Do you ever wonder why anyone would bother doing FB lives and what the heck they gain from them in the long term? Well unless its a meme, dang funny video or a tear jerker, chances are your FB Live video disappears down a dark hole unless you do something with it. In today’s episode I am going to share with you 7 Ways to repurpose your Facebook Live for even more traffic, subscribers and results in your business, ministry, charity, blog etc.
7 Ways to Repurpose Your Facebook Live, Create Authority in your Niche and Make more Bank!
First, let me guess, it’s been a couple of years since you learnt about facebook live video, you jumped in with both feet or just started tentatively, on and off recently.
You have no clue what you really are gaining with this FB Live trend for your blog posts, webinars and products!
You’ve learnt a lot, but you haven’t made any returns on the investments you’ve put in.
You’re online business feels more like an online hobby despite all the time and money you’ve poured into it.
Perhaps that job isn’t looking so bad after all… At least you get weekends off, PAID holidays, sick leave and other benefits.
You watch your friends go out clubbing, parties, movies etc., and you are glued to your PC weekends and evenings trying to build that list, biz and make some income…
Does it feel like this ‘Facebook Live Video’ thing is an exclusive club that you’re never going to get membership to – but you keep applying anyway?
You’ve got pieces of a Social Media Marketing puzzle scattered all around, but missing that one piece that is the KEY to figuring it all out.
I get it…
And let me tell you it’s not your fault. There are A LOT of pieces that have to link in just the right order for this whole online and facebook marketing thing to work.
Well I have been there and I know your pain.
I’ve spent the last 2.5 years working with clients who have successfully taken their OFFLINE skills via LIVE Video to Online Expertise.
One client went from STARTUP TO COMMANDING CLIENTELE AND SENDING SOME AWAY in 3 months and is impacting lives by turning her knowledge and expertise into an online program. All the while being there for her children and family.
See, I know your pain, because I jumped into Facebook live video myself, with no clear PLAN or Strategy why I was doing them. Other than my mentors and people I looked up to were doing them, so why not me?
It seemed a great way to reach more people, maybe get some traffic, could I even build my list maybe? Plus who doesn’t like the popularity and social proof…
Then #RealityCheck1…. Were these live videos making bank for me? Not at all for the first 8 months….WHY?
Because I didn’t have a plan or real Solid Trackable Goal for them?
I am sure you can relate and are possibly in the same spot.
#RealityCheck2 … What is Facebook’s long term agenda for videos? We all know how YouTube got us all on there, then changed algorithm! and now you gotta pay to play. To get any kind of views to your video or spend your life on YouTube Syndication Groups trying to get your video to look like it gets a ton of views…still no sales huh! Facebook has an AGENDA..so watch the space and Leverage the FREE LIVE VIDEO while you got it!
So when the penny dropped I sought help and have since learnt amazing ways to make my Facebook Live video profitable…And thus I am sharing with you the various ways to repurpose your facebook live for longer term results. Before I do…
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Okay, now that you got your next breakthrough sorted lets get you to repurpose your Facebook Live and power up your brand way beyond Facebook and all the way to the bank! Shall we….
7 ways to Repurpose your Facebook Live & Increase Brand Authority!
#1. To repurpose your Facebook Live Video you gotta Download It. Very important, you now own your IP. Until you do this, Facebook owns your video and can delete, use it or even block you from accessing it…
Haven’t you had an experience where your video disappears from your Newsfeed and you find a notification from FB that it contravenes some convoluted FB law or you used Copyrighted music…I rest my case.
So immediately I am done with a live broadcast, we get to work immediately downloading it. Nothing else matter before this…(Well apart from family and life lol).
Don’t leave it to chance, you dont own Facebook. Download to your Cloud space or an external drive…I will be talking about these in the resources Section Below!
To download your Video: go to Your Personal Profile or Page depending on where you did the Livestream. Click on the video like you are going to watch the replay. Three little dots appear on the right side. Click on them and click Download SD on the drop down menu
If done in Profile, click on “More” on your profile. A drop down menu appears, Click on Videos and Go to “Your Videos.” Click on the “Pencil sign” on any video you wish to download. Save your video to cloud space or external drive to reduce on resources on your PC. Job done.
If you did your Live Stream on your Page, Simply click on Videos on the Side Navigation panel of your page, Find the video you wish to download. Follow instructions to download above.
#2. Transcribe your Live – we use temi.com and it costs $0.10 pence/minute. Thus a 30 min broadcast will cost £3. Many people recommend Rev.com because they have no clue that Temi exists. Rev costs $1/minute so a 30 minute video will cost you $30. See the massive saving…You are not in the business of Multiple streams of spending, so leverage temi… Plus you have better things to do with your time so dont spend hours trying to transcribe it yourself. #Youarewelcome
Now you have your video in written format. You should of course edit this transcript, lots of little typos you will find.
[clickToTweet tweet=”You are not in the business of Multiple streams of spend #contentmarketing” quote=”You are not in the business of Multiple streams of spend”]
If you are a blogger you have your blog post draft, add some imagery and you are good to go…So simple!
Repurpose Your Facebook Live – Create a Free or Bargain basement Giveaway
#3. Now you have a free PDF from the transcript. You can give it away along with a Video as a FREE offer to build your e-mail List! Or polish it up, add more info and price it up for say $7-10 tops!
