Here is how to Market your Coaching Business. Focus on Life Coaches. Part #1
Have you noticed that there is a ton of Random Advice on marketing for online entrepreneurs, bloggers and coaches…I am sure you wonder: Where does one begin? Well in these 3 Part series we share with you: how to Market your Coaching Business!
First off, in this episode I am gonna go all Aunt Acid on you. So, if you do not like tough love, now is your chance to tune out…Tadaa, see ya at the pub love!
Okay for you who loves to actually impact lives and Make Money Online, let’s get to work!
The big problem with online marketing and coaching as an industry – much like any other industry – is that everyone, their pet pooch and nana are marketing and social media gurus. So, they definitely have a view on what you should be doing and theirs is the best since canned cat food!
And it goes something like….
“Y’all need to spend 16 hours a day on Pinterest!” By the way didja know we actually get hundreds of re-pins? Now you do ? I digress…
First off: I am a Trained and Qualified Business Admin Tutor and NVQ Assessor in UK. So, I definitely have a big clue what you are going through and how to help you market your online or coaching businesse! And here is your first…
Newsflash – Most people actually don’t give a rat’s arse what you do! Yet, I am still gonna help you out! Cool?
We live in a sad world, where so many are obsessed with follower numbers, the popularity vote, leader board ranking, post likes, and other mumbo jumbo!
My question is, who’s left to actually care about Customer Happiness, or even the number of customers they have?
This is what Marketing is about really! Yet, many have become enslaved…
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[clickToTweet tweet=”This is what Marketing is about really! Yet, many have become enslaved! #marketingonline #marketinghacks” quote=”This is what Marketing is about really! Yet, many have become enslaved!”]
Social media and Online gurus teach people to give away their value for FREE, yet they charge an arm and leg for their training. Much like Stella McCartney’s use of the Ankara print in her fashion house! The thing is Social Media platforms picked this up and demand that you give people FREE stuff first in your Advertising.
Yet the Advertising is NEVER FREE, not even as a taster lol! The days of you pay for an advert and its placed before Joe Public with your price in plain sight seems to be frowned upon today!
We have become a highly demanding, yet expensively educated generation, happy for handouts…
Understand that these online platforms actually know exactly WHO your Advert is meant for. They know the people who NEED your product/service because they stalk you lol!
They know your behaviours, interests, values, psychographics and demographics…!
So how do we play by their rules and impact the people who most need our help?
By learning the right marketing for online marketers!
Understand that I am not talking about this one being a Thought leader or Social Influencer…Most Social media personalities are none of the above! They definitely market like a disco ball…watch video below to understand what that means for you!
Talk to anyone and ask,
So Annette, you get lots of likes on your Facebook posts – how many sales do you make per day? How are your Tweets serving your business goals? Got your Business or career goals mapped out yet? And who are you targeting then…? Usually you will get a blank look and a ton-load of excuses! Mostly to do with children, work, life, health etc…All cows toes if you ask me. Sure, we could fill this blog post with a top-ten list of “Where to find great twerking videos” or “My top 100 Best Insta moments” bla-d–bla, but I’d rather not go there! |
[clickToTweet tweet=”Cut through the nonsense, determine the most effective #marketingforonlineentrepreneurs! ” quote=”Cut through the nonsense and determine the most effective marketing for online entrepreneurs!”]
Instead, it’s my job to help you cut through the nonsense and determine the most effective marketing for online entrepreneurs, bloggers, authors and marketers to:
- Attract more targeted Subscribers/leads faster, and
- Sell your offers to more people
And without further ado, here is Part #1.
3 Tips On How to Market your Coaching Business. Great For Online Entrepreneurs too!
#1. Do Not Attempt to SELL Before Going to the Market
So many people do this and thus fail miserably. You spend more time SELLING your offers to the WRONG People and of course they never buy.
Start by Marketing: This entails Brand exposure, Promotional work, attraction marketing, teaching others the value you bring, skilling up, zoning in to your niche, and all this smoothly brings you to the people who need your offers and you can CLOSE THE DEAL aka SELL.
If you are a coach, I have read it somewhere that less than 1 in 10,000 people are actually looking for a coach. So, you will probably have a huge challenge if you persist in trying to sell something nobody seems to understand or want…YET!
But what do I do Syl?
How about you Skill up on marketing the value in coaching – The incredibly powerful TRANSFORMATION that coaching brings out in an individual or organisation! If you Market Coaching as definitely – a solution to problems your clients already have, and are already spending money on, you will soon be creating a Life changing income!
By the way I am not talking about the luke warm scattered bits of Posts you have been putting out on social.
I am talking about MARKETING. Learning the ins and outs and in the video below you will find a ton load more on the other 2 points.
We are talking, Laser Targeted Marketing engages the uniqueness of the individual. It creates an ongoing relationship that raises awareness, connects the client with their passions and deepest desires, helps them move past their doubts, and holds them accountable to get the results they want. And the SALE becomes a Walk in the park!
