Pinterest Video – Is it too little too late?
If you want to increase your brand visibility and authority, you just got a new opportunity. Have you also been praying that Pinterest allows you to Upload your videos directly? I have and goodness me they have delivered Pinterest Video just when I was considering IGTV for our brand…
Until late 2018, the only way to pin a video on Pinterest was to click your YouTube video share button, or create an image and link it to your video.
Now guess what, Pinterest has embraced the video craze and has rolled out “Early Access” Video Pinning.
Today for early access users, you can directly upload your video to Pinterest and pin it. Without a Special button from your site. #doingahappydance
I believe this access is to Business accounts only, all the same its good news….Bah scratch that…
This is such fantastic news I cannot tell you how exciting it is for me a video and content Marketer.
You may be wondering what’s the criteria and what video size? Think no more below are the deets.
Your Video needs to be in MOV or mp4 format and
A minimum of 240p resolution, so the more High Def the better.
For best results it can be aspect ratio: vertical approx. 9:16 or a perfect square.Pinterest has embraced the video craze and has rolled out “Early Access”
Pinterest Video – What types work best?
When I first tried uploading a video it was a full-on training approx. 35 minutes and I waited…and waited…and finally I go the “Video too long” message! :/
So, I edited it some to 23 minutes…Still no joy. I uploaded a shorter video I’d made for a Facebook Ad under 1 minute…And I got the “Video too short” warning.
Finally, I uploaded a 10 minutes video and bingo. We got lift off.
So, at the moment, I believe, any video under both 10 minutes and 10mbs but not under 4 seconds, is ok. It can be a product teaser like the old Instagram videos.
In fact, I also upload audio-grams for our “Your Power Echoes” podcast.
Test out the kind of videos you see in Facebook Sponsored Ads. Animated videos, DIY, recipes, crafts videos. Those definitely will be doing well in the long run on Pinterest too. Videos that show behind the scenes action, ingredients of products, how to do stuff…super-fast. Or a snippet with pointer to learn more on a bigger video or web page.
Imagine how your video may inspire your target audience to take action. That draws them audience in and gets that click. Do that video.Imagine how your video may inspire your target audience to take action.
How to Upload and Leverage Pinterest Video for More Traffic
By the way Do follow me on Pinterest for even More deeper Pinterest Marketing Tips
As you can see from image above. Its pretty simple to upload your video.
I recommend you create a “Video Specific Board” that is also niched.
Upload your video as per above image. Add your desired Title, preferably your focus long tailed Keyword.
Give it a good description with your keyword thrown in for good measure. This is where it gets fun for food recipe and DIY videos. Your description can be a snippet of the ingredients and your audience can visit the linked page for prep deets.
Do add 2-3 hashtags tops. Very important if you intend to run a Promoted Pin ad with your video. Use your branded hashtag to brand your video.
Add that “destination link” where your audience can learn more about your Offer or message. And you can either publish immediately or schedule for a later date/time.
Learn more about Pinterest video requirements here: https://business.pinterest.com/en/Pinterest-product-specs
And if you’re looking for more great ideas on Pinterest marketing, the be sure to Get The Art of Pinterest Profits, then sign up for the FREE Pinterest Domination Blueprint. You got this.
And thats it for now. Pinterest video uploads brings Pinterest fully into the Social Media field. And that’s exciting, esp. for Video Marketers who dont fancy IGTV.
Also with pinterest traffic becoming less abundant for most web masters. What next, Live Pinterest Video? That’ll be the day! 😉
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Our Hub: Kalungi Group Blog
Email: Julie [at]juleskalpauli.com
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