, and can I say I had #proudmoma moment when she said she thinks I am a wonderful leader…!
She then proceeded to pick my brains on what qualities I believe I have. I definitely referred her to an Article we wrote plus a few more bits n bobs sine she is my baby & I wanted her to have an competitive edge! It’s a competitive club to get into so she needed it. She also had a solid plan who she’d be talking to & had a campaign all planned out military style.
I wondered why many adults just don’t have this kind of drive? I sat there thinking; she is already thinking of how to “generate leads” from her warm market & how to recruit them, she had a speech all done & closing strategy (self belief or what) …I really had a proud parent moment here! Be it far from me to say I felt like Pauli & I have done a great job thus far!
But what has all this got to do with network marketing lead generation or in business e.g. cold market prospecting? Today I am going to share with you some lead generation tips and strategies to get you winning as my daughter definitely did.
Plan a campaign to generate leads, from your warm & cold market, you are list building! Have a script for when you call them & make sure to close! Depending on who you talk to, lead generation is either the easiest or hardest thing to do in the online marketing industry. I say it’s a bit of both depending on where you are at. It’s true that the industry has suffered horrible reputation damage due to the hype, promises & downright lies many have put out there. The lack of or poor systems & processes by numerous people who miss the basic steps in any profession i.e. training and skills. It thus follows that not many people have lead generation strategies that convert, nor are they making much headway or achieving any level of success to write home about…Oh yes they Do make claims….! Some do achieve some success by spamming constantly and getting some opportunity seekers, but this isn’t a sustainable lead generation technique. WHY? Because they have no strategic system in place to generate a constant flow of leads to create a viable income!
The above does not make online marketing or the MLM business model bad. There are thousands of legit progframs creating millionaires and financial abundance for numerous people worldwide! Nor does it make the opportunities they afford us unrealistic. Having a lead generation system & resources in place PLUS consistent action to put it all to work for you, is the way to do it.
The above lead generation strategy has 2 fold benefits:
#1. You are removed from approaching your friends and relatives. If like us, you have been in more than 1 online business over time, you may have already used up your credibility, when you first started out promoting the wrong way! ….Click To Tweet!
#2. The good lead generation resources are a replicable way to build your business and you can pass on the techniques and strategies to your team and business partners. Any successful network marketer/home business owner will tell you that one of the main components of success is duplication and getting the proper training.
Now that you understand some of the benefits of having resources, take a look at the characteristics of having your own lead generation tools e.g. capture pages, own website, a blog & personal branding to get the best results.
Some more Lead Generation Tips:
As surmised by now, there are numerous lead generation methods and styles the image below lists some. They all have their pros and cons. We give you some tips to guide you. To help you maximize whatever method you use and get the most engagement and conversions from the prospects you get.
LEAD GENERATION TIP #1. You may not know that many Solo ads sellers & lead selling entities sell their leads over and over. Some of their lists are less fresh & may no longer be responsive! Most likely you could generate prospects that have been bombarded over time…not good at all. A total waste of money I can tell you from personal experience!
Typically, you want to get leads that are exclusively yours, people who have Come to YOU directly because of the value you put out, people who are drawn to your brand, hungry customers. This could be via social media, your capture or squeeze pages, via Search engines, through blog comments all these are funnels. And this is a much better lead generation plan. Click To Tweet
LEAD GENERATION TIP #2. Now you are getting some traction. You must strike while the iron is hot, so it’s in your best interest to contact a prospect that has expressed interest within 48hrs with what they were looking for in he first place. Follow quickly with another fact finding message could be a survey. The idea is to build up to an offer they cannot refuse as you will have a basic idea of their needs, buying patterns, even budget if you ask right. Don’t wait to connect weeks later. That’s one huge advantage of having an auto-responder like Aweber, makes having prospects to contact regularly, a major advantage. Responding to them fast improves your signup/sales/conversion rates because your prospect expects a call/email from you once they leave their phone/e-mail. Not communicating with them opens the door for your competition or a longer marinating period! That’s business lost!
