12 BIGGEST DIY BRANDING MISTAKES HOME BUSINESS OWNERS MAKE AND HOW TO FIX THEM – PART 3
If you are creating your brand on your own you may be committing these biggest DIY BRANDING Mistakes – With no expert help, mentoring, coaching, and wondering how long it’s gonna take for your brand to become a staple in your niche or worse still if you’re getting it right?
You must be wondering what Part 1 &2 are about? Well its all about setting your building blocks for branding you or going back to basics ad doing it right, read it here!
Today we’ll show you the 12 most common DIY branding mistakes or pitfalls of creating your brand from scratch by yourself. Plus tips, secrets, and actionable strategies to help your brand convert prospects into buyers — FASTer.
With more than 17 years’ experience in corporate management, Business Admin Tutor and as brand strategists, Paul and I can show you what the big boys do right – and what smaller businesses and home business entrepreneurs so often miss.
It’s not magic. Just good old-fashioned know-how and SMART working. Your DIY branding can become a home staple for your target market.
We share the juicy top-notch branding secrets we’ve learned with time from investing in training and applying lessons learnt that you can implement yourself today.
SO WHAT ARE THE DIY BRANDING MISTAKES TO AVOID AND HOW DO YOU FIX THEM?
Let’s start by very briefly mentioning the common branding mistakes so you know what they are!
- Poor Name & Logo choice…hmm this is debatable in some cases! You want your audience to remember your name & logo fast or quickly relate it to who or what you offer. Could be a play on words or names e.g. juleskalpauli!
- Does a need for your product or service really exist? Not doing market research is a brand killer…!
- Do you know or undermine your competition? This is one of the worst DIY branding mistakes newbies commit and regret at leisure. Your competition has been there and is attracting your target audience, learn what they do! How?
Optin to their offers and BUY in. Learn how they follow up, how they market, and what they are doing right. Then avoid their mistakes will ya!
- Not knowing who your ideal client is – Similar to above. We do talk about how to fix this in the article before go read it here!
- Creating a brand you don’t LOVE…Your brand has to be something you are passionate about, so you can sustain it, persevere through the lows, valleys, and downright dirty tricks of the competition sometimes! So making this DIY mistake can cost you a pretty penny!
Now that we have looked at the most common and some of the worst DIY branding mistakes let’s look at the more specialty ones below.
#6 DIY Branding Mistake – Being Generic i.e. Everything to everyone:
Does anyone remember Kraft…neither do we! Sadly they failed to showcase who they were and down the tube their worth dropped. Stop being a People Pleaser, Today. Now. Stop it.
You can’t please everybody just as you can’t serve everybody. You have to know whom you are serving. Your target market, audience, customer, client, etc. Confusion won’t pay the bills, so you need to learn how to zone in. IF THIS IS A major issue please do reach out now, contact us NOW.
Remember you can’t miss out by zoning in, that’s a lack mentality! We have already given you a solution on how to zone in on your customers in Part 1 Go read it now if you haven’t!
[“You can’t please everybody just as you can’t serve everybody. #brandingquotes #MotivationalMonday”]
A Solution is still given: How about you visit the brand or website of your competitors. LOOK AT IT AS A CUSTOMER WOULD, what does it tell you?
What verbiage have they used?
What type of ads do they run? Dive deeper into the theme and images used. Maybe the colour is important too!
What DO YOU SEE, that’s what your ideal mutual customers see too!
Now look at your brand and if online your website…! Find who has been there, done that, duplicate/model their actions …attract similar people! DON’T BE A COPYCAT that’s different!
My friend when you zone in and are clear about who your ideal customer is, your DIY branding will take on a Professional slant! You will appeal to more people.
Watch the video below for the biggest DIY branding mistakes including Social Media Branding Mistakes!
And don’t you forget to book your domain names on Twitter.
You could find some smart A**e masquerading as your brand because they find it fab. That’s why we booked @juleskalpauli and most recently @WodinLiverpool on Twitter and both are growing like bush fires. (BY the way, follow us on both NOW)!
This also links into congruence! Make sure whatever content is out there represents your brand well for future clients and business partnerships! Keep it clean even if your industry may not be…If you haven’t watched the video you won’t know what am talking about, go watch it now!
If you have a bricks-and-mortar business, use the same steps. And it’s absolutely essential to stand out say on the high street otherwise why should I walk into your establishment as opposed to next door? Your specialty, customer care, shop, and product payout, and of course price in some cases! Really the difference between an online and offline brand is just simply that one is virtual, that’s it. So specialize, specialize, specialize…
Super Tip: To avoid any negative smears on your brand search engine results online or overcome any bad publicity that won’t go away. You need to google your name and Brand name to learn what’s out there on search about you. (See above).
You don’t have control of it and if the owner won’t take it down, you can take control of your results in search and on social media by creating content that is more relevant and more likely to rank higher and be seen. If SEO is a problem for you head over to our SEO Category and pick up some tips to start optimizing your content NOW.
We’ve learned to bury negative results with positive results. As a DIY brander, you can definitely do this too. By blogging regularly and optimizing your content to rank on search engines! Keep producing fresh content and updating your social media profiles to push the bad mentions down…If big brands can do it, so can you!
By the way, DIY Branding mistakes and hacks number 7-11 are in the video…Haven’t you watched it? I share some awesome resources in there too for your brand tracking, too bad, you missed them too…
DIY Branding Mistakes #12 – DIY WITHOUT SKILLS OR TRAINING
This is a big one for some “DIY branding,” that a lot of SMEs make. Just because you have an eye for fabrics or can make a mean curry, don’t assume you can develop your own branding from a hobby; unless you are 200% passionate about it. If you aren’t skilled as a graphic designer or branding specialist, leave branding to the experts.
Have someone else do it for you so that you can focus on High-Value Activities in your business!
As a small business owner, you don’t have to pay an arm and a leg for it either. You can have a web designer help you zone in on your color palette, and fonts, and then you implement it yourself.
We have a perfect package just for this type of need! You can check out our packages here. You could schedule a consultation with a designer. Have them look make a pro-review of your website, logo, etc, and give you an idea on how you can improve.
You could totally schedule one with me Julie Syl here! If you do so, I won’t bore you with a pitch of what we offer for hours. Although I totally believe in the value. Even if you are a DIYer at heart, let’s chat because we can help you make your brand the best it can be!
BONUS TIP. By the way one of the worst DIY branding mistakes is neglecting Pinterest as a source of website and brand traffic. It delivers targeted traffic and sales for the savvy marketer daily. We have seen a major influx of Pinterest traffic to our site and offers in the last 3-5 months! We have a time-limited offer below for you, click the image and enjoy xoxo
If you think anyone else needs to hear this, feel free to like and share it with them.
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You absolutely are awesome and Deserve more so…
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Julie Syl Kalungi
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P.S: IF YOU DON’T HAVE A LIST OR YOU HAVE A NON-RESPONSIVE LIST AND HAVEN’T MADE MORE THAN 10 SALES OR RECRUITED ANYONE YET, YOU NEED THIS RESOURCE.