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Facebook Video Ads: The Best Ways to Target your Ideal Client

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Want to know a secret? Facebook is a wannabe search engine…What!

In today’s episode, I am going to share with you why you should be using Facebook Video Ads for your marketing. If you are spending or planning to spend some of your ads dollar on Social media or online you want to know this!

Why though…?

Why Facebook Video Ads? And The 4 Rights Questions to Get The Best Results From Your Ad Campaigns!

Okay, when Facebook Live videos were released to Joe public aka You and I, most marketers were actually struggling. We were struggling to get better reach for our organic posts! How about you? You were lucky to get 2% of your fans seeing your content! Then Facebook came to the rescue with live-streaming…and of course Facebook video ads followed suit!

Boy were many marketer’s online lead generation saved, I for one am sure grateful!

See, Facebook is in a fight with Google’s YouTube on which one is the most attractive video search engine…We did write about the battle of the Giants, read about it here!

Oh, by the way let’s talk about Facebook being a search engine! Type any search term in the Facebook search bar and tell me if you don’t come up with related information!

Why Facebook Video Ads? The Rights Qns to ask!

But today, we are talking about Facebook video ads marketing and I want to share with you the essentials, for effective video ads.

[bctt tweet=”Facebook video is the most effective form of Facebook advertising today” username=”Juleskalpauli”]

Of course, you know that Facebook video is the most effective form of Facebook advertising today, right?

Frankly they are way better than YouTube Ads, ever since the changes to YouTube algorithm!  Although for text and image based Ads, I would say Promoted Pins on Pinterest trump all platforms hands down!

 

The Right 4 Questions to ask for Converting Facebook Video Ads!

Free YouTube Video Marketing Training

Did you get value from the Video Above? For me #3 is spot on and i would definitely put it to work for my brand if I were you…Now lets dive a wee bit deeper….

 

So, why are Facebook video ads that powerful?

Really, it’s a game of numbers. With over 1.04 billion daily Facebook users, you can reach more of the right people with Facebook’s suite of targeting features. In fact, Facebook’s Mark Zuckerberg says that more of Facebook’s property will be focused on video in the next few years!

You still on the fence then? 

Then, here is a secret, video ads only make up 12% of the adverts on Facebook. This means that video ads will and do stand out from the other types of ads on Facebook. And they have got some mileage to go before they are oversubscribed! Shh don’t tell everyone! ?

[clickToTweet tweet=”More of Facebook’s property will be focused on video in the next few years! #FacebookAdvertising” quote=”More of Facebook’s property will be focused on video in the next few years!”]

 

So, why facebook video ads? 1 simple reason:

Not many people or companies are currently using video ads. This is an advantage for those who do. BUT….

Facebook video ads marketing is not necessarily the right fit for every brand, service or product!

To help you better leverage Facebook video ads for more sales, here are 4 questions to keep in mind prior to cutting your ad or live video.

Please note: You don’t need to have the answer to all of these questions when creating your first Facebook Live video, but you do need to know the answer before you create and run any ads. So, without further ado…

 

Facebook Video Ads Essentials

  1. Who do you want to see your ad?

Hint: the answer isn’t everyone. For example, if you run a heating and air conditioning business, 11 year old boys don’t need to see your ad. You want to target your ad to the people who are most likely to make buying decisions about your product or service. How will you target your audience though?

Well the Facebook platform gives you several options the most immediate being; by city, zip code, or other pages?

 

 

  1. What is the End Result You are Looking for i.e. The Ad goals?

Heck yeah Jules, let’s make more scrilla! I hear you, I know all of us including charities, have the main overall goal of increasing revenue to build your vision!

Yet, your immediate goal may be different. So aside from making it a Bold Goal, is your goal measurable?

  • Do you want more Facebook page likes?
  • Maybe you are looking for more Video views aka clicks,
  • impression,
  • downloads,
  • brand awareness, whatever it is! Make it clear because it will affect your audience and budget!

But all this is moot if you haven’t set aside this one thing…So, let’s talk about it then, the budget…?

The Affiliate_Jetset_Academy

 

 

  1. What is your Ads budget?

How much have you budgeted for your Facebook video ads? Of course, it does matter what your target market is. But if your product can only be focused on a local market i.e. inbound marketing, you can set your daily ad spend at $5 – $10 per day, let it run for at least 14-21 days and still get results. For a wider audience it is much better to set it at $10 – 20 per day to get desired results!

Note that, the more you can spend and the more targeted with the right message, the more ROI you can expect. That being said, I suggest you do not spend too much right out of the gate. It is better to test, track and fine tune your ads to make sure your message is getting engagement from your audience and bringing your CTA desired action…Ohh

 

  1. Did you Forget the Call to Action (CTA)?

This is the most important part of your facebook video advert. You need to Tell your audience: “What Next” “What to do to know more”, “The next course of action” Or “Where to get your offer.” Your Ad wants them to do something, right? It is called a Call To action aka CTA. 

