Here are our 4 Steps to Build your Business on Pinterest Fast!
In this episode I am going to dive into how you can attract laser targeted traffic, leads and sales with Pinterest. I will be talking more about TRAFFIC and How to build Your Business on Pinterest.
I have been building in network marketing since 2013 and I work closely with my husband Pauli. We have created systems that have allowed us to get our offers and brand in front of more people and more so via Pinterest!
As with most entrepreneurs, your goal is to increase traffic and the best way of doing that, especially if you are a new blogger/have an e-commerce store is by using Pinterest.
Pinterest is our secret weapon for increasing traffic to our offers and websites!
Last week our guest blogger Ryan Biddulph brought a breath of fresh air with his blogging lessons from exotic creatures he battled…Now lets get some traffic to your blog and put the icing on that cake! By the way if you havent read his post, you definitely want to do so, its hilarious! 😀
So back to Pinterest…
Here is the deal. People go to Pinterest to be Inspired, Entertained or Educated…and in many cases to BUY. This is very true for women.
[bctt tweet=”People go to Pinterest to be Inspired, Entertained or Educated…and in many cases to BUY. #Pintereststrategy #Pinteresttips” username=”Juleskalpauli”]
One of my sisters-in-law told me recently that she is hooked to and has purchased so many things via Pinterest. She has the app on her phone and she checks it every night before she goes to sleep. And she said she checks out fashion, jewellery, Home décor ideas, Inspirational quotes, and anything she wants really. Google searches, nope, she actually said she doesn’t know when she last searched via google for such stuff…
Powerful or what! That is a perfect example of a customer saying bluntly that she uses Pinterest as a “Search Engine” and for her Shopping experiences… #micdrop.
See, unlike facebook where people go to socialise and connect.
Like my Sis in Law, lots of people go to Pinterest in buy mode. They go searching for things to buy, and there are lots of entrepreneurs making a killing via Pinterest. And I am gonna show you how it’s done and help you crush it too.
Pinterest is a platform where you can find more customers and you can sell anything. BUT, there is a right way to operate on there.
Let’s Get Into it:
How to Build Your Business on Pinterest and Create a 5-Figure Income!
Understand that Pinterest looks at 3 main criteria to rank your content.
- Overall visuals of your account – Description, Interests, and Type of Content you share!
- Quality of your Boards – How well presented is your virtual filing cabinet – Again optimized, consistency of pinning!
- The quality of your pins – bat-shit amazing HD images Period! So how do we marry all this to create a delicious traffic sundae?
How To Use Pinterest For Your Business
The Steps you Must take to Build your Business on Pinterest:
Step 1. You want to use your images to touch the senses of your target audience. Make sure the images link to congruent related information/site so they can know more. Have a funnel with an offer to move people through a process using your images from Cold to warm and absolutely to Hot Prospects.
Usually they have no clue who you are and your goal is to move them as fast as you can to warm prospects, i.e. people who know that you exist and your brand. The best way is to present your images and brand as a person/brand of value. And Iam gonna show you how.
Step 2. The next step is to move them from Warm to HOT…i.e. from browser to buyer, so they love your value and happy to buy as well as recommend your product. In order to do this, you have to present you/your brand as that of value rather than a sales pitch!
HEADSUP
In a super FREE training this week, I will be sharing in even more detail the process of turning Pinners into Buyers via Pinterest even if you are new to it. If you haven’t yet done so:
So, if you haven’t yet done so you wanna set up an account on pinterest. I highly recommend that you create a business account. This is because its best practice and you will be operating under Pinterest T & Cs. You will also attract the right kind of people.
See, you will be found as a brand by other brands looking to work with you. They will consider you professional. Plus, you are able to apply for Rich Pins and get Pinterest insights into how well your Pin images and campaigns are doing as you grow your brand on Pinterest! You will be looked at as someone of credible influence if you build it right.
If you want my full 7 Module training you wanna go on and get it before I take the training down, it will be available until the 28th May! You can pick it up via the resource above.