LEAD GENERATION TIP #3. Keep Calm Its not About You! There are a lot of unserious people out there, looking for a quick fix, a fairy wand and they are not integral! Sad but true so don’t take it personal if you get a few leads and they don’t convert to start with. Its been said that for network marketing, you need at least 500-1000 leads to see some good conversions! You see its one thing to optin its another to leave the correct required details. So watch out for fake phone numbers, fake emails and even names…Sadly these same people want something from you, preferably free. In my view its almost like Stealing! Why optin to something and leave fake details…but take what’s on offer and not even communicate to say thank you! If you are a business owner/marketer you will attract the exact same kind of leads/people to you! So when you optin make sure your are integral too. Do unto others what/how you want done unto you or Karma…Our point is don’t be affected by such, delete them and clean your list as it grows. They are no good to you on your books, could affect your email deliverability And that is definitely not cool! So keep an eye on your leads and clean list every so often. Not all optins are good leads!
In the same light, if you are buying leads, make note of the above, and buy them from a safe source! We have suggested a couple under our products page where you will find some real cool resources. Every leader must have resources that your down-line/team can use to get started if they so wish.
LEAD GENERATION TIP #4. Now that you have a funnel are your leads quality leads? The best leads should have both a phone number & email address, but don’t worry if you don’t get the number AND ENGAGE with you. An email is a good place to start! If a prospects asks the following questions like “How soon can I get started” or “how much do I need to invest” or when is it best to contact you?” Your fast & CONSIDERED response will determine their next step. It would be awesome if at some point in your process you asked some questions, via a survey! Use surveymonkey for these some cool templates. You use their answers in Your response to the above questions. Reflecting back what they say and make sure you le them speak. Its about them. These are the kind of leads we aspire to get, real high quality leads… So Go out there & start your System, Campaign & Lead Generation like my lil soldier.
WATCH OUR VIDEO REPORT ON LEAD GENERATION
Have you got value from our “Lead Generation…Is She One To watch Post?” Connect with us on social media or use our “Contact Us“ page if you are struggling with Lead Generation. We can help. Better still check what we are working on and join us as every single one of our team members receives our full Advanced Secret Affiliate Roadmap FREE to help you Build a super organisation from the ground up!
We would very much love to hear from you. And If you have any particular subject you would like us to blog about next, by all means give us a shout. We welcome your comments below.
You Deserve More
Julie Syl Kalungi
Creators of The Secret Affiliate Roadmap –“Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Us
P.S. You sure want to learn how to generate leads with those already doing it and have massive conversions .
A how to guide on How to Increase your Affiliate Income and Up Your Sales. These 7 tips Plus Bonus, will help you become a Successful Affiliate Marketer.
3 Effective Email Marketing Basics, that will Get your Emails Clicked!
Let’s talk about email marketing! Why…Because we focused on a social media strategy last article and part of the process was “Get them from Social to email“! Use social networks to spread the word about your offers, and push consumers to your website for email subscription. Where you can marinate them via your awesome content thru newsletters, blogs, broadcasts using email marketing services like MailChimp which is free, Aweber, GetResponse etc. We use aweber and you can get started emailing your list for as cheap as $1!
Well we usually protect Sundays for family our faith and touching base with why we are who we are…everyone should ask themselves the Qn why I am who/what I am…! But we digress…One of the activities we do on Sundays is clear our business email. Check whats cool, what we don’t need any more ouch…that unsub button comes into play sometimes! And yes we would like to think we are typical customers! We are also very much aware that somewhere in the universe, someone is doing exactly the same thing to our emails, thus today’s topic…email marketing!
Email marketing is not new, yet it has evolved so much, people are less trusting of what they get in their emails and thus more cautious in opening any old email! Yet email marketing is still one of the best ways to build a responsive customer base and can provide that much needed boost to your content marketing and ultimately your conversions & sales! This marketing strategy is quite simply founded in Permission Marketing as propounded by Seth Godin best selling author! Who encourages brands to first seek permission before sending customers email marketing messages.
In fact email marketing must be a big part of your content marketing arsenal.
