Selling And Marketing – How to Get People to Buy into Your Vision and Offers
Are you this person, doing this thing? I see so many people running around confused on social media “playing at entrepreneur”. They are Desperate to sell their stuff, BUT are they willing to pull their finger out, INVEST in the necessary skills and SERVE others?
Usually the answer is NOT Really. See, like I used to be, most are focused on the Dollar not the service…(Remember that song? Dollar dollar dollar…tralalaalaa)
Anyhoo, I feel for you my friend. See, I used to be there. All I cared about was the money and so I went about talking about the business, the product, the content, the creators…how we were gonna get rich like yesterday! Never once thinking about the person I was telling these things.
- What was in it for them?
- And, what was the benefit for them,
- What problem was trying to solve?
- Were these people ready for the solution?
- Was I talking their language?
So, what did I discover that changed my business trajectory. what you too should be doing to serve more people?
Instead of giving you the direct answer, let me ask you:
Okay you are a marketer or business owner, blogger; What are the 2 things you MUST focus on Daily for your business to grow?
I know some will and I too always say Self Development…thats important too.
Yet that’s not the topic for today.
Today I am talking about the 2 things most get wrong, dont do enough of or just do the wrong things:
Selling and Marketing
In today’s training episode, We are gonna talk about these two beautiful words and how they affect your business or brand.
Want to make more sales without spending hours on your PC or chasing that lone disinterested auntie May? Lets dig in….
We both agree that traffic, footprints, sales are the life blood of a business, right? A business can be cash broke, as long as they have traffic and a cash lifeline, they can turn things around!
So in order to get your selling and marketing right, I always say Reverse Engineer your process… Understand that Marketing is NOT merely selling.
[socialpug_tweet tweet=”Understand that Marketing is NOT merely selling. #selling #whatisselling ” display_tweet=”Understand that Marketing is NOT merely selling. “]
You must ensure that you have a System or Process that works for you and TRUST THAT PROCESS. By ensuring that those who have created success ahead of you, have used a similar or that same process…
So Here is what you could do, if you are truly determined to get your results flowing continuously:
Tune into the Podcast below for Details on Selling and Marketing that works
More Visual? Watch Video Below
Okay now that you tuned in and got the nitty gritty, lets dissect and break it down for you.
- Create your Sales message First
- If you have a Funnel Create the Draft of Your Sales Funnel
- Create your Promotional Material – rough cuts and then
- CREATE the Offer/Product/Service
Sales are Key my friend, what’s the use of creating something or finding a great product for sale and you cannot shift it? Because Your Sales Message is lacking…its NOT touching the people you intended it for. WHY?
Because you have no clue what they want. Or where they hang out, their trigger points.
These being? Pain or Pleasure. And if you are a marketer or business owner, you may like to find that someone who can help you dial in your sales message. We at Kalungi group would love to help you if you so choose.
OR Find a Funnel hacker and automate your sales process. Whatever you do. Stop DIYing it all the time. Buy back your time and go live your life…You were not created to spend Hours Trolling Social Media for a lone sale…
If traditional local and geographically challenged business owner doesn’t do it? Why should you do it, when you have the Whole world at your finger tips on Social Media!
For you the savvy marketer we have a resource that can help you to Automate your sales online we call it the 4-C Formula to your first 10k online, Check it out here.
[socialpug_tweet tweet=”traffic, footprints, sales are the life blood of a business, right? #marketing101 ” display_tweet=”traffic, footprints, sales are the life blood of a business, right?”]
Mentioned and More Resources that Could Help You Make more Sales in Your Business:
Your Objection Handling Toolkit – Learn More The Magnetic Sales Copy Formula – Learn More The WeDnation – Your VIP Invitation AKA Winning Entrepreneurs Den, this is Our PREMIUM Mastermind full of amazing, focused Entrepreneurs and Business owners on a mission to build their businesses from the ground up and Close more sales Easier, and Faster with Online Strategies. We hold a #DailyWin i.e. a targeted training on a specific marketing, sales, and promotional technique, resource or strategy. We track the actions and the results come as a given due to the focused work put in! Join in, Take Action and You will see a marked change in your business growth within 90 days or less! |
You Thanks for joining me today, its been a pleasure, I am blessed, be blessed, Do share this broadcast with your friends who are marketers, entrepreneurs, creatives…Lets spread the love!
**Need a Coach or Mentor to help you get unstuck in your branding and online marketing? Check out the Form right Here and Fill It in to see if you qualify.
To your Abundance
Live. Learn. Love
Julie Syl Kalungi
Creator of “The 4cFormula to your First 10K online”.
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P.S. CLICK HERE if You would like To dial in your Selling and Marketing and build a business that loves and serves your lifestyle.
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I learned to be very keen to spot some gimicky keywords in any marketing events. The less I read and see it, the more i get curious.