Make it clear by telling them WHAT it is you want them to do. Make it eye catching, galvanising, hypnotising, because you want that Action to also include more engagement: sharing, liking and commenting on your Ad, so facebook bots think it is popular and they show it to even more people! Got it?

The question you must answer is: Do people want what I am offering? If it’s a definitive YES…Then do your research and put some Ads dollar behind your product/service!

 

 

The Facebook Ads Secret Sauce – Layers

Do you seriously want to create precision in your targeting? Then you gotta get creative with your ads. And the secret is use to create layered targeting options. 

[clickToTweet tweet=”Secret to FB Ads is; to create layered targeting options. #FBVideoAds #SocialMediaMarketing” quote=”Secret to FB Ads is; to create layered targeting options.”]

You’re able to narrow down your target audience; to who sees your ad by choosing their behaviours and interests in each category. Therefore, your Ad will be served to the exact people who are looking for what you offer. A brilliant tool for your Advertising and business growth.

I recommend that you start with simple target choices to help you build your core consumer audience. As your business grows, you might want to zone in deeper and narrow down your ad focus. Its essential that the following areas of your Ad campaign can be tweaked:  demographics, location, interests and behaviours.

Its time you cracked out your phone and shot a Facebook video, your ideal client waiting, and I just gave you the secret sauce to go find and get them.

 

 

More Resources For your Success:

Our Success vault for you – Get Access now

Promoted Pins Ads that convert – Learn More.

Video Marketing Secrets for More Leads in your Business – Learn More.

Affiliate JetSet Academy – Our Signature no fluff, video 4-C Formula to help you learn how to generate leads, build your list and make your first 10K online. – Get Lifetime Access.

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DID you get value from my Facebook Video Ads training? Or…

Do you feel that this is too much for you and need help to get to your desired results? Then you might like to check out the system we use to generate leads, connect with them, branding, blogging, social media marketing, and so much more! 

Either way, Save/Pin it and also Share on facebook… Then drop your cool insights in a comment below.

As always, You Deserve More – Carpe Diem!

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Julie Syl Kalungi

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Julie Syl & Paul Kalungi, Home Based Business Trainers, Speakers and Authors. We share what's working now in Internet marketing to help you the Marketer, Coach, Entrepreneur Generate Leads, More Sales and Live a Life you Love!

Comments

  1. Inoventic Creative Agency says

    Thanks for the post. It was very interesting and meaningful. I really appreciate it! Keep updating stuffs like this.

    Reply

  3. Alex says

    Thanks for Sharing, Very informative post about facebook ads. Call to action buttons, ROI, Specific targeting of people in specific demographics etc. It was very useful me.

    Reply

  5. Stacystone says

    I am a regular follower of your blog. And the points you have mentioned over here are very essential in my point of view.

    Reply

  6. Archana Srivastava says

    Good post. I learn something totally new and challenging on blogs I stumble upon everyday.
    It will always be interesting to read through content from other writers and practice something from other sites.

    Reply

  7. Ajay Chander R. says

    I have to agree that video ads have more recall, more engagement and even reach more wider audience. Thanks for the tips and valuable information. Great info!

    Reply

  8. Ashley Brown says

    Thanks for sharing this wonderful article on Facebook Video Ads, has helped me a lot. Keep blogging this useful information!

    Reply

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    Reply

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    Reply

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    Reply

  12. pixfrance says

    Thank you so much for providing such a useful content on Facebook Video Ads for client targeting. These are very useful to me.

    Reply

  16. murtaza says

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    Reply

  17. Yocakes says

    We are daily searching about Facebook advertisement tips for our business, so wait is over because from your blog we get some tips to run video advertisement for our business, i love your blog post and design, keep sharing Facebook advertisement related content.

    Reply

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    Reply

  26. asifsidiq says

    I personally feel your website topic on Facebook Video Ads is very unique and relatable for readers. We are awaiting new more informative articles for increasing our knowledge. Thank You!

    Reply

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  33. sufyan says

    Your Blog all Post information is very unique and good for readers because when I read your blog I found it very impressive for my brand. I want to say thanks to you. Most importantly I have bookmarked your site for future updates.

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  34. Andy says

    yes seen some new changes on youtube today. I also noticed their new go live button from mobile. Some really sneaky tricks here Julie, and your point on facebook video ads makes a lot of sense. however i am assuming that would definitely not be as simple as boosting but a good ad. As for targeting its the make or break from fb ads as i have learned the hard way

    Reply

    • Julie Syl & Paul says

      Hey Andy,
      YouTube is fighting a Hard battle with Facebook on who is Gonna be the Video King. Being Elders in the game, they should know what made the platform, i.e. Promoting and exposing people’s videos to the masses. They have become super commercial so people’s videos arent getting far, and they are abandoning YT in numbers. If Facebook follows suit, that will be the start of its fall. The young generation (The future) are already not interested in FB unless its to do a Quick Show off Live..Which they feel safe doing on Snapchat as its usually a drunken type vid. 😀
      Facebook Ads are a Must MASTER or they master you lol!

