Why as a Home Business Entrepreneur You Must Start Branding You Today! Part 1 & 2
Okay, brother, you keep saying you are branding you by growth hacking, picking tips here and there, or leveraging other people’s brands without the right foundations? Are you kidding me?
While it’s doable don’t get me wrong at all, why take the longest route?
If you are blogging then you are already in a way looking to stand out from your peers. So you have a dream of becoming whatever it is success looks like to you? But Does this mean you are branding yourself?
The answer is Not necessarily, most bloggers just want to create an extra or full-time income and live their lives…that’s it!
In today’s episode, I share with you the basics of Branding you Inc. Setting your foundation right and creating that irresistible product; YOU!
Of course in branding you, I am not saying you must share and bare all your secrets. In fact, you have to know where to draw the line.
Let us get this out of the way Branding isn’t just
- A Name
- A Logo
- A shop on the street
It is all the above and then some.
Branding you is aimed at creating a Service, value, and goodness people find very attractive; from you, your business, product, or platform, or NOT as sometimes the case may be!
According to Neil Patel’s guide to building a personal brand,
“A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another…”
Branding you is meant to create an attractive Service
And let’s get this clear for once and for all, branding you is not just for entrepreneurs.
If you are building a career and want to hit the top spots i.e. director, CEO, department head, Manager, you better be branding Yourself and making sure the right people in your company, niche, or INDUSTRY take note!
Whatever it is you are building be sure that you will learn a thing or two from this post on branding you as a person, product, or service!
WHY DO we say this…?
Because to create success in a career or business you need to have a hugely positive vision, goal, and energy, for where you wish to go.
From that vision, a smart corporate or entrepreneur creates a mission statement that speaks to their target audience…For an online brand, your Tagline gives us a good idea of what that could be!
In order to get to create that coveted brand, we learned in Business School and more recently from mentors like Peter Montoya, Neil Patel, Ray Higdon, etc. that you must know your strengths, weaknesses, your competition aka threats, and your opportunities. What is commonly called a SWOT analysis.
Okay, we are done here….. 🙂 So what are you gonna do?
Step One to Branding You
You are gonna sit down pen and paper in hand and write down your:
Strengths and Opportunities on one side, then
Weaknesses and Threats and/or Competition on the other.
The above could relate to your product or service too if you’re a product or service provider.
Then you are going to write down the characteristics of your target audience or market, primarily called an Avatar. Lots of people have no idea who this is and we have VARIOUS TOOLS to help you with this.
And for you already online and creating content or selling products we have your Complete Guide to Zoning in on Your Target Audience you can pick that up below! You will love this if you sell stuff on Amazon or Etsy!
Okay, back to branding you; you should also write down what you know others think of you if that helps. Then how do you see yourself in 2, 5, 10 years’ time? Make this good, it is your Vision so the past or present have naught to do with it!
Trust me we teach this and it is essential to your personal brand and growth in your job or business! Once done watch the video below…for the rest!
The video below should help you out. The corporate world may have you thinking only companies and business owners should be branding themselves.
And I tell anyone who tells you that just wants you on the slave grind being paid what others think you are worth instead of commanding your worth!
Or you may be sabotaging yourself believing you are not worthy as a brand loved by the public. And again I say you are wrong! For more on what we think about personal branding, read this!
For The Basic Steps – Part 1 of Why You should be Branding You Watch Here!
And for the next steps in this Jigsaw…
Watch The Video Below to Learn the Basic Steps to Branding you Inc!
[bctt tweet=”in #Branding you, Be boldly you for everyone else is taken! #brandingtips #SME “]
Okay, so we know it’s important to know what steps to take on your branding journey. It is essential to be You because you are unique, you are special, and guess what, I am not sure who said it, but everyone else is taken. 
In the next episode (I Am loving this lol) we shall share with you the 7 most common mistakes in DIY branding and Solutions of course as we always do!
So in the meantime, let me ask you a question…Are you really Building a Brand online or winging it? Seriously how long will you keep waiting trying out bits and bobs, the crumbs, when you could have the whole loaf?
If you are sick and tired of being sick and tired, do yourself a favour and… Join Grab Access to our Ultimate Social Media Success Vault. You deserve it…NOW!
If you think anyone else needs to hear this, feel free to like and share it with them.
Did our Branding You basics Help? If so, we would greatly appreciate it if you commented below and shared it on Facebook
You are Amazing & deserve more, so better believe it!
Live. Learn. Love
Julie Syl Kalungi
Email: julie[at]Juleskalpauli.com
Follow me: On LinkedIn
Check out our Work with us tab where we Help People daily.
