Search Engine Marketing, Online PR & Social Media Marketing, Whats the Relationship?
Guess what…this has been an awesome week!!! My goodness when we first started in our home based business, Search Engine Marketing sounded like something techie geeks did. Online PR sounded like what all those made up to the nines TV newsreaders do and Social Media Marketing (SMM)…? What is that?
Nothing kinky we found…I mean we logged onto Facebook and shared our dinner, our babies, or the cute pooch next door. We chatted with our friends or acquaintances or “pretend friends” online whom we may never meet. Played Zynga games and gossiped about the X-Factor…right!
Then twitter came along and honestly we thought it was all about birds! Don’t you dare laugh 🙂
Well we read all those celebrity fall outs and skeleton hangouts…Pity parties etc! Not even mentioning Google+, YouTube, Pinterest, Hootsuite, LinkedIn, Instagram, Flikr, etc etc…
How our tune has changed, we are now dancing to a different drummer. Making a ton of friends and loosing those that have been keeping us in a mire of negativity! No pity parties ….lol and such is life!
We still chat with friends and share our life, no Zynga games thank you! And we also look at such things as Search Engine Marketing aka SEM, Online PR woot, and Social Media Marketing — SMM! We must say we’ve got quite good at these If we can toot our horn a lil! This week too we’ve been on an intensive course on Infographic Creation and by gosh its been a roller coaster of a week!
So whats the relationship between these 3: Search engine marketing, online pr & SMM and how has it changed over the last 5 years? Well you are in for a treat! Below we share with you 2 Infographics on how the 3 linked. First the relationship between the 3 by circa 2010 from datadial and Our very own Beautiful work of Art on how they work Today!
Relationship between SEM, Online PR & SMM 2010 and how it has changed 5 years later – Info-graphic! (Click Image to enlarge & Download)
And Below is our Very own analysis of How it all works today! (Click image to enlarge & download)
The image above does show the difference between Search Engine Marketing and Social Media Marketing, on a very rough scale at time of publishing! So what are your thoughts?
Affiliate marketing sits comfortably alongside PPC (since most marketers pay for clicks, and your affiliates might PPC on your behalf). While advertising is closer to social media e.g. Facebook Ads are such a big deal these days & will be even more prevalent esp. after the changes Facebook implemented Jan 15 this year learn more about those here).
Another thing that should feature in our marketing campaigns (talking to any client, of any size) is conversion optimization/tracking. The infographic from Datadial (2010 Top above) tells the story of getting visitors to a site, rather than making a sale. Which we all know may not necessarily lead to that sale if those visitors are not targeted! I.e. non optimized site & lead magnets. Many Home business owners/affiliate marketers and small businesses or companies waste resources driving traffic to a site that can’t convert that traffic to business. And the one we did (Juleskalpauli Marketing) shows at the most basic level how to link & convert the traffic into sales.
We must say that while search engine marketing & SMM has grown by leaps and bounds Google changes have been the most affecting for online and affiliate Marketers as well as brand owners! Those you can definitely Google if you so wish to learn more. All we can say is Follow the simple process in above infographic, utilize the strategy laid out in the CVO via Digital Marketer and you are good to go!
By All Means Do Tweet This
We’d wanted to show more how the process followed through until the customer has the product in their hands or benefited from the service. The whole process above has a big part to play in retention, repeat business and customer loyalty – but then you’d be getting into a bigger can of worms we guess – or at least a bigger diagram.
And that has been done by the amazing people over at Digital Marketer Lab and its called Customer Value Optimization and how to build an unstoppable Business…Its worth downloading along with the two above and studying in their entirety if you want to create a long term customer retention brand!!
And we know we’re talking all things internetty here, but we can’t help but emphasize that word of mouth has a massive part to play in the whole digital process – i.e. stuff has to get talked about before it can spread and grow. How do you plan, manage and measure WOM though? We just haven’t decided where the box goes, we’ll keep you posted! So watch this space…
Do you agree with the above findings and info-graphics? Is there anything else that needs including? Let us know in the comments below, and by all means download and share.
As always we hope you have learned something of value that you can implement both immediately and for your long term prosperity
P.S. We encourage you to CLICK HERE if You Would Like to Learn a better way to Generate Leads, Grow Your List & Make those Sales!
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Very informative post Julie. The only question I have is why the social media marketing doesn’t go to lead generation and then profitland? Love the information you share.
Hi Carol,
Social Media Marketing is actually one of the biggest Lead Generation and Profitland for most Internet Marketers that are actually crushing it online. Why do you think People like Ray Higdon, Tanya Aliza, eric Worre, etc Dont do Search engine PPC? Because they get better leads and conversions via Social media. The Organic just takes a wee bit longer Carol. Just as most free things do sometimes.
~Julie S
Excellent article Julie — two infographics, wow you’re a champion. I learn so much from your articles. Your blog is one I keep going to. Thanks for all the valuable content!