Email marketing is not new, yet it has evolved so much, people are less trusting of what they get in their emails and thus more cautious in opening any old email! Yet email marketing is still one of the best ways to build a responsive customer base and can provide that much needed boost to your content marketing and ultimately your conversions & sales!
Email marketing needs a lot more skill these days because we all are bombarded with emails so are very protective of our time …right!!! Well first if you open your emails first thing in the morning you could be losing time as you can easily get lost down “rabbit holes.” Email per se is “Minding another person’s business” Yup…! But since as business owners we know that email marketing is one of our most important ways to promote our products/services; we must learn how to grab our audience’s attention from the get go. And today we are going back to Email Marketing Basics! And nope its not what you think…!
So Below we reveal 3 Super Tips on Email Marketing Basics!
There are a lot of technical guides on email marketing out there and one of then best we found was written by Kevan Lee content writer/blogger for bufferapp you can read it here on the “science” of effective email marketing!
#1. The central idea of this blog series is to dig into building relationships with customers and then getting them to willingly BUY our services of products. Never forget that your marketing approach must be customer driven so integrity is key. Hypey promises of fast results are a no-no!
If you can find the perfect balance between being compassionate (i.e. know their pains) yet assertive (Provide a solution without sounding like a “pushy salesman”) in your emails you will definitely get more opens! Did you know that there are 2 predominant types of customers? Of course you do. Let’s first put aside freebie seekers, who simply take what they want and never engage or even promote who/where they got the wonderful free products from! In email marketing and indeed any other marketing, we have:
1. Customers who buy
2. Customers who don’t buy but promote your products and send new custom to you because of the relationship you build with them via your emails…! We shall talk more about these below!
Keep in mind that both the above types are inexorably important and thus our main task & target via our email marketing strategy or approach is to keep both of them happy. We don’t want then going anywhere near that “Unsubscribe Button!
#2. The reason why many hit that dreaded unsub button is because, email marketing is not easy as it sounds. We know someone with a huge list of thousands of emails, and barely making any sales. This guy, has sent his list every cheap offer he promotes. That’s the gist of his emails, buy this buy that, here is what I am selling, did you see my this n that..”me, me, me!” By gosh it may be your email but It Is About Them…
So how can we make it about them?
By Personalizing the messages we send whenever possible.
Your website visitors and subscribers, and those we connect with on social media believe it or not will appreciate your messages even more if its personalized. You could add personalized recommendations into marketing emails for the ultimate in one-to-one communication. This could be based on your tracking info on each subscriber’s browsing behavior on your website. Its been proven that adding personalized recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%…What could these figures do for your business?
Remember that effective e-mail marketing process goes like this: They gotta buy into Your Lead magnet, then You and your Message...& finally what you offer! Simple! So watch what you send out. #3. Email marketing starts the moment someone opts into your squeeze page or lead magnet! Whatever you used to get them to release their e-mail to you, you must deliver first & foremost! For instance the method we use is key in giving us an idea on what to expect from our customers. Thus we mentioned that we must beware of freebee seekers….
Because if your lead magnets are predominantly free stuff, then you will have a list with a majority freebie seekers! OR cheap product buyers. You could be hard pressed to sell them a high ticket offer or get them to purchase anything as they have come to expect free stuff…! Note that we say “majority,” not All freebie seekers are cheap! But we are all looking for higher numbers of quality customers.
The danger here is simply that you may find it hard to get your list to become responsive to quality higher ticket products or services. Yes you could turn this around and offer some lower ticket cheap products, and the product quality may not even matter! But the cheaper the product, the more you have to sell to generate a viable ROI & income you’d be happy with!
On average it’s great to provide incentives BUT make sure that the Content you offer is packed Full of value that this alone acts as an incentive and people tune in just to keep updated with your content.
Here is the deal; your average quality customer is not hooked on freebies. They’ll buy products from you because they trust you and consider you an authority through your email marketing content! Here it’s all about trust, price may not even matter. Our email marketing goal is to sell high end quality products to such customers.
Remember that every other marketer is generating leads & list building on social networks. And this is indeed a real effective way of permission based marketing. Trust us that almost 9 out of 10 people check their emails daily, even several times.