Step 3. To be the go-to person you gotta increase your vitality on Pinterest. The best way to do that is to Leverage your actions by using the right tools.
I love to share the tools I use to help you out to build your Pinterest reach. I use the Tailwind App to help schedule my pins, and post my content onto Pinterest on autopilot and also to track my results.
Lots of people think they are going to have to spend hours on Pinterest and I tell you it is not the case.
What if you could actually attract people looking for your product or service and you don’t have to convince people or chase family? You don’t have to convince them to change their lifestyle, they are actually looking for you.
If you pick up my training and start using Tailwind, you will start to attract these people who have a genuine interest in what you offer. So go on ahead and create your Free account with Tailwind.
Why do I highly Recommend Tailwind?
- Because of its super-efficient analytics tool that gives you an overview of how your pins are doing.
- I love its Tribes tool, which when used properly will explode your traffic.
- You can schedule your pins so you don’t have to carry the donkey. You chose the time when your followers are active. See, you can schedule your pins up to months or weeks in advance. This is a major time saver, great for refreshing your content as well!
- Tailwind will thus help you grow your following and get much more TRAFFIC Quicker.
The biggest stick or challenge for people is: what do I say to these people that come to me?
And again, I got you covered with my downloadable 14 Conversation starters Resource that I created after I went through the same mountain. I know social media can be a challenge to master for business…yes yes!
The idea is to be genuine when connecting with people and learn if/how your product and/or service can be of help to them.
Get them off Pinterest to somewhere they can learn more about you i.e. your website, Fanpage, Facebook profile etc. And from there where you can hold a conversation like messenger, Skype, Zoom etc.
Don’t be that person who sends people a private message and literally pitch your business to them without holding a legit conversation with them or qualifying that they need your product…People don’t care if yours is a ground floor opportunity, or that its creating gazillion millionaires, has 20 essential vitamins etc.
[bctt tweet=”Show people that you care first, and they too will care about your message #socialmediatips #pintereststrategy” username=”Juleskalpauli”]
You have to show you care about them first! …It just is plain wrong to pitch and link drop. It also puts a bad rap on our industry…I get so many of these, one just earlier today. From someone I thought better of…Don’t do it. So enough of my rant…
And on to…
Step 4. Hold a Conversation to Determine need, qualify and book an appointment to expose them to the business. While I used to advise to move the conversation to the phone, I believe with Messenger on Facebook, you can now hold the convo via a messenger call too.
Pinterest doesn’t lend to holding conversations as such, so you have to move the conversation elsewhere to build on that initial interest and be able to “Ask for and unblock The Sale.”
If you don’t ask, you don’t get. Period. Whether that is via your sales funnel and Call to Action, Webinar, Presentation etc. you gotta be able to know when and How to Ask to the sale. You can hold awesome conversation via Messenger voice notes as well.
It’s essential to lead with value, right from the pin image, the linked content, the conversations you have and the offers you put out.
[bctt tweet=”It’s essential to lead with value, right from the pin image to your offer. #bestpinteresttips” username=”Juleskalpauli”]
Leading with value could mean you lead with some Free information. This you present via what our Mentor Tanya Aliza calls your value offer. This is how she has been able to build a super-fast 7 figure income via social media. One of the major reasons we were drawn to her too.
And with that said…
RECOMMENDED RESOURCES:
#1. We urge you to take advantage of her offer on the Ultimate Branding Blueprint.
- Want a blog like ours?
- You wish to attract at least 5-10 leads per day and more?
- You want to stand out above your peers and niche? Then you need Tanya’s Ultimate Branding Blueprint, period!
#2. The Art of Pinterest Profits – Get your copy on Amazon and Learn how you too can create success with Pinterest – Get Own Copy
#3. The Jetset Affiliate Academy , does exactly what ut says on the tin. If you are not makng any headway in our business, its time to change that. – Learn more!
Did you get value on how to Build your business on Pinterest? If so feel free to share this post with your team mates or other enrepreneurs looking to expand their custom base on social media!