Hey Mary, Girrrrl where have ya been. Glad you dropped by and Hope you are keeping well.
Super pumped you get value. We shall keep serving 🙂
~Julesy
Oh Julie, I have to go get pen and paper and come re-read this one! You are awesome for sharing this information.
Go get it and bring us a cuppa will ya, I will keep 🙂 Yo totally rock Claudette <3
~Julie S
Google certainly keeps us guessing and changing all the time. You can’t rest on your laurels, can ya?
Ha hahaa you cant rest on ya Laurels or life passes you by for sure Liz 🙂
J&PK~
Thank you for sharing your knowledge on SEO. I think every blogger should learn this..non-negotiable 🙂
Our Pleasure Jojo and We totally agree on the non-negotiable bit for any webmaster or blogger!
either master it or Hire someone to do it for you. We are here to serve on that front 🙂
J&PK~
It’s nice when instructions are easy to follow. I also like when they’re in inforgraphic form. Great share!
Awesome sauce Rosey,
You just confirmed that we are Visual creatures!
Enjoy 🙂
J&PK~
Thank you for sharing your expertise. SEO can be so confusing but if we really sit down and drill down, we will find that it is the best way to propel our blog to the next level and build a wide readership base.
My Pleasure Annemarie,
And I am sure you will find more resources to help you drill down in our SEO category
@ https://juleskalpauli.com/category/seo/ We do love to share whats working now with other entrepreneurs.
Its ILT at its best!
J&PK~
Anything related to SEO confuses me really! And social marketing? I just started to seriously work on it recently. I never really knew its importance. Thank you for sharing this very imformative post!
Hi Tisha,
Glad you have found value in our article. We encourage you to check out our SMM Category aka
https://juleskalpauli.com/category/social-media/ you wil find a plethora of tips to help you fashion your Social Media Marketing strategy!
Good luck for sure!
J&PK~
Such a helpful info. thanks for sharing this
You are most welcome Victoria!
J&PK~
SEO is definitely confusing at first. Once you get the hang of it, that’s normally when the fun starts. Thanks for this detailed explanation!
We agree Elizabeth.
SEO can indeed be fun, esp. when you see the results flowing in. We, love it.
Thanks for stopping by!
J&PK
i am learning so much from your posts and i am so thankful for the positive impact this information is bound to have on my blog
You are most welcome Michelle,
Glad you are finding value and thanks for stopping by too.
J&PK~
This is really helpful, great infographic 🙂 Thanks x
Glad you find our information helpful Claire!
J&PK~
AS always your post is very informative and I am learning a lot from you thanks for sharing valuable information that will be useful to me in 2016.
Hi Patrice,
We are glad you find value from our content. Keep Implementing and get your desired results!
J&PK~
Great tips thank you it can be difficult to remember everything!
You are most welcome Ana,
The best way to remember is to bookmark an article that you find useful and Implement the tips you find you can immediately.
The test & see.
J&PK~
Great informative article… I can use these knowledge to make my blog better. Thanks for sharing
You are most welcome Urvi feel free to dig deeper via our SEO category,
Lots more resources to help you out there https://juleskalpauli.com/category/seo/
Enjoy 🙂
J&PK~
I am just taking all of this in and using it to do better with my blog. Thanks for the share
Love the infographics Julie!! There is a TON a value in those roadmaps…thanks for taking the time to put these together…downloaded them and using them as a reference now. You really helped me today!!
You are most welcome Robert thanks for dropping in. We are Glad you got a TON of value 🙂 its why we do what we do!
Pauli
Your article tells exactly how the process followed through until the customer has the product in their hands or benefited from the service …
and that is what I always found hard to explain to people who asked me.
So thanks a lot for all the info Julie!
Hi Dirk,
Thats awesome, because that was our aim in the infographic.
Good to hear from you! ~Julie
Nah thats so wrong…. just kidding! Again you have nailed it – killer blog, killer infographics. And so I never shared a photo of the neighbors pooch, but i did share pics of my puppy!
Lol Alex 😀 , you are a hoot. Cheers for dropping by!
Great information Julie you sure put things into perspective. Thanks
Hi Luis, we are sure glad you got some perspective. Thanks for dropping by 🙂
Thanks Julie for sharing. So informative post. Great infographics.
We are glad you like them Marko, thank You!
You know this area well Julie and Paul found a few bits I didn’t know thanks.
You are most welcome Gloria, thank You for dropping by
Those inphograhics are awesome! Thanks for sharing them
You are most welcome Nestor, glad you like them, hope they add more value to your business!
Your infographic rocks Julie! Fantastic post and the way to go to generate leads 🙂
Wow thank You Susanne, you rock too! Indeed its the way to go!
Julie, that was a very thorough and informative blog post. I can tell you put a lot of thought into the article and the infographic. Thanks!
Thank You for your kind observations Steve and for taking the time to read our article!
As always Julie, great article! You really did a great job on your infographic! Very strategic! Thanks!
Than You Robert and You are Welcome!