Facebook Algorithm 2018: What It really Means for Your Business! Is your Page Dead in the water?
What the heck is a Facebook Algorithm and why should you care?
Well, glad you asked, the facebook algorithm is the formula that facebook uses to allow your content/posts/images/videos to be seen in the news-feed. Its also a formula that allows content on people’s pages and groups to get into other people’s news-feed.
Last week, facebook changed that drated algorithm again. Note that Facebook does this a lot, because they say they want to keep Facebook a Social Platform… the emphasis here being Social!
Questions on this specific update are many…
Has the new Facebook Algorithm started the death of Facebook itself? Is this the Facebook Apocalypse? What the heck was he thinking, and so on and so forth… These were some of the reactions in the online space when Mark Zuckerberg announced the new updates rolled out on facebook from last Thursday 12th Jan 2018.
To be honest I saw this coming a while back, esp, as I learnt very quickly that there is no point in paying for Page Likes when less than 2% of the people will see your business page content anyway!
So why Listen to me?
Because I have got MY EAR to the ground in some seriously FACEBOOK GEEKY Masterminds and developer groups where News hits way before it hits the General public. Okay now that we know I got the dibs…what is NEW?
You have heard the news about the latest facebook algorithm changes that are killing your golden egg-laying goose…right?
Truth be told, your page was barely getting much attention, like a used and ditched side chick…Facebook wasn’t giving your page much love anymore, in preference for the dollar! For some, your personal profile isn’t doing much better… yes?
Yet in some powerfully placed people’s views, this Facebook algorithm update literally hits the business page into oblivion! Others think its just to penalize Business Pages.
Yet, what the heck does it mean for you as a Facebooker? How about you who do your live videos via your page?
Well, if you hang out with me for the next few minutes, I will help you understand what this Facebook Algorithm update means for you. And How you can KEEP WINNING…Cool? But first….
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I want you to understand that facebook is NOT your platform. Although it is FREE for you to use…Still who sees your content is NOT up to you. All those good friends, former sorority sisters, workmates, ex’s etc. that you invited to be part of your Facebook Journey…Well you no-longer can reach them as effectively via facebook and this has been the case for years now….!
Yet today, allow me to show you how you can leverage and hack the Facebook Algorithm this year. You can increase your post reach and engagement, so more people see and connect with you than ever before, if you apply what I share in this training today.
[clickToTweet tweet=”Hack the Facebook Algorithm this year and Win #facebookmarketing” quote=”Hack the Facebook Algorithm this year”]
In the video below, I show you 7 of the 19 Tips to help you keep up with the 2018 Facebook Algorithm change and be found. If you intend to leverage Live video, you will also want to Download Your Complimentary Facebook Live Video Hacks.
7 Tactics to beat the Facebook Algorithm Change 2018
If you didn’t watch the above Video, you missed the deepest Hacks you NEED. So how about you simply let it play as you get on with prepping dinner or something! 🙂
LESSONS FROM THIS ALGORITHM CHANGE
This is a WAKE UP Call, for you my friend. If you haven’t yet, you need to get back to the drawing board and get your content on a Platform you CONTROL. Your own Website or blog, right! Build your own email list. See, Facebook OWNS your followers, just as Twitter Owns your Followers…
When you build your own list, You OWN that see…kerching… The only way to do this, is if you own your own platform aka Website. And Brand You. You can have a simple page done for you for as little as $200.
Or you can have a bespoke, custom made, 5+ Page website/blog or even e-Commerce store done for you for a wee bit more. And we at JWEB Design Solutions would love to help you out with that part of your journey and business. So that you can continue to do what you do best!
Now, understand that your Business page visibility is going down even more. Lots of page admins and owners are already feeling the pinch! A ton-load of free organic traffic, has been a thing of the past online for a while! Unless you ADVERTISE or Leverage Pinterest! The reality is, people are annoyed with too many commercial posts in their Newsfeed, so that too is going to be more tight.
My advice is if you truly wish to still make a decent ROI on facebook, you need to put some dollar behind your content. Learn how to Run Facebook Ads if yo dont know how. The reality is; running ads is a great way to get clicks to your content. We have been doing this for months. And we took out training with the best and leveraging Facebook Ads since the summer of 2017.
So, we put together a resource for you to learn how to do the same, as well as generate leads and make more sales via Social media. You can learn more inside of the Affiliate Jetset Academy.
Create content that gets people fired up…Get people commenting, engage them and get them to share, however way you can.
Above all Facebook LOVES FB Live! Because they keep people on the platform and that’s what they want. So any entrepreneur or Marketer with half a mind to grow, better be out there doing Lives ON YOUR PERSONAL PROFILE! Strike out by Faith while the iron is Hot!
Post less – 2-3 posts MAX a day is plenty, otherwise you are SPAMMING! And be sure to Leave at least 3 hours between posts… Otherwise you are working against yourself and facebook kills off some of your content! There is not enough serve space for all the drama and nonsense people are dropping on FB so its gotta chose what is seen!
