Narrow Your Focus To Get More Done in 6 Steps! – Business and Life Lessons from The Alchemist!
In this Thanksgiving week, I would like to really focus on things that have helped grow our business. I am so grateful for so much and to so many and one of those is Paulo Coelho for his book The Alchemist. A book that teaches among other lessons; how to Narrow your Focus for maximum results…!
Do you make your target what you Want to, Be, Do or Have? If not, then you need to narrow your focus down to that exact thing! And today’s post will help you do that. A lesson I learnt from The Alchemist, buy it on amazon here. I’ve read thrice and this time I felt that aha moment…a proper light bulb went off in my head! I am bringing this lesson practically into this 21st Century Home Business and Network Marketing Space….
You agree that: You, Simon Cowell and I all have the same 24 hrs in a day, so it follows then that if we want massive results in any area of our lives like Simon, we are gonna have to Develop some kind of Tunnel Vision or blinkers….hang on bear with me. In other words narrow our focus to that one thing until we achieve it…Huh!
As a blogger you should definitely narrow your focus in your categories and niche, so you attract a target audience!
When Pauli did his PHD he zoned in on Environmental Engineering and went further into Water Management! He then also narrowed in on the management side too. His Current Consultancy benefits and our lifestyle reflect this Laser Focus! So let’s agree too that overnight success actually takes years!
In this article, I want to share with you the lessons from our lives in the professional world and also from The Alchemist, on how to narrow your focus, and get productive in your business. Ready?
Let’s get started!
Check out our Short Video Tutorial on How to Narrow Your Focus and Get Your Desired Results:
#1. Persistence and The Value of Narrowing Your focus
Life is designed to test our staying power, this is a lesson Santiago learnt early in his life. Yet many an entrepreneur give up at the slightest whiff of challenges. See if you believe in your dreams persistence must be your garment UNTIL…
If you watched the above Video you will agree on the Painful and Graphic example I gave on Focused Action Vis a Vis General Action! So let me Ask you a Question:
How do you spend your productive energy? It doesn’t matter how super hyper you wake up in the morning; we all have a certain amount of energy available to us daily in certain core hours. You can either spend your energy on a variety of different things to average or no effect. Or you can persistently focus it on a Few Targeted and important activities and create the results you want and desire. And also have a great positive impact on others. So this is what we mean by Narrow your focus: i.e. create the fastest and most results in the shortest amount of time. This brings a Good feeling which in turn attracts more of what you want! See how that works? Okay, next we must…
#2. Decide What To Focus On- And Become That co-creator or Alchemist !
Okay according to Wikipedia Alchemy is where by matter is trans-mutated into another matter altogether…something more valuable! What has this got to do with narrowing our focus?
Well as someone with an entrepreneurial spirit, you can use your talents and abilities to grow, develop and create something amazing in your life and the lives of lots more around you. So why not become the Alchemist? Narrow your focus down to what you love/like to do and what you are good at, Skill up and Apply yourself consistently to doing that thing – This is literally you practicing Alchemy… and creating your treasure!
I see you spreading yourself thin, undertaking a wide variety of actions when it comes to growing your home based or online business, or even accomplishing your corporate career goals. I used to do that, a heck of a lot!
So if you have watched the Video above you have got the Solution to what you need to do, to Heal yourself of this problem i.e. My HARSH Medicine for that malaise. If you haven’t watched it, I encourage you to grab a pen and Paper and Do so right now…I can wait… Here is that link again
Okay now …
Look carefully at that list and determine what the 3 things are a Must do for your target results and which are “Nice to dos” and frankly the time stealers. The first 3 are your High-Value Tasks and are the activities you want to focus your Core and majority of your time on.
#3. Never Quit – How to Decide What To Narrow your Focus On.
Are you taking care of the Oil in the spoon, while also taking note of what’s going on around you? The beauty, the works of art. The love, laughter, the good things, that actually make life worth living? Well I definitely imagine that when you took inventory of what you do, you totally forgor to include things like, Breaks, Lunch time, Meditation, exercise, Time out to breath, love, lugh, feed the body and soul! Well hehe is the lesson that Santiago really learnt!
