How to Introduce Influencer Marketing to Your Social Media Strategy. Increase Own Brand Authority!
By Lilach Bullock
Ever heard of the term Influencer Marketing? What is it when its at home?
Well, today we have the amazing Lilach Bullock; lifting the veil on this topic for your Business success.
Lilach is an Author at Agorapulse, who is highly regarded on the global speaker circuit. She has been named one of the Top 20 Women Social Influencers by Forbes.
Oracle also named Lilach top in a highly contested race, that she won hands down, Here is what they said:
It was a close call, but Lilach won by the number of views and shares of her blogs, the number of views and ‘supports’ for her microsite profile, her Google Hangout performance and her all round social influence.
Career Experts also named Lilach #1 Digital Influencer 2016… She was also the recipient of a Global Women Champions Award (by the Global Connections for Women Foundation, GC4W) for her outstanding contribution and leadership in business! Her books on Marketing, Small Business and Entrepreneurship are Amazon best Sellers!
When she isn’t busy influencing masses, Lilach is a mom and loves Zumba!
We are chuffed to bits that, she is sharing with us her Best battle tested tips on how to leverage influencer marketing techniques to create a veritable brand.
So book mark this post and go implement….
Influencer marketing is one of the most popular forms of marketing in 2017.
It helps raise brand awareness, engagement and traffic. Not forgetting, it’s a great way for growing your own influence in the online medium.
In this post, I’m going to show you how you can introduce influencer marketing to your social media strategy.
Why Influencer Marketing?
Influencer marketing offers businesses a way to stand out and get results for their business much faster than they would with ‘traditional’ social media marketing methods.
Social influencers have engaged audiences, of all sizes, that care about their opinions and recommendations. Influencers could have anything from tens of thousands of followers to millions, but the common denominator here is that they have influence over their audience, no matter its size.
Because of this influence, whenever an influencer shares your content, or associates with your business in any way, they help you reach a bigger audience. This can help you raise your followers, engagement, as well as traffic.
It can even lead to more sales, particularly if you wrote or they write a product review.
There are several ways that you can use influencers. For example, you can simply connect with them and build long-lasting relationships that lead to social shares and other forms of engagement.
Or, you could include them in an expert round-up post on your blog.
Other options include product reviews, guest blogging on their website and guest blogging on your website.
Plus, getting influencers to support you and back you, can help you gain more influence yourself.
Now, let’s move onto how you can start identifying and connecting with influencers.
#1. How to find Social Influencers
The first step is to identify appropriate influencers in your niche. Before that, though, you should determine what types of influencers you want to connect with, based on their size and influence level.
If you’re a smaller business, or just starting out, it’s best to start with smaller influencers and move your way up as your own social profile grows.
If you hit for the biggest influencers, it’s quite likely they won’t even notice you or respond to your emails; plus, even smaller influencers can make a big impact on your success.
Now, to start looking for influencers; first off, you should check to see if there are social influencers that are following you on social media. You can use tools like Agorapulse and Followerwonk to find out.
Since these influencers are already following you, that means you have an ‘in’ with them, which makes connecting much easier.
Next, it’s time to start looking for more influencers in your niche. For this, I use a tool like Buzzsumo.
I simply add relevant keywords in search and click on the influencers tab to see the results. I then sort them by their page authority or number of followers to find smaller or larger social influencers.
Next Step #2: Connecting with influencers
Now that you have a list of relevant influencers, it’s time to reach out and connect with them.
Social media is the perfect platform for doing this. To start, simply follow them on all the social networks they are on. Ideally, start engaging with them, so that in time, they will recognize your name and your business and start sharing your content.
You can do this by:
- Sharing, re-tweeting their content: Be sure to include your own short message with why you liked that blog post/video/etc.
- Engaging them in conversations: It could be via another conversation that you can join. Or you can directly ask them a question, or answer one of theirs etc. The important part here is to engage as much as possible, in an organic way. Use a social media management tool to monitor them and their conversations and to organize them so that you can more easily keep track of all the influencers you’re talking to. (You can compare the best social media management tools based on their costs here)
- Joining the same groups: Check what groups the influencers in your list are in. Join those groups. Get active in these groups, and engage with the members as much as possible. Who knows, you might attract the attention of other influencers as well in the process!
- Join their Twitter Chats, live streams etc.: If they are holding an event of some kind on social media, such as a Twitter Chat or live stream, make sure to join as well and participate by commenting, asking questions etc.
The important part here is to engage as much as possible, in an organic way. #influencermarketing #socialmediatips Click To Tweet
Step #3: Keep Going
Connecting and engaging with influencers should, ideally, be a big part of your social media strategy. This is because it can have lots of benefits for your business, as I pointed out earlier in this post.
It is, however, a lengthy process, and can take some time to build these relationships and start reaping the rewards. It’s very much worth it though, because it will get you more results, faster than without using influencers.
To make your job just a little bit easier, try to stay as organized as possible. Use a CRM tool (many social media management tools have one). Use it to tag all of the influencers you’re targeting, so that you can check to see that you’re actively engaging with each one of them, regularly.
You can also set up a separate monitoring tab for them where you get all the content they’re sharing, so that you can easily share it as well with your followers.
The important thing here is that you need to be consistent in connecting with influencers. Just like you need to be on social media in general, or else you could lose the contacts you’ve made over time.
And if there’s one thing that you should remember here, is that you need to engage as much as possible with them and as often as possible. Not just every once in a while, or every few weeks, but multiple times a week.
It doesn’t have to be lengthy process, though. If you keep things organized, you can get great results just by spending 10-20 minutes a few times a week, sharing their content and engaging with them.
Influencer Marketing – Final words
Including influencer marketing in your social media strategy can help you reach a bigger, targeted audience that leads to better results for your business. You will gain more brand awareness, engagement, more traffic and just more of all the good stuff.
You just need to be organized and keep engaging to build long-lasting, mutually beneficial relationships with social influencers.
Are you using social influencers to grow your business online? How have you integrated influencer marketing with your social media strategy?
More Resources for your Influencer Marketing Journey:
Your Social Media Content Calendar – Learn and Download Copy here.
Create Unlimited Profits via your Fan page – Learn How.
Double your Influence and Traffic from Pinterest in 9o days or less – Learn How.
Share your thoughts, insights and experiences below. Like, bookmark, and what are you waiting for, go reach out and connect with Influencers in your niche. Start with Lilach on Twitter right here. Consistency, a healthy dose of patience, persistence, focused action, gets you The Results you desire.
More About Lilach: Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.
Here is how To Work With Lilach
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