Julie why should I build a list? My upline says: List building tactics are overrated and that email marketing is dead!
Paul and I listened with shock at that message from a woman who reached out to us when we suggested she might like to start building a list with her content if she wanted to play the long-term game online!
Frankly, it shocks us how low many so called “Leaders will stoop” to keep their team members paying the auto-ship and buying their products, while they stay the only bull in the kraal.
This man is a known leader, and he definitely is building a list as his Facebook ads literally stalk me!
Listen my friend I told her, let’s call her Jane…
There’s a popular saying among Internet marketers, and that is: “the money is in the list”.
Why do you think these peoples feel the need to push this same piece of advice at anyone who will listen?
Begs the Question…
Is building a mailing list really that vital to your online success?
WHY is List Building Essential for the Modern Entrepreneur and Blogger!
Our answer is…
Yes, it really is that important. And this may sound cliched, but…
Building a list of responsive people means you will have access to an entire list of people who are already interested in your products or services.
If you own a website, it can be tough to maintain contact with a website visitor when they leave and never return.
That’s why you find simple web forms or full-blown sales letters on websites!
This is also why we created a specific set of Articles on email Marketing to maximize your list:
With the above resources in your arsenal, you are set for list building like a pro. So, why should you build it?
Your list is your asset that can give you financial freedom, if you set your systems and funnel right and attract the right kind of people! List building is your key to freedom. Whatever that means for you!
You will have the liberty to grow your business on and offline and most importantly, peace of mind.
Anyway, I asked Jane, when she last shopped online? And she said, well yesterday actually!
And I asked further, what details did you have to share to receive your purchase?
And Jane goes: My names, email and physical address…
So, why do you think they need those details? And she went, well I have to receive what I paid for don’t I?
Hmm Of course that and future offers the online store may have. They are building a list, because every customer has a Life Time Value (LTV). Thus, the saying:
“once a customer always a customer!”
Now, you as a marketer online, you must have the same mentality! Understand that…
Online advertising costs are still climbing, which means: you’re paying far more to acquire new customers than ever before.
In our last Facebook Ad, we were paying over £15 for a lead!
Remember a lead is not yet a customer. BUT they are on your list and you have the opportunity to show them the value you offer and build a relationship of trust with them. And sooner or later they buy…Or you cut them loose!
Even an AdWords campaign can have similar results! To drive traffic to your content it could cost you anything from 0.50 cents per click, this would mean you’d pay £50 for 100 clicks to your site.
With an average conversion rate of 2%, this would mean you might make only 2 sales for every 100 visitors you paid for. Begging the question:
How much is your advertising budget?
This leaves you trying to play the social media marketing game…And if all you do is drive people to your sales page, you never get to know who checked out your offers and bounced! Maybe they got called by the post man, decided to think about it and forgot your page, baby cried etc!
Because you didn’t capture their details via a lander before sending them to your sales page.
Comparatively, if you get that visitor to sign up for your mailing list, you have the chance to raise your conversion rates as high as 40%. And with Messenger marketing, this number increased to up to 80% for those who saw the opportunity way back 2017!
These kind of statistics makes it easy to see why list building should be a priority.
BUT, remember: List building is intimately tied to traffic building. Your list and your traffic will possess the same qualities. Untargeted traffic = disinterested people or freebie seekers, which get you nowhere.
There are marketers who have a small list of highly targeted subscribers, which generates them massive profits. Responsiveness is everything in a list, and the size of it is secondary. See our subscriber numbers below!
Wouldn’t you like to have such numbers daily? So you never have to chase anybody or beg family/friends for pity buys? Well, I am here to tell you the good news, you can and will if you decide today!
Responsiveness is everything in a list, and the size of it is secondary.Click To Tweet
So, in this article we will discuss a few simple options for creating your own list.
List Building Tactics; The Essentials
#1. Successful list building is all about connecting, communication, crossing thresholds by creating relationships. What we call the 4-C Formula and you can learn more about that here!
It is extremely important to connect with people if you are to get them on your list. And once they are on it, you gotta connect with them on a deeper level.
Many marketers make the mistake of treating their list as only a way to make money and end up sending sales pitch after sales pitch. And the result?
- High drop-out rate as people unsubscribe.
- High un-open rates so even less people are seeing your messages and of course less sales.
Just think how you want to be treated. All customers everywhere only ask to be treated right and not feel like they’re a ‘cash point.’
They got on to your list because they were looking for a solution to a problem or value and if you fail to give them that, then you’ll obviously see a backlash.
#2. A good list building relationship will make people feel like you’re a good friend or adviser. Encourage your list to ask questions or seek help with problems relevant to the reason they’re on your list. Just be friendly and nice.
It always pays to be the good guy.
#3. Ask Questions: Conducting surveys is an excellent way to ask questions that also help you understand more what your list subscribers are looking for.
Find out what your subscribers want from you in particular!
Give your them a chance to talk to you about their needs and wants, this can be done with a survey.
You are building a two-way line of communication with your list. Giving them a chance to respond to your messages by telling you their likes and dislikes.
Apart from this, your subscribers will feel valued and respected because this just shows that their opinion matters and you are there to listen to their views.
You are building a two-way line of communication with your list.Click To Tweet
#4. Model Success; BUT, don’t make the mistake of pretending to be someone else or by blatantly copying a popular expert in your niche. What do I mean by this?
