3 Effective Email Marketing Basics, that will Get your Emails Opened and Links Clicked!
So this Episode assumes that you ever heard of the term email marketing right?
You actually do some email marketing. Are committed to building a list. Intend to make some serious scrilla from your blog or marketing efforts.
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And ever heard the saying: “Build a List and You just created your own Cash Machine?” Well The fastest way used to be via email marketing…Today we have Messenger Marketing giving it a run for its money…But for purposes of this episode, we’ll stick to email marketing!
Why…Because we focused on a social media strategy before and for social media to work a treat for you, part of the process is “Get them from Social to email“!
The idea is to use social networks to spread the word about your offers, and push consumers to your website for email subscription. Where you can marinate them via your awesome content. This can be through newsletters, blogs, broadcasts using email marketing services like MailerLite which is free, and Aweber, which gives you a Free Trial.
We use both MailerLite and Aweber and you can get started emailing your list for as cheap as Free!
Guess what, we usually protect Sundays for family our faith and touching base with why we are who we are… Everyone should ask themselves the question: why I am who/what I am…! But we digress…
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One of the activities we do on Sundays is clear our business email. Check whats cool, what we don’t need any more ouch…that unsub button comes into play sometimes! And yes we would like to think we are typical customers! We are also very much aware that somewhere in the universe, someone is doing exactly the same thing to our emails, thus today’s topic…email marketing!
Email marketing is not new, yet it has evolved so much, people are less trusting of what they get in their emails and thus more cautious in opening any old email! Yet email marketing is still one of the best ways to build a responsive customer base and can provide that much needed boost to your content marketing and ultimately your conversions & sales! This marketing strategy is quite simply founded in Permission Marketing as propounded by Seth Godin best selling author! Who encourages brands to first seek permission before sending customers email marketing messages.
In fact email marketing must be a big part of your content marketing arsenal.
Email Marketing – The Myths
Some people say email marketing is dead. Others say; Email marketing is not new, yet it has evolved so much. Others want you to believe, that people are less trusting of what they get in their emails. Therefore, we are more cautious in opening any old email! I say most of these are myths…Hear me out…
Truth be told, we are all that little bit busier, have MORE CHOICES and thus are less curious about most things…I know I only open emails I believe will make me a better Person, Impact my life or make me money! I bet so do you…
Yet email marketing is still one of the best ways to build a responsive customer base. It can provide that much needed boost to your content marketing and ultimately your conversions and sales!
Email marketing needs a lot more skill these days because we all are bombarded with emails so are very protective of our time …right!!!
Well, first if you open your emails first thing in the morning you could be losing time as you can easily get lost down “rabbit holes.” Email per-se is “Minding another person’s business” Yup…!
In the morning you have that fresh energy, so save it for the INCOME Producing activities, or actions that need your full attention and focus, not emails…UNLESS that’s your bread and butter…
Still, as bloggers and business owners we know that email marketing is one of our most important ways to promote our products/services. So, we must learn how to grab our audience’s attention from the get go. And today we are going back to Email Marketing Basics! And nope its not what you think…!
[RELATED: 7 STEPS To Jump-start your Email Campaigns today!]
So Below we reveal 3 Super Tips on Email Marketing Basics!
There are a lot of technical guides on email marketing out there and one of the best we found was written by Kevan Lee content writer/blogger for Bufferapp you can read it here on the “science” of effective email marketing!
#1. The central idea of this blog series is to dig into building relationships with customers and then getting them to willingly BUY your services of products. Never forget that your marketing approach must be customer driven so integrity is key. Hype promises of fast results are a no-no!
If you can find the perfect balance between being compassionate (i.e. know their pains) yet assertive (Provide a solution without sounding like a “pushy salesman”) in your emails you will definitely get more opens!
Did you know that there are 2 predominant types of customers? Of course you do. Let’s first put aside freebie seekers, who simply take what they want and never engage or even promote who/where they got the wonderful free products from! In email marketing and indeed any other marketing, we have:
1. Customers who buy
2. Customers who don’t buy but promote your products and send new custom to you because of the relationship you build with them via your emails…! We shall talk more about these below!
Keep in mind that both the above types are inexorably important and thus our main task & target via our email marketing strategy or approach is to keep both of them happy. We don’t want then going anywhere near that “Unsubscribe Button! 
#2. The reason why many hit that dreaded unsubscribe button is because, they get too many emails and they want to clear their inbox…Okay the truth is because you simply do not serve their needs anymore.
This is what makes email marketing not as easy as it sounds. We know someone with a huge list of thousands of emails, and barely making any sales. This guy, has sent his list every cheap offer he promotes. That’s the gist of his emails, buy this buy that, here is what I am selling, did you see my this n that..”me, me, me!”
By gosh it may be your email but It Is About Them…your Subscribers..NEVER FORGET THIS!
