Innovative Methods to Get Your Content Re-Purposed!
If you are a website owner, a blogger or internet marker, you understand the importance of unique content for promotion and better ranking.
Yet do you ever find that you are totally blank as to what to write? There is no special event going on, the trends don’t lend to your industry and you are frustrated… Literally you are facing writers block…
Well my friend we got you covered.
One of the best ways we have found to generate such content without spending hours researching is to re-purpose our existing posts…Yes, recycle them for various purposes.
In today’s episode, we break it down for you how we free up valuable time by re-purposing our content. In doing this we also free up resources for other tasks designed to grow our business. You can do the same…
There are a number of methods to re-purpose your articles to give your Internet marketing and blog a boost.
If you read our post on Free Traffic Sources, you will love this article.
In this article we discus three very effective ways that we have achieved the above results that you too can apply to your older content.
3 Power Tips to Get Your Content Re-Purposed
1.Combine two or more of your blog posts
Check that they are in the same category to create a special report you can share as a lead magnet online.
Free reports are a proven way to get targeted traffic to your site.
Of course, you may need to have a CRM or a resource that allows you to create simple capture pages. We use Aweber and Leadpages for these tasks respectively.
This is also a great idea to thank subscribers for signing up for your list, so how about you give it to them completely FREE without strings.
No matter how you give the report away it providers a perception of authority, value to your site and the information you provide.
You won’t even have to spend a lot of time making it work, just put them together in a series of chapters. This is perhaps the easiest method to get more out of your blog posts.
Now to take it to a whole other level this is what we do…and we recommend you do too.
Be sure to “up-serve your subscribers” with an offer to go further with you in the FREE report. Call it your Call To Action (CTA) You could:
- Invite them for a 30-minute call with a specific benefit for that call and share a link they can book that call on.
- Offer them an e-course you have or a product that goes into deeper detail on the subject that costs at least $9 – $49
Before the above strategy, we used to blog like daily circa 2014 and got not a single subscriber or sale from our blog. Simply because we were NOT SERVING Our audience. Small as it was then…
Don’t be like us. Don’t be afraid to ASK for the SALE…Otherwise why are you spending time creating content?
2. Make sure to publish your articles on your site!
Okay this may sound controversial, but when you combine 2 or more posts esp. if they were short posts. Change up the text, add “your story”, sprinkle the article with more useful resources and add some Imagery or charts…Well guess what, you just created a whole new post. Yes!
Do you have any idea of the volume of traffic you can get to your site just through your articles?
Your site will be indexed faster. This is white hat SEO at its best.
Refreshed your content so it comes out of Search engine archives.
You will have Refreshed your content so it comes out of Search engine archives. If you did it right your new article will rank higher in the search engines when they find fresh content on it because that is exactly what they want.
I know others say submit your content to directories. While it’s also a highly effective approach, at the same time you also want to improve your own site.
Therefore, by doing this regularly, you will be able to turn it into an authority site which the search engines adore.
See how one of our Refreshed blog posts is doing in search below.
3. Submit your articles for distribution in print publications
Make sure they are publications that your target market reads.
Very few bloggers, or online content marketers are taking advantage of this trick for re-purposing your content and articles.
Once your article is accepted, you will start to attract a whole new line of traffic to your site. This is a kind of marketing through “offline” methods.
Here is how we do it.
Step #1. Find a nice list of print magazines or publications in your niche and send your articles in to be “reprinted” in them. This means some elbow grease, good old google search!
Step #2. Create a series of emails, almost like a sequence in a CRM.
We suggest at least 7-10 emails which you will set to go out daily for the first five, then every other day to mail #10.
In fact, if your CRM allows it, (Aweber does) upload that list and create an email campaign. Because trust me this is a campaign…
Now remember if in Europe GDPR laws may have your hands tied, we have a solution for you in Step #3 below.
Snail mail and horse mail still work your end of the woods, right?
Step #3. Send your list emails as shown above. Understand that the majority will end up in the tray of an uninspired admin who will simply bin them.
So, the to be proactive, find out the in charge i.e. Editor-in-Chief of each magazine… Go ahead and send them your emails in letter form…Yes you heard.
Snail mail and horse mail still work your end of the woods, right? ?
In the meantime, get your copywriting hat on and…
Re-write your blog posts or articles so that they appear fresh, unique and more appealing to the magazine.
Be sure to write in a story like style…this is a magazine, you want people to read your post and come through to your website, right?