So I did too. When I first took inventory of the activities I do, I realized that I was very inefficient, yet I wasn’t enjoying myself either. I did exercise when I could, I didn’t really meditate. I never did affirmations on a regular basis…This was 2 yrs ago. My daily routine went something like below:
- Check my mail…for 2 hrs lol
- Check Social Media another 2 hrs
- Create Content including videos, blog posts, post my link all over social media
- Checking my affiliate accounts…hoping something changed!
- Tweaking web designs – I am a web designer
- reading other blogs and commenting on some
- Self-development, webinars, tutorials, read a book..(I sometimes got lost in this too)
- Exercise if time permitted…huh!
- Watch some TV …
We are in the business of providing value to others and get paid to do so…! So I narrowed down my Income Producing or High Value Tasks:
- Create Info product – Was done and now only needs updating when necessary!
Now replaced by team training!
- Create & Promote Content – Including Videos, Blog posts, Podcasts, Scoping
- Prospecting & Marketing aka Lead generation and making Sales.
The more time I spend on these tasks, the faster our business has grown. We are receiving great feedback from our audience and subscribers on how much we are helping them grow. See one message I received recently! And I get at least 2-3 per week similar messages.
So guess what we’ve learnt to narrow our focus on these activities. Just as Santiago decided to narrow his focus to working for the crystal Merchant to grow the income he needed to travel to Egypt to find his treasure!
#4. How to succeed in your business by narrowing your focus. How we did it!
It’s quite simple narrow your focus, zone in on the 3 high value activities and get them done daily, no excuses. Focus on those tasks like your business success depended on them and IT DOES! It takes a lot of focused, persistent activities to grow a successful business. So if you are to put in the work, it might as well be as targeted as possible for maximum.
If you work 9-5 or shifts, decide how much time you want to devote to your business daily. Then apply the 80/20 principle. How? Allocate 80% of that time to your 3 tasks above. The Pareto rule has proven to be uncannily true for most life situations.
By focusing our time and actions we did managed to create and launch our Signature Info Product The Secret Affiliate Roadmap for home based business entrepreneurs, network and affiliate marketers and small business owners! We also cut back on our daily blogging to 3 days a week. In order to be able to also Prospect, Market, Advertise, And create great content for our audience. Our Journey to Build a Super Authority Blog and Brand and we are loving this journey! In fact we are now working on a niche Travel blog COMING SOON. For the traveler who loves the finer things in life using MLSP Sites…(Speaking of MLSP Sites, if you are not leveraging this resource, you must be absolutely raking in the leads and sales or you are absolutely missing out. Grab it here now and start generating leads like the pro you are!)
So we have been productive with the highest value task on our list than we’d been for the entire year before this.
We now have an asset that can help grow not just our brand but help other entrepreneurs grow their business too. It doesn’t take much extra effort on our part anymore. All it took was for us to narrow our focus to increase our brand efficiency.
#5. After you Narrow your Focus, Are other tasks neglected?
Remember Santiago did do a few things along the way to get to his dream and find His Pot of treasure right? So clearly some other things have to be done including a few detours on our journey to our desired destiny. It’s called “Living in the gap.”
So no we didn’t ditch the other tasks, we simply prioritized, zoned in, narrowed our focus. Remember the 20% “Productive core time” left over…aha this is where its spent. Many are the seemingly mundane daily business admin stuff that keeps our business ticking over! The nice to dos and here is how we tweaked our priorities to fit these tasks in!
We outsource some of these tasks and thus free my time to focus on the above 3 HVTs. Spread some of that money to others. Bless them too and you too will be blessed. We also batch process and deal with the majority of the same type tasks in a focused period of time, thus accomplishing more too. All other activities are frankly not useful and have been eliminated from my life. As I also have to be a mom, wife, friend and LIVE too.
- Check email once a day time that’s it I learnt that I was wasting a ton of time. So It was absolutely necessary for me. To do this. I turn my phone on silent so I don’t have to hear notifications of whatsapp, emails or messenger either. Unroll.me is an awesome tool to keep my email clean Paul introduced me to this one & listed it on the 37 useful websites
- Web disconnect. I love browsing the internet. It’s part of why I am good at what I do too. But I have to narrow mu focus to just the websites that I need during my core hours. This helps avoid getting drawn into web browsing and clicking link after link wasting time. If it’s not on my schedule, it won’t get done period.
