Pinterest Video – Is it too little too late?
If you want to increase your brand visibility and authority, you just got a new opportunity. Have you also been praying that Pinterest allows you to Upload your videos directly? I have and goodness me they have delivered Pinterest Video just when I was considering IGTV for our brand…
Until late 2018, the only way to pin a video on Pinterest was to click your YouTube video share button, or create an image and link it to your video.
Now guess what, Pinterest has embraced the video craze and has rolled out “Early Access” Video Pinning.
Today for early access users, you can directly upload your video to Pinterest and pin it. Without a Special button from your site. #doingahappydance
I believe this access is to Business accounts only, all the same its good news….Bah scratch that…
This is such fantastic news I cannot tell you how exciting it is for me a video and content Marketer.
You may be wondering what’s the criteria and what video size? Think no more below are the deets.
Your Video needs to be in MOV or mp4 format and
A minimum of 240p resolution, so the more High Def the better.
For best results it can be aspect ratio: vertical approx. 9:16 or a perfect square.
Pinterest has embraced the video craze and has rolled out “Early Access”
Pinterest Video – What types work best?
When I first tried uploading a video it was a full-on training approx. 35 minutes and I waited…and waited…and finally I go the “Video too long” message! :/
So, I edited it some to 23 minutes…Still no joy. I uploaded a shorter video I’d made for a Facebook Ad under 1 minute…And I got the “Video too short” warning.
Finally, I uploaded a 10 minutes video and bingo. We got lift off.
So, at the moment, I believe, any video under both 10 minutes and 10mbs but not under 4 seconds, is ok. It can be a product teaser like the old Instagram videos.
In fact, I also upload audio-grams for our “Your Power Echoes” podcast.
Test out the kind of videos you see in Facebook Sponsored Ads. Animated videos, DIY, recipes, crafts videos. Those definitely will be doing well in the long run on Pinterest too. Videos that show behind the scenes action, ingredients of products, how to do stuff…super-fast. Or a snippet with pointer to learn more on a bigger video or web page.
Imagine how your video may inspire your target audience to take action. That draws them audience in and gets that click. Do that video.
Imagine how your video may inspire your target audience to take action.
How to Upload and Leverage Pinterest Video for More Traffic
By the way Do follow me on Pinterest for even More deeper Pinterest Marketing Tips
As you can see from image above. Its pretty simple to upload your video.
I recommend you create a “Video Specific Board” that is also niched.
Upload your video as per above image. Add your desired Title, preferably your focus long tailed Keyword.
Give it a good description with your keyword thrown in for good measure. This is where it gets fun for food recipe and DIY videos. Your description can be a snippet of the ingredients and your audience can visit the linked page for prep deets.
Do add 2-3 hashtags tops. Very important if you intend to run a Promoted Pin ad with your video. Use your branded hashtag to brand your video.
Add that “destination link” where your audience can learn more about your Offer or message. And you can either publish immediately or schedule for a later date/time.
Learn more about Pinterest video requirements here: https://business.pinterest.com/en/Pinterest-product-specs
And if you’re looking for more great ideas on Pinterest marketing, the be sure to Get The Art of Pinterest Profits, then sign up for the FREE Pinterest Domination Blueprint. You got this.
And thats it for now. Pinterest video uploads brings Pinterest fully into the Social Media field. And that’s exciting, esp. for Video Marketers who dont fancy IGTV.
Also with pinterest traffic becoming less abundant for most web masters. What next, Live Pinterest Video? That’ll be the day! 😉
Did this Help? If so, We’d appreciate if you Comment below and Share this Episode on Facebook! 🙂
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Email: Julie [at]juleskalpauli.com
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This is such great news for vloggers and bloggers alike…I love the idea of being able to share podcasts this way as well.
Exactly Djebe So good of Pinterest Video to finally make its Debit 🙂
Interesting post – some great tips and advice here! I will definitely have to take some of this on board next time I am having a blogging block and more traffic x
I probably should do more Pinterest marketing, but so far I can’t get motivated to spend the necessary time there. I don’t much like watching videos unless I need to know how to do something like change a printer cartridge. Most of my blog posts aren’t product or DIY oriented. I realize the world is going video when I’m still a reader and like it that way. If I get directed to a video with no text that gives me the same information, I just leave. I enjoy writing and photography, but not videos of people talking. I absorb information better by reading and get it faster that way. I guess I’m a dinosaur.
