Why Stopping or Reducing Your Investment in Social Media Marketing Will Hurt Your Business More after The Crisis C.ovid.19
I don’t know about you, but I have had a lot of chats with my existing clients, online communities, and business partners, and I wanted to share my perspective. Did you have a social media marketing plan before covid-19? Most of my small business owner friends don’t either.
By the way, my family and I have chosen to NOT consume News on TV so this perspective is more or less what we are doing. As a small business owner myself, I prefer to stay sane and keep my vibrations high.
Here’s the truth…
So many keyworkers, independent or freelancers and small businesses are struggling to not drown in the wake of the global lockdown. Several organisations are helping out including celebrities like Taylor Swift.
As a boutique business owner, I thought I should help in some way, pay it forward too. So, last week I held a 3-Day Virtual workshop inside my Free Facebook Group to help Offline traditional business owners transition to the Online Digital space easier. You can join and Access the workshop content inside the Units section.
Watch Day 3 Below
We can both agree that these are unprecedented times we are experiencing. Both scary for many and unnerving too.
Many Start-ups, small, medium and even large organizations around the globe are losing income, some are making agonizing cutbacks, some are closing doors and don’t even know if they will ever open them again.
The UK government and many across the world are doing everything to help, and we pray that this will help a ton of businesses stay afloat until the New World” as we have chosen to call it.
In fact, I have created a new hashtag that I encourage you to use, who knows it may help. #PassoverPower
If you are a Christian, you know the power of the Passover… And now let us talk about what you can do as a business owner.
Let’s Talk Social Media Management and Digital Marketing
Trust me I feel your pain and, in a way, do comprehend why many business owners feel that the absolute first business cut back for them maybe social media and/or paid ads.
After all, in our home we usually cut back what we call “luxuries” when we have to tighten the belts and save, items that are non-essential are put on the backburner or canceled completely. And that’s what most “financial advisers” will possibly advise.
Yet, hear me out, did you know that most financial advisers are bank workers who live paycheck-to-paycheck and have never invested in anything themselves?
Also, if your business is a people-contact type business like hospitality, business, services like hair salons, nail salons, High street shops that did not feel the need to create an online presence…
It may be inefficient to spend valuable business funds on the client getting. But hear me out…
This global Lockdown may NOT be the last, So you need to have a Plan B, C, and D…. Its time to create your Digital Strategy.
NOW IS THE TIME to let your potential client and customers STUCK AT HOME ONLINE almost 24/7 about your brand.
Now is the time to create that online presence and be able to sell your products/services Online now and in #LifeAfterCorona
Now is the time to MARKET your Website and get your SEO spruced up so that more and more people get to know about your offers.
We humans are a resilient lot. Once we settle into the “
Stay At home” process, many will be looking for what you offer ONLINE esp. via Social Media. Be ready to serve them.
You’ve likely previously gotten handfuls, if not hundreds of messages about from subscriptions yes, yes?
Now is the time to start building your Email List. Trust me more people, despite being bombarded by emails daily, are now more than ever OPEN to opening the same emails. They could be opening yours!
Here is Why Digital Marketing Is Your Best Investment Today.
Here is Why Digital Marketing Is Your Best Investment Today.
As a business owner, esp. an SME, you have been forced to explore Remote working options for your staff. Not just for this spell, but for after too. Research has proven that people are more productive when they work remotely.
And this brings me to this episode’s Free Gift. ? I stumbled across a list of Chrome Extensions and Tools that would help you out in Staying Focused, Getting Organized, Project Management, etc.
|You Can Download it Here|
Here is my humble submission:
Those businesses that invest in brand exposure and growth, in their Social Media presence and Content Promotion. In keeping your audience informed and uplifted via the posts you share on social media and content you put out. Those are some of the businesses that will survive the covid-19 global crisis.
Honestly, Now is the time to start your blog.
After all, you aren’t going anywhere fast soon are ya? But not any old blog or content, rather content created with the 3 E’s in mind for your target audience:
Those who do the above consistently with love, integrity, inspiring others to stay positive; those businesses will survive the coronavirus effect on the economy.
Yes, I hear you say; your industry/niche has been hit harder and faster. For instance; food and beverage businesses, hotels, airlines, travel services, high street retailers, small shop owners, small business owners worldwide, Start-ups I people connect niches, real estate, market vendors in developing countries, etc.