It Is About Them...your Subscribers..NEVER FORGET THIS! #emailmarketinghacks
So how can you make it about them?
By Personalizing the messages you send whenever possible.
Your website visitors and subscribers, and those we connect with on social media believe it or not will appreciate your messages even more if its personalized. You could add personalized recommendations into marketing emails for the ultimate in one-to-one communication.
This could be based on your tracking info on each subscriber’s browsing behavior on your website. Its been proven that adding personalized recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%…What could these figures do for your business? A bunch-load!
Remember that an effective e-mail marketing process goes like this: They gotta buy into Your Lead magnet, then You and your Message...& finally what you offer! Simple! I know many have told you, they buy into you first…Trust me most people dont know you from Adam and dont give a rats a**e who you are…As long as your solution solves their problem.
Really…do you know your local supermarket’s owner? We rest our case…
So watch what you send out. 
[RECOMMENDED: ATTRACTION MARKETING – How to build your Business Opportunity Faster!]
#3. Email marketing starts the moment someone opts into your squeeze page or lead magnet! Whatever you used to get them to release their e-mail to you, you must deliver first & foremost!
For instance the method we use is key in giving us an idea on what to expect from our customers. Thus we mentioned that we must beware of freebie seekers….
Why…..?
Because if your lead magnets are predominantly free stuff, then you will have a list with majority freebie seekers! OR cheap product buyers. You could be hard pressed to sell them a high ticket offer or get them to purchase anything as they have come to expect free stuff…!
Note that we say “majority,” not All freebie seekers are cheapskates! But we are all looking for higher numbers of quality customers.
The danger here is simply that you may find it hard to get your list to become responsive to quality higher ticket products or services. Yes you could turn this around and offer some lower ticket cheap products, and the product quality may not even matter! But the cheaper the product, the more you have to sell to generate a viable ROI & income you’d be happy with!
On average it’s great to provide incentives BUT make sure that the Content you offer is packed Full of value that this alone acts as an incentive and people tune in just to keep updated with your content.
Here is the shocker; your average quality customer is not hooked on freebies. They’ll buy products from you because they trust you and consider you an authority through your VALUE CONTENT On or offline! Here it’s all about trust, price may not even matter.
Our email marketing goal is to sell high end quality products to such customers.
Remember that every other marketer is generating leads & list building on social networks. And this is indeed a great way of permission based marketing. Trust us that almost 9 out of 10 people check their emails daily, even several times. Are they Opening and Clicking through yours?
So do whatever it takes to learn how to Create Killer emails, because it is an effective long term process of promoting different offers to your list. Practice makes perfect and always test & check to see which style/offers got more opens & clicks on your links and rinse & repeat! Be consistent; never let a week go by without communicating with your list however small! Yes for Winning is a habit and it’s best friends with Consistent Productive Action.
Here is the shocker; your average quality customer is not hooked on freebies.
| Food for thought: Email marketing, in conjunction with a well presented website, great content and customer experience, forms a stable foundation for interactive content marketing. Can’t forget that our audience is made up of both smartphone owners and non-smartphone owners, so we gotta make sure our strategies addresses both. |
In our next post we’ll share with you how to create different elements of emails to win trust and generate sales. Until then thanks for dropping by, please do Share on Facebook… And don’t forget to Join our Blog tribe 🙂 Let us know your views below!
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I love that you include the hard truth… “she is just not that into you.” It is basically what it all comes down to
We must tell it as it is so we open other’s eyes to the Truth Dr. Ho 😉 Thanks for stopping by!
These are some stellar tips on email marketing. Email marketing is super important for some people. I know this post will help many, including myself. Thanks for sharing.
Hello Lavanda,
We are glad yo have got value and Will apply the tips in this article on email marketing! feel free to share and holler if you need help! 🙂
Syl
Thanks a lot for fantastic insights. I especially agree that the quality clients are not hooked on freebies, so it’s a lot about building trust and quality.
Exactly Alina,
Quality clients know the value of time what one brings to market and are willing to pay for it. Most bloggers just dont get it! Glad you do! 🙂
I wasn’t not bothered with email marketing because I don’t have ideas how to do it. This really great tips for me as a beginner.
Happy to help Ayu, just holler if you need some more guidance! 🙂
Syl
These are some great tips on email marketing. I like the idea of personalizing the messages we send in the email, definitely gonna try it out. Thanks!
Go get em Rashmi and glad you got value! 🙂
I’m getting ready to start an email list, so I’m glad to have all this information! It’s definitely a daunting task!
No task is daunting unless we allow it to be Candice, definitely not email marketing. So thats a Fear you should find a way to dispel asap!
You build a responsive list, you are in Juice 🙂
Syl
I think it is so important to build a relationship with our readers and in some businesses email marketing can be a great communication tool. I know I need to do more to get my message out there but it can be time consuming!
