YouTube Changes Algorithm – How to Maintain Your YouTube Video Views and Gain even More Targeted Followers!
DID YOU KNOW ABOUT THE NEW YOUTUBE ALGORITHM?
If you are uploading videos regularly, have you noticed that your videos aren’t getting as many views?
Recently I got a wake-up call…! As you know at the beginning of the year I was literally uploading a video almost every day! Then I dropped down to once a week and then I focused on producing my book for publication and it got a lil hairy!
Talking of books, I am now a published author…OMG I pinch myself every time I think it! My book; “The Art of Pinterest Profits” is out on Amazon for pre-order. We are set to launch on 2nd October! I can’t wait! Therefore, I urge you to order your copy right here for it will skyrocket your pinterest opt-ins and traffic!
And on that note, back to video marketing…
According to big YouTubers like Philip Defranco #YouTubeisdead! But is it? Their argument arises due to the new Google and YouTube updates. It doesn’t matter whether you got 10 subscribers or 100k, if you aren’t uploading a video regularly like daily, your YouTube channel is extinct by default. Sooner or later it will disappear!
So let’s look at why your video channel could be extinct and how to attract new YouTube video views and subscribers!
New Updates and How to Keep winning & attract even more YouTube Video Views:
#1 Are your videos/channel non-advertiser Friendly?
What does this mean?
Well, do you have lots of swearing, the F-word, strong language, violence, and such in your videos?
Now YouTube is saying this is too much for the viewers and has demonetized lots of videos and actually closed some channels down!… Crazy! Some people have lost out on a lot of Ad revenue and they aren’t pleased about this, neither would you!
Solution: Keep it clean Jose…Or find another video hosting service. Some others that exist of the top of my head are; Wistia, Vimeo etc. The thing is Wistia gives you only 25 free videos and Vimeo will shut you down for any excuse. If you are heavily into MLM don’t even bother, unless you are willing to pay to play!
So you are stuck with YouTube. The only solution I guess is to bleep out the Fs and play nice! 🙂
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#2 Are you a Great Story Teller?
Well, the sad news is half baked stories aren’t picking up traction!
If you’re sharing your story or telling stories, via video? Then you may find you are getting fewer and fewer viewers unless you are Tony Robbins or Oprah! Or are a cracking storyteller.
Why is this trend happening? Because many people are uploading their games, music, entertaining stuff and all kinds…Sorry to say that they may consider your story boring!
This means you are competing with all kinds of stuff that apparently entertain humans! And according to YouTube, you may be boring your audience! So lighten up a Lil…
Solution: Simply tell stories that sell!
Entertain, Edumacate, and Inspire us. Give us more How-tos, News, funny stuff. Make sure your videos are: entertaining, a new discovery, news, music, how-to, or educational…Not more Information, YouTube is full of that right!Are your videos entertaining, a new discovery, news, music, how-to, or educational? #videomarketing #youtubemarketing
How about using some of the hot video marketing tips to explode your content. By the way, make sure to SEO your videos very well. And if Story Telling is your bread and butter, then you need some new strategy…One of the things you should do is cross-promoting your videos across other social media. We did share a Lil quick win in our last post…!
If you do have a local presence then we can’t urge you enough to learn how to use Pinterest for local SEO, our last post. Go read it and keep rocking your stories my friend!
#3 Are you Segmenting your Videos?
This is huge. It is the future of YouTube, this is the news.
If you are into your data then you know this is not new. Yet it’s been bumped up the pecking order of importance for you to gain new followers and video views!
YouTube made it a whole lot easier to analyze different sets of videos with their Group Analytics feature a while back.
Less advertising More value, less intro fluff #youtubeisdead
It’s shaping what’s happening there.
Solution: If you have lots of different topics you vlog about, then you MUST separate them into Playlists! Keep checking the performance of each list or group of videos using the data already provided by YouTube! Go check your video data, my friend! See what your audience and subscribers like to watch. Playlists are getting even more important on YouTube! Less advertising More value, less intro fluff, get into the main meal, and less lingering on the starters! Hit us with value and maybe along the way share a resource. The more salesy videos are not getting traction either unless they throw a ton of Ads money at it!
The work you are doing today will start to get traction and be reflected in mid-November maybe! So the question you must ask yourself today is: Which videos are making me money?