PS: If You Don’t have a list or you have a Non Responsive List And Haven’t made more than 10 sales or Recruited Anyone yet, You Need This resource – List Building And Conversion Course!
Awesome tips Julie, branding is such an important part of business. You have given a wonderful blueprint here to brand yourself correctly.
Branding YOU is so powerful, and you are doing such an amazing job here Julie I love the value that you share!
Vitaliy Dubinin
Hey Vitaliy bro,
Thanks for your support, much appreciated.
Julie Syl~
people join people which is why its so important to build up your brand. thanks for the tips
Hey Sheena,
So right you are 🙂 thanks for stopping by!
Julie Syl~
Awesome post Julie. You are right about branding. Logo, company image is all good but people identify with you. What you do and how you do it become your brand. You made it clear that especially as an Entrepreneur you attract with your service, your goodness and and how you create value for others. Thank you for sharing these awesome tips.
Hi David,
Good to hear from you man! And we are super glad you agree and found value! Thanks for your contribution!
Julie Syl~
I love your post i think you make great suggestions on a very importan subject
Glad you love our post Ana and got value! Thanx for stopping by!
J&PK~
This is true and something all of us as bloggers and beyond need to take seriously
Awesome post Julie when it is very important to learn these basic steps for those that are just starting out when it comes to branding! Thanks so much for sharing this valuable information!
Value packed information here Julie. I believe that people are confused about ‘branding’. And you share really good insight into this. When people realize that they first have to know what it is they really want, that is when they can start working on what value they can bring to others. Great post, thanks for sharing!
Hi Lynn,
Thanks for your contribution, and we are glad you agree 🙂
J&PK~
Awesome Julie, so true that you need a brand and a voice for people to connect and relate to you. Whether in social media or brick and mortar. Thanks for the tips, will need to get that book!
Wow Diane,
what a pleasure to hear from you. Thanks for your comment And go get it hun xoxo
Julie Syl;l~
Hey Julie, Great post… memories…
A Brand Called You is such a great book, probably the most powerful book on branding I’ve read! Branding you really is key to your business success. Thanks for sharing your insights today!
Robert Frank
We love that book Robert and it has some super amazing insights on Branding you that we intend to share and help some savvy entrepreneurs to get to the next level!
You are most welcome indeed
Julie Syl~
It’s important to be consistent across all channels so that your brand is recognized. Your tips are very valuable. Thank you
Consistency is Key to one’s Brand success we do agree Patty 🙂 Thanks for stopping by!
J&PK~
Boom!! thank you Julie! fantastic post to helps us brand ourselves . Much appreciated.
You are most welcome Coach Tara 🙂
J&PK~
This is extreme valuable information on branding you. loved the post! its time to revisit the brand. thats awesome. thanks for sharing
We are duper glad you have found value Andy, go revisit the brand and Rock it! 🙂
Julie Syl
Love your blog post such great value and info thank you soo much ♥♥☺☺
You are most welcome Sandra, we are super glad you find value and will keep serving as long as e have breath 🙂
J&PK~
Branding oneself is very important in internet marketing. If your company goes out of business, you can still do business because you branded yourself, not your company!
Exactly Lorraine, we love your contribution, thanks for stopping by 🙂
J&PK~
Great post. I wish I knew this before but it’s never too late to change course.
The only mistake is not in recognizing the mistake Kenny. We are glad you found value!
J&PK~
I think branding is important for everyone! You are a brand, whether you’re an entrepreneur or just trying to network for yourself and your career!
Yes it is Vic, thats why we are teaching our children to SPECIALIZE and stand out from their peers. It will stand them in god stead later.
J&PK~
Excellent blog topic. Some great informational wealth of information shared here in this post. Awesome and thank you for sharing these tips about branding.
Awesome and thank you for sharing these tips about branding. Excellent blog topic. Some great informational wealth of information shared here in this post.
Hi Hammond,
Glad you found value and a wealth of info 🙂
J&PK~
Great post thanks for sharing your views on this area
You are most welcome Amy, thanks for stopping by!
[ Smiles ] Thank you for sharing your insight on branding.
You are most welcome Renard! 🙂
Great blog post. Branding yourself, especially in the Home Based Business Industry, is essential! People join people not businesses.
Thanks for your time Nestor, Glad you agree
Julie Syl~
Great post and thanks for sharing, Great to see some talking about branding
Julie, you did a fantastic job on the basics for branding. And I have subscribed to your Podcast 🙂
Xarah
I wish I would have not done things backwards 5 years ago. I turned a hobby into a business, but failed to brand myself until just a couple of years ago. It’s been extremely hard to change and clean up my style.