So do whatever it takes to learn how to Create Killer emails, because it is an effective long term process of promoting different offers to your list. Practice makes perfect and always test & check to see which style/offers got more opens & clicks on your links and rinse & repeat! Be consistent; never let a week go by without communicating with your list however small! Yes for Winning is a habit and it’s best friends with Consistent Productive Action.
Food for thought: Email marketing, in conjunction with a well presented website, great content and customer experience, forms a stable foundation for interactive content marketing. Cant forget that our audience is made up of both smartphone owners and non-smartphone owners, so we gotta make sure our strategy addresses both users.
In our next post we’ll share with you how to create different elements of emails to win trust and generate sales. Until then thanks for dropping by, please do share, subscribe 🙂 and let us know your views below!
To Your Abundance
Creators of The Secret Affiliate Roadmap – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Us
Search Engine Marketing, Online PR & Social Media Marketing, Whats the Relationship?
Who Else Wants To have a “Perfect Day” in Online Marketing? You will have an extremely productive day If you Follow a “To Do” List!
Well today is a Perfect day for me to share something deeply personal with you yet what has if got to do with Online Marketing? Well…a New year a New week, and its time for us to get Producing…so dig in !
Every single evening I write out a To Do list for the next day. Some people may think I’m highly organized…right! Well let me tell you but keep this Shusssshhh. 🙂 Between you and me, I can get distracted by just about anything, could be sponge bob square pants on cable. My goodness, are you like me, by gosh whatever distracts me does it real good to get me down a rabbit hole, it doesn’t even have to be bright and shiny…!
Yet here is the deal, in order to succeed in online marketing, affiliate marketing, network marketing etc, we must absolutely FOCUS and SINGLE TASK. Yes Multi Tasking will kill your braincells and your business…am not sure where I read that lol…Okay I’m joking, I do know exactly where, but you get the picture! You can’t possibly be going thru your emails and listening to a webinar…You will miss out on the webinar visuals and possibly the important nuggets you might have got to progress your home business! I am not going to delve into How to effectively Use a To Do List, that has been dealt with by other experts but go ahead and check out the article in the link above and Get Structuring your day better. In fact Brendan Burchard goes ahead to share with us How Millionaires Schedule Their Day & shares one of his daily Action sheets to help us get our To Do List Mojo on. Watch video below to see what he offers to help your online marketing:
Personally I use Evernote to schedule & sort out my day-to-day items together with IFTTT ( I wrote an article on this) for my weekly To Do List. If you aren’t using these two resources yet, Get going today!
Anyway, I reckon I have a bit of OCD…plus, I love the rush of seeing everything on my To do list checked off and done. I believe and so do multiple 7 figure earners like Mark Accetta, that Laser Focus will absolutely improve your online marketing. Check marks make me happy, they literally make me a perfect day in my online marketing agenda and strategy. Crossing stuff off? Pure Bliss, Ecstatic….am I weird? Maybe but don’t mind me, simply implement & accomplish a strict agenda to GET DONE at Least 3 items DAILY if you are full time and 1 item if part time in your online marketing activities.
So getting back to the story…for a long time now, any day that I got everything marked off my list, I would tell Pauli all about it in the evening, with a huge smile I announced that I’d had “A Perfect Day” in our online marketing projects. (This I would say with all the fanfare of a footballer who’d kicked the ball straight into the goal Or a pitcher who’d thrown a no-hitter or a Cricketer who’d scored a home run… or is that a basketballer!)..you get the gist right!
A To do List can indeed create for you a perfect day online and if you use one thats set for your pace and gets you out of your comfort zone that is pure magic! I “Eat my Frog” first thing every Morning before or when I sit down at my work station in my home office! And I believe nothing can go any worse as I have done the hardest thing first, for my online marketing and day to progress! So of course, when anything throws me off of my game, I kinda tend to lose my mind. Undone items on my list make me just a tad crazy (and not in a good way.)
That is, until I sit down with Paul sometimes just before we get to bed. One day as I am talking to Pauli, he said; You are too hard on yourself, do you know you have a”Perfect day” every day, in online marketing & otherwise? I said why is that? And he says;
– My love you get to have a lie-in when you want to, do you know how many times wish I could just stay in like you do?