You definitely want to Watch the video below for the next Essential 2 Steps.
HOW TO MARKET YOUR COACHING BUSINESS! FOR ONLINE ENTREPRENEURS & COACHES
If you prefer Audio Version, and want to play it in your Car or while you chop the onions for dinner tune in below! Do Subscribe so you dont miss the weekly Podcast packed full of value to help you grow your business! And of course do like it too!
So do you agree with me that you may have been marketing like a broken glass or disco ball. In contrast, a laser beam can cut through anything.
And I can tell you if you MASTER FB ADS you will have your LASER BEAM and Today you have the privilege to learn how you can spend only $5/day and attract LASER targeted Leads off of FB. You can do so with our Facebook Ads made Easy. You will thank yourself later.
Marketing for Life Coaches Last Words:
Now, dont get me wrong, choosing a niche slice doesn’t block you from serving a diverse array of clients. Neither do you need to turn away custom from future clients who may not be in your chosen niche. All you are doing is marketing smarter and thus more effectively. When you niche market, you will:
- Speak your ideal client’s language
- You will demonstrate that you Understand their problems.
- Definitely stand out as a recognized solution provider for them and they will self select for you. (- Expert, Thought Leader)
- Know how your offers deliver specific benefits your clients value.
- Understand how to navigate the marketing landscape and stay ahead of the competition.
- Absolutely know how to reach large numbers of your ideal clients. (Demographics)
From our Experience, Paul and I know that when you zone into a niche slice, you get approx. 10 times more return on investment, than the scattered approach.
If you enjoyed this Marketing for Online Entrepreneurs and life coaches post, feel free to share using the Social Media buttons, Especially Share on Facebook…We appreciate it if you do.
And I encourage you to look out for Parts #2 and 3…
To your Abundance
Live. Learn. Love
Julie Syl Kalungi
Creators of The Affiliate Jetset Academy – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Us
P.S. CLICK HERE if You would like to dial in your Marketing for Online Entrepreneurs, coaches, bloggers, authors and small business owners!
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I think it’s strategic if we give free or low cost workshops. By offering workshops on coaching, we can meet new prospects & position ourselves as an authority.
Thats it Jelena,
One of the best ways to build authority and your list is Workshops ad Masterminds! 🙂
It’s nice to learn a thing or two about marketing. It’s easy to just think about the success and money part but the real satisfaction comes from getting over the marketing phase. I’m looking forward to parts 2 and 3.
Hey Esme. Good to see you here.
We will be bringing out Part 2 and 3 May. This topic came in mid Schedules So Patience 🙂
This was a very informative post! It has great tips on how to make your content reach more people. Thanks for sharing.
You are welcome Lavanda 🙂
These are great tips. Thank you so much for this information. That is so helpful.
You are welcome Holly 🙂
I totally agree that chasing people down trying to sell does NOT work. And, girl, no way in the heck am I gonna spend my precious 16 hours on Pinterest LOL
Teheheee And you dont have to Lisa, thats the Beauty with Pinterest, Still you gotta be everywhere = Omnipresent and as you share more you become Omnipotent 🙂
Syl
[ Smiles ] You were always good in the area of coaching.
Thank you for the info!
He Renard,
It comes from Practice practice practice 🙂
Syl
This is such great marketing advice! I always love reading what you have to say here on your blog. 🙂
Awww emily, We are glad you find value xoxo Keep rocking! 🙂
Hi Julie,
A hearty, knee-slapping LOL on ya’ll need to spend 16 hours on Pinterest 😉 Brilliant take because we coaches see these pieces of advice being bandied about by folks who have little idea of what it takes to succeed online. Coaching takes experience, tailoring, customizing and analytical skills to pinpoint the proper solutions for your clients.
Rocking post buddy.
Ryan
Hey Ryan, Howdy!
😀 😀 Well someone has to say it man. Lots of Trainers teach people to spend hours chasing strangers down the social media hallways in a bid to Sell them their products. When the Art of MArketing is all about ATTRACTING the right person to your offers because they have self selected and NEED or DESIRE what you got.
And YES Coaching takes all that and then some! Good to see you here bro 🙂
Syl
Being prepared before you market your services is so important. Experimenting is fine, but you need to know who you are selling to, why you are selling to them, and why they should choose you.
Boom,
Spot on Cindy you summarized it very well 🙂
You mentioned the fact that online experts tend to charge very little. I think it’s because those who are paying don’t really understand all the work involved in getting setup as an online business. It’s easy enough for teenagers to set up a FB and instagram account and call themselves influencers. I think part of the problem is there.
Karlyn,
Those that charge little dont believe in the value they offer. To become an expert you have to have invested a ton of time, resources and finances to get there! So you have to have the confidence to charge your worth! And When you talk about Those IG and YT Kid influencers…Well as long as they influence their peers positively, well then they are Influencers on that level! 🙂
You’re absolutely right! On another note, I also believe in exactly all you say about marketing. Nowadays, people want to see what’s out there and the level of marketing you’ve done simply because society’s moved onto digital and very advanced levels of marketing.