      Reply

  36. Elizabeth O says

    This is very informative and detailed post. It can really help other people who want to make their facebook video ads. I will definitely pin this.

    Reply

    • Julie Syl & Paul says

      Hi Janice,

      Good to see you here. For most Bloggers an Ads budget is not yet on the cards so you either focus on More Social Influence or SEO. or BOTH! Enjoy the Resource on YouTube Changes. 🙂
      Julie

      Reply

  41. Kathleen Rupp says

    Thanks so much! This is all so interesting. I have been wondering which platform is better to build an audience using videos. I will have to remember this. Saw your post through the bloggers pit stop. pinned:)

    Reply

  43. Ruthie Ridley says

    Video def helps you brand more personally and connects you to your audience in a way more effective way than photos alone! Loved this post!

    Reply

  47. Kelly Reci says

    This is such a great advice. It will help a lot of people. I’ve seen a lot of facebook video review. and it is so interesting to do. I will definitely check this out.

    Reply

  48. Our Family World says

    I’ve seen a lot of reviews about Facebook Videos lately. However, I have to dipped my feet in it. Give me a week or two and I will definitely be checking this out. Bookmarking this article too for reference.

    Reply

  55. Rita Bolivar says

    This has been some great advice! As someone who’s just getting a Facebook page up and running I have made note of some of your tips – thank you!

    Reply

  58. David Elliott says

    This sounds like you can do quite a bit with the Facebook video ads. I have been curious about using the facebook ad feature but wasn’t sure I wanted to invest the money. Thanks for the good information here though.

    Reply

    • Julie Syl & Paul says

      Ananda,
      You got things the wrong way round. As an entrepreneur, your job is to ADVERTISE your Business. If free s working for you, Great. 🙂

      In Entrepreneurship You NEED to master just 2 skills: SELLING and MARKETING. Advertising is squarely in the middle of those two actions and to succeed in any enterprise yo have to be ready to put your money behind your product so you can reach your target audience faster and in larger numbers! The only people who wait for just free organic traffic are those who play “hope marketing” and that strategy has never created a life changing income for anybody. Feel free to holler if you need some help.

      Pauli

      Reply

  66. Gladys parker says

    I do not pay to advertise I am much to small as of now. I think Facebook videos would be a great idea though because we know has a facebook account. Not everyone has twitter etc

    Reply

  67. Angela Tolsma says

    It’s so interesting to read things from someone who wants to actively advertise using things like facebook. As a consumer, I actively avoid all ads, videos , etc especially on that platform. Mostly because it’s intrusive and ruins what facebook should be about (connection). It’s interesting seeing another side.

    Reply

    • Julie Syl & Paul says

      Hi Angela,
      As an entrepreneur and Social Media observer, its been written in the sand for years that ALL Social PLATFORMS aim to Collect the masses and monetize them. If you believe that Facebook is still the good old Social Connector hub where all you see is about the family, friends and stuff, you are sorely mistaken. Facebook is now a full blood Commercial market place and everyone who uses it for whatever reason has “by implication agreed” to be “Targeted” by those of us that keep facebook alive by advertising on it.

      Lets look at you as a blogger/web master…You are using Facebook to connect with like minded people aka bloggers…the aim is to reach MORE PEOPLE with your message or offers who dont know you from Adam…But might like what you share…What do you call that? When we share your content to OUR LIST or Friends, some may consider it intrusive…When they do they hit the “Angry or Sad Emoji.” You get the gist?

      So chill out a wee bit and understand that you attract what YOU THINK about the most. If you expect to attract TRAFFIC from facebook all on the organic free train, all the while thinking that doing so via Advertising aka Paying to keep the platform up is intrusive, you are gonna wait a long time to attract your people in Numbers. #JustSaying

      Pauli

      Reply

  71. rabindra says

    Very informative post about facebook ads. Call to action buttons, ROI, Specific targeting of people in specific demographics etc. Really helpful article before going to social media marketing. Keep posting

    Reply

  72. Carol Cassara says

    Facebook really has an impact especially since you have the chance to reach as much people as you want when using that platform. It’s really important that we utilize and it and use it to our advantage.

    Reply

    • Julie Syl & Paul says

      Hey Tara,
      You are most welcome. Glad you got value! Video builds instant rapport and likability. It also helps expose your brand in a more personable way. It is trending now, and isnt going anywhere. 🙂

      Julie

      Reply

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