– No rush hour traffic for you, boy that motorway traffic sometimes kills,
– You get to be there for us all, our children, friends family & I love that about your work,
– You Get to Treat your family & friends, treasure that my love its priceless,
– You’re there for the parish because you have the Time, you are banking blessings!
– You determine your Pay check, days off, vacations!
– Heck You ARE the BOSS and you really are making money in Online Marketing! Many don’t make a sou, do you see just how blessed we are? So what if you don’t complete a thing or two…!
He then looked me strait in the eye and said! My dear Syl, because of our Home Businesses in Online Marketing, You set your working hours and what you Can Get done. So if you are getting many “unfinished” days, you need to adjust your “To Do List” items so you can Be happier with You! Its a short sprint & then a jog daily for your marathon, run your Own race! Heck You need to celebrate the things you have accomplished. Many people don’t even have half of what we have. Most children have a mom who works all hours, You used to! Would You go back to that…! A lil shame faced i replied, I honestly couldn’t imagine doing that again ever…!
So, he said; Why don’t we have a weekly review, to celebrate your Achievements?
That’s how we came about our “Week in Review” exercise and I cant Recommend it enough. As a home based business owner you must take stock and review your activities every week. You can do that with your partner, upline, mentor, friend…! Go ahead and give yourself a treat for achieving i.e. doing what you set out to do in the week before! And purpose to get what wasn’t done the next week ASAP, you will start to See amazing results! Talking about all the highs and the lows over the past week.
So back on track… Paul said gently…you know you had a perfect Week not only in online marketing but as a mom, friend, wife, leader…. And here is why
“Well, when Gloria stopped by to talk about her new job and to learn how to use aweber (another amazing online marketing & email tool) that was definitely a highlight. Our Trip to Rome, sudden, a dreamtrip, unplanned great fun courtesy of our travel dollars benefits. And that night Arvie and you Skyped for fifty minutes! Since she had her operation that week and couldn’t walk for a while, that was a gift, a total blessing. Oh, and our impromptu dinner at Red Hot! Loved it.”… He went on to ask, … were these on your To Do List And do you think they are important?
Celebrating our daughter and her GCSEs, a friend’s New Job, laughing and loving with a friend who was about to go in for major surgery, and flirting with my husband over strawberries and cream & Pilau Marsala. Not on the list. Not even planned. Precious. Each and every one. Its not all about online marketing is it…
So what’s a girl to do, to have a more structured day in Online Marketing? Throw away the list?
No – the list focuses us to accomplish everything that we have purposed our Day in our online marketing agenda. But my list? It needed some room. Room for when life shows up in an interrupting kinda way. We all should have room. Because if we are truly seeking to enjoy our lives as Marketers, as Home business owners as leaders, as team builders AND dare I say live God’s will, those interruptions to our lists such as the above are oft times Life’s most important tasks for our day. They can only enhance our online marketing experience and lives in general.
Is there such thing as a “Perfect Day” in Online Marketing?
My answer is, You can make it a perfect day every day, if you so choose! My Message for today is, Focus on Manageable Tasks daily, leave room for life to happen and embrace the gifts that drop in between your list. Go attend that softball, soccer, basketball game, that music recital, coffee with a friend, a walk in the park with your child. Go out and have a meal, Attend a concert, Sit and watch a movie every so often. Yes Sacrifices must be made. But we also Must Live our Lives Today.
Be all you can Be, I believe in You
Connect & share on Google+, Facebook & Twitter if this post got your juices flowing, and please do comment below if you like or ….not and why! Happy New Year 2015 its Your Year. Yes You, because Time and Opportunity happen to us all even the good book says so!
P.S. If You are looking to start a home business and are into Digital stuff, want to know what gets Paul’s juices flowing, well he is crushing it in this program and It Could Be For You Click Here To Get Started Today. The early bird catches the worm, get in while its still at a give a way price!
How to Make MAKE MONEY ONLINE…Do you have what it takes?