[clickToTweet tweet=”Not enough space for all the drama and nonsense people are dropping on FB #socialmediamarketing” quote=”Not enough space for all the drama and nonsense people are dropping on FB”]
Meaningful interaction, genuine conversations, that’s what FB is looking to bring back, while allowing more serious Businesses and entrepreneurs to leverage the platform in a more targeted way! Aka Advertise.
So y’all always looking on, or over posting for the heck of it like you are CNN or something, FB is noting your lack of engagement or excessive spam and PENALIZING YOU for it…It is a social platform remember that!
Warm UP Your Algorithm – 5 mins before you post your content, go to the HOME NEWSFEED, and engage with other people’s content. Comment, answer, emote, share…and then go post your own post…Boom. It will definitely get engagement, because Facebook will expose it to more. DO NOT JUST SCROLL or just like…! Find posts that empower, educate or entertain you and COMMENT!
In fact, do this 5 mins before you do your LIVE VIDEO. Go comment on your target audience’s posts. Soon as you start your live, your video will show up in THEIR NEWSFEED, coz you have just been engaging with them.
See your video views explode, and soon as you are done the live, respond to some of the comments..this will keep it exposing to even more newsfeeds …Yup my lil secret!
So engage, comment, share, click an emoji to show that you are alive and part of the community! ENGAGE!
By the way, don’t post things like: “I am going Live in 5 mins.” This will literally kill your Livestream reach…Remember the time between posts? Yup, ditto timing! How about Alerting your audience in the post 3 hours before instead, and send your email list a heads up too!
Always Leave a Call to Action – CTA in a Nice Question e.g. “So how’s your week going and how do you think this affects you? Let me know in comment below!” There is no point doing a Live or a value post with no real aim.
Facebook Despises External Links – Facebook makes money from You being on Facebook, via Ads. So if you bring in external links, you are sending people off of FB. And so the Algorithm is set to ensure your edge rank drops soon as you add that external URL.
Instead of sharing LINKS in your Updates, let your audience know that there is a resource in the comments. Otherwise FB will KILL your post reach. You will barely get anyone seeing it because hey do not want external, commercial related stuff inside of the news-feed! So your blog post posted on your page or even profile, will find very little eyeballs, unless you share the STORY behind the share…Crazy stuff but hey, its their platform and its FREE for us!
Use EMOJIS inside of your Post – Yes your post engagement is gonna go Up with use of Emojis inside of your update. Try it, see how that goes for you. We have been testing it out and it works!
Early Engagement Score – you dont see it, but Facebook is calculating it. The more likes and comments you get withing the first 15 mins of your post. This will set the engagement for the rest of the day. So when you post, make sure that you are there to engage with your post, Like your post, respond to anyone who engages…! If even only one person likes it, go engage with them e.g.
“Hey Andrew, thanks for your support, how is it going today?”
Such a comment alone will re-open the door for your post to be shown to more people.
If your Friends list is Maxed out, and they are not engaging, FB thinks you are a spammer…See they know nobody really has 5000 real friends! So, don’t add more than 5 friends a day, unless you are holding some cool conversations with them, Seriously.
DO NOT GO ADDING 30 people to your list, unless you know they are gonna truly engage. When you add people, delete those who are no-loner serving your goals in equal numbers. In fact, if you are maxed out or have more than 3000 Facebook Friends, go Delete people from your list who are NOT truly welcome to your table of life, Until you hit 3000…Maintain that number!
Hold more INBOX conversations esp. with new people and those you haven’t chatted with in ages. If they dont respond…UNFRIEND them!
Unfriend people who ARE NOT ENGAGING with you. People you added because they were prospects, these people are now affecting your reach and rank on facebook.
Lack of activity IN YOUR INBOX is Killing your reach! – Your biggest activity on Facebook should be in Messenger! Seriously.
So, as soon as you make a new friend, go into their inbox and say thanks for the friend request. Have a conversation, end that chat with A QUESTION. That should trigger a response from them and that will help your rank on FB!
If that person doesn’t answer you, then they affect your facebook rank and the facebook algorithm is marking you down. You will be considered a “Spammer,” even if they are the ones that sent you a request!
Okay, what else? Well, you will soon see “Group Ads”…YES I have seen a couple so that’s being rolled out too…!
Facebook Algorithm Update 2018 – Final Words and More Resources For You
You either win and become one of the success stories from this Facebook update, or you let it get to you and, it becomes your #FBApocalypse…Whatever you decide…You are Right!
Facebook will keep changing the algorithm because they can.
Your small biz page will not be losing much from this change. It wasn’t GAINING MUCH before. Now you have to do What you should have been doing already…Create Great Content that people want to See in their news-feed and share to their tribe too. To do this, simply head on to Google trends and see whats getting people talking and Well create your own take on it and you will be fine…No links if you can help it!
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[clickToTweet tweet=”Facebook will keep changing the algorithm because they can #facebookupdate” quote=”Facebook will keep changing the algorithm because they can”]
Rise and shine for your Star is nigh!
As always, You Deserve More – Carpe Diem!
Learn. Love. Live
Julie Syl Kalungi
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