Super tip: Start cutting and uploading your videos today for your Christmas sales and offers. Drip publicize them daily or every other day.
Of course share on other platforms like LinkedIn, Pinterest, Slideshare…So you get even more exposure. And see your video views increase and your click-through rate too! Because the people who do click on your ads are the ones who will buy from you!
#4 What are Your Video Viewing Time metrics?
Are you checking your video views Analytics or data? Do you know how long people stay and watch your videos? Are you the kind of person who clicks on a video and clicks out and count that as a view? You are looking to get views on your videos, right?
Well, it’s about time you do your best to watch at least 50% other people’s videos! It’s all about karma right!
My Clever tip: If a video is not a demo tutorial or How-to type, I let it play in the background at least past 50% while doing other stuff! I also use the video Speeder Chrome extension. So the video plays double fast! I pick up salient points and close it when I am done.
That way the other person gets at least 50-70% view from me. If its less than 5 mins long I play it fully! Of course, I appreciate data/internet connection issues. But if you are on unlimited broadband…Well, then don’t skimp on the WiFi! 🙂
The best performing videos on YouTube have 70% plus viewing times. But these are also the people that upload videos daily sometimes than 2 -3 times!The best performing videos on YouTube have 70% plus viewing times!
So the more videos you put out the more views you will have on your channel esp. if you create a playlist.
Whatever you are doing per week, double your efforts if YouTube Marketing is one of your main marketing strategies, or you will see a drop in your views, subscribers, and receipts!
You could try out some video viewing services we shared in this post to boost that, but we suggest this with caution, Go overboard and your channel will surely be extinct!!
#5 Be You in your Videos:
This is more of an attraction marketing point!
You are unique, share your videos in your real voice and be yourself coz that’s what will attract those attracted to your aura and spirit. If you are a copycat Julie, then you will be putting off those that like you as a person. So on camera be like as you are in real life! Everyone else it taken!
#6 The Mystery of Lost Subscribers!
Recently my channel hit the 200 Sub mark then 3 days later I uploaded a video and lost a bunch of them…! I was wondering what the heck! Well, it seems now that’s the trend!
When you upload, if your subscribers don’t really check you out, YouTube sieves and drops some on your behalf! But then we got new ones within the hour and back to 200. And these are laser targeted. This is your base; you can build up.
The thing is this trend is not new either. If you check out our very first video marketing post we did talk about making sure you get as many video views as possible within 24 hours of uploading it! Unless it’s set to private.
So keep sharing value and make sure it’s great. Remember you are competing with celebs, SEMrush, video gamers, etc. and you gotta stay relevant. Keep putting out videos. Let me ask you a Question, do you remember that musician who put out just a couple of tracks…Nope? Neither do we and that’s what’s happening to you. When you don’t produce new stuff regularly your viewership slips and that’s when your channel suffers too. Your new stuff won’t get to the top as fast in related videos either.
Solution: Create value packed videos and upload regularly. Your Audience will grow. Set a specific day/time that you upload. You could cut 10+ videos at once in your niche. Upload them and keep them private. Optimize them, then release them to the public slowly…Your production will thus stay on top and you won’t be facing an extinct channel! WHY? Because your audience will notice the consistency and appreciate the value and you will not only increase your video views, they will stick!
Because YouTube has Changes its notification policy you need to watch the video below to Make the necessary changes to your channel an those you subscribe to in order to keep your existing viewers and subscriptions.
#7 Create Different Channels for your Different Niches.
E.g. If you create a channel for your Etsy shop and all of a sudden you start talking about veterinary services, you will have a disconnect in your content and lose viewers. Which, will send your channel into extinction!
Now I have a playlist on Laptop Lifestyle, and some may think it’s different from Home Business training, Pinterest Marketing, or Network Marketing Tips. Yet it ties in very well with the other lists.
As a Home Based Business entrepreneur, I get to live the internet lifestyle…You see how that works? Whatever topic you share on your channel must link into the other!
Did you know that most of your YouTube video views come from Search, not your subscribers? So make sure you have your content laid out well, SEO’d packed full of value, interesting and even entertaining if you can! You can see the gamers, the entertainers, musicians get a ton of views, but they don’t sell much! Although they may get lots of moolah from AdSense!
Super Tip: Create a channel for your entertainment and personal stuff and have your business channel separate! Yes you are welcome!