Loved reading more about the details of Pinterest videos, like video length etc. Very helpful, thank you!
Glad you got some value Suchot 🙂
I’m just getting started with pinterest so this was very useful information for me. Video seems a good way forward.
Glad you got value Angela 🙂
I really need to put more focus on Pinterest.. it’s a great resource and I can only imagine how much better it fit with videos.
Pinterest is already an interesting site but with the videos added.. it will be awesome..
Oh this is exciting to know! I am utterly clueless when it comes to Pinterest, I have someone who does my Pinterest for me as I have no idea what I’m doing!
This seems to be a great news to every Pinterest user. I will definitely use this.
This sounds great! Video in pineterst could help us so much to build more traffic.
Exactly 🙂
Oh wow, sounds like a great news! It’s been a long time since I used my Pinterest account and planning to get back. This is a perfect time!
It is indeed perfect timing Alexandra 🙂
I don’t have a pin-interest account but I’m creating one after this message
You will love it Yaw. Do check out our Pinterest Category Via our Home page and you will love it even more 🙂
I’ve recently seen something about this, but I didn’t really pay attention to it. This is a really great idea and I may have to look into uploading my own Pinterest videos. Thank you for sharing such an informative post!
Yes Jennifer, Upload your Video Snippets and send the traffic to your Main Content, Like Movie Trailers 😉
Give a bit of Spoilers and attract the fans 🙂
I don’t know if I have it in me to learn yet another thing in the social world. But it does look cool.
Very informative, didn’t know there was this option On Pinterest! Thanks for the info, will check it out!
You are welcome Lana 🙂
Nice advice, personally I don’t like videos on Pinterest though 🙁
Good to know Pon 🙂
Not a huge fan of videos on Pinterest but it’s still a good addition I think. It’s always best to have options.
Wow, as a marketer and Blogger, I am, but to each their own Flo 🙂
Thanks for stopping by.
Better late than never! This will make Pinterest a lot more interesting site than it already is. 🙂
Exactly Czjai 🙂
Wow, I didn’t know that. Will definitely look in to it
Thanks for stopping by Sharon.
I never knew about it until now. I thought only available for pictures. This is so interesting, thanks for sharing!
It is available for video Lala,
May be they havent rolled it out yet in your neck of the woods. Keep your eyes peeled 🙂
I have only learned about this today. I am looking forward to seeing Pinterest videos in my feed, especially cooking tutorials. That would be so cool!
This is indeed a great development for Pinterest. although much much late. Although I don’t do videos, I know most content creators are moving towards videos.
Better late than never Right Ivan? I think Pinterest is juts in time, with IGTV, FB Lives, And of course YT Live, it was time Pinterest joined the melee too. 🙂
Happy to Bring the news to you Kristine 🙂
WOW You can really do this? I might research about this more. Interesting and new for me lol Pinterest is a good platform.
Go ahead and holler if you need more info Michael 🙂
I have never really thought of uploading a video to Pinterest but you`ve given me something to think about.Just wondering if it will work (if anyone will be interested in my videos) as my English is terrible.
Heya Roamy,
Do Your video in YOUR Language and you will be surprised as you gain followers who also struggle with English!
Oh, wow this really is exciting news and the first i’ve heard of it! I really owe a lot to Pinterest – it’s how I get a lot of traffic onto my website as it is for so many others and I think this is a fabulous addition! Thanks for the share!
Indeed Jess,
Pinterest is amazing and we pray it lives long and prospers. 🙂
This is great news. Thanks for the guide to loading a video as well. You make it all sound very straightforward.
Hi Angela, it is very strait forward indeed so go ahead and do one 🙂
Oh, that’s really exciting news! I am sure we will see more video on Pinterest in the future! Maybe I will try this with one of my next blog posts as well! Thanks a lot for sharing – pinned it! 🙂
Indeed Sara Save a Snippet of your Vlog and Pin it pointing to your Blog for more info. #Boom
That was long overdue from Pinterest. Thanks for the detailed tips. Can’t wait to try it out!
It sure was Bindu, you are welcome! 🙂
That is exciting news and I will look forward to trying it. Thank you for always being on the cutting edge of most platforms 🙂
Hey Chris,
I try my best as the mainstream Social Media platforms are my Market place and so I must keep abreast. Thank you for stopping by hun xoxo