- Time Myself: E.ggtimer is a wonderful lil tool. I actually use it to time my scopes too. So I also do the “Nice to do” tasks in time. Or you can get so involved in the high value tasks you’re your brand development suffers!
If you would like to Listen or download This definitive guide to Focusing and Brief Review again without having to read this article, Tune in Below
6. Narrow Your Focus, Lessons from The Alchemist: It’s a Wrap!
You want to take a long hard look at the people you wish to emulate and ask yourself what they do. You need to get uncomfortable. I tell you now Paul and I have gotten pretty uncomfortable in the past 2 years to build our business. We have also learnt to narrow our focus and scaled down on our “Leisure travels” to spend more on self-development.
If you spoke to lots of people who knew me years ago, most will tell you I have changed, for the better! Like Abram changed to Abraham I too grew into the Julie Syl you know. Most of my old school mates know me as easy going happy go lucky “Sylvia” Or Syl Jules. I have changed a great deal, and I am opening myself here in the hope that I am inspiring others too. I have done a complete overhaul towards that better version of me” that I am happy to look in the mirror and say I love you girl. Another lesson I have learnt from The Alchemist. To love me & be happy with who I am! Stop and smell the roses, to go where I am appreciated and celebrated.
So I would very much like to see you grow to the awesome leader you deserve to be. Time for you to narrow your Focus by asking yourself these questions:
- What are the 3 MUST Dos, most Income Producing Activities in your business?
- What activities do you find yourself wasting time on?
- What steps are you taking (or going to take) to narrow your focus and change your life and others today?
- Which book have you recently read that has impacted your life?
Please do share if you don’t mind in the comments below! If you got value, do feel free to Like, Share and tag a friend.
You know you deserve more…
Live. Learn. Love
Julie Syl Kalungi
Considering Coaching? Check out our Work with Me tab and Survey where we Help People Everyday.1
PS: IF YOUR UPLINE DOES NOT HAVE A STEP-BY-STEP BLUEPRINT FOR ONLINE MARKETING SUCCESS, CHECK THIS OUT (UNLESS YOU ALREADY HAVE TOO MANY LEADS) – CLICK HERE FOR INSTANT ACCESS
Prospecting Tips not as you know them. The Mistakes you Must Avoid – Lesson 1 – Podcast & Scope 🙂
Gee Julie I have a prospect with me now, If you get him to join, I will join you…Lol! Said Prakash, a fellow entrepreneur! WHAT, sorry but I am pretty busy at the moment! I answered? BUT I am going to give you a quick lesson. Some prospecting tips, by sharing the prospecting mistakes we’ve made, nothing held back?
Prakash is a “Passive income, I don’t want to recruit people type.” He has been playing this game for a while….The “I will buy/join when I get some of my own customers ready to buy with/from me first….A load of Hogwash if you ask us!
Why share these mistakes? Because we see so many doing the same today and it makes us pretty sad. Allow us to let you in on the multitude of prospecting mistakes we’ve made that killed many a sale and how we’ve overcame them! We wont just delve into the mistakes but also some super Prospecting Tips so you can get to your desired results faster! Closing more of your leads and make more sales!
Did you know that:
“Power is the ultimate aphrodisiac.” – Henry Kissinger
Yet most new network marketers, home based business entrepreneurs and small business owners give their power away completely to the potential customer or prospect. By the way they behave and the things they say. Today Paul and I are determined to help you take your power back By obliterating these prospecting mistakes and how to posture your self better today.
If you are stretched and wanna grab your prospecting tips on the run then listen to the Audio below but make sure you come back to this post for the meat and potatoes!
#1 Create a Collaboration Group akin to BNI or Leverage Non Competing Businesses:
We recently learnt this from a network marketing colleague Stephanie Irwine thank you! Join your Local BNI or create a network of collaborating non competing entrepreneurs and exchange not just leads but Real Business contacts and sales!