Share your thoughts below. Like, bookmark…And absolutely go crush it in your Online business, build residual income and live life on your terms! Be consistent, persistent, focused to connect with and share your goodness with more people. Your Success is yours by right, you gotta get it!
Loved this post on building your business on Pinterest? Pay it forward: Save/Pin it and Share on Facebook…
As always You deserve more
Learn. Love. Live
Julie Syl Kalungi
Here is how To Work With Julie
Skype: Julie.Kalungi1
Email: julieatJuleskalpauli[dot]com
Considering Coaching? Check out our Work with Me tab and Survey where we Help People Everyday.
PS: IF YOUR UPLINE DOES NOT HAVE A STEP-BY-STEP BLUEPRINT FOR ONLINE MARKETING SUCCESS, CHECK THIS OUT (UNLESS YOU ALREADY HAVE TOO MANY LEADS) – CLICK HERE FOR INSTANT ACCESS.
Very well said , Pinterest is the secret weapon for increasing traffic to websites and links!
Nowadays many people go to Pinterest to buy something. They go searching for things to buy. Pinterest is very much in talk and can be used tactfully to increase traffic and build your business. Your post is very informative Julie.
Hey Andy,
Glad you got value 🙂 I know exactly where to look for that traffic and one doesnt need gazillion followers. Thats the sheer beauty of Pinterest! Lots of people mix it up with other platforms where follower numbers seem to matter a lot. Thank Goodness not on pinterest! 🙂
We are going to feature this post on the Blogger’s Pit Stop on Friday.
Thanks for your great posts that encourage and motivate.
Kathleen
Woot woop yayyy. Thank you Kathleen for letting us know, Super cool 🙂
Wow this is simply awesome…
Glad you find it awesome Sruthi 🙂
Creating huge and bright images as well as pinning your post to be seen first will incredibly make stunning online visibility for your business.
Yes Jelena,
Glad you agree.
yet many of us forget we are visual and sensual beings first before we ever read text. Large High Def Images…Yasss! 🙂
Pinterest is a great medium. It’s super popular and very powerful. Thank you for sharing.
Pinterest is super powerful as a traffic source Indeed Kenny. Its also popular amongst entrepreneurs! 🙂
Thanks for stopping by!
This post came at the right time. We’re just starting to use Pinterest and looking for some tips on how to build our business through it. Thank you for sharing this.
Hi Sammy,
There is a whole lot more in our Pinterest Marketing Category https://juleskalpauli.com/pinterest-tips/ Or head on to Amazon and Grab your e-Copy of “The Art of Pinterest Profits!” so that you get started right! Feel free to holler if you need some guidance! 🙂
Syl
You have a great resources here!
Thank you Mike 🙂
The social media university is in session and I love our courses, Julie! Thanks for keeping the community informed. 🙂
Teheheee We love your way with words Claudette. Glad you get value and thanks for your time! 🙂
Thanks for sharing such great information!
You are most welcome Rosean 🙂
Pinterest is definitely a powerful social platform. Hootsuite did a survey on sales in 2016 and 87% of Pinners have purchased a product because of Pinterest. Not only that, 93% of Pinners use the platform to plan purchases. Crazy, huh?
It’s a must-use platform for businesses.
Kapow. Boomshakalaka..Doing the happy dance Sara. This is our kid of Crazy huh!
LOve your contribution and testimony of the Power of Pinterest. Thank YOU 🙂
Tailwind is a life saver for me. I love using it to schedule pins.
Tailwind is amazing Krystal, Any entrepreneur on Pinterest needs it in their tool kit! 🙂
I love pinterest! Thanks for the helpful info.
You are most welcome Shelly 🙂
I agree with qualifying your leads, and having a legit conversation before even bringing up your opportunity. Its also a good idea to take them off pinterest to another platform like skype or a phone call to close the deal. Thanks for sharing.
Yassss Adewale, Thats what professionals do, and you zoned in on those points immediately.
Thanks for stopping by 🙂
I know from experience that Pinterest is tough to get to work for you. You have to have great content and wonderful pictures in order to get your business to grow there. This is some good help for that.