Well….when we first started in online marketing, I used to copy every leader I came across. I was projecting whoever I was listening to…It felt pretty empty and inauthentic. And of course, it came across in my messages.
Don’t get me wrong, there’s no need to reinvent the well. Go learn from a successful marketer and even model their sales letters. But be sure to share your journey and personalise your content. Thats what will attract your tribe too!
This is all about building up the image people have of you as an individual, so use that to your advantage.
The only real way to achieve this is to stay your unique self. Keep reminding yourself of this at all times.
After a while, your subscribers will recognize you from your competition by your personality.
As your brand grows, your subscribers will trust you more, making it more likely they’ll buy from you instead of anyone else. And they will recommend you to others. More so If they are your affiliates, i.e. you create your own products!Your subscribers will recognize you from your competition by your personality. Click To Tweet
#5. Starting to build your email list is only the first step, you also need to be clear about how you will be monetizing it.
There are many ways to get money out of your list but the best method happens to be affiliate marketing.
Doing product reviews for your list is one method. It does work because they will buy from you. We have done several on this very blog e.g. this 3-minute expert review!
The whole point is to help your subscribers and at the same time give them your offer.
However, be sure to find that critical balance between helpful content you send and your affiliate offers. Additionally, you can put ads in your newsletter or find joint ventures to do.Help your subscribers and at the same time give them your offer.Click To Tweet
#6. Your own subscribers can be used to bring more in. Simple tactic but it is deadly effective.
Word-of-mouth marketing is the quickest way to build your business. I can tell you that most of our High-Ticket Clients are also recommended to us!
Take a few minutes out of each day to apply viral growth methods to your list building.
Your subscribers know you and trust you, which is why they won’t have any problems recommending you to their friends. But it’s your job to remind them and make it easy for them to recommend your offers. Make it worth their while, offer them an opportunity to be recognised, and benefit from the referral.
We offer an affiliate option or a social mention!
If you’re a marketer with no list, yet, perhaps you’ve been ignoring it for too long.
If you care about your profits and want to build a long-term business, then carefully build a quality list of targeted subscribers.
The fastest way is to do what my friend Frazer Brookes calls L.A.T.E.R!
Wait, this is not me saying asta-la-vista baby…this is me sharing a powerful lesson. Below is what Frazer says LATER means:
L – learn.
Don’t overdo it and become a learning junkie, but get good at the basic skills. Learn how to invite and handle objections. The 2 skills you need to Master to increase your bank balance as an internet marketer
A – apply.
Don’t just fill notebooks with your cool pens and have a shelf full of knowledge.
I can teach you how to swim, but you won’t know how to really swim until you get in a pool, or the sea and actually do the work. So apply the lessons you Learn to your business and Create results!
T – teach.
Once you have the basics, you apply them and start top see results, it’s time to teach others how to do the same.
Don’t ever teach the newbie anything other than the basics, otherwise you’re forcing them into becoming a learning junkie!
E – encourage.
Don’t give yourself or others a hard time. This business isn’t easy. Instead give genuine encouragement.
When players get encouragement from their fans, they play at a higher level. You have to be the fan to your players (your team).
R – recognise.
Don’t forget, a human’s greatest emotional need is to feel appreciated. Most people don’t get it in their job, so it’s something you can do easily that separates your business from anything else out there.
A person who feels appreciated will always do more than what is expected. And there you have Frazer’s lessons shared by yours truly! When you do the above for your List, you will win them over every time into buying and return customers!Apply viral growth methods to your list building.Click To Tweet
List Building Tactics – There is Always more!
I know, but we are gonna let the lessons above sink in. Plus, we shared some truly awesome resources to help you build your list!
For you who is focused on getting faster results, you might like to join our Winning Entrepreneurs Den VIP Wait List!
Always remember, that irrespective of what anybody tells you, you are in business for Yourself. And one of the more effective methods is to think about creating your own brand.
People in your niche who are on your email list see you as a trusted source of targeted knowledge. They aren’t looking for rehashed information sent to them in an informal way. They’d much rather see that you’re a real person, with a real personality.
So, when you’re creating your emails to send out to your list, include some of your own style and uniqueness in the writing tone.
So, did you find our List building tactics helpful? If you did, do feel free to Share on Facebook… and your insights in a comment below!That irrespective of what anybody tells you, you are in business for Yourself.Click To Tweet
My List Building Resources and Tools
The Autoresponder and CRM – We use Aweber to communicate, and automate our communication with our subscribers. Lots of other CRMs out there, we prefer and recommend Aweber, You can take a Free Test drive here!
Professional Landing, Squeeze Pages and Forms – We use LeadPages and again lots of others out there, yet Here is why we love LeadPages.
How to Build Your List on Speed – We know that the 4-C Formula will help you build that list faster and with less worry about How to do it. DIY almost killed our business, dont be like that! Learn more about the 4-C formula Here!
**Need a Coach or Mentor to help you with your online marketing? Check out this Form here, fill in the form to see if you qualify.
To your Abundance
Live. Learn. Love
Julie Syl Kalungi
Creator of “The Affiliate Jetset Academy”.
Got a Question? Connect with Us on Facebook
P.S. CLICK HERE if You would like more List Building Tactics to Make More Affiliate Sales, Via a Daily Action Step.