Make sure to add your next Level Product as an Up-Sell inside of this PDF. We like to call it to Upserve your Subscribers!
You will be surprised how many people actually pick this offer up, money is money…This is a free tip on how to monetize your content as well!
Having added links to the video transcript pointing people to your other online asses e.g., your FB Page, Group, Website/blog, YouTube Channel, Paid Product etc. Upload the PDF to Slideshare.com. Traffic baby!
And you just started a PBN =Private Blog Network or Backlinks for your blog/website.
Now go ahead and upload your Transcript along with the Video to Ibotoolbox. This is a Free network of entrepreneurs and marketers where you can get a lot more traffic to your offers and website! The more eyeballs to your offers, the more sales you will make…Not everyone is sat twiddling their thumbs on Facebook babes!
You can also upload your video to My secret to More YouTube views months After I uploaded my video! Shh dont tell everybody! 😉
[clickToTweet tweet=”Not everyone is sat twiddling their thumbs on Facebook babes! #contentmarketinghacks” quote=”Not everyone is sat twiddling their thumbs on Facebook babes!”]
Finally, you can use that transcript to Add Captions to your Video – doesn’t always work in personal profile or even page! But hey, captions hypnotize and captivate your audience. Best for shorter videos under 10 minutes, so go for it.
#4. You can repurpose your Facebook live into a Podcast – you need editing software for this.
By the way Follow me on Soundcloud, you will get some truly unique audios to help you reboot your mindset, and build success in your business. You can turn your commute to and from work into a Mobile University!
#5. Upload your Downloaded Video to YouTube
Now you just increased your brand exposure to another demographic. And guess what, now your facebook Live video content is accessible in search. Go ahead and….
You add your earlier Slideshare and blog links as resources inside your YT video Description. Here is why you want to do this:
- You are expanding your PBN – google it mate.
- Your content is increasing in SEO and Rank in search…yes please.
- Increasing your Little Facebook Live reach and Your Brand Exposure.
- You are becoming Omnipresent – And ensuring you are managing your Online Brand Reputation.
#6. Create a Fab Graphic with and Pin It.
We use Canva.com to create fab professional looking graphics and Pin our Videos. Do it with different links to your above real estate! I give Pinterest more emphasis because you will get way more traffic to your video from this platform, way long after all other platforms have stopped even caring about your wee Facebook live.
Post it to Instagram and point to whichever above posts you choose. Of-course Tweet it and Google+ it…
#7. Submit it to Bookmarking sites like Ezine Articles – Make sure it’s different from your blog article …We don’t want you google slapped for duplicate content, do we?
So, use a Free article spinner off google to do that…#YouAreWelcome ?
Why Repurpose your Facebook Live At all
You may ask…all this is for what Julie syl?
- BRAND EXPOSURE BABY,
- Positioning you as the authority, and
- You becoming OMNIPRESENT
- Build a Power List
- Make more sales, get more attendees in your ministry, or philanthropists to your charity…
Boom Result from ONE LITTLE FB LIVE…You can have a ton of content and be on your way to establish yourself as an AUTHORITY! Start to share your Content with the people who are looking for it. Come on you are a Business owner!
BONUS PRO TIP FOR COACHES: Create a Series on a Topic in FB Lives and repurpose them as above. Then create a Short e-course and offer it FREE drip feed it to the subscribers while pointing them to the bigger, detailed Coaching Program!
Tools you need:
Your Android or Tablet and a PC
An external storage drive…Approx. $49 on Amazon or Cloud space to save your videos and Intellectual Property (IP). Mine is a Toshiba external 1TB Drive we bought from Amazon for £35. You can buy up to 4TB now on amazon for £80, woot!
Camtasia for professional editing of your downloaded videos
Temi.com for transcribing your videos – Try Temi for free and get your first Transcript for nada… 😉
Audacity – for editing your Audios
Canva.com for those Sexy graphics
All I can say is Work Smarter, Not Harder…Let your content spread the love that your brand is about as you REAP the benefits thereof! Ciao
[RECOMMENDED: PINTEREST VS FACEBOOK; CRUCIAL DIFFERENCES FOR BUSINESS.]
[clickToTweet tweet=”All I can say is Work Smarter, Not Harder #repurposefacebooklive” quote=”All I can say is Work Smarter, Not Harder”]
More Resources For You
Your FREE Pinterest Domination Blueprint – Learn more
How to Get More Leads with Video – Learn More
Your Free Facebook Live-streaming Secret Sauce – Learn More
The Ultimate Pinterest Roadmap – My Signature Pinterest For Internet Marketers and Bloggers that will walk you thru the set up and Structure of Pinterest Assets that drive traffic to your offers like gangbusters. Over and Over again. This is a Step by Step series that walks you through setting up your Pinterest properly for profits. I teach you how to set up your Brand, how to market to your Right Audience and I walk you through a Complete Pinterest Setup and how to monetize and build your sales funnels with Pinterest. Click Here to Learn More
Did my 7 power tips on how to Repurpose your Facebook Live Videos help you? If so I would great;y appreciate it if you commented and Share on Facebook.
To your Abundance
Live. Learn. Love
Julie Syl Kalungi
Creators of The Affiliate Jetset Academy – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Us
P.S. CLICK HERE if You would like more Tips on how to leverage and repurpose your Facebook Live Videos for Online marketing success, generate interest and leads for your Coaching, Online or or Network Marketing business.