By Gimmicky keywords what do you mean Blair, any examples? 🙂
People actually follow visions and values when they commit to them, see them turned into followable guiding principles, practice them consistently and have them reinforced. We’ve become so used to people’s actions having so little in common with organizations’ stated values that it’s hardly even noteworthy when that happens.
Very much so Monidipa.
Visions, Values, Actions and Offers go hand in hand. Thanks for sharing your insights on Selling and Marketing as well! 🙂
Very informative post. The art of marketing is important and not just forcing people to buy.
Hi Karen
Thanks for stopping by.
I must say, No one can force another to buy unless its a hostage situation which in Marketing wouldnt be the case 🙂
That said Marketing is Key to sales
I completely agree with your point about needing to focus on the few things that will actually improve business. It’s so important to have a clear goal and pathway in mind in order to find success.
Thats the pathway Liz,
Clarity on where you are going and WHO you are serving. then you can learn their language and speak to their need and desires while supplying the solution! Pretty simple if you ask me, yet most make it Hard! 🙂
JSyl
What a wonderful and informative post. I don’t know much about sales and slowly learning!
As long as you are open to learning you are good to go Aisa 🙂
So true my friend. For me, I have switched from focusing on the money to focus on my passion. I figure if you do what you love the money will come. That said, you still have to do the work.
The focus word here is WORK if you add the word INSPIRED before the Work you will be on a roll John. trust me not all passions are monetizable 😀
So happy I found your post , it has a lot of useful information. My friend she is desperate because her sells went down, this will be great for her.
Her sales went down drastically or as a normal sales Cycle Elena? Nobody sells all year round at High Volume. Some months go down some rise but drastic drops or spikes must be investigated to either scale up or check cause of drop and fix.
JSyl
Such an informative post. Very nicely explained everything. Thanks for sharing these tips.
One thing that I have learned is relationships drives sales. If you are not invested enough then the end of the road is near. Thank you for sharing.
Relationships Drive Sales…end of! I agree Jasmeet!
Thank you so much for that informative post that you shared. I think you have a good point.
Glad you got value Chelle 🙂
Great post, thanks a lot! I totally agree that it’s very important not to try to do everything by yourself… But how many precious time I’ve wasted before I understood that lol
We all learn that hard lesson Anna,
Sadly many people don’t outgrow it and keep wasting precious LIFE playing DIY with their Business and expect 3-7 figure results!
This is so important for every business owner to hear! Understanding the nuances of marketing and selling really are the keys to success.
Glad you agree Shannan 🙂 Thanks for stopping by
You break everything down in such easy to understand, doable steps. It’s so helpful!
Glad you got value Christa 🙂
People really need to sell value not just product online. Learning how to do it right is important and there is so much good info in this post.
Glad you agree with our view of Selling and Marketing Mike! And we must continue to shine that beacon so others can see the way! 🙂
JSyl
These are incredibly important when selling and marketing. Thank you for sharing them! I found them very helpful.
Glad you got some help here Hil 🙂
Great informative post. I agree you can’t push people to buy your product. you need to build your reputation and trust.
It is so true that too many people are far too pushy about selling without investing time in completely understanding their potential customers first. There is no short cut to success and having a system that caters to the interests of your customers first will always put you out in front of the competition.
Guess what?
The Shortcut to Success is flipping your mindset and LOVING what you do so much so Its no longer work…so you can do it daily until 🙂
And thanks for sharing your insights Nicole 🙂
So many people try to push the sales instead of trying to build relationships and trust with their customers! So overwhelmed by that!
Wow beat the overwhelm by avoiding the sales pitch Gena 🙂
Wow. You really made it easy for me to understand. I’m a horrible seller. This was very helpful.
Wow Tonya,
Change that mindset: I am a horrible Seller”….That right there is your Huge Door to breakthrough! No amount of selling or marketing can get past that door!
We humans are capable of so much more than we allow ourselves and we are all Born closers…so selling is as natural to us as blinking…we just stand in our own way! 🙂
JSyl
“Marketing is not just selling”, and I cannot agree more. Because there are so many people these days with businesses, some of them cannot even use the right marketing strategies to get people interested in their products or services. You don’t even want to get involved in that because who likes to be pushed to buy something?! Anyways, thank you for sharing, super informative!
Hi Sabrina,
We usually buy with our emotion and Marketing is the art of advertising and touching that part of humans 🙂 So it is essential and Selling is simply sharing your passion or interest in something with others 🙂
JSyl
This is such good information. People should really look into this more. It seems like everyone is so pushy without really knowing what they are doing.
I see so many people trying to sell their products on social media, flooding their friend’s feeds with “buy, buy, buy”. Or people who send messages on LinkedIn every second day. It’s so annoying. There are so few people who actually know how to smart sell their products online.
Great tips on marketing and selling products. Having someone help with sales is a great idea. As you said, it saves time so business owners can go out and “live” more. Nice blog, thanks for sharing!
Hi Gill,
Glad you agree with our synopsis of Selling and Marketing 🙂
JSyl