We attended one of the many local BNI chapters aptly named ! It is an absolutely amazing way to generate more leads and make real sales fast! Esp if you have services outside of Internet marketing like we do. This is a prospecting tip par excellence! At any given time you have buy now collected a plethora of entrepreneurs in different sectors. Including prospects who may not be buying immediately! Whoever you’re showing your business has dozens of other services and products being sold to or shared with them. E.g you are a motivational speaker promoting to a corporate CFO, an events planner sharing with a Hospitality Manager. Lawyer, propositioning accountants. You get the picture.
Establish alliances with others selling different but complimentary services & products to the same people, you will realise major benefits. This a prospecting super tip! Why?
Because you’ll gain access to each other’s lists and networks. Creating a “circle of trust” – people who know you and love your work. If you do things right you might also create partnerships on the same sales. In the construction industry we always found that we sent work to a plumber,electrician, trades we knew. Do you see just how powerful this can be? You will soon grow your network in amazing ways! And make more repeat sales….sweet!
#2 Prospecting Tips – Mistakes we made: Take Back Your Power: You deserve to have the good things you envision…and you cant do so when you keep making the same mistakes we made.
Network marketers and most sales people habitually do and say things that immediately and unequivocally hand ALL of their power to prospects and customers, who then hold all the cards for the success or failure of the entrepreneur, without the ! Talk about power. The ability to cause someone to succeed or to fail. Think about that for a moment. It’s like playing god with someone’s livelihood!
That’s exactly what it felt like in our early days of marketing when prospects wouldn’t buy and we had no power to do anything about it. The worst part about this is the fact that network marketers and small business owners think they’re doing the right thing and that they’re SUPPOSED to take these actions that give all their power away. So many times we’ve said and have heard others use the following statements. Pure prospecting mistakes:
“I’m willing to do whatever it takes to get you custom or earn your business.”
“If you join my team or buy from me, I’ll be at your beck and call.”
“I’m all about after sales service. I’ll be available to you anytime after installation if you need help.”
“I’ll even give you my home number. I want to be available to you anytime for any reason at all.”
Why give your potential a paradox of choices? Be precise what you offer and you start off on the right foot!
You must present yourself as an equal at the very minimum, and preferably someone with more knowledge if its is valid! Then, and only then, will you receive the level of respect from customers necessary to make them fall into a frame of mind that THEY must prove themselves to YOU and EARN a place as your customer.
Please keep in mind that arrogance and brashness won’t get you far. Our aim here is not only to make you recognize that you are more than enough as a professional entrepreneur. But also emphasize to you why this frame is an absolute necessity if you are to become hugely successful in your business. Its but – a game. A game of wits and psychological positioning aka POSTURE!
#3 Prospecting Tips – Not Following up on the NOs:
Here is a prospecting mistake we used to make its amazing. Have you considered all the Nos you have been getting? The last 5-10 sales you lost, have you considered why you didn’t get them? If not, go find out and below is what could happen:
- You could redeem the sale. When you ask for feed back your prospect may have been going through a bad patch so timing was all wrong! So if you approach them asking for their help and feedback, you just might resurrect the deal and make a sale. These are the prospecting tips you keep hearing and not putting into place…Lol Its called Follow up…with a twist!
- Practice makes perfect, so you’ll definitely gain confidence & improve. This is more so if your prospect decided to buy from a competitor…as they do! Use this chance to find out why that happened This kind of feedback helps yo improve your chances of making he sale. feedback will help you get those sales! Application of knowledge is power, You will find that your next deal brings different results.
- You could get a referral. Did you even consider that when you are prospecting, you could ask the person for a contact or connection to someone who may benefit from your product or services? recently Ray Higdon did say exactly that. If you lack posture you could lose the sale. But don’t let them get away without asking if they know someone who does need what you offer! In most cases, your prospect may have been excited about the deal. So always ask this powerful, question: “Who else do you know that could use some help with….?”