I have learned that you are going to see some of your favorite channels disappear. It’s what it is, Don’t let it be your channel!
More Resources For You:
Visual Marketing Secrets – Learn more
Sky Rocket Your SEO to Google Page 1 – Do so Here Now!
Tube Traffic Secrets to Get More Video Views – Get them here!
Video Marketing Secrets they dont want you to know – Learn them here!
The art Of Pinterest Profits – Skyrocket Your Pinterest Optins and sales. This is my signature Ultimate Guide to Pinterest marketing for business growth and profits for internet marketers and bloggers. I have total faith that it is a best-seller. 🙂 Grab your copy while it’s still hot off the press!
Well, I guess you miss Google hangouts? What, you didn’t know they’ been phased out too? We might share more on that soonest then!
In the meantime, if you got value from this heads-up on “How to Get even more YouTube Video Views and save your channel from extinction!” Then do like. Share with others so they too save their channels. Please do Pin this post; go ahead and Share on Social Media…And have your say below!
As always You deserve more.
Learn. Love. Live
Julie Syl Kalungi
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Considering Coaching? Check out our Work with Me tab and Survey or our Secret Affiliate Road-map where we Help People Everyday.
Claudette Esterine says
I know you are going to rap my knuckles and send me to stand in a corner but I have more or less given up on Youtube as a viable channel for my content. I love to read your thoughts though and your successes!
We noticed Claudette, we used to enjoy your Tuesday chats, then they stopped so we figured you stopped!
Choices Isnt it sis. Thanks for letting us know though!
Tami Qualls says
These solutions are invaluable to the YouTuber. I haven’t take the plunge just yet.
Glad you got some value and there is no time like the present to take the plunge! 🙂
Judith Moor says
Hi Julie, Your blog is a gold mind for learners like us who are still getting our feet wet. Thank you for always pouring out great gold nuggets. Enjoy reading your posts
We love sharing value and we know that the more people we help the beter our industry gets. It wars my heart to hear yo say you are getting the value! thanks so much!
Lisa Rios says
Though I have been using Youtube for long, I don’t have much ideas about the role they play in bringing traffic to your site. These are some great tips and I love how you have explained them with those screenshots to make it easy!
Glad you got some clarity Lisa.
You Tube drives traffic to your blog esp when you add the related post link in the description and embed said video in your blog as well…! It is a knock on effect. Feel free to reach out. we have more resources to help you with YouTube Marketing!
Gervin Khan says
This is very helpful. I am new to YouTube and I am thankful that this post is really nice!
You are most welcome Gervin!
Nicole Etolen says
This is a lovely post, Julie. You nailed it! I will apply this soon.
Glad you approve Nicole 🙂
Rose Pingol says
Oh, I have no idea how to earn using YouTube. This is a very interesting read.
You share content the same way you do via your blog Rose.
Only its on Video and you add your links, suggest resources, techniques and tools you are affiliated to!
Yo build a following lie any other platform and your aim is to turn a great percentage of those followers into Optins and buyers!
I’ve been wanting to get active on my youtube channel but never get the chance…thanks for these awesome tips!
There is no time like the present. Wishing you every success. Glad you got value!
Great information. I recently started a youtube channel, but totally slacked off. I need to get back to it. And I love what you said about more than 5 minutes. I tend to wonder off when watching one longer than 5, but sometimes I ramble on mine for more than 5. lol
We genuinely dont learn much from a 5 min Video its like say a 300 word Blog post. There isnt enough meat to get your teeth into. See what am sayin!
So get back to video marketing gal!
Soumya Roy says
Fantastic post and really valuable tips for all YouTubers. As a Digital Marketing coach, I have many students who want to work on YouTube and grow their video traffic and views. I am going to share this post with them so that they get some additional tips apart from the course.
Thank you so very much Soumya for your kind comments and for sharing! Glad you got value and dropped by!
Elizabeth O. says
More and more people are using YouTube these days! I’ve never thought about giving it a try but I can see how much it works especially for bloggers. This post will help a lot of people who are currently trying to give their youtube channels a boost.
Yes indeed Eliza,
YouTube is a blessing to many. But like everything its not for everyone. 🙂
Thanks for stopping by!
