Here is how to Market your Coaching Business. Focus on Life Coaches. Part #1
Have you noticed that there is a ton of Random Advice on marketing for online entrepreneurs, bloggers and coaches…I am sure you wonder: Where does one begin? Well in these 3 Part series we share with you: how to Market your Coaching Business!
First off, in this episode I am gonna go all Aunt Acid on you. So, if you do not like tough love, now is your chance to tune out…Tadaa, see ya at the pub love!
Okay for you who loves to actually impact lives and Make Money Online, let’s get to work!
The big problem with online marketing and coaching as an industry – much like any other industry – is that everyone, their pet pooch and nana are marketing and social media gurus. So, they definitely have a view on what you should be doing and theirs is the best since canned cat food!
And it goes something like….
“Y’all need to spend 16 hours a day on Pinterest!” By the way didja know we actually get hundreds of re-pins? Now you do 😉 I digress…
First off: I am a Trained and Qualified Business Admin Tutor and NVQ Assessor in UK. So, I definitely have a big clue what you are going through and how to help you market your online or coaching businesse! And here is your first…
Newsflash – Most people actually don’t give a rat’s arse what you do! Yet, I am still gonna help you out! Cool?
We live in a sad world, where so many are obsessed with follower numbers, the popularity vote, leader board ranking, post likes, and other mumbo jumbo!
My question is, who’s left to actually care about Customer Happiness, or even the number of customers they have?
This is what Marketing is about really! Yet, many have become enslaved…
This is what Marketing is about really! Yet, many have become enslaved!Click To Tweet
Social media and Online gurus teach people to give away their value for FREE, yet they charge an arm and leg for their training. Much like Stella McCartney’s use of the Ankara print in her fashion house! The thing is Social Media platforms picked this up and demand that you give people FREE stuff first in your Advertising.
Yet the Advertising is NEVER FREE, not even as a taster lol! The days of you pay for an advert and its placed before Joe Public with your price in plain sight seems to be frowned upon today!
We have become a highly demanding, yet expensively educated generation, happy for handouts…
Understand that these online platforms actually know exactly WHO your Advert is meant for. They know the people who NEED your product/service because they stalk you lol!
They know your behaviours, interests, values, psychographics and demographics…!
So how do we play by their rules and impact the people who most need our help?
By learning the right marketing for online marketers!
Understand that I am not talking about this one being a Thought leader or Social Influencer…Most Social media personalities are none of the above! They definitely market like a disco ball…watch video below to understand what that means for you!
Talk to anyone and ask,
So Annette, you get lots of likes on your Facebook posts – how many sales do you make per day?
How are your Tweets serving your business goals?
Got your Business or career goals mapped out yet?
And who are you targeting then…?
Usually you will get a blank look and a ton-load of excuses! Mostly to do with children, work, life, health etc…All cows toes if you ask me.
Sure, we could fill this blog post with a top-ten list of “Where to find great twerking videos” or “My top 100 Best Insta moments” bla-d–bla, but I’d rather not go there!
Cut through the nonsense and determine the most effective marketing for online entrepreneurs!Click To Tweet
Instead, it’s my job to help you cut through the nonsense and determine the most effective marketing for online entrepreneurs, bloggers, authors and marketers to:
- Attract more targeted Subscribers/leads faster, and
- Sell your offers to more people
And without further ado, here is Part #1.
3 Tips On How to Market your Coaching Business. Great For Online Entrepreneurs too!
#1. Do Not Attempt to SELL Before Going to the Market
So many people do this and thus fail miserably. You spend more time SELLING your offers to the WRONG People and of course they never buy.
Start by Marketing: This entails Brand exposure, Promotional work, attraction marketing, teaching others the value you bring, skilling up, zoning in to your niche, and all this smoothly brings you to the people who need your offers and you can CLOSE THE DEAL aka SELL.
If you are a coach, I have read it somewhere that less than 1 in 10,000 people are actually looking for a coach. So, you will probably have a huge challenge if you persist in trying to sell something nobody seems to understand or want…YET!
But what do I do Syl?
How about you Skill up on marketing the value in coaching – The incredibly powerful TRANSFORMATION that coaching brings out in an individual or organisation! If you Market Coaching as definitely – a solution to problems your clients already have, and are already spending money on, you will soon be creating a Life changing income!
By the way I am not talking about the luke warm scattered bits of Posts you have been putting out on social.
I am talking about MARKETING. Learning the ins and outs and in the video below you will find a ton load more on the other 2 points.
We are talking, Laser Targeted Marketing engages the uniqueness of the individual. It creates an ongoing relationship that raises awareness, connects the client with their passions and deepest desires, helps them move past their doubts, and holds them accountable to get the results they want. And the SALE becomes a Walk in the park!
You definitely want to Watch the video below for the next Essential 2 Steps.
HOW TO MARKET YOUR COACHING BUSINESS! FOR ONLINE ENTREPRENEURS & COACHES
If you prefer Audio Version, and want to play it in your Car or while you chop the onions for dinner tune in below! Do Subscribe so you dont miss the weekly Podcast packed full of value to help you grow your business! And of course do like it too!
So do you agree with me that you may have been marketing like a broken glass or disco ball. In contrast, a laser beam can cut through anything.
And I can tell you if you MASTER FB ADS you will have your LASER BEAM and Today you have the privilege to learn how you can spend only $5/day and attract LASER targeted Leads off of FB. You can do so with our Facebook Ads made Easy. You will thank yourself later.
Marketing for Life Coaches Last Words:
Now, dont get me wrong, choosing a niche slice doesn’t block you from serving a diverse array of clients. Neither do you need to turn away custom from future clients who may not be in your chosen niche. All you are doing is marketing smarter and thus more effectively. When you niche market, you will:
- Speak your ideal client’s language
- You will demonstrate that you Understand their problems.
- Definitely stand out as a recognized solution provider for them and they will self select for you. (- Expert, Thought Leader)
- Know how your offers deliver specific benefits your clients value.
- Understand how to navigate the marketing landscape and stay ahead of the competition.
- Absolutely know how to reach large numbers of your ideal clients. (Demographics)
From our Experience, Paul and I know that when you zone into a niche slice, you get approx. 10 times more return on investment, than the scattered approach.
If you enjoyed this Marketing for Online Entrepreneurs and life coaches post, feel free to share using the Social Media buttons, Especially Share on Facebook…We appreciate it if you do.
And I encourage you to look out for Parts #2 and 3…
To your Abundance
Live. Learn. Love
Julie Syl Kalungi
Creators of The Affiliate Jetset Academy – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Us
P.S. CLICK HERE if You would like to dial in your Marketing for Online Entrepreneurs, coaches, bloggers, authors and small business owners!