You are not alone. I know its no consolation! ?
Yet, believe it or not, other industries are thriving despite the pandemic. In fact, DUE to the situation you might say.
Still, we are in this together and so I highly recommend K-Web Social Designs to help you in your content creation, Social media management, and marketing.
They have an Offer running for SMEs and Start-Ups.
The K-Web Social creative team helps your business get Seen, Found, Heard. Higher visibility online by managing your social media presence: sharing stunning value content, designed just for you.
They can also Design and refresh your Brand via an Optimized website, Personal branding and digital advertising.
The K-Web Social team will become an essential extension of your internal marketing team. They will advise on how to maximize your content and Ads dollar to achieve the best possible results.
Definitely, keep or start investing in your Social media presence now so your business is already thriving in the digital space by the time this spell ends.
Now, here is something I have noticed that warms my very soul.
A large number of us digital marketers despite being isolated and having to pray hard, many are offering to help and support other businesses.
If you are a business owner who understands the value of increasing your digital exposure, then pulling back on social media marketing is NOT the right way forward.
We are also creating FREEBIES for other businesses that may not be in apposition to invest, so they stay afloat help themselves and later they can invest in paid media.
A large number of digital marketers ARE HELPING out Small Businesses with Offers.
What you Could Do – Social Media Marketing.
Despite what you may think and the difficulty with which I say this:
The more you invest in your social media and digital marketing systems and processes, the faster your business will regenerate and even maybe grow some during this storm.
#1. Using available digital options, emails, skype, zoom, social media posts:
- Let your existing customers know what else they can do to stay positive and also served.
- Try to keep your staff, even if it’s on a reduced wage, if possible. Now is not the time to give someone the boot, when the whole world is on its knees. If anything, encourage them to Up their skills online in this low business season, so they have a better chance of keeping their job.
- Communicate HOW you will be communicating with clients, suppliers, staff going forward.
#2. I for one believe that those businesses and organizations that keep a professional Social Media and Digital presence will survive. If you have a Social Media Strategy or digital strategy, do go right ahead and put it to work. You might tweak it a bit, but definitely keep it going.
#3. If you Don’t have a Website, NOW is the time to get that sorted. And don’t get any old website done, you need to be able to get your staff working remotely and also serve your clients/customers who are Online now.
#4. Do you have a website? Then, now is the time to re-brand, spruce it up. It is the time to get your website Search Engine Optimized – SEO and get some Website Marketing going. Raise brand awareness so high you have clients on wait-list when this is all over.
#5. If you cannot keep staff on, then definitely outsource some of your admin and social media tasks to freelancers and small agencies to help maintain business. You will also be supporting a hard-hit industry i.e. virtual admins, freelancers, and solo-preneurs.
In other words, I suggest that you maintain and keep your marketing structures and processes operational. Especially stay on top of or get professional help with your; Social Media Marketing and Website marketing. You will reap the benefits even as we go through this tough season and in the New World.
In the meantime….
STAY HOME, STAY SAFE, SAVE LIVES ?
I hope we all live to see the New World. I pray more than you can imagine that this is a short spell, that God sees fit to heal the earth. The sooner the better.
I am definitely all for being mindful of what you consume and allow to take hold in your spirit.
Thus, my family chose to Tune out of Mainstream News and TV.
So, what are you doing to keep your business head above water?
What are you doing to keep your little ones occupied? Maybe that shall be my next topic, on our Lifestyle Blog.
Share your insight below.
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Did You Know?
I do weekly Live-streams twice a week on digital and social media marketing for beginners and struggling marketers? This is every Monday and Wednesday 1:45 pm GMT UK. I also give weekly prizes, gratitude, and shout-outs to my to attendees? So, do join in, share and use hashtag #YourPowerEchoesShow. Tag me on Twitter Instagram or FB. I can’t wait to hear your views.
Did this Help? If so, I would highly appreciate it if you comment below and share on your Social Media esp. Pinterest.
Live. Learn. Love.
Julie Syl Kalungi
I am a Business Transformational Strategist. The International Best Selling author of three books, including The Art of Pinterest Profits and The Winning Planner. Each week, I send out a free newsletter with my best tips on Social media and Digital Marketing, Personal Branding, and a Winning or Leadership mindset to help your business or enterprise succeed.
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