Time is the gift we have to weigh with the activities we do. What is the value to you what you do on adaily and what if you could outsource it for a small fee so you are free to focus on what will create a consistent income for you. I know you work with a lot of brands Ana and so your email list will be golden as you build bigger relationships with bigger brands! 🙂
Syl
These are great tips! Email marketing is vital for any blogger and business owner. If we provide real valuable in EVERY email we send, our subscribers will appreciate it… even if and when we are selling!
Exactly Brandi and thats what we should do! Serve value and Keep serving! The doors are open to abundance when we give abundantly! 🙂
Syl
Thank you for this post. I have recently been debating if I should start email marketing or not! Your advice is very beneficial to me.
Glad to help Kelly and thanks for stopping by!
Thank you for the tips … Very, very useful information. Your right too , people tend to forget it’s about your customers and what they need . I look forward to reading more of your posts.
Hey Elesha,
Glad we agree with our email marketing tips and we are happy to serve more. Thanks for stopping by! 🙂
Syl
These are fantastic tips! I use Mailchimp, but I have always wanted to switch to Aweber.
We tried Mailchimp and they closed my account way back in 2014. We didn’t feel that magnanimous to them when I started making waves 🙂
Syl
Great tips on email marketing. What stood out for me is “Its not about you, but about them”. Thanks for sharing this!
You are most welcome Adewale. good to see you here!
Thank you for sharing these great tips.
You are welcome Crystal!
These sound like great tips! I’m not at the stage of sending out marketing emails to my subscribers yet, but when I do get there, I’ll remember everything in this post x
Hey Becca,
even if you have 1 subscriber. Remember, you serve them Period. How you do anything is how you do everything! 🙂
Building a relationship with your customers is key. That’s what makes your connection unique.
Every single time. you are the unique recipe Heather 🙂
These are very important tips, thank you – establishing effective email marketing system is a pain point for many businesses.
A Pain point that we intend to help fix for the businesses ready to change Alina! 🙂
I love that one, building relationship with your customers. Unless we do it first, we cannot convince them to do the thing for us.
Building relationships is one of life’s goals, gifting us with the right people to journey thru life. So we better be ready to serve and be served too. Thanks Jelena! 🙂
Email marketing can be a powerful tool if used right. You need to not overburden or underserve your customers’ email box. You also need to provide quality content in your emails that make readers want to action.
Its a balancing Act Cindy, glad pointed that out too! 🙂
Building my email list is my number one goal for the next 3 months! I just launched my first product yesterday and have already seen an increase in my subscribes! These are great tips that I am definitely going to put into place! Thank you!
Hey Jen,
Congrats on launching your product, that some serious smart work. Now to promoting the same…and who better than your brand ambassadors and subscribers! Word of mouth is still king!
Syl
Great tips. Building my email subscriber list is on of my goals for 2018. It’s so going, but I know that those who have chosen to be there are dedicated readers.
Thats the thing Heather and its est to serve them in an even more intimate way! The best way to do that is to invite them to be part of your inner circle, as subscribers! 🙂
Syl
Getting my email list together is my new goal for this year. I started doing it several months ago, but then dropped the ball. I’m going to get it together by the end of the month.
Get back on the wagon Nicole and if we can help, just holler! 🙂
This is quite timely and helpful, as I am about to build my email list and begin sending out newsletters. It’s so important to remember it’s about your readers, not you. Thanks for the helpful tips.
Glad you are on the ball Lindsay and if you need any help just holler! 🙂
Syl
This is something I haven’t tapped into fully. I need to build a network of email subscribers but don’t know where to start. Thanks for the information you provided in this post. I have to start doing this now.
You start from the beginning, you already have a blog and you add some squeeze pages with offers just like we do here, and serve the people that subscribe. You can start with our Online Marketing launchpad here: https://juleskalpauli.com/cs enjoy 🙂
Syl
This is great content.
I need to learn more from you ☺
Happy to serve M A 🙂 How can we help?
Syl
I used to have a pretty big email list. However, I have to admit that I fell off doing it quote a bit starting this past year.
You can serve your list Cindy if you -restart the communication and see who picks up, after 3 months anyone who isnt opening gets cleared off your list so you have a focused happy to receive from you that grows. 🙂
This is such a timely post for me. I am working on building up my email list and increasing my marketing that way.
Glad you got value just in time Rachel! 🙂
Syl
Thank you for these tips on growing your business through Email marketing as I really need to step up my game in this area. I am really focused on making my blog a success this year.
You got this Autumn, sounds like you are focused…our Advice? DON’T DIY it, get some training and resources! 🙂
Syl
This gave me so much to think about, I really need to up my email marketing game, so thanks for the jam packed information!
We are sure you got this Elizabeth, go get em! 🙂
This is very useful. Internet is a powerful tool for marketing and promotion and it’s very important to understand how consumers can be effectively reached through email, so thank you!!!!