In our Short Broadcast Below we Did Share with you Why you need to take your power back and give some Prospecting Tips. Watch and learn 🙂
#4 Prospecting Tips – Not Laying The Client Risk Out! This is specially prone to new business owners and entrepreneurs. Hyping things up and failing to Clearly share with the potential client a strategy for managing the risk. At one of the training events we attended over the summer. One of the speakers stated that people shy away from purchasing from you because of two reasons:
- they don’t think they can do it
- they don’t believe you can lead them!
Your prospects may become overwhelmed by the information you share esp. if you go into explaining comp plans! Yes many entrepreneurs focus on selling on price or Comp plan. This is pointless! People need to know whether they can promote the services as you do. So Keep It Simple Stupid…So mush so an 8th grader can understand how it works and the risks involved…! Money or start up costs shouldn’t be the major focus. That only arises when someone is not convinced of their abilities, your abilities or worse still the benefits of both! Get them to see these 3 and you got a sale without even worrying about the price…that is something people pay or find a way to do so when they see the vision!
#5 Prospecting Tips – Do you Value Your Time? This is another mistake made by new home business entrepreneurs and network marketers, that needs to be cured! The struggle with attrition is real. And most of us fail to understand that Time is a precious resource. We have to make the best use of the time we get to build our business. Have you ever made an appointment with a potential client and they either show up so late or they are a no show with no apology?
Then you can relate!
Paul & I once went to visit a potential client, who made us wait for 65 minutes! When she finally deemed it fit to show her face, she was dismissive and rude. Paul politely stood up thanked her for showing her face – and said See ya! You should have seen her face! It was priceless! Know your value, Your time is priceless. We wasted 65 minutes of our time that day. BUT we also learnt a lesson and we since then never wait for anybody beyond 15 mins! By the way this woman rang apologised profusely and Promptly made an order!
Lesson: Prospects must earn your time too!
By the way you can Download this Definitive guide to Prospecting 101 as a PDF:
This will help you as you home your Prospecting Skills and GET THOSE SALES IN…
#6 Prospecting Tips – Its okay to walk away! Yes this is one of those prospecting tips and techniques that only works for those with super posture and experience, and thus needs lots of practice to pull off and still get the sale or referral! No business relationship is immune to speed bumps and challenges. If a potential customer, prospect becomes aggressive and derogatory, argumentative and even brings up the P word…It can be an uncomfortable situation, and sometimes, fighting to keep calm. To either get or keep the business is a lost cause. The smart thing to do – walk away with your respect and posture intact. This will believe it or not leave you in a position to redeem the business. esp. if its an old customer who knows your value and worth and sees this after the “Grass is greener” Syndrome wears off! And absolutely make sure you too would Join You we recommend you avoid faking it till you make it….a No no!
#7 Prospecting Tips- Call your Prospects! While cold calling may be dead, CALLING YOUR prospects is a Must how will you learn of they have integrity i.e. if they have provided a VALID number? Well by picking that phone up innit! BUT we just don’t like to reinvent the wheel. When awesome resources like Hubspot have created a super post a whopping 25 Phone prospecting tips to get you that sale so go read said article here! Remember your product or service or you are not perfect for everyone. But may be perfect for the right people. Doesn’t matter how great your solution is since sliced bread, if it doesn’t fit how a potential client/customer does business, you wont make that sale! It’s nothing personal, it’s just not for them. The face doesn’t fit he frame. This one is not just a prospecting tip but a life lesson!
Yes, you will soon be in a position to turn down any prospect who isn’t deserving of your time, energy, service or consideration. That’s the ultimate example of taking back your power. It’s done all the time. You have the power. Keep it and use it. Give it to NO ONE.
Are You Struggling to get Leads? Are you a blogger and barely getting traffic? Then You Absolutely Must Attend Get This Resource that has allowed us to grow our team including those that say NO. Build Your Blog in less than a weekend! Its all part of the resource. Truly will be ground breaking for you!
So do you reckon I was too harsh on Prakash? By the way he is still chasing butterflies…! Have you got value from our Prospecting tips, techniques and strategies? Then do consider liking, sharing and tell us your insights below! We know you have an opinion and we’d love to hear it!
Live. Lean. Love
Considering Coaching? Check out our Work with Me tab and Survey where we Help People Everyday.
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