Thats the thing Karlyn and so we gotta keep up, by finding that platform we resonate with and Master it, serve our audience! 🙂
Such great information! I have a friend who is just starting to get into coaching businesses. I’ll pass this article along to her. She’ll love it!
Hey Jennifer,
You definitely are a Fab friend and we know this will be helpful. Part 2 is coming up next week 🙂 Take care!
Syl
Another great informative post guys. Your content is always so helpful and helps so many people I am sure
Thank you Elizabeth 🙂 we aim to serve!
I have always though that being a life coach would have been a lot of fun. I can see that there is a ton of work involved!
This is great marketing advice. You can’t stress enough the importance of knowing your market in advance.
Thats it Mary, we gotta keep pushing. Calling, Connecting, Emailing, Promoting…as we test and track! Rinse and repeat what works, record our steps, teach others how to and make even more. 🙂
I wish more people give such advises as a pro. when I advise my friends to find a good blogger for them they don’t take me seriously thinking I’m only into it because I am a blogger
Hey Lyosha,
Its an age old challenge that a prophet is nevr believed in their own tribe until others celebrate them or their prophesy comes to manifest. Keep doing you bit! 🙂
Syl
These are some great tips for marketing! I love how structured and pre-thought out it all is. Marketing is a meticulous process that I feel like a lot of people online overlook and just make up on the fly.
Making it up on the fly is a recipe for delay and or no success Jordan! Lets avoid that shall we 🙂
These are such great tips, and I’ll definitely be incorporating them into the marketing of my online business. I can’t wait to see how it works out! 🙂
Glad to be of help Emily, You got this! 🙂
good pointers here! Marketing strategies are really important when you are in the business industry and reading such article is an advantage to level up.
Glad you agree Mary 🙂
Great marketing advice!! I have been needing to branch out from just social media!
Kristin,
Social media is a great comfort blanket for most of us marketers. In fact most of us need it!
Great tips, Julie! And thanks for sharing the link to your video! Watching it in a bit! 🙂
Hey Czjai,
Enjoy the video and training, above all implement and see the changes you deserve! 🙂
Syl
The important part of our networking job is not really to sell but to serve more people.
Spot on Jelena, good to hear from you again 🙂
Outright selling is the worst thing network marketers often do. It’s ineffective and many will try to avoid you.
Thats the thing Jelena,
We have to get to the right place to sell, at which point its usually self liquidating. How? Because people reach out to us and ask for the offers we have without bargaining!
Good to hear from you hun 🙂
Syl
Very informative and helpful for those who are thinking about blogging or are new to blogging.
Hey Luci,
This post is beyond blogging, its about marketing, promoting and getting your message/services/products/offers in front of the people that most need them, in large numbers, faster! Marketing 101 🙂
Syl
There is a woman at my daughter’s school that reportedly makes A LOT of money as a business coach. I honestly have no idea what that means she does.
wow! i learned so much! So glad I came across this post! thanks for sharing!!
You are most welcome Adriana am glad you got value! 🙂
Really great tips, as I am about to launch ecommerce and the tip on not selling before going to market, is really helpful! Bookmarking this now, so I can go back to it and read more on another date!
Enjoy the journey to eComm success Noelle! Find a strategy that works and Keep it going…Dont reinvent the wheel or DIY things. Thats the most expensive route. Get some help, some coaching, blueprint and cut your journey shorter, you will thank yourself and so will your loved ones later. 🙂
Syl
I think that for coaching to be really effective it needs to be really tailored and specific. It sounds like you have the perfect set up for coaching people in online marketing!
Indeed Coaching like Marketing Needs to be Targeted. Imagine going to university to study EVERYTHING? Yup thats the thing we must choose a niche and serve people in a more impactful way Jamie. Good to hear from you 🙂
I would probably get nothing or next to nothing for my site because I do things my way and if that works yay and if not I guess i’ll stay a small blog forever. I appreciate the effort you make in teaching and coaching everyone, especially your enthusiasm in your videos.
Hey Gladys,
I am glad you got some value. We all have reasons why we blog and yours is clearly more personal so you are doing great!
Thanks for stopping by always 🙂
Syl
Thanks for all the helpful advice on marketing online. This is something I’m definitely working on and I needed this article!
We all need some more marketing Kristy so yes we gotta share when we know the way so others can find it too! 🙂
Such an informative marketing tips! very impressive! I will definitely try this soonest. thanks for sharing these guidelines and approach, Julie. 🙂
Hey Mae,
Glad you got value and thanks for stopping by! Holler if you need some help!
You definitely get into the nitty gritty of how to successfully market online. Most people approach it like “a bull in a china shop”, the key is to use a structured approach that actually works. Thanks for sharing..
Hey Keith,
Glad to know we agree and Indeed the Structured approach works best if you are building for long term impact and benefit. 🙂
Syl