Its no monkey-eat banana business, its real and should be treated like so! Today I am Challenging people that think they cannot make money online and actually believe that those that do earn must be scammers! And go about spreading the Not So Good un-informed news! The Qn is If People don’t honestly make money online, do monkeys eat bananas? The Qn is moot………….We do make money online and do it with integrity.
Ohh Yes Many Have Got an excuse as to why they wont even try and if they do, they start to fall back to their excuses …I can’t make money online, its too much hard work! Indeed the excuses or reasons as they like to call them may sound perfectly valid, reasonable and acceptable to them and Others of the same mind-set! Well I beg to differ and even our teenager agrees with me because guess what, she too is making money online in a way most of you wouldn’t begin to imagine! And can I also say that most 6-7 figure earners Do Not Allow “Reasonable Excuses” to stop their UnTypical Success!
Some people blame their age. Are you one of them, blaming your age or circumstances on why you are not succeeding online? Well Irene & Jerry Are Pensioners who have embraced the challenges of creating an extra stream of income on-line and they Won’t Let Anything stop them.
You see it doesn’t matter what your age is, what your technical skills or level of education is, what kind of job you have or had in the past, or where you come from, none of that matters! In fact someone once said something like “only in online marketing can one come from jail to wealth” in other words your background doesn’t matter! There is NO earthly reason why YOU can’t generate hundreds, thousands even millions of dollars online and transform your life starting NOW, TODAY yes I mean it! Get off your high horse and Ask for help on how to make money online with integrity & consistently!
How to make money online…a word of advice
Ha haaaa…But, there’s a catch….. You’ll never make the above happen if you just sit there and pick on others doing something or simply complain about your job situation, taxes, the state of the economy, the program that has pulled the plug, traffic….we have all been there and if You have a big enough vision, you overcome all the above and then some, push through the pain, the barriers, the hardships, the challenges! Reprogram your mind. Change Your mindset count your blessings and be grateful! Forget about moaning and focusing on whats been and gone….blab bla!!! All excuses. Absolutely nothing will Happen if you don’t have a Change of Mind-set & start looking for & working with people who make the kind of income you want to make and I mean really following their mentoring or ideas or strategies and heck if you can WORK with them directly, don’t even hesitate! If they have a course going Go for it for instance one of our Mentors Jess Higdon is running a course on How to recruit Locally using social Media….Get it Now! The carts will be closing in a Few Hours! You get the difference? You can Join people or a program and work with them…(They aren’t obliged to help you succeed) Or you can partner with them and do as they do i.e. work with them in this case there is an unofficial and sometimes an official commitment to support You to success. We are committed to WORK with people who chose to work with us. See you can Make money online…if we can do it, so can you! Its all about Patience with you and having the Tools that work!
If you don’t have a step by step plan on how to make money online, to follow and only do what you can, when you can, in your own good time. A hobby in other words…you are in the wrong Place my friend! You need to have someone there to help you and jump thru hoops with you, hold you accountable to improve your chances of success. That’s the beauty of making money online. You are never alone and if you choose right you will be in profit in a shorter time frame than most people who openly boast about earnings they haven’t even begun to make online! Faking it till it happens is Not a good Idea. Do it and work it until it happens Is a better plan.
Let me ask you something, if your son wanted to learn how to play soccer & seems to have a natural talent for it, what would you do? One of two things. You can let them play out on the streets or fields, with his mates and gambling & figuring it out their way to …. who knows! Possibly giving it up in the end, OR you can find A coach even if it means traveling a lil therefore giving your son half a chance to develop that talent and cut his journey to success in half. This makes sense to us…does it make sense to You?
So this message is meant to challenge and also inspire you and point you in the right direction on how to make money online, for we truly believe that You can. If this resonates with you and you are looking for a high converting offer,
If recruiting breaks you in a sweat you may like to try a passive income program…You must ask your self, what business survives with no customers or members, see being an entrepreneur is not for everyone!
==>> to create your dream life, to start living, to create the lifestyle your family deserves! We believe in You, we are here for you, we have some great tools, & Lots of great bonuses for action takers!
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Arise & shine for your Star is Nigh! 🙂
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