Both of which ca be achieved by consistent self development and using the rigth tools for image creation/editing. Rigth Dawn? 🙂
Pinterest is such a great tool to use to grow your blog. This is such a helpful article! Thanks for sharing great tips!
Very true Kait,
PInterest is a brilliant traffic source for the savvy entreprenuer!
I need to grow my Pinterest. I am clueless with what to do regarding it so thanks for this post.
Hey FashionPolice,
Its our pleasure, and if we can help in any way, do feel free to holler 🙂
Julie
[ Smiles ] Pinterest should never be overlooked; it is a great medium to boost our product!
Absolutely Renard 🙂 Pinterest is ignored at one’s own Business or brand Loss 🙂 Glad you agree!
I have read about how great Pinterest is to drive traffic to your blog. I have recently been more active in joining Pinterest groups and tweaking my boards. It does help! I am happy with the results I am getting.
Awesome Sauce Annemarie,
We love it when we hear testimonies like yours. PInterest is the unexplored online platform hy most Network and online marketers, Its time to change that!
There is definitely so much that Pinterest can do for your business especially if you want your customers to see your products. These are very nice lessons! I think it’s awesome that your shared this with us.
Hello Elizabeth, its a lesson well learned from my mentor Ray Higdon ILT = Success!
So I invest time and resources, I learn the lessons I need and Teach others the same. Sweet! 🙂
These are such great tips! Pinterest is one of my biggest traffic referrers so it’s super important to know what you’re doing on such a powerful platform. Love this!
Yayy we agree Adiranna and doing our happy juju dance, and thanking God for Pinterest. And why we go out of our way to shout it from the rooof tops 🙂
I find Pinterest so hard to grow. I did use Tailwind before for a free trial but it did not seem to do much :/ Maybe I was using it wrong but I would like to learn how to use it to generate more traffic x
To be honest PInterest has changed things a bit and so its taking everyone longer to grow a following, BUT The peopem that are following you are Targeted. Because they are genuinely using ghe search option to find your pins and boards! So go serve them Ana! 🙂
Such a great post! I’ve Pinterest but I find that I didn’t utilize this platform to its highest potential. A good reminder for me to use it more.
Glad to be of help Sharon,
Go get em!
I love Pinterest, but feel like I don’t use it to its full potential. Thank you for sharing these steps!
Hello Natalie,
You are not alone, most bloggers and internet marketers arent leveraging Pinterest enough or right !You check out our Pinterest marketing category and you will not be one of those !
I really have to pay attention to my Pinterest account. Its like just been sitting there ins cyberspace! I will add this to my weekend projects so I can make time for it. Thanks for the tips, Julie.
Lolol If you have no interest in Pinterest, it will not do for you. Not that it cant. You just need to raise your interest levels and that will mean you set aside time to make it work 🙂 So lets get your account active! 🙂
I had no idea that Pinterest ranks your content. I feel like I’ve been doing things all wrong… time to restrategize!
Hey Ronnie,
Pinterest Ranks your content and most people dont realise this so they pin with no plan or strategy. Thats not cool 🙂
Yes Time to strategize.
Wow you have so much useful information in this post. You really are an expert with pinterest. Thank you for all this helpful info…
Hello Irene,
Thanks for your words. I have taken time to learn, and master the platform from those crushing it. It is my pleasure to share that knowledge and experience for your pleasure! 🙂
I love how you give step-by-step instructions on how to do this. I am always looking for ways to improve my Pinterest board. I will definitely take into account some of the stuff you had mentioned on here.
Hello Jeanette,
We are glad you love our guide and got value. Pinterest, if done right can be a game changer for you. Do take action, you will be happy! 🙂
Julie, you are the queen of pinterest! I did not realize pinterest followers were ready to buy!
Wow thank you Lorraine,
I am happy t serve and Yes Many Pinterest Users are Buyers and buy via Pin-links! 🙂
What a useful post, I really need to get my head around pinterest and use it more.
Now is your chance Nayna,
Only if Pinterest Grabs your fancy, its the only way to go. 🙂