So, don’t be a Boring FACT machine. Facts Tell, STORIES SELL!
The ULTIMATE IDEA, is to increase your subscriber and customer base!
You can also do this for all your Pillar posts.
Overall, using offline marketing can be a great way to make use of your existing articles.
The ULTIMATE IDEA, is to increase your subscriber and customer base!
Content Re-purposing for More Traffic – Conclusion.
So, from the above 3 Power tips, you have the kit to go ahead and repurpose your articles, attract a whole new line of traffic and make those sales. Or whatever your mission for blogging and online marketing.
Truth be told, there are many methods you can use to re-purpose your content and better connect with your target market.
Smart marketing is all about using the resources at your disposal and there’s no better way to do that than by using what you have already put the time and effort into creating.
Once you understand the power of re-purposing your content, you’ll be able to get exposure to your website in countless ways – the sky is NOT the limit, you’re only limited by your imagination.
Don’t be a Boring FACT machine. Facts Tell, STORIES SELL!
And that’s it, we just wanted to share what we have learnt about Content Repurposing for more traffic, more subscribers, more sales. If you want to learn more about Ranking your content and even more traffic Grab the resource below by filling the form below!
[thrive_leads id=’6751′]
Recommendations for Repurposing your Content:
Download our White Hat SEO Tips that bring a Consistent flow of traffic – Use Form Above.
How to Market your Business Online to Profits – Learn More Here.
We can Help You become More of what you were created to be – High Performance Coaching – Learn More here.
If you are New to Online Marketing and blogging you want to cut your journey shorter. You want to achieve those desired results. You need a community that will hold you accountable to your best self to deliver desired results. This can be done with a Daily action step engineered to guarantee your success if applied. You want to be part of the #WeDnation. – Learn More here.
Did our Content Repurposing expose help you? If so I would greatly appreciate it if you commented and Share on Facebook.
To your Abundance
Live. Learn. Love
Julie Syl & Pauli Kalungi
Creators of The Affiliate Jetset Academy – “Helping you Build a Lucrative Home Business From Ground Up”.
Here is How To Work With Us
P.S. CLICK HERE if You would like more Tips on how to leverage and repurpose your Facebook Live Videos for Online marketing success, generate interest and leads for your Coaching, Online or or Network Marketing business.
This is such a handy post! Sometimes it’s hard to find new content ideas so being able to repurpose old posts will be very handy.
I’ll have that in mind when I’m establishing my business online page! I have to save this and re-read it. Thank you so much for sharing! MonsterFrogaki
I’ve had some success breaking larger blog posts into smaller ones. This works especially well with listicles.
This is so smart! Letting your content do double duty for multiple uses is a fab idea because so much work goes into them.
Thats the idea Jennifer 🙂 and we are glad you see the value and time we put in! 🙂
I have had some success with syndication of my articles to other platforms. That has worked wonders for more exposure.
This is nice. I am also re-purposing some of my content. Doing it slowly, but I need to rehash a lot of articles that are not really worthy. Taking so much work!
Great tips for newbie bloggers. Good content re purposing is real tough job.
Great tips here. I need to refresh my old content asap. I have a lot of spring cleaning to do on the blog.
Rewriting blog post is necessary to produce a fresh content again and more catchy to the readers. Many actually do this on their site.
Exactly Jelena,
And so many new blogger struggle with what to share on some days so we gotta help them out 😉 Right?
This was so interesting. There’s some lovely ideas about repurposing content here. I have so many old posts that are sitting there not getting any views but I don’t want to delete them. Just need to find some time now!
Ami xxx
there ya go Ami,. go repurpose your content and lets hear some of that good ole juice 😉
Great tips! I am really trying hard to get my content out there and my blog content to a high standard. These are great tips and advice.l
Hello Laura,
Glad you are creating value and serving multitudes out there! 🙂
I am going to try this. I have never tried repurposing content, but it sure looks like a great way to come up with “new” articles. Thanks for sharing your awesome tips.
hello Annemarie, content repurposing is a great way to not have to find new content, while refreshing older archived content 🙂
I think combining short, older posts to make a longer, better post is a great idea. Blogging should really be more about quality than quantity but some people are too obsessed with creating new content!
Thats it Ann, Its not about pumping out content for the sake of it. Its about Giving your audience the Value they deserve and they in return trust you to work with or buy into your offers!
That is such a great idea to combine 2 posts! Your tips are very helpful and so interesting!
