3 Strategies to Generate Leads Every Blessed Week. More Leads = More prospects and sales!
Did you know that this is our 7th year in business and blogging?
I started out with Blogging, YouTube and now FB Video. And I can say; all these WORK.
The thing is you don’t have to do all of them to create results. Nor must you be on all social platforms to generate 11+ leads/day, $1000/mo or run FB ads to do so.
Although its okay to run Ads and I do run them every now and then if I have a webinar to promote or a Course Launch… I will run ads.
Today in order to move fast I’m going to share the 3 strategies you could use.
Right there are 2 types of marketing
- Active Marketing or prospecting – this is actively reaching out to people on and offline to get that sale made.…AND
- Passive Marketing and You gotta do BOTH!
Passive is putting content out on the web and it works for you over and over…e.g. Your videos esp. YouTube videos, Podcasts, blog posts. These will work for you over and over… ONLY IF you actively promote them and do some on-page SEO, preferably White Hat SEO.
If you want to move Faster, you’ve got to get ACTIVE and you must implement daily not just the passive stuff. You have to be ACTIVELY marketing too.
And for a new marketer, your Top Task is to fill your funnel… Simply put, Prospect DAILY until you have more leads than hours in the day…
Prospect DAILY until you have more leads than hours in the day...
Now LEADS, can be generated with systems, with lead captures pages and auto-responders all that techie stuff.
Guess what, I too at one point didn’t know all that techie stuff. And that was exactly where I was supposed to be.
So, don’t beat yourself up where you are. You too can learn and/or outsource the techie stuff, process and the budget to build the business. And that’s why I am here.
To share with and teach you the active marketing stuff so you can create the income and budget to learn the Passive stuff, which I can teach you too…And AUTOMATE your business up to 70%. Sweet ???
Either way YOU HAVE TO PAY…WITH EITHER YOUR MONEY aka outsourcing or TIME… DIY – learning how to do it yourself.
Now we have got the two types of marketing out the way, understand that leads can be generated either way. Whether its a physical piece of paper kind of lead list or you have some techie stuff to record your leads and prospects.
So let’s look at the 3 strategies for generating leads whether you know and use systems or not.
The 3 Top Strategies for Lead Generation
#1. YouTube SEO – SEO stands for Search Engine Optimization.
First lets agree that we all start somewhere. I started with a truly horrible video in my humble view, ZERO views and zero subscribers. BUT, I stayed the course. ?
I out lasted the fear,? the lack of confidence, the self denigration, self doubt, the lack of views and followers and here I am today… still going and no fear in sight!
Mind you, f you have a huge phobia about video, it doesn’t have to be your way.
That said, will you make 2020 your video premier year?
Out last the fear, the lack of confidence, the self denigration, the lack of views and followers.
Don’t upload your videos blindly to YouTube, you must tag that video, keywords are key… remember SEO! We created a free resource for you on YouTube marketing. Also you can increase your video views if yo implement these 7 steps to more video views. Hope you find it all useful.
Talking of YouTube, Subscribe to our Channel here
Do your research and learn what your prospects are searching for. Then go shoot at least 4-6 videos on your chosen subject/topic/niche.
Schedule them to go out on a chosen day of the week. Say every Monday for the next 4-6 weeks. Go, do your Keyword research for your description and tags.
When your videos go public, Go on niche YouTuber accounts that you have subscribed to and watch 2-4 videos of say 10-20 mins each.
Leave a comment, and mention your own channel and how you just also published a video on “your Topic” similar to but not competing with theirs. Thank the YouTuber for the info and if other people have commented engage with the 2 top commenters, using your Keywords.
Promote your video to all and any online communities, you are part of as soon as it goes public. To start with, and your tribe will start to tune in, to look forward to your content , to subscribe and share. And even comment.
Keywords and exposure is how you position your videos to shows up in search.
Remember, YouTube is a search engine linked to Google. If your video is newer and well optimized you will get leads slowly but surely, from people searching for that solution to their problem.
Learn more about Video Promotion here.