We are serving our consumers and they are effectively our bosses Amna! Glad you got value! 🙂
Syl
Thank you for sharing this great information
You are most welcome Kelly! 🙂
Thank you for all the valuable information! Every tidbit helps!
You are most welcome Dana! 🙂
I can definitely see where my emails would get deleted. But I’m not selling anything on my blog, so how do I just get them to open it and read my latest post?
Hey Heather,
As long as you are sending emails to subscribers, you are “Selling” something and in your case its Your Blog…You are inviting them to come over and be served. So your Emails must reflect that. You might like to read Part #2 of the series here: https://juleskalpauli.com/emails-that-sell/
These are great tips on email marketing! I am just getting into email marketing myself, but trying hard to always include valuable content and not waste my customers time!
Way to go Patricia keep on serving! 🙂
Thank you for these invaluable tips in regards to email marketing. It is all about establishing good solid connections.
Woot good to see you here Chris and yes its all about the relationships we build! 🙂
Syl
This was all awesome information! Some I understand now and some will click when the time comes. I appreciate your valuable information and will be more careful about what content I am feeding my subscribers.
Glad you got value Gladys love 🙂
Syl
Thank you Julie Syl & Paul for your comprehensive overview of the ways to conduct email marketing etiquette.
I found your definition for the importance of having a following base. They may not be “customers” BUT they are sharing our material.
You have a new fan…can’t wait to see what is coming up next!
Hey Bubbie,
Glad you got value and are hungry for more. Look out for Part 2 coming next week 🙂 Welcome to the family!
Syl
[ Smiles ] The part about people unsubscribing to our email list because we no longer meet their needs is an eye-opener.
It sure is the truth Renard. We cannot always serve their every success need, so they find someone next. And remember, what got you there wont get you to the next level! 🙂
Follow up series – that’s where the repeat engagement and conversions come! Thanks for the post and good luck for the future
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Great comments. Thank you for your kind comments and support. Much appreciated.
I am curious to find out what blog system you happen to be utilizing?
I’m having some minor security issues with my latest website and I’d like to find something more
risk-free. Do you have any solutions?
Sure Ervin you want to send us an email via our contact us page and we will respond to you with some details and some ideas.
We would rather not put out here in comments!
regards
Pauli
I think what’s important about email marketing as well is to remember that the people, or potential customers, you are sending mails too are also human beings. Therefore they will grow weary of you if you always send them offers, without valuable content from time to time. Building relationships, as correctly said by you, is very important. Those are the types of emails that get clicked the most. Thanks for an informative post Julie
Indeed it is, awesome contribution Rochelle, thank you!
Wow Julie, you did it again! Value packed! It really is all about building relationships with people! I have found that having a blog and sending emails and social media that the internet really comes alive and is a great place for meeting people and developing long term relationships!
Hello Robert,
thank you fro your contribution indeed.
Glad you found value!
Lets go build more relationships 🙂
~Julie
Powerful marketing by email is gold!
We should test more with different styles. You remind us thanks Julie!
You are welcome Welcome, tracking & testing is key to knowing what works & what doesnt! Glad to see you Again Muriel! ~ Julie
I really need to start to utilize email lists! Thank you for this post!
Hi Chelley, yes indeed you should,
if you are to build a long term business!
~Julie~
Thanks for these amazing tips, I’m sure they’ll help me a lot!
Cool, You are most welcome Celebbabylaundry =)
Great tips, Julie! Email marketing is a powerful, yet overlooked, aspect of a lot of businesses. And it all starts with building a list. But you made some great points about connecting with your list, providing value, and giving people a place to learn more. Awesome stuff!
Awesome DrSteve, a lot of people depend on company provided Autoresponders missing out on that “Personal Touch” and sadly many dont even know what an autoresponder is!
Julie A fabulous topic to speak on. I agree that a personal touch get better results. Thanks
Awesome, glad we agree Francis & you are welcome 🙂
Pauli
Hello Julie, Truly awesome post on email marketing….great value and tips on how to improve our email open rate. Rhanks
Hello Fjortega,
Glad you found value and there is more in Part 2 🙂 watch this space!
Pauli
Fantastic post Julie – I am massive proponent of email marketing and you have really delivered on your content here. Thanks again for sharing such great value!
Good to hear from you Trina.
You are most welcome and we are glad we delivered for you!
~ Julie
Hey Julie, this is all good stuff around email marketing. My big take away is the personal touch on the email. I have tested emails with no name (just email) and name w/ email. The name has better open rates, clicks, etc hands down. Great point! Thanks for all the tips as usual!
Excellent tips on email marketing. The fortune is in the follow up.
Isn’t it Just Kevin, we must be very conscious of “Our Follow up”!
Our Follow up determines our results! ~ Julie