Glad you like it Amy 🙂
These are all really great ideas for repurposing content. I like that you suggested to combined two different blog posts and change them up a bit to make them into one. That’s such a great idea, thanks for sharing!
yes Nicole.
Most people write short articles of around 500-900 text. If you combine two posts you just created a Pillar post of at least 1k-2k words!
I love your tips on content re-purposing! I have never thought about using print publications as a traffic channel. Need to try. Thanks.
Tania,
At least your local neighbourhood will learn about your services and whats better than drumming up local business?
I absolutely love the idea of repurposing content that you have already written or combining posts into one. Fresh eyes will be looking and your readers will get another look at some valuable information.
Thats the idea Becca.
Trust me whoever saw your content 2 years ago will not even remember they did lol! So recycle your content. With over 300 posts, its a crying shame to let them sit in archives!
So go repurpose your content! 🙂
This are such great tips! I definitely need to work on recycling content, and these were super helpful!
Go recyle Hayley 😉
I always have a hell lot of ideas to write but I must say this post is absolutely helpful. Thanks a ton for this…
You are welcome Moni
I love the idea of recycling content! With a little updating, I’m sure that a lot of my posts would be relevant. Great idea!
Jennifer if they arent refreshed and re-purposed they disappear into the archives of Search engines and your website. So get repurposing! 🙂
All of these are such great ideas for repurposing your blog posts. I will keep these in mind!
Go for it Danielle 🙂
I should say, this post is absolutely helpful. Makes work easily done when writing contents. Thanks a lot for this!
Our Pleasure Mike, Good to see you here!
it is important to use all the tools to promote and gain popularity. thank you for sharing these suggestions
Our pleasure Nina 🙂
Very interesting ideas, it is something I have never ever considered before…
Now you can Mattie esp. if you want to build an authority blog that brands love 🙂
Very nice tips. Articles are important to both create and properly write. It great when you can re-purpose your work and use it wider.
Thats the idea Lyosha
This is so useful for me as a new website owner. I have to start working on it now.
get started Kumamon 😉
Great tips. It is important to utilize every resource you have for growing traffic.
Thats it Holly
Thank you for your tips. I’m planning to start my own blog so this article will be so helpful!
You are most welcome Vy 🙂
This is such a great trick to saving time and money. After all, that is usually what it is about!
You got it Sara 🙂
These are great tips for blogging newbs like me. It gets overwhelming for sure
Go create powerful content Kayla 😉
This is such an interesting post.I like the ideas you gave us and learned a lot of new things! Re-purposing old posts into one is a really great idea.
with the depth of your posts Elizabeth, you can have even more powerful articles that can be submitted to magazines I am sure 🙂
I never even thought to submit my articles to a magazine. That would definitely give you a whole new audience that already likes to read! Especially if you get published in something that has the same niche as your blog.
Go for it Ann 😉
these are some great suggestions, which might help with during my upcoming vacation.
Glad you got value Shannon
I like the idea of repurposing content, especially if I make money in the process. Thanks for the tips, will definitely take all these into consideration. 🙂
I really should look into REPUBLISHING old content! That being said, I do want to re-make some of my old recipes because I want to re-take the photos… Cause I am way better at doing that now! Ha!
Brilliant idea! I have seen bloggers who Combine two or more of blog posts and I can say its an effective way. I may check other options that you mentioned. Thanks for sharing!
These are such great ideas, I’ll be sure to address these when working on trafficking my blog.
These are nice tips. Sometimes I divide 1 topic into two blogs. Here, you said about combining two. Will tru this next time!
The meatier the Post Kevin the better so instead of dividing, combine 😉
This is such a nice post very interesting and informative and I am sure this is such a great help with all bloggers out there.
Thanks Emma 🙂
These are some great ideas. I especially like repurposing two blog posts into one and refreshing articles to get them a little boost.
Thats the idea Chris 🙂
Such a cool idea to combine multiple posts to create a new resource! Great ideas and information here!
Glad you like Laura 🙂
Great tips. I’ve never thought of combining 2 related posts. I’m going to do some experimenting with that idea. Thanks!
There you go Nancie, now you can 😉
In a similar vein, the blog I work for is republishing popular articles with added content to make them “meatier”. They are now longer and have better SEO scores. So easy!
They are doing the right thing Ann 🙂
I love the idea of combining two blog posts and repurposing them that way!
Thats the thing heather 🙂