With your Facebook Videos, its essential that you start to download and repurpose them. Don’t mind editing, for now simply get your brand out there online. All you need is a G-mail account and you automatically can start a YouTube channel.
And for you who will take this on, simply read this post on repurposing your videos they dont want you to know. Gets you cracking on videos.
We all start from zero, its your time.
#2. Go All Out On Pinterest:
Pinterest is truly the most amazing platform when it comes to SEO and organic traffic for the Digital Marketer. I shared a detailed episode on Why Pinterest for you. So you can get all up to speed with why Pinterest is so important for you as a marketer/business owner.
Also as a business owner, you really need to get with the program of outsourcing what doesn’t come naturally to you. And is taking you away from your Business Growth.
At K-Web Social, we do all the Social Media Management and Administration for you as you work ON your business as opposed to being the admin in your business.
Okay, now that you are up to speed with why Pinterest is the bombdigity,…
There are major changes that came up January 2020 on Facebook. You better be on the roll esp. when it comes to your Facebook Page and HOW you communicate with your audience. Your page could be shut down if you dont comply. Learn more below.
As we know FB Newsfeed is “Oversold” and Not serving the Business owner very well. Messenger is the next target and new rules are coming out Jan 2020 https://developers.facebook.com/docs/messenger-platform/policy/policy-overview/
In brief here are the changes and why you should seriously consider Pinterest as your platform
#3. Use Curiosity posts to attract leads – Okay guys here is my water bottle…I am not gonna go to A FB post and Say hey guys here is my bottle buy it…Now some people do that, but that’s not a long-term game.
You gotta create curiosity… On YouTube you can sell the heck Outta your bottle directly. And also, inside of a niched group yes esp. if your product is eCommerce.
But for Network Marketing products, if you want to sell more, get people to be curious about what you sell. People come to social media to socialize…
Create curiosity, entertain, and empower and you’ll make ore sales. Learn more about curiosity posts inside my VIP Mastermind.
If you are selling anything online you need SYSTEMS to build for long term growth! And you are ready for that!
BONUS Strategy for Lead Generation: Messenger Bots
I used to use video and YouTube chats, it wasn’t as lucrative.
Today we have Facebook messenger chats – Some will have you believe that it is the fastest way to grow your biz. Because you can take the conversation from stranger to customer.
BUT, with facebook always pulling the rug from the marketers feet with Algorithm changes. Plus the changes I’ve shared above…I am not 100% convinced. Always open to be proven wrong.
Of course you can use messenger to make sales every blessed day if you have had your Messenger Bots and Funnel set up by a pro…
My advice with this strategy is: You can voice chat, voice call, video call, group call for those 3-way calls…
Spend at least 2 hours a day talking to people and you will move the needle in your business pretty dang fast! You can start that convo and segway into an invite to see your business info. First, you MUST FIND THE Problem and SOLVE IT for them. Then, you will be their best friend.
And I share my Social media Ice Breakers as we always do with most Kalungi Group episodes. What I love most about this resource is; you can truly move a person from cold stranger to hot prospect and buyer using that resource in a few short conversations. Download it here.
Spend at least 2 hours a day talking to people and you will move the needle
In the Spirit of Supporting other Home Business owners and those New to Enterprise in this Season, below are my 9 Tips on What to Do during Self Isolation or Social Distancing.
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Did You Know?
I do weekly Live-streams twice a week on digital and social media marketing for beginners and struggling marketers? This is every Monday and Wednesday 1:45pm GMT UK. I also give weekly prizes, gratitude and shout-outs to my to attendees? So, do join in, share and use hashtag #YourPowerEchoesShow. Tag me on Twitter Instagram or FB. I cant wait to hear your views.
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Live. Learn. Love.
Julie Syl Kalungi
I am a Business Transformational Strategist. The International Best Selling author of three books, including The Art of Pinterest Profits and The Winning Planner. Each week, I send out a free newsletter with my best tips on Social media and Digital marketing, Personal branding, and a Winning or Leadership mindset to help your business or enterprise succeed.
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