IS PINTEREST STILL RELEVANT 2020 FOR YOUR BUSINESS GROWTH? THE ESSENTIAL NUMBERS.
Are you wondering where all the promised traffic and results in your home business from Pinterest Are?
Do you winder whether Pinterest is still relevant for traffic 2020?
Maybe your long-awaited flood of inbox inquiries from excited buyers sounds more like crickets now!
If you have the above questions in your mind then you will have to stick around for this episode of Kalungi Group. I am going to share with you for once and for all why Pinterest is the most relevant platform for website traffic, and your offers today.
Why Pinterest is Relevant to your Website Traffic Today.
And as usual, we love to help you with each episode we put out and since we are talking all things Pinterest, our gift is linked to that.
I have a FREE training for you where I share My Pinterest Success Blueprint and I walk you through you how I’m attracting over 6000 website visits, at least 25 leads per week, and more sales for my business using my Pinterest domination blueprint.
Listen, I know you. Are. So. Over. The trickle of traffic you are getting to your offers.
The thing is; WHICH Platforms are you focused on to Attract that ORGANIC website traffic?
Did you know, that people are harnessing the power of Pinterest to visualize their future, strategize their plans and make purchasing decisions?
Today I am gonna share with you some sexy numbers to help you see that this platform is Way More Relevant to your Business this year and beyond. Let’s do it.
Is Pinterest Still Relevant 2020 – First let’s Look at some stats:
Pinterest reported over 322 million monthly ACTIVE users by Dec 2019. This number grew by 50 million in Dec alone.
With the lockdown, I bet that number may have doubled or even tripled.
The good news is, you can find out exactly where your audience comes from and tailor your content accordingly using some cool tools, I will share shortly.
- 85% of women on Pinterest use it to plan their lifestyle, compared to 44% for Instagram and 53% for Facebook.
- 43% plan on getting their ideal home within the next five years.
- 58% say it helps them make shopping and purchasing decisions.
- 52% use their platform to develop their knowledge of great food and drinks.
- 70% use Pinterest to find accessories, watches, and jewelry.
- Another 52% of Pinterest users spent $500 or more on beauty products within six months.
This is data from Sprout Social.
So, what does this mean for your business?
Well, Pinterest has the potential for both local and global businesses alike. With a little help from a Resource like Pinterest Growth Academy, you can have your Pinterest Assets set up, fully optimized so you post content to tailored to your target audience, where they hang out.
According to statistics from Pinterest’s IPO filing, over half of the millennial population in the US (born 1983-1998) uses the platform every month, that’s 52%.
I used to think Pinterest is predominantly for women, like so many other people. Today 40% of US dads use Pinterest for research, shopping, and parenting info.
I recommend you ask yourself:
Is my target market men/dads? If so, am I you using Pinterest for My brand exposure and desired results?
You see, 47% of Pinners login specifically to shop. This makes it nearly 4x times more effective at sales generation than ANY other social platform today.
This is possible because Pinterest makes it super easy to Shop directly in-App. Hello Product Pins & Shop the Look Ads.
You can upload a full product Catalogue, with Images, Pricing, Description, and a link directly to your product cart page. This screams to me Shopify, Etsy, eComm, online stores, etc.
Below you can see the percentage of US Pinterest Users. Image courtesy of “We are Flint“.
With over 58% of USA pinners earning over USD $100k, Pinterest can be an extremely essential resource for your business. And the ages ranging from 18 – 75 years we can safely assume you will find your customers on Pinterest.
Yet, for it to work for you, you must know your Intention, Is it:
- Driving more website traffic.
- Brand Exposure & Growth.
- Lead generation.
- Increasing sales.
Even Non-Profits Use Pinterest, check out this Church.
Pinterest can help you get your desired results. You must understand that it has a Buyer audience.
Is your business right for Pinterest?
Recently I did a full article on how realtors and Property Developers can Use Pinterest.
The good news is; Pinterest allows automation via only API Approved apps.
And the only one they seem to stand by is Tailwind. You can give Tailwind a test drive FREE for your first 100 Pins or 30 days. Go create your FREE account now.
If you are too busy for this kind of stuff, K-Web Social Are here to help.
We can do the heavy lifting for you by:
- Setting up your Pinterest accounts for client attraction.
- SEO Optimize your Pinterest profile with targeted keywords.
- Create rich pins.
- Set up Pinterest boards.
- Create Pinterest images.
- Craft Product Pins catalog for you.
- Schedule pins on tools like Tailwind.
- Do manual pinning (if requested).
- Guide you on the best way to use Pinterest for your specific niche.
It’s time to get Pinning, to serve More and Get Served too. Check out our Pinterest Growth Academy for your DIY Option. Let’s Talk for; Done With you and Done for You options.
Live. Learn. Love.
Julie Syl Kalungi
I am a Business Transformational Strategist. The International Best Selling Author of three books, including The Art of Pinterest Profits and The Winning Planner. Each week, I send out a free newsletter with my best tips on Social media and Digital Marketing, Personal Branding, and a Winning or Leadership mindset to help your business or enterprise succeed.
Considering Coaching? Check out our Work with Us tab where we Help People Daily.
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