Glad you did wake up though aren’t you Michelle! Its a wonderful journey, begin to enjoy it more and appreciate your journey thus far, you will see things differently and your results will show it too! 🙂
Julie Syl~
Very useful information! Thank you for posting all of this great content
This is so informative! I learned a lot.
Branding is really a constant effort. It does have so many different aspects and it’s crucial to keep on top of it!
Branding is a wonderful journey of discovery of self and the value you put out, self worth and joy, It can be a challenge but definitely a worthy one!
Indeed lets keep on top of things Jess!
Julie Syl~
Thanks for sharing
Self branding is key to your success
It has been thus far and continues to be Earl!
Thanks for stopping by!
J&PK~
You should start charging tuition Julie because this here is a university course! So much detail! Great post. 🙂
Some really useful tips here – thankyou for sharing
You are most welcome and thanks for stopping by!
J&PK~
My goodness it must take you so long to write posts because they are always so detailed and full of great tips. Bookmarking for future reference!
what a great post. This is a helpful post for the future. Thanks for sharing
Fantastic tips on branding Julie! I totally agree that it’s not about a name or a logo. You gotta figure out your weaknesses and strengths!! I love it!
Great post Julie! Branding is everything. It’s what separates us from the next person 🙂
what an awesome blog, I had totally forgotten about branding me, for my job, for my blog, and even my family. I will be sharing this with my college kids as well since the need to be reminded about branding themselves as they leave college and go on to the work world. I am not a follower of your YouTube channel and cant wait to listen to more of your videos.
Thank you so much for the important information that can help anyone at any time in their life.
Hi Diana,
We are super pumped that you found value and are going to share these tips with college youths. Thats truly warms our hearts!
Go be that special you that you know you can be and simply holler if you need nay help!
Thanks for your support!
Julie & Pauli~
Branding is important, a lot o thought goes into it too. I haven’t fully understood the whole scope about branding yet, but I’m getting there.
Great information Julie!! Thank you so much for sharing 🙂
You are most welcome Lena
Julie Syl~
Yes branding is what differentiates you from others in your same space. Be something special!
Love your slant. Be something Special Absolutely Carol 🙂
Julie Syl~
I covered these in my Business management degree. Great ideas.
Thanks for Sharing
John
Glad you agree John And thats why we like to share the training too. Lots of our peers need the help!
Thanks for swinging by!
J&PK~
Well I aint seen a SWOT analysis since high school……..
and it got be to thinking, I should probably go back to the basics – all that crap I learned in business studies in high school might actually have some relevance…….
so thanks for that Julie,
oh and thanks for all the other awesome stuff you dropped about branding too!!!
Hey Alex Bro, Go look at your college notes lolol!
Oops forgot no need for that. Just drop in over here and check out our branding posts 🙂
J&PK~
There’s a lot to absorb in this post. I have Evernoted it for future perusal.
Glad you found value Teresa 🙂
J&PK~
One of those blogs you have to read a few times. Branding takes time and many steps. Clearly you understand it. We are on our way.
Awesome Sauce Roz,
Thank you for your time. Branding is a journey not a destination and Yes we do know what we are talking about 🙂
Julie Syl~
I just re-branded and am changing everything across the board! Great information!
Hey Jen,
Thanks for stopping by! J&PK~
This is truly helpful, and I’m going to do the exercises. While my editorial brand is huge, my author one, well, was non-existent until last year 🙂 We’re working on it, but I’m struggling. This helps! Thank You!
Hey Susan,
Good to hear from you. You are Doing, No brand grew overnight as you well know.
We are glad you found the information useful 🙂 Ge get em!
Julie Syl~
Some great info there thanks for sharing
You are welcome Jake!
J&PK~
So much information to take in. I really have learned a lot today.
Glad you got value Rebecca 🙂
Julie Syl~
A name and a logo are very important. You have to get the person into your place first.
They are important for identification…a whole lot more to branding as indeed the person is!
Thanks for stopping by Tara 🙂
J&PK~
I think personal branding is the great tool of building a unique brand around ourselves as an individual and I share your view that developing the SWOT analysis is an important step in building our personal brand. It helps boost our self-image and provides a better picture of all pros and cons that we have and can help to turn our weakness into strength! Thanks for sharing such valuable post!
You think right Eugenia, we appreciate your contribution.
And you are most welcome 🙂
Julie Syl~
Great points on branding its a topic I love talking about, because it’s basically giving people permission to be who they are!
We love the way you put it, giving ourselves permission to be who we are, awesome 🙂
J&PK~
This is a wealth of information. This will surely help all the new business owners out there.
Thanks for your support Robin 🙂
J&PK~