Rose A says
That’s so funny that you mentioned Robbins. I just heard of him for the first time today and now his name is her eagain. 🙂
Lol Tony Robbins is an amazing inspiration to many in their lives, careers and business! Glad to reaffirm your new knowledge of him! 🙂
Cindy Ingalls says
Wow, I had no idea YouTube was making such drastic changes. As a viewer, I hope this encourages those I follow to step up their game and deliver more unique content. I feel bad for creators though, as this seems like a lot more work must go into their channel, which might not be easy for those who don’t do Youtube full time.
Yes Cindy Google Owns YouTube and they have made a few changes to Hangouts on air that pertain to YouTube and in the process reaffirmed some old rules.
Anyone who uses YouTube and read the T &Cs knew about the rules. They are enforcing them now. The old days of cut a video and plonk it on YT are long gone, its been like that for a while.
Michael Burns says
Always looking for ways to improve performance on Youtube. Thanks for the great article. 🙂
Thank you Michael and for your patience as we fixed the plugins 🙂
YouTube is a great resource and yes we can all do with increasing our YouTube Video Views! 🙂
~ Julie & Paul
Renard Moreau says
[ Smiles ] Splendid advice for all of those people who make an income via their YouTube videos.
Shaney Maharaj says
I was actually thinking of investing more time on Youtube but after reading this, I am a bit nervous. I’m busy doing Videos on Facebook. Any advice for me?
I actually encourage you to not only keep doing more on YouTube but to also repurpose your Facebook Live videos into YT videos and get even more YouTube Views on them and expand your reach! So do go right ahead and share your value on YouTube!
YouTube is an awesome resource. Anytime I need more information or knowledge on something I will turn to YouTube. I had no idea there was so much work involved although I am sure it is well worth the effort and time put in.
It is good to know a bit more about a platform I intend to use in the future. I am definitely a YouTube novice.
Frank Kay says
Hope my Comment stays this time. Love your content and YouTube is one platform I have been neglecting, this is a wake up call and I thank you for the continued value you keep sharing with us!
Jane Carlos says
Youtube is an amazing resource for marketers and they are within their rights to make changes to the benefit of their users. Hopefully it doesnt impinge in the rights of the advertisers though! Love video
Lorraine Menza says
I am only doing a couple of videos a week on youtube; yes, I only do that, because I want to keep them value driven. I guess youtube may lose some of its followers to facebook!
Julie Syl & Paul says
I doubt that YouTube will lose its followers to Facebook Predominantly because most of us do a FB Live, download it and upload it to YouTube!
Thus Re-purposing our videos and hitting another audience demographic. So YT isnt going anywhere anytime soon. BUT some people’s channels will!
Lori English says
A great post that is full of content that I will have to review again about You tube. This article is packed with great insight. Great Job!
Julie Syl & Paul says
Thank you Lori, glad you got value and do feel free to dive deeper 🙂
Alana Johnson says
Great tips Julie! I will be studying this more as my YouTube channel has been neglected! Thanks!
Julie Syl & Paul says
Well you must be crushing it on another platform Alana 🙂 Glad you got value!
Adewale Adebusoye says
So many great tips as usual Julie. I need to seriously up my youtube game. Thanks for sharing.
Julie Syl & Paul says
Glad you got value Adewale and do up your game bro, since you do lots of vlogs!
Ryan Biddulph says
The education aspect of videos is so key Julie. Love that point in #1.
My wild travel stories may get views here and there but folks dig the how to style, step by step videos as people need to know how to do stuff. We just fill that void and rack up the YouTube views. The key is consistency; brand yourself as a How To gal or guy and churn out those helpful videos on the regular.
I haven’t gained traction on YT because I’m so FB video focused; I get more pop on FB vids so stick to these for now. Always open to increasing YouTube views as well, with these awesome tips.
Thanks for sharing 🙂
Julie Syl & Paul says
What a wonderful surprise to see ya! Glad you got value 🙂
Thanks for your insightful contribution and Indeed I agree that FB Videos are stealing my heart too.
So much so I lifted the finger off YouTube.
But for SEO and being found in search you cant beat YouTube Videos!
The battle between these two giants continues.
Keith Everett says
Julie, I love YouTube and I love this post. Always great value every time I come here. Thanks for sharing..
Julie Syl & Paul says
I love YouTube as well and I had to share. So glad you love ad got value!